The survey of 196 Wayland residents found that: 1) Respondents use a variety of sources to stay informed about town issues, with the Town Crier, eNews, and friends being the most commonly mentioned. 2) The town website is used infrequently, with 77% visiting once a month or less, and only 15% using it to stay abreast of key issues. 3) Over half of respondents found WayCAM valuable for communicating information, though two-thirds only occasionally. 4) A third of respondents were dissatisfied with how the town communicates information via its existing electronic methods. 5) Respondents expressed strong interest in automatic email updates

1. Wayland Resident Survey
Peoples thoughts on communications with the Town
lh h hh
Town of Wayland ECC

2. Survey Objectives
Learn what sources Wayland residents use today
Learn what sources Wayland residents use today
to learn about Town issues
Learn what Wayland residents like and don’t like
about how the Town currently communicates
b h h l i
with them
Find out what Wayland residents want improved
Find out what Wayland residents want improved
and get their ideas
Gauge interest in potential new communication
services
i
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Town of Wayland ECC

3. Survey Response and Sources
196 responses from Oct‐Dec 2008
– 161 online
– 35 hardcopy surveys (completed at Special Town Meeting in November)
Sources of online survey responses
– Li k t
Link to survey: WaylandeNews, WVN, SoS
W l dN WVN S S
– Link on Home Page of Town Web Site
– Notices: Wayland Town Crier, STM Warrant
Note:
– The respondents are representative of those who participate:
Of 197 respondents, 150 said they attended all or some of Town
Of 19 d 1 0 id h d d ll f
Meeting while another 20 say they watched it on WayCAM.
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Town of Wayland ECC

4. Staying Informed
“Which resources are most valuable to you
Survey Question:
for staying informed about Town issues?”
140 133
127
120
100 95
86 81
80
65 63
60
40
20
0
Town eNews Friends Town SoS Town WVN
Crier Web Site Mtg
Total Mentions: 650
Other sources specified (with more than 1 mention)
p ( )
– Town Warrants: 17 (Special Town Mtg. attendees primarily)
– School web sites and newsletters: 5
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5. The Town Web Site
“On average, how often do you visit the
Survey Question:
Town Web Site?”
The Town Web Site is used infrequently:
77% of respondents only visit the site once/month or less
80
73
70
60
50 46
40
32
30
18
20
13
11
10
0
Never
N 1x/Year
1 /Y 2-11x/Year
2 11 /Y 1x/Month
1 /M th 1x/Week
1 /W k >1x/Week
>1 /W k
Total responses: 193
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6. The Town Web Site
Survey Question: “Why do you go to the Town Web Site?”
Only 15% of respondents go to the Town Website to stay
Only 15% of respondents go to the Town Website to stay
abreast of key issues.
160
143
140
120
97
100
74
80 68
60
40 30 29
20
0
Contacts Mtg Times School- Key Issues Town Other
related Permitting
Total Mentions: 441
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7. The Town Web Site
In
I general, is it easy f you to find the i f
li for t fi d th information
ti
Survey Question:
you are looking for on the Town Web Site?
Two thirds of respondents say it’s “sometimes easy” to “rarely easy” to
fp y y y y
find what they are looking for on the Town Website…
..although 62% said they usually found what they were looking for.
80 73
70 66
60
50
40
30
18
20
11
10
2
0
Rarely Easy Seldom Easy Sometimes Usually Easy Always Easy
Easy
Responses: 170
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8. WayCAM
How valuable is WayCAM to you with regard to
Survey Question:
communicating information about key Town issues?
Over half of respondents found WayCAM valuable,
Over half of respondents found WayCAM valuable
however 2/3 found it only occasionally so.
60
52
50
50
40
29 29
30
20
10
3
2
0
Never Valuable Seldom Occasionally Occasionally Frequently Frequently
Valuable Valuable Invaluable Valuable Invaluable
Total Responses: 165
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9. WayCAM
Survey Question: How often do you watch WayCAM broadcasts on TV?
Of 194 respondents, 65% rarely or never watch WayCAM.
( 73 never watch WayCAM ;54 only watch it 1‐2 times per year.)
( 73 ne er atch Wa CAM 54 onl atch it 1 2 times per ear )
When they watch, 75% watch Town Meeting, Selectmen’s meetings and
other Town Committee meetings.
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10. Satisfaction with Town Communications
How satisfied are you with how well the Town of Wayland
Survey Question: communicates information to you via the Town Web Site,
WayCAM, email and other forms of electronic communications?
A third or respondents are dissatisfied with how the Town
communicates with them, while half are only somewhat satisfied
87
90
80
70
60
50
40
31
28
30 26
20
10
10
0
0
Extremely Very Somewhat Somewhat Very Satisfied Extremely
Dissatisfied Dissatisfied Dissatisfied Satisfied Satisfied
Total Responses: 182
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11. Interest in Communication Services
Automatic Email Notification: Get emails sent to you
Survey Proposal: automatically on just those topics you sign up for
95% of respondents said they might use or definitely would use this
service
Would Definitely Use
5%
Might Use
Not Interested
35%
60%
Total Responses: 192
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12. Interest in Communications Services
On-Demand W CAM P
OD d WayCAM Programs: Pl pre-recorded
Play dd
Survey Proposal:
WayCAM broadcasts, at any time, on the Town Web Site.
78% of respondents said they might use or
78% f dt id th i ht
definitely would use this service
Would Definitely Use
23% Might Use
32%
Not Interested
45%
Total Responses: 184
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13. Interest in Communications Services
Discussion Bl
Di i Blogs: R d others'' opinions and register
Read th ii d it
Survey Proposal:
your own on topics of interest in Wayland.
65% of respondents might or definitely would use this service.
65% of respondents might or definitely would use this service
Would Definitely Use
Might Use
Not Interested
35% 13%
52%
Total Responses: 188
Note: the terminology on the survey should have said “discussion board”,
not “discussion blog”, but the description of the service was accurate.
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14. Demographics
Gender
Gd Age
A
80
80
Female
70
Male
60
52
40%
50
60%
40
30 27
20 16
12
10
3 1
0
Under 18 18-29 30-39 40-49 50-59 60-69 70+
Total Responses: 191
Total Responses: 192
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