Making technology more human using data science should be a part of product vision for every product manager. The talk walks through how use of data science is reshaping consumer web and mobile apps, how to make this a part of phase of your product roadmap and how to leverage benefits of it in near and long term. Find more about Converge Pune here- http://converge-pune.weebly.com/

1. Trendz 2015
#converge #pune #thoughtworks

2. Data is the new ‘Art’
The New Product Management Paradigm

3. This talk is NOT about

4. Earlier, it was people connecting data points to
make sense of the world.
Now its data connecting people for people to
make sense of the world
What about this data thing...

5. Invasion by complicated data analysis
algorithms that claim to be making sense of the
“data flood”
What about this data thing...

6. Making tech more human rather than making
humans more tech-y
Technology is a mommy, she knows what her
child needs even before the child needs it!
Where is this leading us to...

7. Is about making technology -
• Closer to the way we imagine things
• Closer to the way we visualise things
• Closer to the way we consume things
• Closer to the way we compare things
• Closer to the way we perceive things
The new shift...

8. Lets search a home for rent...

9. A little more subjective
Imagine...

11. Lets see what’s trending...

12. Visualize...
Bringing to life the zing...

14. Compare...
They were never single dimensional...

16. Consume...
Filtering it right...

18. From reviews to sentiments

19. Perceive...
Same trailer… but a new movie

20. Will it do the trick?

21. Making it happen...
So if you are convinced...

22. Persona Story
Thinking Persona not just users:
Segmentation based approach

23. Leveraging context - Converse
Wanna stay
closer to road??

24. Seeing with closed eyes!

25. There is always “a” perspective

26. saurav@webonise.com @sauravmishra