The document contains an 11 question research questionnaire about magazine reading habits. It asks respondents about their favorite magazines, how often they buy magazines, how much they are willing to pay, what content they enjoy, their gender, if they buy based on the front cover, if they read the contents page first, if the magazines they buy contain freebies, if there is usually advice or fashion tips included, if they always buy the same magazines, and if magazines usually contain pull out posters. It also collects their age information. The questionnaire aims to gather data on reader preferences and behaviors.
Spreading the Word: Influencing Opinion Leaders GloballyJoe Hall
Research conducted by BBC and the Future Foundation into opinion leaders, word of mouth and how it works globally. The research covered 9,000 Opinion Leaders across 9 countries and goes beyond previous Word of Mouth research by its global scope and identification of 3 types of Opinion Leader.
The study looks at how Opinion Leaders spread the word in response to brand activity, news and personal experience. It covers all types of Word of Mouth and all types of channel (online and offline) and by studying the make-up of Opinion Leaders in different countries it explores geographical differences in how Word of Mouth works.
Spreading the Word: Influencing Opinion Leaders GloballyJoe Hall
Research conducted by BBC and the Future Foundation into opinion leaders, word of mouth and how it works globally. The research covered 9,000 Opinion Leaders across 9 countries and goes beyond previous Word of Mouth research by its global scope and identification of 3 types of Opinion Leader.
The study looks at how Opinion Leaders spread the word in response to brand activity, news and personal experience. It covers all types of Word of Mouth and all types of channel (online and offline) and by studying the make-up of Opinion Leaders in different countries it explores geographical differences in how Word of Mouth works.
1. E&C
Research questionnaire
1. What’s your favourite magazine?, tick TWO...
Glamour
NME
ELLE
Q
Vogue
Rolling Stone
How often do you buy magazines?
Daily
Monthly
Weekly
Yearly
Never
2. How much would you pay for a magazine...?
99p-£2
£3-4
£5+
Other? Please say...................................
3. What content do you enjoy...?
Pictures
News
Information
Advice
Adverts
Other?........................................
2. E&C
4. What’s your gender?
Female
Male
Other
5. Do you only buy the magazine if you like the front cover?
Yes
No
6. Do you read the contents page first?
Yes
No
7. Do the magazines you buy usually have freebies?
Yes
No
If yes what like?...............................
8. Is there usually advice or fashion tips?
......................................
9. Do you always buy the same magazines?
No
Yes
Sometimes
10. Do your magazines usually have pull out posters in?
