Hollie Ferguson proposes research on how small, local businesses establish and leverage their reputation and brand using digital capabilities compared to previous eras. The research will involve interviewing business owners and customers, analyzing websites, and collecting secondary data. Hollie hopes this project will help a friend's new business, add to her own knowledge for future jobs, and potentially help market her own future business. She believes the topic is relevant for understanding modern business practices as she transitions from school to work. Hollie plans to use a calendar, Gantt chart, and blog to manage tasks and document her progress over the duration of the module through November.