MSL Germany - Public Affairs Survey 2015 (engl.)MSL Germany
For the 14th consecutive year, we asked public affairs professionals in Germany to evaluate the political status quo and tell us about the latest developments in the public affairs sector. The following is a summary of the key results of this year’s survey:
Confidence in politics restored
Following a notable dip in the first year of the Grand Coalition (22 per cent), confidence in politicians and their actions bounced back this year, with 39 per cent of respondents saying that politicians were ‘reliable partners’. Christian Democrats received the greatest vote of confidence. 89 per cent of respondents considered their relationships with the CDU to be ‘constructive’.
Government’s approval ratings improve
Similarly, confidence in the Grand Coalition’s performance went up. 57 per cent said that the Federal Government was doing a ‘good job’, an improvement of 14 per cent on last year.
Especially the Government’s foreign trade policy, which includes TTIP, was rated favourably by public affairs professionals. Opposition parties (i. e. Greens and Left Party), on the other hand, were given negative ratings.
Public affairs spending goes up
Corporations and trade associations increased their spending on public affairs in the past 12 months. 39 per cent spent more on public affairs personnel, while 45 per cent increased their spending on external service providers, including consulting work. Of these, more than half favoured full-service consultancies with a strong public affairs offering, as opposed to public affairs only outfits or law firms.
Digital public affairs continues to grow
The use of social media is becoming even more commonplace in public affairs. 52 per cent of respondents use Twitter, while 36 per cent rely on Facebook, 29 per cent on the German-centric career platform Xing, and 25 per cent on its international counterpart LinkedIn.
In this assignment, you will expound on one of the topics you selected by conducting a literature review. Use the literature you developed for references to prepare an analysis of the topic, and identify required changes, revocation, or additions to the issue, problem, or policy you selected for study. Here, you will provide research analysis to defend your position on the selected topic.
The Digital and Social Media Revolution in Public AffairsMSL Germany
Europäische Politiker nutzen die Potentiale der digitalen und sozialen Medien stärker als ihre Kollegen in den USA. Während die Mitglieder des Europäischen Parlaments, der Europäischen Kommission, des Ministerrats und die verschiedenen Stakeholder auf europäischer Ebene digitalen Medien einen hohen Stellenwert bei der Public Affairs-Arbeit einräumen, sind die politischen Entscheider in den USA zurückhaltender bei deren Nutzung.
Dies ist das Ergebnis der neuesten Studie der MSLGRPOUP “The Digital and Social Media Revolution in Public Affairs: Where we are and where we’re going”. In der breit angelegten Untersuchung wurden politische Entscheidungsträger in Brüssel und Washington nach ihrer Nutzung sozialer Medien befragt.
Welche Gründe es für die unterschiedliche Relevanz des Internets in der politischen Kommunikation gibt und wie sich das Potential von Digital Public Affairs in den USA und in Europa noch stärker nutzen lässt, hat die MSLGROUP zusammengefasst.
To avoid strikes and curb labour militancy, some governments have introduced legislation stating that union leadership as well as wage offers should be decided through union-wide ballots. This paper shows that members still have incentives to appoint militant union leaders, if these leaders have access to information critical for the members' voting decisions. Furthermore, conflicts may arise in equilibrium even though the contract zone is never empty and there is an option to resolve any incomplete information. Ballot requirements hence preclude neither militant union bosses nor inefficient conflicts.
MSL Germany - Public Affairs Survey 2015 (engl.)MSL Germany
For the 14th consecutive year, we asked public affairs professionals in Germany to evaluate the political status quo and tell us about the latest developments in the public affairs sector. The following is a summary of the key results of this year’s survey:
Confidence in politics restored
Following a notable dip in the first year of the Grand Coalition (22 per cent), confidence in politicians and their actions bounced back this year, with 39 per cent of respondents saying that politicians were ‘reliable partners’. Christian Democrats received the greatest vote of confidence. 89 per cent of respondents considered their relationships with the CDU to be ‘constructive’.
Government’s approval ratings improve
Similarly, confidence in the Grand Coalition’s performance went up. 57 per cent said that the Federal Government was doing a ‘good job’, an improvement of 14 per cent on last year.
Especially the Government’s foreign trade policy, which includes TTIP, was rated favourably by public affairs professionals. Opposition parties (i. e. Greens and Left Party), on the other hand, were given negative ratings.
Public affairs spending goes up
Corporations and trade associations increased their spending on public affairs in the past 12 months. 39 per cent spent more on public affairs personnel, while 45 per cent increased their spending on external service providers, including consulting work. Of these, more than half favoured full-service consultancies with a strong public affairs offering, as opposed to public affairs only outfits or law firms.
Digital public affairs continues to grow
The use of social media is becoming even more commonplace in public affairs. 52 per cent of respondents use Twitter, while 36 per cent rely on Facebook, 29 per cent on the German-centric career platform Xing, and 25 per cent on its international counterpart LinkedIn.
In this assignment, you will expound on one of the topics you selected by conducting a literature review. Use the literature you developed for references to prepare an analysis of the topic, and identify required changes, revocation, or additions to the issue, problem, or policy you selected for study. Here, you will provide research analysis to defend your position on the selected topic.
The Digital and Social Media Revolution in Public AffairsMSL Germany
Europäische Politiker nutzen die Potentiale der digitalen und sozialen Medien stärker als ihre Kollegen in den USA. Während die Mitglieder des Europäischen Parlaments, der Europäischen Kommission, des Ministerrats und die verschiedenen Stakeholder auf europäischer Ebene digitalen Medien einen hohen Stellenwert bei der Public Affairs-Arbeit einräumen, sind die politischen Entscheider in den USA zurückhaltender bei deren Nutzung.
Dies ist das Ergebnis der neuesten Studie der MSLGRPOUP “The Digital and Social Media Revolution in Public Affairs: Where we are and where we’re going”. In der breit angelegten Untersuchung wurden politische Entscheidungsträger in Brüssel und Washington nach ihrer Nutzung sozialer Medien befragt.
Welche Gründe es für die unterschiedliche Relevanz des Internets in der politischen Kommunikation gibt und wie sich das Potential von Digital Public Affairs in den USA und in Europa noch stärker nutzen lässt, hat die MSLGROUP zusammengefasst.
To avoid strikes and curb labour militancy, some governments have introduced legislation stating that union leadership as well as wage offers should be decided through union-wide ballots. This paper shows that members still have incentives to appoint militant union leaders, if these leaders have access to information critical for the members' voting decisions. Furthermore, conflicts may arise in equilibrium even though the contract zone is never empty and there is an option to resolve any incomplete information. Ballot requirements hence preclude neither militant union bosses nor inefficient conflicts.
This is a presentation I gave at Texas A&M University in November 2012. It is a talk that summarizes this publication: http://rd.springer.com/article/10.1007/s10708-011-9445-3
Geography and History of Sweden
Sweden is the fourth largest European country with a total area of 450,295 sq. kms. It is
physically located to the east of the Scandinavian Peninsula. Sweden slopes to the east and South
from Kjolen Mountains, bordering Norway with Kebnekaise as its highest point (about 2,123m).
Mountains and lakes characterize Northern Sweden while southern and eastern regions have
lowlands, with plains and fertile forestry valleys.
- See more at: http://www.customwritingservice.org/blog/academic-research-paper-on-sweden
Do your employees think your slogan is “fake news?” A framework for understan...Ian McCarthy
Purpose – This article explores how employees can perceive and be impacted by the fakeness of their company slogans.
Design/methodology/approach – This conceptual study draws on the established literature on company slogans, employee audiences, and fake news to create a framework through which to understand fake company slogans.
Findings – Employees attend to two important dimensions of slogans: whether they accurately reflect a company’s (1) values and (2) value proposition. These dimensions combine to form a typology of four ways in which employees can perceive their company’s slogans: namely, authentic, narcissistic, foreign, or corrupt.
Research limitations/implications – This paper outlines how the typology provides a theoretical basis for more refined empirical research on how company slogans influence a key stakeholder: their employees. Future research could test the arguments about how certain characteristics of slogans are more or less likely to cause employees to conclude that slogans are fake news. Those conclusions will, in turn, have implications for the
morale and engagement of employees. The ideas herein can also enable a more comprehensive assessment of the impact of slogans.
Practical implications – Employees can view three types of slogans as fake news (narcissistic, foreign, and corrupt slogans). This paper identifies the implications of each type and explains how companies can go about developing authentic slogans.
Originality/value – This paper explores the impact of slogan fakeness on employees: an important audience that has been neglected by studies to
date. Thus, the insights and implications specific to this internal stakeholder are novel.
This is a presentation I gave at Texas A&M University in November 2012. It is a talk that summarizes this publication: http://rd.springer.com/article/10.1007/s10708-011-9445-3
Geography and History of Sweden
Sweden is the fourth largest European country with a total area of 450,295 sq. kms. It is
physically located to the east of the Scandinavian Peninsula. Sweden slopes to the east and South
from Kjolen Mountains, bordering Norway with Kebnekaise as its highest point (about 2,123m).
Mountains and lakes characterize Northern Sweden while southern and eastern regions have
lowlands, with plains and fertile forestry valleys.
- See more at: http://www.customwritingservice.org/blog/academic-research-paper-on-sweden
Do your employees think your slogan is “fake news?” A framework for understan...Ian McCarthy
Purpose – This article explores how employees can perceive and be impacted by the fakeness of their company slogans.
Design/methodology/approach – This conceptual study draws on the established literature on company slogans, employee audiences, and fake news to create a framework through which to understand fake company slogans.
Findings – Employees attend to two important dimensions of slogans: whether they accurately reflect a company’s (1) values and (2) value proposition. These dimensions combine to form a typology of four ways in which employees can perceive their company’s slogans: namely, authentic, narcissistic, foreign, or corrupt.
Research limitations/implications – This paper outlines how the typology provides a theoretical basis for more refined empirical research on how company slogans influence a key stakeholder: their employees. Future research could test the arguments about how certain characteristics of slogans are more or less likely to cause employees to conclude that slogans are fake news. Those conclusions will, in turn, have implications for the
morale and engagement of employees. The ideas herein can also enable a more comprehensive assessment of the impact of slogans.
Practical implications – Employees can view three types of slogans as fake news (narcissistic, foreign, and corrupt slogans). This paper identifies the implications of each type and explains how companies can go about developing authentic slogans.
Originality/value – This paper explores the impact of slogan fakeness on employees: an important audience that has been neglected by studies to
date. Thus, the insights and implications specific to this internal stakeholder are novel.
Why I Want to Become Medical Assistant Free Essay Sample on Samploon.com. writing your medical school essay - Office of Career Services. Medical assistant essay samples. Medical Assistant Personal Statement .... Medical essay examples. Medical Case Study Essays Examples. 2022-10-23. 001 Pa Essay Example Physician Assistant School Examples And Thatsnotus. What Personality Traits Do Medical Assistants Have Free Essay Example. Medical essay help. Medical assistant essay help. A Career as a Medical .... Medical Assistant Career Paper 300 Words - PHDessay.com. Medical assistant essay - Custom Paper Writing Help Deserving Your .... Assignment help-The Medical Assistant, 13th Edition Essay writer .... Physician Assistant Personal Statement Example. Essays On Writing By Writers - Palmetto Medical Initiative amp; Assignment .... Medical Administrative Assistant Professional Plan - 1235 Words .... 8 Medical Assistant Resume Examples amp; Free Templates in 2023 Medical .... Role of a Medical Assistant Essay Example GraduateWay.
15Module 5 Struggle Cash FlowCOLLAPSEAs a Credit A.docxdrennanmicah
1
5
Module 5 Struggle Cash Flow
COLLAPSE
As a Credit Analyst for a community bank it is my responsibility to look at a company's "cash flow" and determine their ability to repay debt. The debt they are asking for is an investment to (hopefully) improve the overall strength and production of the company. However for every twenty-five good company's and businesses, there is one that limps along and struggles with cash flow and ultimately to repay their debts, let alone there shareholders, or themselves. If I was the financial manager of the company described above, I would have to find a way to "limp" my company through two painful and risky years.
With money inevitably gone in a six month period, and production of an earth-shattering product not being available for two years, the first and most important thing I would do is raise more capital. Of course the capital being raised would be hard earned capital because many people don't want to tie up their money for two years with no immediate returns, and the only chance of a return at all comes from a "break-through" product. That being said I would have High risk high reward share of stocks to be sold to raise more capital. The NPV of the project will require a higher return due to a higher discount rate the project will have since it needs funding now but won’t see cash flow from the funding for at least two years. This means stock that is going to be sold will cost the company more upfront to entice investors in a hurry up and wait game for two years. The payoff will be worth it after two years, but that’s two years there cash is tied up treading water for a substandard company.
I would present the following to the stakeholders and everyone with an interest in the company:
Funds are needed to keep production going for two years. While no return will be guaranteed for at least two years. The return after that period will be enough to make the investment a positive one. I would offer more shares at a lower cost (if possible) to ensure investors that any return on their investment will be big.
Budgeting would be first and most important thing I would do. I would cut every cost I reasonably could without putting the new product in jeopardy. I would stretch any and all money as thin as possible to ensure it was being maximized towards the production of the new product.
I would put together a forecast and budget for the next two years and show them exactly where and to what their money is going towards. At the end of that two year period, I would show them ROI numbers and how they will slowly climb to positive amounts and ultimately payback all of their investments with interest.
In the end, I would convince investors and shareholders that their money was being used wisely with forecasts and projections, they will see their returns in the future years that after a certain amount of time, will be higher than the current discount rate. A strict two years of budgeting and cutting costs wou.
The News Media Alliance hosted its inaugural trustXchange event on June 13, 2018. The event featured presentations by panelists who are key innovators working on understanding trust in news and news outlets. The goal of trustXchange is to put the information directly in the hands of people who can use it, and to create connections between researchers and newsroom leaders, so the right partnerships can be forged to keep the work going. The trustXchange briefing book includes information on every speaker/panelist’s research that they have conducted, including their biographical information, a short description of their trust research and/or program, links to view additional details and how to follow-up with them via email.
Running head ETHICAL CONTRIBUTIONS 1 (Including a Runni.docxsusanschei
Running head: ETHICAL CONTRIBUTIONS 1
(Including a Running head and page numbers help to keep your assignment organized.)
Are Contributions to Political Campaigns Ethical?
Joanna Student
SOC120: Introduction to Ethics & Social Responsibility (Course Section)
Week 5 Final Paper
Dr. Ashford Instructor
July, 1, 20XX
Sticky Note
Please be sure to note the format for the final paper. This paper contains a an organized heading, a succinct and relevant title, page numbers and a running header.
ETHICAL CONTRIBUTIONS 2
Ethical Contributions to Political Campaigns
A question that comes up frequently in political discussions is whether organizations like
corporations have too much influence over the political landscape today. Corporations have
many resources through which to effect political change, including lobbyists, quid pro quo back
door arrangements and campaign contributions. Because these funds can have a large influence
on who wins elections and the legislation that politicians support, it is important for an educated
citizenry to be aware of these contributions, and to consider their ethical implications. I will
argue that from the utilitarian perspective, indirect contributions to political campaigns by
organizations like corporations and unions can be ethical and should be allowed so long as there
are sufficient regulations in place to prevent undue harm that might result from giving large
organizations too much influence over the political process. I will contrast this view with that of
ethical egoism, which would argue that such contributions are ethical inasmuch as they allow
corporations to pursue their own long term interests.
According to the Federal Elections Commission (2004), "The Federal Election Campaign
Act (the Act) places monetary limits on contributions to support candidates for federal office and
prohibits contributions from certain sources." However, corporations are allowed to create
separate bank accounts and then make donations from these accounts to political campaigns as
long as they are not connected directly to the operation of the business. Regarding this type of
donation, the FEC (2004) stated that, "Contributions may…be made from separate segregated
funds (also called political action committees or PACs) established by corporations, labor
organizations, national banks, and incorporated membership organizations.” In other words,
corporations can set up PACs that in turn give large amounts of money to support candidates.
Because these funds can have a large influence on who wins elections and the legislation that
Sticky Note
This section includes a comprehensive introduction and a clear thesis statement that effectively reflects the argument of the paper and links the chosen ethical theories and perspective to the chosen social issue.
Sticky Note
Government websites can be useful sources of information. Consider using info ...
PR Case Study in the NewsPR Case Study in the NewsFor PR profanhcrowley
PR Case Study in the News
PR Case Study in the News:For PR professionals to be successful it's important that they stay informed about what's happening in the news, in our culture, pop culture trends, etc., and to take the opportunity to learn from other companies and organizations about "best practices" for managing PR-related issues, problems, crises, opportunities and announcements. I'd like to encourage you to start getting in the habit of monitoring the news each day to find interesting and insightful examples of good PR moments and bad PR moments in the real-world.
Examples may come from online or print media sources such as newspapers, websites, TV news reports and talk shows, podcasts, trade publications, magazines, blogs, social medial, etc. Media outlets I would recommend you start paying attention to include:
-The New York Times, The Spokesman Review (local news), The Inlander (local news alternative paper), CNN, MSNBC, FOX News, The Wall Street Journal, People.com, PRWeek (industry trade publication), Mashable.com (technology), Bloomberg Business (business/financial), Advertising Age (industry trade publication), PRSA.org (Public Relations Society of America), and any other outlets catered to your professional interests.
Periodically throughout the quarter you will be expected to find and post a current PR-related story, or case study that has been reported in the news in the past two weeks. This is a great opportunity to look more closely at the areas of PR that are of interest to you and also learn about other areas you may not be as familiar with.
Example: A news story about a hot new makeup line a celebrity is promoting, an exciting new movie being promoted, a company undergoing a PR crisis like a product recall, a social media snafu giving a celebrity "bad PR," a nonprofit promoting a great event to raise donations, etc.
Please share and post a brief overview of a real-world PR-related example on Canvas and then respond to at least two other people in the class. We will then explore the PR examples and discuss the pros and cons of the PR activities involved, what was handled well, what could have been handled differently, etc.
Because this assignment is much more detailed than your standard discussion board post it will count toward your "PR Case Studies in the News" category.
PR Case Studies Should Include:
1) Summary about the PR issue being reported in the news (“Good PR” example, or “Bad PR” example) and the source where it was reported (CNN.com, USAToday.com, etc.)
Example:
The Associated Press reported that a healthcare facility called Hacienda HealthCare in Arizona is in a bad PR crisis after it was reported in the media that one of its patients (an incapacitated intellectually disabled women), had allegedly been raped by a nurse working at the facility and gave birth to a baby. The nurse has been arrested and charged with one count of sexual assault and one count of vulnerable adult abuse, according t ...
The Public Relations Society of America (PRSA) sent a letter to the Senate Subcommittee on Contracting Oversight urging it to avoid actions that might diminish or severely restrict the U.S. government’s use of approved public relations and public affairs contractors.
Similar to Research Paper on the Benefits of Publicity (20)
At the direction of the FBI,” the Department of Justice stated in a newly unsealed court filing, Sater traveled to the Middle East after 9/11 to collect “valuable intelligence” on “key leaders in al Qaeda,” and he helped “in a number of other areas, including Russian organized crime.” In other court filings, the Justice Department said Sater’s work on behalf of the United States “involves 18 foreign governments” as well as “various families of La Cosa Nostra,” and that his help was “of an extraordinary depth and breadth.
MWW Public Relations Group Named In Lawsuit Seeking Unpaid FundsEverythingPR
On October 28, 2014, MWW PR announced they had acquired “Ideation Inc., an innovation and development lab founded by Robert Dilio, who will join MWW as chief technology officer”. And on July 18, 2016, in the Supreme Court of the State of New York, Tina Imm sued Dilio, Related Noise, Ideation and MWW PR for “violation of the New York State Labor Laws, breach of contract, breach of the covenant of good faith and fair dealing, and alternatively, quantum meruit.”
AMP Agency Sues MWWPR for Unpaid Bills EverythingPR
Everything-PR can exclusively report that a leading marketing agency, AMP Agency has sued MWWPR, one of the leading independent Public Relations firms in the United States for nearly $290K in unpaid bills in a lawsuit which has been filed in the Supreme Court of the State of New York.
MWWPR Group Sued - Lawsuit Against MWW PR Vs. Byte Dept. Inc.EverythingPR
Byte dept inc vs mww
Research reveals another lawsuit was filed against MWWPR – this one in the Supreme Court of the State of New York, for $120,000 plus legal damages.
This lawsuit against MWW PR Group also comes as a result of unpaid bills relating to work for Samsung, and comes on the heels of a lawsuit by Scholastic also surrounding work for Samsung.
MWW PR Lawsuit: MWW Public Relations Group Sued by Scholastic EverythingPR
In a lawsuit recently filed in United States District Court, Southern District of New York, Scholastic has filed a lawsuit against MWWPR seeking $699,377.01 plus legal damages for a series of unpaid bills. The lawsuit claims that Scholastic provided educational materials for MWW Public Relations – which was used for their client Samsung – yet the PR firm refuses to pay past-due invoices.
Government Of India Wants To Hire A Public Relations FirmEverythingPR
The Government of India, via its Ministry of Shipping is seeking a full-service media and PR firm to promote India as an important maritime nation and to attract global investments in the maritime sector. The PR agency will promote and organize a global investment summit, Maritime India Summit, 2016 (MIS-2016) in February 2016.
Learn more: http://everything-pr.com/india-public-relations/259263/
Interesting times we live in – Grail Semiconductors, Inc. filed a petition asking the California Superior Court to impose sanctions on Mitsubishi, as well as their attorneys, Squire Patton Boggs and Sidley Austin. In the petition, filed recently, Grail claims to have discovered there was “serious misconduct during the trial of this case” – a case which has already seen a California jury award $124 million in damages to Grail for breach of the non-disclosure agreement (“NDA”).
State of Utah Seeks Social Media Agency To Increase Tourism EverythingPR
The Utah Office of Tourism has issued an RFP for an agency to “provide social media strategy, consulting and community building services and to develop and manage a social media-based advertising program.”
Tsimhoni Vs. Tsimhoni: Full Court Documents In The Tale Of The Jailed Michiga...EverythingPR
Tsimhoni Vs. Tsimhoni: Full Court Documents In The Tale Of The Jailed Michigan Kids 4.14.15 [8 of 13] Read the full article recapping the case here: http://everything-pr.com/tsimhoni-vs-tsimhoni/258461/
Tsimhoni Vs. Tsimhoni: Full Court Documents In The Tale Of The Jailed Michiga...EverythingPR
Tsimhoni Vs. Tsimhoni: Full Court Documents In The Tale Of The Jailed Michigan Kids 4.14.15 [5 of 13] Read the full article recapping the case here: http://everything-pr.com/tsimhoni-vs-tsimhoni/258461/
Maya Eibschitz Tsimhoni v. Omer Tsimhoni - Order & motion to show cause 2.23 ...EverythingPR
The story surrounding the Tsimhoni children has been covered all over the world – from The Guardian to Fox News, The Detroit Free Press to Buzzfeed. And while the case has been misreported in the media, the New York Observer ran an exclusive interview with Omer Tsimhoni.
Read more: http://everything-pr.com/omer-tsimhoni-maya-eibschitz-legal-case/258402/
New york city cab lawsuit official ruling - Everything PREverythingPR
Today, the Appellate Division affirmed the NY Supreme Court's ruling that the 6 Cent deduction on cab fares - an attempt by the TLC to create a $10 million fund from taxi drivers' hard-earned money to pay for supplemental disability insurance and "health care navigation services" - exceeded the TLC's authority.
Cystic Fibrosis Foundation - Request for Proposal - Public Relations RFPEverythingPR
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California Travel & Tourism Commission Issues Request for Proposal UK Marketi...EverythingPR
Visit California, a privately funded nonprofit corporation, is seeking destination representation in the United Kingdom (UK) to promote California as a premier travel destination. The California Travel and Tourism Commission is a private non-profit 501(C)(6) funded by assessed businesses that have an interest in promoting tourism to California.
Visit Williamsburg PR Agency Request for Proposal - RFPEverythingPR
Exclusively presented by Everything PR, Greater Williamsburg is currently seeking a PR Agency through its latest Request for Proposal (RFP). You can read more about the company and the RFP on the blog at
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
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Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Training my puppy and implementation in this story
Research Paper on the Benefits of Publicity
1. Research Paper On The Benefits Of
Publicity & PR Value
We recently came across a research study, entitled “Benefits of Publicity”
by Umit G. Gurun, of the University of Texas at Dallas.
With his permission, we are sharing his paper, which “investigates whether
corporate board members with media expertise influence firms’ media
coverage and media slant. Firms with a media professional on the board of
directors receive more media coverage, and articles written about them
include fewer negative words compared with articles on control firms.
These findings highlight the importance of the composition of the board of
directors as a determinant of information disclosure mechanism.”
To quote his paper:
“News coverage is an important source of information about a firm.
Because most outsiders learn about a firm from news articles written about
it, firms have incentives to manage how they are covered in the news so
that they are presented in the most favorable light possible. This paper
presents evidence that the composition of a firm’s board of directors can
affect the way the firm is covered in the news. Specifically, we show that a
board member with media expertise enhances the firm’s ability to manage
how the firm is portrayed in mass media.
We define an individual with past experience in a news organization as an
owner, top executive, board member, editor, journalist, and so on as a
media professional (MP). We determine a firm’s willingness to actively
influence media relations by the existence of such individuals on that firm’s
corporate board.
We then track the firm’s news coverage and qualitative content of news
stories (slant) in a large database of articles from Wall Street Journal, New
York Times, and eight major local newspapers that meet our data
requirements (Boston Globe, Chicago Sun Times, Denver Post, Pittsburgh
Post-Gazette, San Francisco Chronicle, Seattle Post-Intelligencer, St. Louis
Post-Dispatch, and Washington Post) between 1996 and 2006. We define
2. a firm’s coverage in a period as the number of times it is mentioned in a
news article during the period. We define slant as the percentage of
negative minus positive financial words in these firm- specific news stories.
Following Loughran and McDonald (2011), Tetlock, Saar-Tsechansky, and
Macskassy (2008), and Gurun and Butler (2012), we use textual analysis to
identify these negative and positive words.
We show that firms with MPs on their boards experience both greater
coverage and more favorable slant. Having an MP increases the number of
articles mentioning the firm in a year by 33%, which corresponds to one
more article a year for an average firm in the sample. Having an MP
decreases the slant in articles mentioning the firm in a year by 21%;
however, most of this slant effect is subsumed by time- invariant
unobserved firm characteristics.
We then move on to potential explanations for these results. We
investigate three distinct hypotheses. The first hypothesis (media
management hypothesis) suggests that MPs are instrumental in creating
awareness within a firm of the importance of its media coverage. This could
happen if firms hire MPs purposely to become more efficient in dealing
with the media, or if MPs create awareness within the firm regarding the
importance of media coverage. This hypothesis suggests that appointment
of MPs should be correlated with better representation of the firm in the
media, in terms of both increased coverage and content of the coverage.
In other words, MPs provide expertise that other board members and other
media channels do not. Results by and large are consistent with this
hypothesis.
The second hypothesis (connections hypothesis) suggests that MPs use
their personal connections to influence media coverage and slant in the
media outlets they are directly connected with. To investigate the relative
importance of these roles (connections vs. expertise), we restrict the
sample to those MPs that have direct ties to Wall Street Journal and New
York Times to see if MPs affect their firms’ coverage and slant in their
connected journal. We find that these media outlets do not seem to have
greater coverage or more favorable slant for firms with MPs who have
direct ties to these two newspapers.
The third hypothesis (journalist attention hypothesis) suggests that
journalists pay more attention to events occurring in firms that have MPs.
3. According to this hypothesis, Coca-Cola would be more likely than Pepsi
to have coverage in the New York Times if Peter Rice, CEO of Fox
Entertainment Group, were on the Coca-Cola board. This demand-side
hypothesis suggests that MPs attract more media attention to a firm, rather
than suggesting that firms use MPs to become more visible to the outside
world. Although this mechanism predicts increased coverage, it does not
predict press releases of MP firms to be pickup more by media. Our
findings show that media, inconsistent with this demand-side explanation,
disproportionately picks up press releases of MP firms.
Miller (2006) argues that media are more inclined to report stories that are
likely to be sensational and interesting to the public. Using coverage and
slant around specific sensational stories, we investigate whether firms with
MPs (who were hired before the events occurred) weather crisis better
compared with other firms.
We identify two categories of possibly sensational stories involving
conflicts between firms and their two major stakeholders (customers and
employees). The first category of sensational events relates to product
safety. Product safety events are events in which firms paid substantial
fines or civil penalties or were involved in major controversies or regulatory
actions due to product safety issues. The second category relates to
employee safety. Employee safety events involve cases in which firms paid
substantial fines or civil penalties for violations of employee health and
safety standards. To examine how MPs actually help firms achieve better
media coverage, we introduce industry-wide shocks to product- and
employee-safety-related issues. We identify exogenous shocks by the ratio
of firms in a given industry (as defined by the 30 Fama French industry
definition) experiencing a product- or employee-safety-related problem.
We assume that industries with a higher ratio of violations are likely to
experience higher media scrutiny. We find that media coverage of firms
with MPs is higher especially during these times, suggesting that the
expertise channel works during times when it is valuable for the firm.
The influence of MPs on media coverage does not necessarily mean the
media are in favor of these firms when the truth is something else. We
show that firms with MPs engage in more corporate social responsibility
(CSR) activities following a bad event, suggesting that firms with MPs are
4. better positioned to find means to communicate newsworthy stories out to
journalists, or to do things that are more newsworthy.
Board members with media expertise may be better at advising their firms
to work with effective public or investor relations firms. Effective PR firms
provide connections to networks of media professionals who may lower
information acquisition costs for journalists, so journalists may be more
inclined to cover firms represented by the PR firm with the information
supplied by the firm. This could happen if information flow within the
network lowers information acquisition costs to journalists through easier
access to key people in the firm, who may be more forthcoming with
information if a journalist within the network approaches them. Consistent
with these conjectures, we find that press releases of firms with MPs are
more likely to be picked up by the press. Specifically, press releases of
firms with MPs are 8.3% more likely to receive media coverage within five
days than those without. We do not find, however, that the slant of news
following the press release is more favorable for firms with MPs.
Given that the unconditional probability of having a press release followed
by a media report is 23 %, this 8.3% increase in probability is economically
significant.
The effect of an MP on news coverage is more pronounced if the MP is or
was an owner, a top executive, or a board member in the media rather than
a person in another position (e.g., a journalist). To the extent that high-
ranking MPs are more likely to have influence in efficiently managing press
relations, these additional findings support the notion that MPs are
influential in managing a firm’s media relations. We do not view the MP
channel to be the sole strategy a firm can use to manage media relations.
Other options include using an internal or external investor/press relations
department (Solomon 2012) or increasing advertising (Gurun and Butler
2012). In our analysis, we include these variables to investigate the
incremental role of MPs in media management. Collectively our results
suggest that the composition of a firm’s board of directors can affect the
way it is covered in the news: firms with MPs on their boards enjoy both
more coverage and more favorable news coverage, and the effect of MP is
incremental to other channels previously documented in the literature.”
5. The Public Relations community thanks Umit G. Gurun for his 42 page
paper. We excerpted parts of it with his permission. He may be reached at
umit.gurun@utdallas.edu, Phone: 972-8835917.