The document discusses four labels/platforms: Motown, Sony Records, YouTube, and Vimeo. It provides details on when and how each company was founded, key events in their histories, current ownership, and their roles in the music/video industries. Motown was founded in 1959 and had great success in the 1960s, while Sony Records has had ownership of several labels since the 1930s. YouTube was created in 2005 and was purchased by Google, and allows users to upload various video types. Vimeo was founded in 2004 and was the first platform to support high definition video sharing.

1. Research into Labels / Platforms
By Bethany Barrows

2. Motown
• Motown is an American record company, founded by
Berry Gordy in 1959, originally named Tamla Records.
• The name is a portmanteau of motor and town, and has
become a nickname for Detroit, where it was founded.
• In the 1960’s, Motown achieved 79 records in the top
ten of the Billboard hot 100, which was very successful
for a small record company.
• In 1972, Motown began to expand to television and film
production and had multiple owners until ending up in
the hands of Universal music group in 1994.
• Motown was the highest earning African American
business in the USA for many decades.

3. Sony Records
• Sony Music Entertainment is an American music company owned
by Sony.
• It was founded in 1929, called American Record Corporation, but
renames Columbia recording corporation as of 1938.
• Furthermore, in 1966, it became CBS records before being bought
by Sony Corporation in 1987 and renamed it Sony Music
entertainment.
• In 2014, Sony has phenomenal success, with 11 number 1 singles
and 5 individual awards at The BRITS 2015. Several artists that
won awards were Paloma Faith, Foo Fighters, One Direction and
Pharrell Williams.
• More recently, in 2017, Sony Music UK collected 7 out of the 11
awards at the BRITS, making it their most successful year in terms
of award winning.

4. YouTube
• YouTube is an American platform which allows users to
video-share.
• It was created in February 2005 by former PayPal
employees: Chad Hurley, Steve Chen and Jawad Karim.
• In 2006, Google bought the website off them for
$1.65billion.
• Their headquarters are located in San Bruno, California.
• The website allows users to upload, view, like and comment
on videos, and subscribe to other users.
• YouTube broadcast videos such as music videos,
documentaries, short films, trailers, vlogs, and so on.
• It uses technology such as adobe flash player to display
these videos.

5. Vimeo
• Vimeo is a website which allows you to upload, share and
view videos.
• It was founded in November 2004 by Jake Lodwick and Zach
Klein.
• As of 2007, it was the first high definition video sharing
platform.
• The name ‘vimeo’ is a combination of the words ‘video’ and
‘me’, created by Lodwick and is also an anagram of the word
movie.
• Their slogan is ‘film with a passion’.
• Vimeo attracts more than 100 million visitors a month, as
well as 22 million registered users. 15% of these visits comes
from mobile devices.