Marigo's research aims to identify the business model emerging for sustainable competitive advantage in the food industry. The background document outlines pressures on the current unsustainable global food system and the need for food producers to develop dynamic capabilities to transition to new business paradigms. Marigo will conduct a case study analysis to learn about the capabilities, drivers, enablers, and constraints experienced by firms pursuing sustainable competitive strategies. The research seeks to understand how companies develop and maintain capabilities over time in response to environmental changes.