Research

INTRO
This research is all about further context. Contextual research was
the first part of research where I dipped my toe into possible
inspiration for this project. In this document, I am going to explore
these themes and artists even further. This will help when it comes to
writing the articles that will be in my project and will influence the
development of this project.
For research, I am going to look into artists such as Grayson Perry,
Frida Kahlo and Lubania Himid and how they express themselves
through their art. I will look at examples of their work and what it
really means, them as a person and society or history that has
influenced their work. In contextual research, I started this by looing
at the different waves of feminism, now I can see how the different
waves effected the work of these artists.

WHO IS CLAIRE?
As a child, Perry longed to find safety, both around him and within himself. At the
age of 13, Perry started experimenting with makeup and wearing his sisters
clothes. When Perry left to live with his father, his stepsister found his journal in
which he wrote about his feminine fantasies and his transvestite adventures. His
stepmother threw him out. Perry explored transvestitism, explain that it was a way
to express a part of him that he was born with.
“When he dress as a woman, he isn’t becoming a woman, despite his adoption of
the persona Claire, and he has used the language of craft in a similarly
transvestite way” – Andrew Wilson
Claire is a common figure seen throughout Perry’s work, showing a different side
of himself. He uses Claire as an art form, displaying a part of him that would not
normally be seen on a day-to-day basis. Claire features in both Perry’s art work
and television work, appearing in his program about America.
Having a television personal that outwardly shows his feminine side and
transvestitism is very inspiring for those who feel similar as Perry did as a child.
Perry, no doubt, has been a heavy inspiration for young artists and has helped

PRE THERAPY YEARS
The Pre-Therapy Years is a group of Perry’s artwork, created before he
started psychotherapy in 1998. It is a series of pieces which explore topics
such as: identity, sexuality, femininity and personal influences around
him.
Arguably, through his art, these years were his therapy years, as he used
his art to express himself and his problems. He used his art as a creative
outlet. You can see his battle with himself and his identity in his pieces
and his anger towards the world. It’s a beautiful way to see a person come
to terms with aspects of their life that would usually be very difficult to
come to terms with.
Through ceramics, he displayed topics such as violence and sex,
purposefully, as a “reaction against the friendliness of pottery.”
“Perry explained that in the 80s, he believed pottery was seen as a “second
class activity” and so decided to put the emphasis on the portrayal of his
identity in the work, rather than in the actual craft.” – taken from an article

MELANIE
Perry attended a Miss Plus Size International competition
and interviewed three of the contestants about their
struggle for acceptance. Melanie is a portrait of one of
them ladies.
This piece really explores societal views of what a women
should look like, and how the desired body and beauty
standards have changed over time. Melanie displays a
fertility figure which dates back thousands of years. She is
covered in pictures of supermodels and famous women
who are considered beautiful to society. This plays on the
fact that beauty standards change over time – mainly for
women.
This piece challenging the tough standards that women
feel as if they should follow. She has become a positive
image for plus sized women.
“Three women, big and proud, who want their size to be
seen as a positive. I have portrayed them as vaguely
antique hieratic figures adorned with images, old and new,
of female ‘perfection’ and food. In the history of sculpture,
female forms such as these were often seen as fertility
goddesses to be prayed to for children and plentiful
harvests. Nowadays we are more likely to see a growing

CLAIRE AS A SOLDIER – 1987
This is probably one of my favourite pieces in the
exhibition. It shows his female personality – Claire – dress
in a dressed which is covered in a realistic picture of a
soldier.
Perry explored the strength within women for this piece. It
shows that all women are soldiers and are strong – despite
what society would think of a woman. It shows Claire to be
tired and relaxed as if she is tired of being underestimated
because she is a woman.
The background is filled with a stereotypical female setting
– vanity tables, wardrobes, mirrors, various bottles of
cosmetics, chandeliers etc. This piece speaks volumes
about feelings of a woman and how tired woman are of
being underestimated.
Perry understands and admires the true strength of women
and he explored that part of himself through his art. This
makes his art unique then any other artists because you

SPIRIT JAR – 1994
This is a very powerful piece. It shows the connection
between mother nature and women. It is entirely
obscene with an incredible picture of a woman sucking
from another woman's breast. It is such a loud piece of
art. Perry wanted to create something shocking.
It shows the relationship between mother and
daughter, showing the mother to be big and strong,
and making the child small and frail, grasping onto the
breast for her milk, shows how strength is passed
down from the mother to the daughter.
The slight masculine look to the woman also adds to
message of strength, showing her to be more rough,
rather then a pristine, beautiful woman.
This is a typical Perry piece, showing obscene images
and such inappropriate art. I think its amazing, I love
the message it sends and the daring nature of his art.

COCKTAIL PARTY – 1989
This piece is a mock of the various, lavish parties that Perry
was invited to at the time. The woman on the pot look
tired, sharp, haggard and unwell. The woman in the black
dress almost looks greedy and cunning. Perhaps this is a
dig towards the type of people Perry encountered at these
parties. The dresses on the woman look expensive and
exaggerating – showing what type of people would come to
these parties, and how they would show their wealth to
others.
At the time, Perry was fascinated with feminine power,
which is why he included public figures such as Princess
Diana, Sue Lawley, Margaret Thatcher and Jan Leeming.
Using these public figures allowed him to explore the true
quiet power that women hold. Princess Diana herself, would
do subtle things when going to public meetings that would
have massive impacts, this inspired Perry to include such

ARTEFACT FOR PEOPLE WHO HAVE
NO IDENTITY - 1994
In this piece, Perry uses typical male and female
attributes to convey a message of identity. It shows a
person in a floral frock who has caught the eye of a man
who is moving house using a shopping trolly.
Perry has said that every aspect of this piece still calls to
him about what life was like in his childhood. From the
pram, the location - Dyers Hall Road, in his home town –
the graffti, the toolbox etc, Perry used aspects that
reminded him of a time where he struggled with his
identity and created a piece of his childhood for those
who are like him.
This piece loudly shows self-expression, as everything
in this piece is from his childhood. Thus, adding to the
point that the Pre-Therapy Years were arguably Perry’s

KAHLO AND ART
Kahlo used her art to display her problems and personal feelings
towards herself and how she felt. She used vast amounts of
symbolism and representation in her art to convey these messages.
After experiencing a horrific accident, it left her bed bound for most
of her life where she picked up a brush and began painting. To this
day, she is an icon in both art and feminism.
All her paintings were full of symbolism and how painful her life was.
She included life experiences that she was unable to experience
because of the accident. Lots of her paintings explore her broken
body and her divorce. she was most known for her self portraits
which are recognisable throughout the world.
After a messy and heart-breaking divorce with her husband, after he
cheated on her with her sister, she took to work, creating some of the
most powerful paintings to this day.

THE TWO FRIDAS - 1939
This is an extremely powerful painting,
holding an even more powerful message.
It shows two Fridas, one in a traditional
dress with a broken and one in a modern
dress with a fixed heart. This was created
shortly after her divorce, showing a
present and future Frida. This painting
represented her loneliness and despair
from her divorce.
Having both hearts connected by the main
artery, it shows hope for her heart to heal
in the future. The dark cloudy sky adds to
the despair and hurt that Kahlo was
feeling at the time.

THE WOUNDED TABLE - 1940
This was the first painting she created after her
divorce. She used this as an outlet for her pain
and loneliness that she felt without her
husband.
The table has human legs and is dripping in
blood – this showed her broken family after
the divorce. You can see her sisters children
next to her, another dig at her pain that she
felt without having to be able to have children.
The use of the Nayarit figure showed a Judas
like figure which represented her husband,
emphasising his betrayal form cheating on her
with her sister.
Frida used her paintings to display her pain
and suffering, filling them of metaphors and

SELF PORTRAIT WITH CROPPED
HAIR
This painting was created after he divorce from her
first husband, after she heard that he was having an
affair. In the painting, it shows her with her hair cut
off and spread around her. She did this because her
husband loved her hair and cutting it off felt like
freedom to her. The scissors in one of her hands and
hair in the other represent the sacrifice that she had
made herself, after this devastating news.
Behind her, each hair is painted separately,
representing women whose husbands had also
cheated on them, and painting each hair separately
gives each strand a life.
The words at the top say"See, if I loved you, it was for
your hair, now you're bald, I don't love you any more.“
It shows that after her divorce with her husband, she
abandoned her femininity and started dressing in
men’s suits, only leaving earrings as a sign of
femininity.

SELF PORTRAIT WITH THORN
NECKLACE AND HUMMINGBIRD -
1940
You can see the pain that Kahlo is in with the
thorn necklace. This is one of her most
recognisable paintings. You can see in her face
that she is calm and enduring the pain she is
feeling, this links into a surgery she had to get
for her back after an accident. This surgery was
in hopes to fix the constant pain, but it failed.
The uses of the hummingbird is used to show
her true pain. Birds are used to show life and
freedom, especially a hummingbird as they are
colourful. However, having a dead bird hanging
from thorns show her true pain that she was in –
both physical and mental. After the accident,
she had 36 surgeries and could not have

SELF PORTRAIT IN A VELVET
DRESS - 1926
The velvet dress was used as a symbol to regain
affection from her lover. Unlike Kahlo’s other
painting, she is wearing a lowcut dress and her
breast are more pronounced and visible. This
adds to the desire to fuel affection from her
lover.
She painted this after her relationship with her
partner started going sour. It worked.
She looks very regal and polished in this portrait,
making her look royal. This was in hopes for her
partner to see her like this and keep her in his
mind. The use of a deep red robe and a beautiful,
made up face, screamed lust and passion to the
people looking at it.

HIMID AND ART
Differently from the other artists, Himid expressed her historical
identity through her art. She challenged European history and how it
effect places in Africa. Lots of her art show white people (mainly men)
looking down on, or making fun of black people (mainly women). Her
art is incredible powerful, showing the true history of both Britain and
the rest of Europe.
She tackles racism and unjust treatment in her work, expressing her
personal hurt for those who were effected by this treatment. Her work
reflects this. She explores freedom in her paintings, showing women
running free and ripping up history books. Her work has powerful,
bold messages about how history and treatment of black women has
effected the world and still effects the world to this day.

BETWEEN THE TWO MY HEART IS
BALANCED – 1991
This painting shows two black women dressed in
African clothing on a boat. Behind them, a stack of
multicolour blocks – which were told to be maps by
Himid herself. This painting represents the
contribution that African culture has inspired
culture around Europe.
The vision of the woman throwing the maps out of
the boat, with a look of disgust, represent an effort
to get rid of things that have already been done.
For example, throwing away maps creating by white
men, which changed the culture and life in Africa.
Himid said that this painting ‘a musing on what
would happen if black women got together and
started to try to destroy maps and charts – to undo
what has been done’

THE CARROT PIECE - 1985
This piece shows a white man taunting a black
woman. It holds a bold and powerful message
about racism. The man is trying to tempt the
woman with a carrot, but she already has her
hands full with everything she needs. You can see
her unease and anger in her face while she is
being made a fool of.
The man is on a unicycle, an item found in the
circus for circus acts, perhaps suggesting that the
man is acting like a clown for treating a woman
like this.
Himid said, ‘we as black women understood how
we were being patronised ... to be cajoled and
distracted by silly games and pointless offers. We
understood, but we knew what sustained us… and

FREEDOM AND CHANGE – 1984
This was Himid’s version of a Picasso painting,
Two Women Running On The Beach (The Race),
instead of having two white woman with their
breasts exposed running across a beach, Himid
shows two black women running free and
happy. They wear Venus earrings which could be
a suggestion that these two women were
romantically involved as Venus was a
representation of lesbian love.
In the back, it shows two white men buried in
the sand, showing that the black women were
free from the oppressors in their lives, running
free. The 4 dogs at the front could be used as a
guard for them, a protection, against future

RECEPTION THEORY – STUART
HALL
In the theory of reception, Hall assess the theory that media texts are
encoded and decoded. This means that the producer of the text has
encoded a message for the audience, however, that message can be
decoded by differently by various audience members. Potentially, in a
different way then the creator intended.
This can be used in different media platforms and art. Artist use their
art to convey messages and sometimes hidden messages that allow
the viewer to interpret the message.
Hall stated that there were three different ways in which the audience
can decode the text:

1 – DOMINANT OR PREFERRED
READING
This is how the producer wants the reader to view the text – the initial
message given by the producer. This is usually taken by audience
members if the message is clear and the member is of the same age
and culture. If the text has a clear narrative and is easy to follow and
it deals with themes that are relevant to the audience, this makes the
text dominant.
For example, a dominant viewer of the film Saving Private Ryan,
would see it as a powerful, realistic story telling of the horrors of war.

2 – OPPOSITIONAL READING
Oppositional reading is when the audience rejects the preferred
reading and makes their own personal meaning for the text. This can
happen when controversial topics are involved that the audience
could disagree with. It can also happen if the text has complex
narrative structure or when dealing with problems that are not in
modern society. This can shift between different audience members
because of factors such as beliefs, age, culture etc.
An example of this, could be when looking at an advertisement for a
MacDonald’s Burger, instead of seeing the message of hunger, they
see the health aspects, or the negative things surround the product.
Or looking at a new Apple product and instead of looking at the
glossy new phone, they think of the steps that created the phone,
such as factory qualities and quality of life of the workers.

3 – NEGOTIATED READING
Negotiated Reading is a compromise between dominant and
oppositional readings, where the audience accepts parts of the
producers view and combines them with their own views. This can
occur with a combination of liking the media , of the same age and
understands some of the messages but the narrative is complex
which inhibits full understanding.
An example of this is when an audience member enjoys watching a
program like Love Island but understands that it is scripted and isn’t
reality. This can apply for most reality TV programs that aren’t in fact
real, genuine moments.

RECEPTION THEORY
Factors that could effect an audience’s view of the media text:
Age
Beliefs
Culture
Gender
Life experience
Mood at the time of viewing
Religion

I-D
Editing Style –
i-D use a minimalist take when it comes to editing. Each cover
shows one person with little text and information around
them. This keeps the cover more focused on the model,
bringing attention to the colours used. i-D is a niche fashion
magazine which mainly focuses on the art in fashion, rather
then the glitz that a magazine like Vogue focuses on. Their
website is a hand in hand blog to the physical magazine,
sometimes adding extra features that you would not get in the
physical copies – videos, graphics, interviews etc.
Colour Schemes –
Each copy of i-D uses a neutral colour scheme, used in a
creative way to make the cover star stand out. For example,
bright blue contrasting against his dark skin and the silver on
his jacket (picture 1), the dark top against the bright
surroundings, making her stand out (picture 2), and finally, her
light skin against dark clothing and background, bringing
attention to her facial features (picture 3). These colour
schemes are so important to the magazine, as it could
determine whether someone buys a copy or not. If the colours
on the cover aren’t eye-catching or fully effective, it could
effect sales for that month. Since my project is going into an
art gallery, I have to make sure that all my colours and cover is
effective and will make people want to read my work.
Layout –
When it comes to layout, similar to the cover, i-D takes a
simple, artistic way to laying out their articles. At a first glance,
it might look very simple and easy but it has been throughout
to where a readers eye would naturally fall in. in picture 4, you
can see that the first page in the double page spread is very
quiet, having one photo and part of the article against a white
background. Whereas in the second page in the double page

ICON
Editing Style –
Similar to i-D, Icon uses a very minimalist editing style,
making emphasise on the pictures used for the cover and in
the articles. Icon focus on lifestyle and the world around us.
The editing is very clean and thought out, having every aspect
perfectly in place for a reason.
Colour Schemes –
Icon uses colour on their covers extremely effectively. In
picture one, you can see that they have used bright blue and
black lines to create an optical illusion. This is very eye
catching and would grab a customers attention as it makes
them question to what is inside. For text around the edges, a
simple white is used which stands out against both colours.
In picture two, the colours are used beautifully. You have a
deep green and reds and oranges used against it. The red
contrasts against the green – opposites on the colour wheel
which make them work well together. The white text is placed
in the middle of the page which isn’t usually seen on a cover
of a magazine. It is very unique and could be used for effect
in my work as well.
In the third picture, it is a lot calmer then the others, using
more neutral, quieter colours. The pink hue in the
background works nicely against the grey/beige tint of the
building. The black text stands out from the pink. It is a very
calming cover, not too bold or fierce. I like this cover a lot,
this is the theme that I will try to achieve in my product.
Layout –
When it comes to layout design, Icon use a very simple,
neutral take. The pictures aren’t bright and distracting, it
makes them look more serene and calming to the eye. I like

MOZI
Editing Style –
Mozi has the most minimalist editing style compared to
the other print products I have looked at. The cover
only shows the title and a picture, there isn’t any text
around the edge which shows content.
Colour Schemes –
Mozi uses very neutral colour schemes throughout the
whole of the magazine, even the cover. It is normal to
see a magazine with a bright cover and a more neutral
inside, but Mozi only uses neutral, calm colours. It is a
very relaxing magazine cover at first glance, but from
an editing perspective, it is very simple – almost too
simple. From Mozi, I will probably only use its colour
schemes and not much else. It isn’t very technically
interesting.
Layout –
Even the layout inside Mozi has very little content.
There are only pictures and almost no text. I like the

THE ZINE
Editing Style –
The Zine is a digital blog. Looking at different media
platforms will help me be able to display my work in
different ways. Due to the current circumstances of the
world, physical products are being used less and less due
to contact free rules. As my project will be in the art
gallery, I have to make sure that my work is able to be
showcased digitally. Thus, I have looked at websites such
as The Sine to help me understand and visualise how I
could layout my work digitally.
Colour Schemes –
Most of the colour schemes on The Zine revolve around
the art that the article talks about. Different front print,
this blog uses a more basic read down article style,
having pictures weaved in to the article, which breaks up
the focus of the reader. This is a technique used all
through various media platforms – films will have a
moment of relief during a fight scene, or a song will have
a bridge with a different style to the rest of the song,
podcasts will include an ad break. These elements allow
the consumer to keep interest in the product, as their
attention spam is broken up.
Layout –

BOOOOO
OOM
Editing Style –
Similar to The Zine, I looked at BOOOOOOOM for the
digital aspects and other ways I could layout my work
digitally.
Colour Schemes –
Like The Zine, the colour schemes of BOOOOOM focus
around the art. The art is the main focus of each article,
unlike in print where editing is a huge part of the final
product and how to make the art look good.
The pictures look bright against the plain background,
bringing attention to the articles. This creates a
colourful explore page, inviting readers in by using
pieces of art from that exhibition, these could be very
shocking, detailed or obscene, depending on the
dynamic of the target audience.
Layout –
I like the 90s vintage feel to the website, it makes the
blog a lot more interesting to read. The articles are set
out like a typical blog, a down reading pattern. This
could be helpful for me to create a mock blog to be
uploaded to the art gallery website as well as a digital

ADOBE INDESIGN
When it comes to making my brochure, there are a number of different
techniques and software that I need to use for the optimum standard for my
final product. One of these software's is Adobe InDesign. In previous
projects, I have used InDesign to order my pages – which were created in
Photoshop – and to move the text around pictures to make it work better.
However, for this project, I want to mainly work in InDesign. I will write any
text in Word – this helps with any incorrect grammar or spelling – then add it
into InDesign to edit the shape and how it fits into the page. As for editing
the pages, I will also use InDesign, I want to use Photoshop as little as I can,
so I can expand my skills with different software’s. InDesign is for print
productions, so using Photoshop would be kind of useless, as it is for
editing photos and graphic design.
In order to get more familiar with InDesign, I will watch YouTube videos
conducted by Adobe themselves, showing different editing techniques and
doing step-by-step tutorials on how to do these techniques. This will be
really helpful to learn new editing styles to add to my project, hopefully
making my work be at a higher standard. This will also reflect in any other
work that I do, whether it is personally projects or university work, aiding me
to learn as I develop my work.

ADOBE PREMIERE PRO
During this project, I have been making short little vlogs that
document my entire project stage by stage. At the end of my project,
I will edit all these videos together to create a short vlog documentary
video, showing the development of this project. This will be helpful to
reference for my evaluation, as I will have a full documentation from
each step of the project.
To collect all the clips together, I am going to use Premiere Pro to get
a nice clean-cut video. I have used Premiere Pro before multiple
times, I am very familiar with the software and different techniques
within the program. Editing this vlog will be fairly simple, as it
doesn’t need any fancy special effects or big transitions.
I can add any music that I want behind the clips with ease. This would
give the vlog a less awkward feeling and mean that it wouldn’t just be
me talking. I’ve done a test before but I think I will do another
experiment just to make sure that it works well.

ISSUU.COM
For displaying my work digitally, I have in the past used Issuu.com.
This is an online news outlet filled with digital magazines and
newspaper. Anyone can post a print project, and it is where I have
posted past projects which needed to be displayed digitally.
It is filled with various magazines from all different genres. After
conducting research for an essay about digital magazines, it showed
that websites such as Issuu.com were showing a rapid growth of
users, as print is slowly dying. This is what I used for my fanzine
project late last year. However, you can only add a certain number of
projects. It displays your work like a book, with flipping pages and
everything. The only thing it that when you put it up, it keeps the
website surrounding it, whereas other websites take you to a new tab,
making it look neater and it fills the screen with just your work.

YUMPU.COM
Similar to Issuu.com, Yumpu allows you to upload your print work
into a digital magazine structure. ‘Everyzine Everyzine’ is a digital
fanzine created about the Manchester band, Everything Everything. It
is purely published digitally on Yumpu, allowing readers to flick
through pages as if they are reading a physical copy.
I like the way Yumpu is set out and will most likely use this to display
my work to go into the gallery. I like how you can flick through the
pages and the way the work will be laid out. For my experiments, I
will create a short mock brochure and upload it to Yumpu to have a
visual for what my final product might look like.
Yumpu also allows me to add graphics or videos into my brochure,
something I would not get to do in physical print. This opens up a
whole new set of possibilities for a range of media to be used in this
project. I could add small audio parts, moving graphics or videos
from the artists themselves talking about their work.

COLOUR THEORY
Colour theory in design stems from the three primary colours and
over time, scientists and artists have been able to create more in
depth colour wheels as a result of research and experiments. With the
use of modern technologies, the colour wheel has been adapted even
more to make a complex range of different shades of colour.
The best colours that match are opposite on the colour wheel. Take
for example, purple and yellow – the colours of a Cadbury’s Flake,
orange and blue – the colours of a Terry’s Chocolate Orange, red and
green – the colours mainly associated with Christmas. This is used
throughout all areas of design – films, television, graphic design,
print etc, it is a universal way to create a pleasing design.
Using this theory will be vital for my project. As I am create a print
project that will include pictures of art, it is so important that I used
the correct colour for the background to compliment the artpieces
and make them stand out.

PHOTO EDITING –
LIGHTROOM/PHOTOSHOP
When it comes the editing photos, in past projects I have found that
the best apps to use are Lightroom or Photoshop.
Lightroom – Lightroom is better for editing exposures, colour levels,
temperature, contrast etc. I use this for editing my photos and then
move them into Photoshop for any further editing. I like using
Lightroom for the first stage of editing pictures. Lightroom is very
easy to use so if I do end up having to do any photo editing, I will use
this for the first stage of editing.
Photoshop – If there is any editing on pictures that include graphics,
layering, adding any other pictures, etc. It’s best for complex editing
or doing small animations. I will use this to change different aspects
of the pictures. This is more secondary editing then first stages, as it
is way more complex then Lightroom.

Q1 – WHAT IS YOUR AGE?
Asking the age of the people partaking in this survey was important, so I knew
what demographic that I was getting answers from. It was mainly people ages
16-25 with 3 people aged 41+. This lets me know that most of the answers are
from a younger perspective. This is helpful because as a young person myself, I
want to make a product that would appeal to young people. I need to keep in
mind that it is most likely going to be an older generation looking at my
products, due to art galleries usually having an older demographic. Hopefully
creating a product that would appeal to younger generation will encourage
them to actually go into the art gallery and see it themselves.
As an art gallery visitor myself, I cannot assume that everyone who visits
galleries acts the same way that I do, so this question was necessary to
understand my audience.
This factor could effect my answers, so when I evaluate my answers, I need to
understand that they could differ because of the age range.

YOU OFTEN
VISIT ART
GALLERIES
?
Although it may seem like a basic question to ask, I needed to know the answers to this
question as it sets out the tone for the answers for the rest of the questions. I know then that
50% of the partakers in this survey do not visit art galleries. Because the statistic is split exactly
in half, it may be quite difficult to know which answers are from those who do visit galleries
versus those who do not.
Adding ‘pre-corona’ in the question was important, as if I had phrased the question ‘Have you
visited an art gallery recently?’, all the answers would be ‘no’ due to the current state of the
country. So, having a question directed to life before this virus, it helps me understand how
many people would usually visit these art galleries but have not due to the closure of the
country.
Q3 –IF YES, DO
YOU READ
BROCHURES
FOUND AT THE ART
GALLERY?
Question 2 and 3 go hand in hand. Now that I know how many
people who took the survey actually go to art galleries, I can now see
how many of them read the brochures. I added the question as
confirmation that I am making an appropriate product to go into an
art gallery. Because of technical difficulties, everyone had to answer
this question, so it means that only 7 out of the 9 that go to galleries
read the brochures. This means that I can now assume that 7 or 8
people out of 10 will pick up my brochure and read it. It helps me
understand what art gallery visitors want from their visit and how it
could effect the way I continue this project. Luckily, I don’t need to

LOUDER, FULLER
BROCHURES NICER
TO READ OR QUIET
MINIMALIST
BROCHURES WHEN IT
COMES TO READING
ABOUT ART?
The answers to this question will be used to influence my production choices. The answers
came out exactly as I thought they would. I didn’t think that fuller brochures would be that
popular. When it comes to journalism about art, there is a sense of calmness in both the
writing and the elements that surround the writing. Every art brochure I have seen, the
quieter, minimalist brochures have been the most pleasing to read because of the fact that
it revolves around the art inside, using them as a colour scheme.
Its good having audience research like this, because it means that I will be able to
reference it during my production weeks, in case I go off track. It helps me start to
visualise a proper form of my project.
Louder brochures remind me of a school or college trying to recruit students. I visualise
the school trying to make the institution seem fun and full of opportunity by using bright
colours and smiley pictures of students. When it comes to quieter brochures, I see

Q5 – WHY DO
YOU PREFER
THAT STYLE?
These answers will help me understand why a certain style is more attractive to read. It helps me
understand why people pick up a minimalist or fuller brochure and why they prefer it.
Having the writing answers, letting the participants explain their reasons, is a really effective way
to get an insight to why that style is more attractive to the audience. It has allowed me to see
what parts of the certain style add to the demeanor of the product.
Similarly, asking which elements of that style influence their decision helps me know which parts
of the brochure are the most important and what I might have to focus on during production.
Q6 – WHAT ASPECTS OF THAT
BROCHURE MAKE IT MORE
APPEALING?
These answers will help me when it comes to
production, as I can see a whole different range
of elements that make a brochure attractive for
the audience. It will influence how my final
product comes out. This gives me a whole list to
follow to make sure to add onto my brochure in
the production stages. It also shows which
aspects are the most recognizable and what the

Q7 – WHICH COLOUR
SCHEME DO YOU
PREFER IN A
BROCHURE?
Knowing what colour scheme my audience prefers will be extremely helpful when it comes to
the production stages of my project. It fits in with the style that my audience prefers. I asked
this question to answer my own question. I knew the answer to this question before I asked
it, but I just wanted confirmation that my idea would be liked by the audience.
I only had two different schemes, because from the existing products that I have looked at
have either had bright colour schemes or neutral colour schemes. With the popularity of the
minimalist brochure, I thought that neutral colours would be more voted for, over bright
colours. Minimalist editing and neutral colours go hand in hand, as the colours compliment
the simplistic editing style, making it look more polished and professional.
Q8 – WHY?
Like my other questions, I added a Why?
Question which goes hand in hand with question
7. I did this so I could see why these colours
work so well in a brochure and what my audience
likes about these colours and how they fit in
nicely. It gives me reason and I can then work
with these reasons to make the best product that

OUTRO
Moving forward in my project, I will use all the research I have done
to influence my next steps. For example, I ca now use my audience
research that I conducted to show me what styles and design
techniques I should use in my experiments and then development for
my final product.
I think that this research went well and will be extremely helpful in
problem solving and experiments. I can now see the content that I am
going to include in my work and can work around them and how I can
put my personal interests into the project along with this research.
The existing products was really helpful, as I am going to be using
different formats for my project, I need to keep my options open and
look at all different websites that I could potentially use for my
project.

Research

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