Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Intersection 2018 - Enterprise maps to navigate complexity

393 views

Published on

Closing Key Note on the Intersection 2018 Conference in Prague.
How to map enterprises to navigate and tackle complexity

Published in: Business
  • Be the first to comment

Intersection 2018 - Enterprise maps to navigate complexity

  1. 1. Enterprise Maps to Navigate Complexity THE MILKY WAY Overcome the enterprise inertia. Enable better decision-making by combining information in a shared view A true anchor model Cecilia Nordén Annika Klyver
  2. 2. EXECUTION IS THE ONLY STRATEGY THAT THE CONSUMER SEES
  3. 3. Models…
  4. 4. Models…
  5. 5. Models…
  6. 6. Models…
  7. 7. We live in a world of models...
  8. 8. Vehicle speed Car speed power Bike speed Person name age
  9. 9. Vehicle speed Car speed power Bike speed Person name age
  10. 10. Fordon toppfart Bil toppfart motorstyrka Cykel toppfart Person namn ålder coherent
  11. 11. Risk for misconception due to different mental models.
  12. 12. Risk for misconception due to different mental pictures, what are we really talking about?
  13. 13. Other mental models I come from Fiumicino near Rome in Italy.
  14. 14. No one in the room starts to think of any of these models…
  15. 15. Stockholm Tallinn Helsingfors Oslo Köpenhamn London Dublin Reykjavik Riga Vilnius WarszawaBerlin Minsk Kijev Moskva Valletta Lissabon Madrid Andorra-la-Vella Rom Vatikanstaten Bern Paris Bryssel Amsterdam Luxembourg Vaduz Ljubljana Zagreb Sarajevo Aten Sofia Belgrad Bukarest Chisinau Budapest Bratislava Prag I s r a e l J o r d a n i e n M a l t a L i b a n o n C y p e r n Tu n i s i e nA l g e r i e tM a r o c k o S y r i e n I r a k G r e k l a n d M a k e d o n i e n A l b a n i e n A n d o r r a I r a n A z e r b a j d z j a n S a n M a r i n o M o n a c o B u l g a r i e n P o r t u g a l Tu r k i e t A r m e n i e nS e r b i e n A z e r b a j d z j a nK r o a t i e n G e o r g i e n S p a n i e n I t a l i e n S c h w e i z U n g e r n R u m ä n i e n Ö s t e r r i k e M o l d a v i e n S l o v a k i e n L u x e m b u r g T j e c k i e n F r a n k r i k e B e l g i e n U k r a i n a N e d e r l ä n d e r n a P o l e nTy s k l a n d L i t a u e n V i t r y s s l a n d K a z a k s t a n I r l a n d D a n m a r k L e t t l a n d E s t l a n d S v e r i g e F i n l a n d I s l a n d N o r g e R y s s l a n d F ä r ö a r n a S t o r b r i t a n n i e n K o s o v o M o n t e n e g r o Stockholm Tallinn Helsingfors Oslo Köpenhamn London Dublin Reykjavik Riga Vilnius WarszawaBerlin Minsk Kijev Moskva Valletta Lissabon Madrid Andorra-la-Vella Rom Vatikanstaten Bern Paris Bryssel Amsterdam Luxembourg Vaduz Ljubljana Zagreb Sarajevo Aten Sofia Belgrad Bukarest Chisinau Budapest Bratislava Prag I s r a e l J o r d a n i e n M a l t a L i b a n o n C y p e r n Tu n i s i e nA l g e r i e tM a r o c k o S y r i e n I r a k G r e k l a n d M a k e d o n i e n A l b a n i e n A n d o r r a I r a n A z e r b a j d z j a n S a n M a r i n o M o n a c o B u l g a r i e n P o r t u g a l Tu r k i e t A r m e n i e nS e r b i e n A z e r b a j d z j a nK r o a t i e n G e o r g i e n S p a n i e n I t a l i e n S c h w e i z U n g e r n R u m ä n i e n Ö s t e r r i k e M o l d a v i e n S l o v a k i e n L u x e m b u r g T j e c k i e n F r a n k r i k e B e l g i e n U k r a i n a N e d e r l ä n d e r n a P o l e nTy s k l a n d L i t a u e n V i t r y s s l a n d K a z a k s t a n I r l a n d D a n m a r k L e t t l a n d E s t l a n d S v e r i g e F i n l a n d I s l a n d N o r g e R y s s l a n d F ä r ö a r n a S t o r b r i t a n n i e n K o s o v o M o n t e n e g r o Stockholm Tallinn Helsingfors Oslo Köpenhamn London Dublin Reykjavik Riga Vilnius WarszawaBerlin Minsk Kijev Moskva Valletta Lissabon Madrid Andorra-la-Vella Rom Vatikanstaten Bern Paris Bryssel Amsterdam Luxembourg Vaduz Ljubljana Zagreb Sarajevo Aten Sofia Belgrad Bukarest Chisinau Budapest Bratislava Prag I s r a e l J o r d a n i e n M a l t a L i b a n o n C y p e r n Tu n i s i e nA l g e r i e tM a r o c k o S y r i e n I r a k G r e k l a n d M a k e d o n i e n A l b a n i e n A n d o r r a I r a n A z e r b a j d z j a n S a n M a r i n o M o n a c o B u l g a r i e n P o r t u g a l Tu r k i e t A r m e n i e nS e r b i e n A z e r b a j d z j a nK r o a t i e n G e o r g i e n S p a n i e n I t a l i e n S c h w e i z U n g e r n R u m ä n i e n Ö s t e r r i k e M o l d a v i e n S l o v a k i e n L u x e m b u r g T j e c k i e n F r a n k r i k e B e l g i e n U k r a i n a N e d e r l ä n d e r n a P o l e nTy s k l a n d L i t a u e n V i t r y s s l a n d K a z a k s t a n I r l a n d D a n m a r k L e t t l a n d E s t l a n d S v e r i g e F i n l a n d I s l a n d N o r g e R y s s l a n d F ä r ö a r n a S t o r b r i t a n n i e n K o s o v o M o n t e n e g r o Stockholm Tallinn Helsingfors Oslo Köpenhamn London Dublin Reykjavik Riga Vilnius WarszawaBerlin Minsk Kijev Moskva Valletta Lissabon Madrid Andorra-la-Vella Rom Vatikanstaten Bern Paris Bryssel Amsterdam Luxembourg Vaduz Ljubljana Zagreb Sarajevo Aten Sofia Belgrad Bukarest Chisinau Budapest Bratislava Prag I s r a e l J o r d a n i e n M a l t a L i b a n o n C y p e r n Tu n i s i e nA l g e r i e tM a r o c k o S y r i e n I r a k G r e k l a n d M a k e d o n i e n A l b a n i e n A n d o r r a I r a n A z e r b a j d z j a n S a n M a r i n o M o n a c o B u l g a r i e n P o r t u g a l Tu r k i e t A r m e n i e nS e r b i e n A z e r b a j d z j a nK r o a t i e n G e o r g i e n S p a n i e n I t a l i e n S c h w e i z U n g e r n R u m ä n i e n Ö s t e r r i k e M o l d a v i e n S l o v a k i e n L u x e m b u r g T j e c k i e n F r a n k r i k e B e l g i e n U k r a i n a N e d e r l ä n d e r n a P o l e nTy s k l a n d L i t a u e n V i t r y s s l a n d K a z a k s t a n I r l a n d D a n m a r k L e t t l a n d E s t l a n d S v e r i g e F i n l a n d I s l a n d N o r g e R y s s l a n d F ä r ö a r n a S t o r b r i t a n n i e n K o s o v o M o n t e n e g r o All start from one and the same model
  16. 16. The map of Europe MALTA GREECE MACEDONIA ALB. ANDORRA SAN MARINOMONACO BULGARIAPORTUGAL BOSNIA A. H. CROATIA SLOVENIA SPAIN ITALY SWITZERLAND HUNGARY ROMANIA SERBIA AUSTRIA MOLDOVA SLOVAKIA LUXEMBOURG CZECH REP. FRANCE BELGIUM UKRAINE NETHER- LANDS POLAND GERMANY BELARUS KAZAKHSTAN IRELAND DENMARK LATVIA ESTONIA ICELAND FAROE ISLANDS UNITED KINGDOM SWEDEN NORWAY FINLAND RUSSIAN FEDERATION LITHUANIA (RUS.) MONTEN. KOSOVO
  17. 17. MALTA GREECE MACEDONIA ALB. ANDORRA SAN MARINOMONACO BULGARIAPORTUGAL BOSNIA A. H. CROATIA SLOVENIA SPAIN ITALY SWITZERLAND HUNGARY ROMANIA SERBIA AUSTRIA MOLDOVA SLOVAKIA LUXEMBOURG CZECH REP. FRANCE BELGIUM UKRAINE NETHER- LANDS POLAND GERMANY BELARUS KAZAKHSTAN IRELAND DENMARK LATVIA ESTONIA ICELAND FAROE ISLANDS UNITED KINGDOM SWEDEN NORWAY FINLAND RUSSIAN FEDERATION LITHUANIA (RUS.) MONTEN. KOSOVO The map of Europe Not here!
  18. 18. All start from one and the same model MALTA GREECE MACEDONIA ALB. ANDORRA SAN MARINOMONACO BULGARIAPORTUGAL BOSNIA A. H. CROATIA SLOVENIA SPAIN ITALY SWITZERLAND HUNGARY ROMANIA SERBIA AUSTRIA MOLDOVA SLOVAKIA LUXEMBOURG CZECH REP. FRANCE BELGIUM UKRAINE NETHER- LANDS POLAND GERMANY BELARUS KAZAKHSTAN IRELAND DENMARK LATVIA ESTONIA ICELAND FAROE ISLANDS UNITED KINGDOM SWEDEN NORWAY FINLAND RUSSIAN FEDERATION LITHUANIA (RUS.) MONTEN. KOSOVO
  19. 19. Benefits of a map
  20. 20. Can we create a shared map of our enterprise?
  21. 21. Identify and visualise the value flow
  22. 22. Identify and visualise the value flow
  23. 23. Identify and visualise the value flow
  24. 24. Identify and visualise the value flow
  25. 25. Identify and visualise the value flow
  26. 26. Strategic planning Portfolio planning Design courses Contracting & introduction of teachers Market Deliver lessons Follow up Sales Student support Campaign Payment management Course administration
  27. 27. What is done?
  28. 28. IT Systems?
  29. 29. Information?
  30. 30. Result: Design courses Marketing and Sales Strategic planning and development
  31. 31. So what...?
  32. 32. Account Payable Supplier Invoice Matching Customer Analytics BedBank Price Calculation Supplier/Customer bank payment Enterprise Reporting Customer fullfilment communication FlightHandling Yield Management Campaigns & Ospec Yield Sales & Cost FollowUp Supplier Delivery Plan Overseas Staff Plan Transfer ProductDefine Production Plan Plan Flight ProductPlan Accommodation ProductPlan Event Product Reservation Management Supplier Gateway Customer Information Flight Cost Calculation DestinationCusto merCommunicatio n(GOL) Manage Product Geography Duty Office Ilog Destination Customer Service (guide interaction) Package Price Calculation Flight Price Calculation Accommodation & Transport Distrubution Customer Contact Center Product Content Management Search & Configure Product Inventory Loading (PIL) WEB Content Central Reservation Productify Flight Product Web Booking Events Booking/Inventory Management Productify Excursion Product Campaing Management Staffing and HR Supplier Cost Caclulation Bed Optimization Inventory Mgm Accommodation Price Calculation Accommodation Cost Calulation Productify Accommodation Product Accommodation Contract Managment Resort Configuration Productify Predifined Packages Atlas Excursion Catmaker //ENOK OLE Cache Payment Order Control Invoice Control Period Accommodation Contract Intuition Product Room Type Room Type Facility Inventory Room Type (Room Group) Charter PackageReservation Inventory Flight Seat Customer Management LIME CRM Campaign Accommondation Product Configuration Target Capacity Cyrus Productify Transfer Product APC APC – Cost Calcule (risk) Accommodation Contract and APC info Supplier Room Type Sales Period Capacity and Product mix Plan ProductRefInf Cross Reference Service XRS Central Reservation System (CRS) EventProduct with Prices Customer Reservations Excursions Bookings Reservation Fullfillment Inventory & Availibility Flight Contract Managment Reservations (PNL) Adobe InDesign EMaps Web Payments WEB TEMA EpiServer6 TPG – Geography Module Flight Contracts Hybris PIM Load Factor Occupancy Booking speed Facit- Cost Module Price Change Customer Data Mart Cust Info New details: Customer Analytics Tools added eel free to add details or correct the overview. Or talk to Daniel Lundgren, daniel.lundgren@fritidsresor.se or Annika Klyver, nnika.klyver@fritidsresor.se A digital version? Legacy Adapter MATIF Product Facts Product Fact On site Operation (Backoffice) Facts Tarantella Code List TUI Web Bookning Blue Sites EpiServer4 Blue Sites EpiServer7 Product Facts Product Content Accounts Receivable Reservations & Customers Active Directory Res Admin Accounts Recivable Customers Reservation Info Evaluation Info PAR (BizNode) New Customers Customer Address Claim Mgmt (QDC) Customer Feedback CSQ TIMS (GOL) Accommondation Product Flight Product Event Product Transfer Product Passenger Concept Resort Destination Actual Reservations +MLC Avaya Actual Reservation Actual Unspecified beläggning / Reservation Actual Reservation RUFI IBM Marketing Cloud Selected Customers Acommodation Product Configuration GeoConf Ancillary (add-ons) Daprecy Questionnare CSQ Mesurement Cust Questinare Claim Actual Reservations Scarlett Contempus Tele Opti Web Payments New APC + EnokID APC Customer Windows Min resa Weather Service Web Tips Offers (LMS) Geographic WS Currency Service Price change Current Price Reservations Unspecified Beläggning Cost /Reservation Reinbursement & Giftcards PAX Port Central Accounting STDK Supplier Interaction IBM CAMPAIGN Search Result Customer Payment Hotel Inventory Flight Information Payroll Invoice handeling/ Scanning Received Invoices Calculated Accomodation Costs Pre- payments ER Hyperion TORA NarrCustomer Payment Aditro Itella Discover Oracle GL Oracle AP TWIN PF11/ Beta LIME Claims LIME - Changes Biz Wizard HR+ Bavel ?? ?? ADRA ?? OCM SEB Web page BG Com Basware Banking Average Priced Package Based Priced Package Reservation & Customers Online Inventory Calculated Room Type Calculated Flight Seat Customer C3 syst- emet Acc. Trans. Accounted Transcations CAR Customer Payment Store bookings Web CRS ?? ?? Supplier Payment RecievedPayments Transfer Contract Managment Transfer Delivery Atlas Transfer DIBS Bamse Tax free Custom er info Reservation details Transfer Order Flight Delays Blue News Agent Stats & Commission I know (NO) FAQ Skjema Label Basic Board LIME Lost & Found Price Delivery Mgmt Strategic Product PlanProduct Development Reservation & Customers TDA World Pay Event Contract Management Event Contracts Event Contracts EPC Sourcing/ Contracting Fligths (TUI Nordic) Flight Contracts Transfer Contracts Transfer Contracts Customer Micro segments Europeiska försäkring Payment Status Fly Comp Sourcing/Contracting Accomodation (TUI Central) Sourcing/ Contracting Events (TUI DMC/A&D) Sourcing/ Contracting Transfer xTetris Availible & Bookable Event Reservations & Customers External Sales Partner CMS (Hybris) Checker Maps User generated content User Generated Content Transfer Product Price/Cost TPG transfer price/cost Images TUI N .com Mappings Recruitment of Overseas Staff Talent Link Training Overseas Staff Overseas Staff Placement Staff Need Overseas Staffing Dest plan Blue Net VISA app Cost TEMA Guide Net Blue News Blue Village Xnet Intranet BlueNet Geo Provider GeographyEvent Destination Management Review of facts for Acc/Exc (pre season and updates in season) Hybris PIM (Fact) MarketSto re Event Delivery Social Media(Post Travel) Event Commision follow up Accommodati on Product Accommodation Product Config Accommodation Contract Event Product Configuration(Suppl y...) Product Reference Information (Brand / RoomType / Boardype /Concept/ Facilities ) Base Package Price Overseas Assignment(Began/ Cancelled/Ended) OvereasApplicant (Confirmed) OverseasEmployee (LoA/BackLoA) Destination Plan -Acc mix/capacity -Flight mix/capacity -Service Levels -Staff mix/capacity Overseas HR Intuition OverseasEmployee (Candidate/ Contracted/ Resigned...) Flight Product Config(Supply/ Productify..) Transfer Product Configuration(Supply /Productify ) Accommodation Contract Adapter MCS TPG- Accommodation Module Acc Contract TPG – Flight Module Atlas - Contract EventBrief FlightBrief Accommodation Brief TPG -Event Module TPG -Transfer Module Product Geography Product Reference Accomodation contract Geography APC Flight Product Configuration Event Product Config CustomerRes Resia Campaign Participants Payment Status Flight Contract Transfer ContractEvent Contract Destination Configuration Available & Bookable Events Event Reservation TPG -EventModule TPG- Accommodation Module TPG – Flight Module TPG -Transfer ModuleTPG – A&T Module Transfer Price (Matrix/ Accommodation) LEGEND Capability Supplier B2B Capability Business Event Bussiness Service Integration/info flow Accommodation Product Package Reservation Fligth Product Customer Content API Reservation Inventory Search Flight Product Configuration Transfert Product Configuration Event Product Configuration Accommodation Brief Transfer Brief Event Brief Flight Brief Transfer SLA Flight Contract Event Contract Incident Stream Serve Printjobs Customer Communication Actual Reservation Tarantella WS Supplier Invoice Expected Cost Barr System - Systemmodule Supplier nvoicing Supplier Yield Management Supplier Invoices TPG -Package Module TPG TPG -Event Module TPG- Accommodation Module Transfer Brief Accommodation & Transport Planning TPG – A&T Module brief Predefined Package Product Config TPG – Flight Module TPG -Transfer Module Plan Predefined Packages Productify Ancillary Product Plan Ancillary Product APC FPC TPG -Package Module TPG -Ancillaries Module TPG -Ancillaries Module Product Dev - New Product - Removed Product - Changed Product Strategic Product Plan - Destinations and volumes - Decided Concepts - Launch Strategy Overseas Staffing Claims Mgm(Dest) Handle & report pettychash ChangeServiceServicePlanAncillarySales Cactus Forecasts/Pick Up List Cash Report LIME Claims HandleComplaints & Incidents Departure &Arrival DestLog Incident Arrival/ Dep -Info Local Search&Book(gui de interaction)Surprise and Delight Customer Payroll & Timereport Daily/season Staffplanning Invoice Handling Knowledge Base (Internal) Overseas Staffing Contempus BlueNetHR+ Event Price Calculation ( DMC and A&D) Event Product Transfer Product ReservationEvent ATI Dynamic Booking (Flights) ATI REMINDER Mail/sms/letter Event sales report FlightOnly Price FeaturePrice Deprecated/ Coming Pricelist per nigth Local Upgrade Local Sourcing ManageSupplierReservation Transfer Order Manage Unspecified Transfer Orders TransferOrders to Supplier AccVoucher to Suppliers TransferPlanning -Available/ Changed ROSE ( per dest ) Voucher Portal Confirmed Acc Res Transfer Portal New/Changed/Cancelled Transfer Order Event Bookings MLC Inventory Update Period Inventory Load Reservations (spec/ospec) Reservations outside the allotment(req/shared) Late Change Transfer List Rose WEB /CLIENT Rose Web/ Client Rose Web/ Client LocalContract Resp LocalContract Req WorkTasks Reservation SpecialReq Accommodation Deliver Lotus Mail ResSpecialReq Response Register Special Req ReqDB Set StopSales StopSales Resp Manage Stop Sales Manage Special Req Rose Portalen StopSales Request Manage Shared Reservation Confirmed Transfer Order Transfer Orders FlightDelivery AncillarySales Change Service HHT Cactus WEB Campaign Offers Campaing Offers Rose Web/ Client ResSpecialReq Response Web CRS specReq LMS(ospec price) Ospec price Dest Fact Reports Availability Request Availability Response TransferOrders to Supplier Car Rental Portal PNL C4C Reservations Customer CKC C4C Customer Facing capability Customer sales communication Mail/sms/pone APIS Information QR code with a link to the latest version of TUI Nordic Detailed Milky Way FlightSeries Adapter AtcomRes Mercado AMADEUS AIRQUEST D3PF Price Calculation D3PF Flight Markup JAM BETA SG AtcomCache ATCOM WS Inventory & Availibility Dynamic Booking & Search (BedBank) CRS Gateway Reservation Reservation PEAKWORKBEDBANK BB Reservation BB Acc setup Flight Availability Service D3PF SOURCING TUI Viewer Amadeus Data Feed Flight Availability Service Flight Data Order Innovata Flight Data TPG – D3PF Flight Module TPG – D3PF Flight Module Search XTIM TPG – BedBank Module BedBank Avalability Service(BAS) TPG – BedBank Module Dynamic Accommodatio n Product BedbankCon tentModule (BAS)BedBank Content GIATA ATLAS BedBankAcc MarginBand Facit – BedBank Module Facit – D3PF Module APC Reservation Event(Atcom) Cancel Strategic BI AMADEUSAIRQUEST Amadeus Client Ancillary Price Calculation Product Georgaphy Flight Availabilty Service Customer & Merge Customer Customer Customer Payment (Ordered) Customer Payment (Ordered) CARMA Customer Login Event Payment Status PaymentStatus Smartly Social Medi(Pre Departure) Smartly Customer Analytic& Reporting Falcon Falcon Falcon APC GA Frosmo Interim Analytics Solution Customer Account Marketing ConsentDB Consent API Cost Service
  33. 33. © IRM AB All rights reserved Ongoing change Projects
  34. 34. Wanted change
  35. 35. Customer journey
  36. 36. Supplier journey
  37. 37. Organisation
  38. 38. Value Flow
  39. 39. Value Streams
  40. 40. Value Streams & Organisation, ”Silos”
  41. 41. © IRM AB All rights reserved > 1 month 3 months 6 months Future
  42. 42. Life cycles
  43. 43. Life cycles for products and services
  44. 44. © IRM AB All rights reserved What is in play? Internal Capabilities Internal Eco system Our Knowledge, Capacity, Organisation & Motivation Product & Service Portfolios Product & Service Eco system Life Cycles Customers, Customer Journeys Suppliers & Supplier Journeys The Network around us External Eco system Inspiration: Jeanne Ross, MIT
  45. 45. © IRM AB All rights reserved Now what? It seams like we have some redesigning to do…
  46. 46. Organizational Design Define roles, areas of concern and responsibilities of teams See the missing links & design a better way of working
  47. 47. Define roles and responsibilities for the capability areas and for the value streams, the product owners
  48. 48. Organizational Design Teams, domains, areas of responsibility Merge two organisations & find new ways of working as one
  49. 49. UX Design Leaders
  50. 50. ”What you see is all there is” Daniel Kahneman
  51. 51. Want to know more? Pre-order at: www.irm.se Available in October
  52. 52. Cecilia Nordén Senior consultant, Enterprise/Business Architect Telephone: +46 709 62 52 92 Email: cecilia.norden@irm.se www.irm.se LinkedIn: www.linkedin.com/in/cecilianorden/ Thank you! Questions? Annika Klyver Senior consultat, Enterprise/Business Architect Telephone: +46 722 12 11 49 Email annika.klyver@irm.se www.irm.se LinkedIn: www.linkedin.com/in/annika-klyver-6a601b2/

×