Whereoware: 5 Silverpop Emails to Implement TodayWhereoware
Whereoware presents 5 Silverpop emails to implement today. This step-by-step guide will allow you to take full advantage of Silverpop's platform. Take your email marketing to the next level.
Speaking at a conference? Want to share the Xobni love with others?
This presentation explains how Xobni brings intelligent email search and contact management to Outlook and the BlackBerry. Flip through to learn more now!
Whereoware: 5 Silverpop Emails to Implement TodayWhereoware
Whereoware presents 5 Silverpop emails to implement today. This step-by-step guide will allow you to take full advantage of Silverpop's platform. Take your email marketing to the next level.
Speaking at a conference? Want to share the Xobni love with others?
This presentation explains how Xobni brings intelligent email search and contact management to Outlook and the BlackBerry. Flip through to learn more now!
2014 holiday online shopping mobile trends silverpopSilverpop
As mobile devices -- including both smartphones and tablets -- continue to grow in sophistication, they increasingly become a central part of consumers' daily routines. In fact, two out of three people now keep a mobile device within reach at all times (IBM). Checking email remains one of the most common uses of mobile devices, with nearly 50 percent of opens occurring on a smartphone or tablet (Litmus).
So, you know many of your customers are viewing your emails and hitting your website from their smartphones, but how many of them are actually converting? If an individual encounters a poor mobile experience, whether it's a non-mobile friendly email or website or an awkward payment process on a small screen, it's likely the shopper will abandon the effort. So, how can you ensure your mobile-inclined shoppers are getting a seamless experience? Using data collected from the most recent holiday season, Silverpop's Loren McDonald covered key holiday shopping trends and tactics using email and push notifications to help remove the friction from smartphone shopping.
Consumers are increasingly researching and buying from mobile devices, and they are shopping earlier and making last minute purchases using gift cards and via multiple channels, so solidifying your email plans and programs early is especially important in 2014.
In this session, Loren McDonald, Vice President of Industry Relations, Silverpop, an IBM Company, and Meredith Gertz, Email Marketing Manager, Fabric.com, an Amazon Company, share ideas and tactics to help ensure that online retailers get the most out of their email marketing programs during the critical holiday shopping season. You’ll come away with actionable holiday promo next steps to easily integrate into your existing holiday marketing plan.
Discussion topics include:
Developing a holiday-specific welcome program
Segmentation and frequency considerations
Optimizing emails for mobile conversions
Revising templates with information about details such as shipping, return policy, and gift cards
Designing emails to better enable mobile navigation and browsing
Using content and personality to increase engagement
Creating high-converting gift card programs
Launching post-purchase programs
How to integrate your holiday subscribers into your regular non-holiday communication stream
Personalisation silverpop festival of marketingSilverpop
Back in the days of the mom-and-pop shop, you could enter a business and the owner would instantly know who you were and what you liked. As business models changed and more companies started interacting with thousands and then millions of people, marketers couldn't maintain the personal conversations of the past. So they shifted to sending generic messages that could reach the masses. But today's customers expect a more personal touch. Learn why now is the time to start using everything you know about each customer in order to deliver the perfect customer experience.
Batch and blast email to behavioural marketing automation silverpop festival ...Silverpop
Contrary to popular reports, email is not dead; but it is changing. In this session, Silverpop will highlight the move smart marketers are making from batch and blast static email to behaviour-driven integrated marketing initiatives. Using case studies and examples that illustrate how transformed marketing initiatives are delivering amazing customer experiences including on-the-go mobile/smartphone marketing. Silverpop will share how leveraging customer behaviour from online browsing, offline activities, past purchases, app usage and more drives increased engagement and revenue. The session will also cover how to get more done using automation techniques to allow your marketing efforts to continue to run without your continuous manual effort.
Smartphone mobile browse to buy email tactics silverpop etailSilverpop
Successfully Use Email to Close the Smartphone Browse-To-Buy Gap - presented by Loren McDonald at eTail East, August 2014
It’s likely that many people are viewing your emails and visiting your website on their smartphones. But how many of them are converting? Conversions can be negatively impacted by various factors, including clicking from a mobile-friendly email to a non-mobile website or landing page, distractions and multitasking on the part of the recipient and the awkward or time-consuming registration and payment process on a small screen.
While addressing some conversion roadblocks might require extensive website and ecommerce makeovers, email can be a key tool in helping to take the friction out of smartphone shopping.
In this session, McDonald highlighted tactics designed to make your emails an engaging (and mobile-friendly) experience that will lead consumers to keep your messages in their inboxes until they're ready to act, including:
• Use responsive design techniques
• Add an email message to your onboarding program that encourages customers to register an account and/or store payment information
• Promoting social sign-in
• Creating educational emails for your shoppers
• Re-sending
• And much more
7 email marketing programs to automate silverpop dma14Silverpop
Loren McDonald with Silverpop, an IBM Company, shared the latest best practices, trends and client case study examples for 7 emails you can automate to help invigorate your marketing programs and drive more revenue:
1. Welcome and onboarding programs
2. Nurture and remarketing messages
3. Post-purchase messages
4. Cross-sell/Upsell messages
5. Event/Date-based emails
6. Transactional messages
7. Lapsed customer/reengagement
Measuring engagement and revenue throughout the customer lifecycle by SilverpopSilverpop
In this presentation, Silverpop highlights several steps marketers should be taking in order to ensure engagement levels and the bottom line continue to rise, including the following:
Connecting revenue to the specific marketing channels and campaigns driving it
Integrating digital marketing and ecommerce systems
Developing campaigns targeted at crucial points in the buyer journey, such as first purchase, repeat customer and win back
Measuring and tracking customer engagement levels in order to target communications and understand resulting impact on engagement
Gmail tabs promotions to primary tab emails silverpopSilverpop
Since the launch of Gmail Tabs on May 29, 2013 many email marketers have been worried about how “Tabs” will impact engagement, conversions and revenue from Gmail Subscribers.
A tactical response by many brands has been to send to Gmail subscribers an “Instructions” email outlining how to move their emails from the recipients Promotions tab to the Primary tab.
While this is not likely to significantly “move-the-needle” – for brands considering this approach, here are several examples…
Shopping cart abandonment real time webtrends silverpopSilverpop
When customers abandon a shopping cart, their customer journey isn't over—and your relationship with them has just begun. Your next move is critical.
This webinar explored:
Why cart remarketing
How Webtrends Streams enables highly-relevant real-time remarketing with email marketing partners such as Silverpop
Best practices for cart remarketing.
Presenters
Rick Weithas, Sr. Solution Marketing Manager, Webtrends
Loren McDonald, Email/Marketing Automation Evangelist, Silverpop
2014 holiday online shopping mobile trends silverpopSilverpop
As mobile devices -- including both smartphones and tablets -- continue to grow in sophistication, they increasingly become a central part of consumers' daily routines. In fact, two out of three people now keep a mobile device within reach at all times (IBM). Checking email remains one of the most common uses of mobile devices, with nearly 50 percent of opens occurring on a smartphone or tablet (Litmus).
So, you know many of your customers are viewing your emails and hitting your website from their smartphones, but how many of them are actually converting? If an individual encounters a poor mobile experience, whether it's a non-mobile friendly email or website or an awkward payment process on a small screen, it's likely the shopper will abandon the effort. So, how can you ensure your mobile-inclined shoppers are getting a seamless experience? Using data collected from the most recent holiday season, Silverpop's Loren McDonald covered key holiday shopping trends and tactics using email and push notifications to help remove the friction from smartphone shopping.
Consumers are increasingly researching and buying from mobile devices, and they are shopping earlier and making last minute purchases using gift cards and via multiple channels, so solidifying your email plans and programs early is especially important in 2014.
In this session, Loren McDonald, Vice President of Industry Relations, Silverpop, an IBM Company, and Meredith Gertz, Email Marketing Manager, Fabric.com, an Amazon Company, share ideas and tactics to help ensure that online retailers get the most out of their email marketing programs during the critical holiday shopping season. You’ll come away with actionable holiday promo next steps to easily integrate into your existing holiday marketing plan.
Discussion topics include:
Developing a holiday-specific welcome program
Segmentation and frequency considerations
Optimizing emails for mobile conversions
Revising templates with information about details such as shipping, return policy, and gift cards
Designing emails to better enable mobile navigation and browsing
Using content and personality to increase engagement
Creating high-converting gift card programs
Launching post-purchase programs
How to integrate your holiday subscribers into your regular non-holiday communication stream
Personalisation silverpop festival of marketingSilverpop
Back in the days of the mom-and-pop shop, you could enter a business and the owner would instantly know who you were and what you liked. As business models changed and more companies started interacting with thousands and then millions of people, marketers couldn't maintain the personal conversations of the past. So they shifted to sending generic messages that could reach the masses. But today's customers expect a more personal touch. Learn why now is the time to start using everything you know about each customer in order to deliver the perfect customer experience.
Batch and blast email to behavioural marketing automation silverpop festival ...Silverpop
Contrary to popular reports, email is not dead; but it is changing. In this session, Silverpop will highlight the move smart marketers are making from batch and blast static email to behaviour-driven integrated marketing initiatives. Using case studies and examples that illustrate how transformed marketing initiatives are delivering amazing customer experiences including on-the-go mobile/smartphone marketing. Silverpop will share how leveraging customer behaviour from online browsing, offline activities, past purchases, app usage and more drives increased engagement and revenue. The session will also cover how to get more done using automation techniques to allow your marketing efforts to continue to run without your continuous manual effort.
Smartphone mobile browse to buy email tactics silverpop etailSilverpop
Successfully Use Email to Close the Smartphone Browse-To-Buy Gap - presented by Loren McDonald at eTail East, August 2014
It’s likely that many people are viewing your emails and visiting your website on their smartphones. But how many of them are converting? Conversions can be negatively impacted by various factors, including clicking from a mobile-friendly email to a non-mobile website or landing page, distractions and multitasking on the part of the recipient and the awkward or time-consuming registration and payment process on a small screen.
While addressing some conversion roadblocks might require extensive website and ecommerce makeovers, email can be a key tool in helping to take the friction out of smartphone shopping.
In this session, McDonald highlighted tactics designed to make your emails an engaging (and mobile-friendly) experience that will lead consumers to keep your messages in their inboxes until they're ready to act, including:
• Use responsive design techniques
• Add an email message to your onboarding program that encourages customers to register an account and/or store payment information
• Promoting social sign-in
• Creating educational emails for your shoppers
• Re-sending
• And much more
7 email marketing programs to automate silverpop dma14Silverpop
Loren McDonald with Silverpop, an IBM Company, shared the latest best practices, trends and client case study examples for 7 emails you can automate to help invigorate your marketing programs and drive more revenue:
1. Welcome and onboarding programs
2. Nurture and remarketing messages
3. Post-purchase messages
4. Cross-sell/Upsell messages
5. Event/Date-based emails
6. Transactional messages
7. Lapsed customer/reengagement
Measuring engagement and revenue throughout the customer lifecycle by SilverpopSilverpop
In this presentation, Silverpop highlights several steps marketers should be taking in order to ensure engagement levels and the bottom line continue to rise, including the following:
Connecting revenue to the specific marketing channels and campaigns driving it
Integrating digital marketing and ecommerce systems
Developing campaigns targeted at crucial points in the buyer journey, such as first purchase, repeat customer and win back
Measuring and tracking customer engagement levels in order to target communications and understand resulting impact on engagement
Gmail tabs promotions to primary tab emails silverpopSilverpop
Since the launch of Gmail Tabs on May 29, 2013 many email marketers have been worried about how “Tabs” will impact engagement, conversions and revenue from Gmail Subscribers.
A tactical response by many brands has been to send to Gmail subscribers an “Instructions” email outlining how to move their emails from the recipients Promotions tab to the Primary tab.
While this is not likely to significantly “move-the-needle” – for brands considering this approach, here are several examples…
Shopping cart abandonment real time webtrends silverpopSilverpop
When customers abandon a shopping cart, their customer journey isn't over—and your relationship with them has just begun. Your next move is critical.
This webinar explored:
Why cart remarketing
How Webtrends Streams enables highly-relevant real-time remarketing with email marketing partners such as Silverpop
Best practices for cart remarketing.
Presenters
Rick Weithas, Sr. Solution Marketing Manager, Webtrends
Loren McDonald, Email/Marketing Automation Evangelist, Silverpop
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
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In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
2. Overview
• Opted in to candidates email programs
January 7-9, 2012
• Analyzing various elements of email programs
from opt-in to opt-out processes, and
everything in between
• In-progress approach – analyzing email
programs as they unfold
• Continue to follow programs even as
candidates drop out of the race.
3. Candidates Included in Analysis
• Newt Gingrich
• Rick Santorum
• Mitt Romney
• Ron Paul
• Jon Huntsman
• Michele Bachmann
• Rick Perry
4. Email Practices: Analysis by Phase
1. Opt-in process (completed)
2. From and subject lines (completed)
3. Content (coming)
4. Design/Layout (coming)
5. Frequency (coming)
6. Overall analysis (coming)
9. Good use of real estate to encourage sharing of email opt-in
10. Double opt-in (DOI) confirmation email
DOI link should stand out better
Inbox view: From & subject line
“info” is unrecognizable from name, which is especially critical in a
double opt-in confirmation email – should be “Newt Gingrich”
12. Combining “email”
signup with
“volunteering” may
reduce conversion
fro those only
interested in
receiving emails
Splash Page – Not being used currently
13. Home Page – 2 email opt-in promotions + a social sign-up
15. Opt-in form from Home Page “Email Updates” link
Email address is only required
field
16. Email opt-in confirmation page
Confirmation page is singularly focused on donations.
But should they have also added some social sharing,
volunteer recruitment and other CTAs?
18. Splash Page
Email updates are
primary CTA; zip code
is required field.
19. Drop down asks for zip code
Confirmation is also drop down, but
no visible notice to check drop down.
4 Flash screens; 4th is SIGN UP TODAY
Home Page
21. Home Page – No email opt-in form, but “Updates” very visible
22. Sign-Up Page
Description, benefit
statement
Sign-up page/form
linked from home
page + navigation
and “Receive
Updates” button on
every page
Email address, zip
Social sharing
code only required
fields
23. Subject line: What is a “PCC List” –
meaningless to a subscriber
Good from name
Great use of HTML-based
button with text that
displays even when
images are blocked
Double opt-in – Please confirm
subscription email
24. Social follow buttons
Web site and
preference
center buttons
are good; but
better would
be a true
welcome
email with a
call to action.
Double opt-in – subscription
confirmed email
25. Subject line: What is a “PCC List” –
meaningless to a subscriber
Consistent from name
Double opt-in confirmation email
What’s with the
vCard?
Pre-populates your supplied data
While including opt-out button in DOI
confirmation email is an honorable
practice, perhaps better to explain
process and link to a preference center.
29. Post submit page /
Volunteer/
preference page
After submitting from email form, you are taken
to this very detailed “Volunteer” page. No
additional fields are required however.
30. Email subscription
confirmation page
Decent confirmation
page using a person
approach from
Michelle. Includes
social links. But no
other call to actions
31. Subject line: Not horrible, but Welcome email
could be more creative,
intriguing.
“info” is
very poor
from
name.
Good: Bachman was only
campaign to use a
welcome email!
Not so good: Content is
identical to Web site
confirmation page – no
additional value, so what
is the purpose?
35. Email opt-in confirmation popover
Missed Opportunity: By redirecting to
Good: Use of popover provides confirmation page, Huntsman campaign
immediate confirmation of opt-in. could have asked for additional
Keeps visitor on home page where information; incorporated social sharing;
they can then explore/take further and directed visitor to specific
action. pages/action like “Donate” or how to get
involved.
38. Home Page
Email opt-in is
buried well below
“the fold” and
“Help Contribute”
form.
There is no other
email promotion in
navigation or
elsewhere.
Zip code is
required.
No use of Twitter
icon with follow
messaging.
39. Email subscription confirmation page
Clean page, but no
real call-to-action
copy or buttons.
“Invite” and “like”
copy does not
include any
instructions, links or
Facebook icon.
43. Santorum has used 3
different from names
Romney has used 5
different from names
44. Huntsman used 5
different from names
“Jon2012Girls” –
strangest from name
used by any candidate
Gingrich used 3
different from names
Krull is campaign
manager; Waldeck’s
title/role is not
identified