This document analyzes the email marketing programs of 7 Republican presidential candidates from January to the present. It examines the opt-in processes used by each candidate and plans future analysis of email design, content, frequency and an overall comparison. The opt-in analysis provides a scorecard and examines the opt-in pages, confirmation processes, and welcome emails of each candidate. Upcoming sections will analyze from/subject lines, design/layout, content and frequency.
The document analyzes the email marketing programs of 7 Republican presidential candidates from January to present. It examines the opt-in processes, from and subject lines, and plans to analyze content, design/layout, frequency, and provide an overall analysis. For the opt-in analysis, it provides a scorecard and examines the opt-in pages and processes for each candidate, noting best practices and opportunities for improvement. It also briefly reviews the from names and subject lines used by each candidate. The analysis is being conducted by Silverpop, a marketing automation company.
This document outlines 10 tactics for non-profit organizations to raise money online without spending too much. The tactics include building an effective website, promoting the site offline, using search engine optimization, finding affiliate organizations for mutual promotion, utilizing media relations and social networking, growing an email list, ensuring the site is secure, starting an e-newsletter, and going online to raise money. Tracking results with Google Analytics is also recommended to determine which tactics are most effective.
Hard data on social media is not easy to find. We gathered some cases with numbers that show actual results of social media campaigns.
This is mostly geared toward companies that are wondering about what they could get out of the social media landscape.
Fringe networks are services that connect users across multiple social media sites to consolidate updates and information. They allow users to link online identities, see updates from different social platforms in one place, and protect their online brand presence. Some examples of fringe networks described in the document are About.me for personal profiles, Claim.io for registering brand names on 300 sites, FriendFeed for aggregating social media updates, Yammer for private enterprise communications, GoodReads for book reviews and recommendations, and Geni.com for collaborative family trees.
Our vision is to create an easy and convenient tool that would help young adults develop long-lasting, meaningful relationships with peace of mind.
http://www.froffr.com
Philippe Arnauts from Bisnode on Social CRM - Social Media Academy 7 March 2013Bisnode Belgium
Social CRM connects customer data from social media platforms to optimize marketing campaigns. It allows listening to customers, engaging with them across channels, and analyzing data to improve relevance. The document demonstrates how social login can enrich customer profiles by linking them to Facebook data like interests and social connections. This helps target campaigns more effectively and gain a single customer view across online and offline data.
Social CRM - Social Media Day Academy 07/03/2013Philippe Arnauts
The document summarizes how social CRM can be used to gather customer data from social media profiles to build robust customer profiles. It provides an example of a campaign where a company used a Facebook app to collect over 12,000 customer profiles with names, social IDs, likes and more. This data was then used to gain insights, target campaigns more effectively, and create a single customer view across online and offline data.
Blogs And Social Networking Strategies In Today’S Market1WordWorksmart
The document provides information about blogging and social networking for real estate agents. It defines what a blog is, explains why agents should blog, and gives many ideas for blog post topics. It also defines social networking and lists several popular sites like Facebook, LinkedIn, and Twitter that agents can use to connect with clients and prospects. It encourages agents to take advantage of these free marketing tools.
The document analyzes the email marketing programs of 7 Republican presidential candidates from January to present. It examines the opt-in processes, from and subject lines, and plans to analyze content, design/layout, frequency, and provide an overall analysis. For the opt-in analysis, it provides a scorecard and examines the opt-in pages and processes for each candidate, noting best practices and opportunities for improvement. It also briefly reviews the from names and subject lines used by each candidate. The analysis is being conducted by Silverpop, a marketing automation company.
This document outlines 10 tactics for non-profit organizations to raise money online without spending too much. The tactics include building an effective website, promoting the site offline, using search engine optimization, finding affiliate organizations for mutual promotion, utilizing media relations and social networking, growing an email list, ensuring the site is secure, starting an e-newsletter, and going online to raise money. Tracking results with Google Analytics is also recommended to determine which tactics are most effective.
Hard data on social media is not easy to find. We gathered some cases with numbers that show actual results of social media campaigns.
This is mostly geared toward companies that are wondering about what they could get out of the social media landscape.
Fringe networks are services that connect users across multiple social media sites to consolidate updates and information. They allow users to link online identities, see updates from different social platforms in one place, and protect their online brand presence. Some examples of fringe networks described in the document are About.me for personal profiles, Claim.io for registering brand names on 300 sites, FriendFeed for aggregating social media updates, Yammer for private enterprise communications, GoodReads for book reviews and recommendations, and Geni.com for collaborative family trees.
Our vision is to create an easy and convenient tool that would help young adults develop long-lasting, meaningful relationships with peace of mind.
http://www.froffr.com
Philippe Arnauts from Bisnode on Social CRM - Social Media Academy 7 March 2013Bisnode Belgium
Social CRM connects customer data from social media platforms to optimize marketing campaigns. It allows listening to customers, engaging with them across channels, and analyzing data to improve relevance. The document demonstrates how social login can enrich customer profiles by linking them to Facebook data like interests and social connections. This helps target campaigns more effectively and gain a single customer view across online and offline data.
Social CRM - Social Media Day Academy 07/03/2013Philippe Arnauts
The document summarizes how social CRM can be used to gather customer data from social media profiles to build robust customer profiles. It provides an example of a campaign where a company used a Facebook app to collect over 12,000 customer profiles with names, social IDs, likes and more. This data was then used to gain insights, target campaigns more effectively, and create a single customer view across online and offline data.
Blogs And Social Networking Strategies In Today’S Market1WordWorksmart
The document provides information about blogging and social networking for real estate agents. It defines what a blog is, explains why agents should blog, and gives many ideas for blog post topics. It also defines social networking and lists several popular sites like Facebook, LinkedIn, and Twitter that agents can use to connect with clients and prospects. It encourages agents to take advantage of these free marketing tools.
This document discusses automating email marketing success through combining behavioral data and automation rules. Some key points made:
- Behavioral marketing uses analytics of user actions, preferences and profiles to send real-time, personalized campaigns.
- Automation rules can trigger various outputs like emails, direct mail, web content based on captured user behaviors and business rules.
- An example is provided of a company that sends 40 unique transactional/lifecycle emails per day based on 14 triggered programs, generating 30% of online revenue from a 12% email volume. Their remarketing emails see much higher open/click rates than broadcasts.
- Data from multiple channels like site visits, forms, CRM can be leveraged
This document provides recommendations for 10 types of automated emails that retailers should consider adding to their email marketing programs. It discusses welcome/onboarding emails, browse abandonment emails, cart abandonment emails, recommendation emails, product review request/notification emails, happy birthday emails, replenishment/reminder emails, cross-sell emails, purchase anniversary emails, and re-engagement emails. For each type, it provides details on what the email is, when to send it, why it is beneficial, and best practices for implementation. The document aims to show retailers how automating these types of relationship-building emails can drive higher conversion rates and revenue.
Delivering Increased Relevance and Revenue with Automated EmailsKen Bonifay
This document summarizes an email marketing presentation given by Carey Marston Kegel of SmartPak and Loren McDonald of Silverpop. The presentation discussed how SmartPak increased email relevance and revenue through automated emails. Key points included how automated emails outperformed promotional emails on metrics like open rate, click-through rate, and revenue per email. SmartPak's email program was outlined, including various lifecycle and transactional emails. Sample automated emails like cart abandonment and order status emails were presented along with their performance metrics. The presentation concluded with a discussion of SmartPak's goals to further optimize their email program.
Your customers are on mobile - where are you?Vacasa
Mobile usage has grown exponentially since 2007, with over 750,000 new smartphone activations daily. Consumers now expect to easily access brands and services on their mobile devices. However, many brands have yet to optimize their mobile presence. The document outlines how providing a good mobile experience can increase key metrics like inventory searches and quote requests by over 90%. It advises brands to understand user needs, measure mobile efforts, and ensure mobile aligns with overall digital strategies to realize ROI and improve their mobile presence and brand impression.
PGE owns nearly 2800 MW of generating capacity, 1500 pole-miles of transmission line, and supplies electricity to over 800,000 Oregon customers in a 4,000 sq. mile service territory. As part of their regular server vintage schedule, PGE upgraded from PI Server 3.4.375, operating on 32-bit Windows 2003 Server, to PI System 2010, operating on virtualized 64-bit Windows 2008 R2 Server. This presentation will share how PGE performed the PI System 2010 upgrade in-house, and a discussion of lessons-learned and suggestions for others interested in a DIY upgrade.
Drive More Revenue - Be Everywhere Your Customers Are...All The Time!Ken Bonifay
Drive More Revenue - Be Everywhere Your Customers Are...All The Time! Bryan Brown @GetVision and Loren McDonald @LorenMcdonald talk about marketing automation and the evolution of the marketing department
CIF14 - New opportunities for publishers: Programmatic goes BrandingJörg Vogelsang
Programmatic became a substantial business within online display advertising ecosystem. Still publishers can benefit much more from this sales channel – beyond remnant monetization and performance campaigns. Based on real-life cases Adform shares state-of-the-art concepts for successful online monetization strategies – including technologies like Rich Media, PMP & DMP.
This presentation is the core PPT used in 3 virtually identical Webinars (DM News, ClickZ and our own) titled "7 Trends to Watch in 2012 and Key Tactics You’ll Need to Address Them." The Webinar intent was to lay out 7 trends that digital marketers need to consider in 2012. The trends and ideas fall into 2 camps: Those where you may need to implement the programs simply to catch up to competitors; and those that are still early and you can potentially jump ahead of them. The 7 trends discussed are: Location-based Marketing; Personality/Humanization of Content; Be Everywhere Your Customers/Prospects Are; Behavioral Data; Screensize-apalooza; Re-engagement and Re-marketing; and Email as Dynamic Platform. Presenters were Laurie Hood, VP of Product Marketing, Silverpop and Loren McDonald, VP of Industry Relations, Silverpop.
La investigación cuantitativa utiliza la recolección de datos numéricos y el análisis estadístico para probar hipótesis y establecer patrones de comportamiento. Se caracteriza por examinar los datos de manera numérica y objetiva, y busca comprender y predecir la realidad de forma lineal y deductiva. Aunque ha sido criticada por ser impersonal, también ofrece ventajas como la posibilidad de generalizar resultados y réplica de estudios.
The document discusses the creation of in-lay cards for a music artist's album. It describes experimenting with black and white or color backgrounds and adding a cutout photo of the artist in her performance dress along with balloons in the background. A second in-lay card shows the artist in a more relaxed stance to fit between the CD cover, keeping the design simple by adding a quote from her single and changing the background color.
Princípios Facilitadores para Obtenção de Crédito Bancário Empresas ICJA Business Consulting
Conjunto de Princípios que aumentam sobremaneira a probabilidade de aprovação de operações de crédito e a importância que pode ter o Apoio Especializado que a CJA BUSINESS CONSULTING presta, na Relação com a Banca.
This document discusses how YouTube videos can now be embedded in SlideShare presentations. It provides examples of how this capability could be used, such as adding video clips to resumes or press releases. Instructions are given for inserting a YouTube video into a SlideShare presentation, which only requires pasting the YouTube URL and selecting where to place it. This allows YouTube, the world's largest collection of videos, to be combined with SlideShare, the world's largest collection of presentations.
Este documento presenta instrucciones para ingresar y salir de Microsoft Word 2007. Explica dos métodos para ingresar al programa: 1) a través del menú Inicio y la carpeta Microsoft Office o 2) usando el cuadro de diálogo Ejecutar. También detalla dos formas de salir de Word: 1) haciendo clic en la opción Salir en el menú Oficina o 2) presionando el botón Cerrar en la esquina superior derecha. El objetivo es que los estudiantes aprendan a utilizar estos métodos básicos para acc
O documento discute cuidados ao usar capitais próprios e contragarantias, notando que (1) deve-se considerar o custo de oportunidade de seu uso, (2) planejamento é necessário para avaliar necessidades futuras, e (3) deve-se tentar repartir custos de oportunidade negociando vantagens em outras operações com o banco.
The document discusses how personalization and dynamic content are becoming increasingly important on websites. It notes that 52% of marketers see content personalization as critical and 75% of consumers like it when brands personalize their content. However, personalization can create issues for search engine optimization as dynamic URLs and content are more difficult for search engines to index than static pages. The document provides tips for SEOs to help address these personalization and SEO challenges, such as using static URLs when possible and submitting accurate sitemaps.
This document discusses automating email marketing success through combining behavioral data and automation rules. Some key points made:
- Behavioral marketing uses analytics of user actions, preferences and profiles to send real-time, personalized campaigns.
- Automation rules can trigger various outputs like emails, direct mail, web content based on captured user behaviors and business rules.
- An example is provided of a company that sends 40 unique transactional/lifecycle emails per day based on 14 triggered programs, generating 30% of online revenue from a 12% email volume. Their remarketing emails see much higher open/click rates than broadcasts.
- Data from multiple channels like site visits, forms, CRM can be leveraged
This document provides recommendations for 10 types of automated emails that retailers should consider adding to their email marketing programs. It discusses welcome/onboarding emails, browse abandonment emails, cart abandonment emails, recommendation emails, product review request/notification emails, happy birthday emails, replenishment/reminder emails, cross-sell emails, purchase anniversary emails, and re-engagement emails. For each type, it provides details on what the email is, when to send it, why it is beneficial, and best practices for implementation. The document aims to show retailers how automating these types of relationship-building emails can drive higher conversion rates and revenue.
Delivering Increased Relevance and Revenue with Automated EmailsKen Bonifay
This document summarizes an email marketing presentation given by Carey Marston Kegel of SmartPak and Loren McDonald of Silverpop. The presentation discussed how SmartPak increased email relevance and revenue through automated emails. Key points included how automated emails outperformed promotional emails on metrics like open rate, click-through rate, and revenue per email. SmartPak's email program was outlined, including various lifecycle and transactional emails. Sample automated emails like cart abandonment and order status emails were presented along with their performance metrics. The presentation concluded with a discussion of SmartPak's goals to further optimize their email program.
Your customers are on mobile - where are you?Vacasa
Mobile usage has grown exponentially since 2007, with over 750,000 new smartphone activations daily. Consumers now expect to easily access brands and services on their mobile devices. However, many brands have yet to optimize their mobile presence. The document outlines how providing a good mobile experience can increase key metrics like inventory searches and quote requests by over 90%. It advises brands to understand user needs, measure mobile efforts, and ensure mobile aligns with overall digital strategies to realize ROI and improve their mobile presence and brand impression.
PGE owns nearly 2800 MW of generating capacity, 1500 pole-miles of transmission line, and supplies electricity to over 800,000 Oregon customers in a 4,000 sq. mile service territory. As part of their regular server vintage schedule, PGE upgraded from PI Server 3.4.375, operating on 32-bit Windows 2003 Server, to PI System 2010, operating on virtualized 64-bit Windows 2008 R2 Server. This presentation will share how PGE performed the PI System 2010 upgrade in-house, and a discussion of lessons-learned and suggestions for others interested in a DIY upgrade.
Drive More Revenue - Be Everywhere Your Customers Are...All The Time!Ken Bonifay
Drive More Revenue - Be Everywhere Your Customers Are...All The Time! Bryan Brown @GetVision and Loren McDonald @LorenMcdonald talk about marketing automation and the evolution of the marketing department
CIF14 - New opportunities for publishers: Programmatic goes BrandingJörg Vogelsang
Programmatic became a substantial business within online display advertising ecosystem. Still publishers can benefit much more from this sales channel – beyond remnant monetization and performance campaigns. Based on real-life cases Adform shares state-of-the-art concepts for successful online monetization strategies – including technologies like Rich Media, PMP & DMP.
This presentation is the core PPT used in 3 virtually identical Webinars (DM News, ClickZ and our own) titled "7 Trends to Watch in 2012 and Key Tactics You’ll Need to Address Them." The Webinar intent was to lay out 7 trends that digital marketers need to consider in 2012. The trends and ideas fall into 2 camps: Those where you may need to implement the programs simply to catch up to competitors; and those that are still early and you can potentially jump ahead of them. The 7 trends discussed are: Location-based Marketing; Personality/Humanization of Content; Be Everywhere Your Customers/Prospects Are; Behavioral Data; Screensize-apalooza; Re-engagement and Re-marketing; and Email as Dynamic Platform. Presenters were Laurie Hood, VP of Product Marketing, Silverpop and Loren McDonald, VP of Industry Relations, Silverpop.
La investigación cuantitativa utiliza la recolección de datos numéricos y el análisis estadístico para probar hipótesis y establecer patrones de comportamiento. Se caracteriza por examinar los datos de manera numérica y objetiva, y busca comprender y predecir la realidad de forma lineal y deductiva. Aunque ha sido criticada por ser impersonal, también ofrece ventajas como la posibilidad de generalizar resultados y réplica de estudios.
The document discusses the creation of in-lay cards for a music artist's album. It describes experimenting with black and white or color backgrounds and adding a cutout photo of the artist in her performance dress along with balloons in the background. A second in-lay card shows the artist in a more relaxed stance to fit between the CD cover, keeping the design simple by adding a quote from her single and changing the background color.
Princípios Facilitadores para Obtenção de Crédito Bancário Empresas ICJA Business Consulting
Conjunto de Princípios que aumentam sobremaneira a probabilidade de aprovação de operações de crédito e a importância que pode ter o Apoio Especializado que a CJA BUSINESS CONSULTING presta, na Relação com a Banca.
This document discusses how YouTube videos can now be embedded in SlideShare presentations. It provides examples of how this capability could be used, such as adding video clips to resumes or press releases. Instructions are given for inserting a YouTube video into a SlideShare presentation, which only requires pasting the YouTube URL and selecting where to place it. This allows YouTube, the world's largest collection of videos, to be combined with SlideShare, the world's largest collection of presentations.
Este documento presenta instrucciones para ingresar y salir de Microsoft Word 2007. Explica dos métodos para ingresar al programa: 1) a través del menú Inicio y la carpeta Microsoft Office o 2) usando el cuadro de diálogo Ejecutar. También detalla dos formas de salir de Word: 1) haciendo clic en la opción Salir en el menú Oficina o 2) presionando el botón Cerrar en la esquina superior derecha. El objetivo es que los estudiantes aprendan a utilizar estos métodos básicos para acc
O documento discute cuidados ao usar capitais próprios e contragarantias, notando que (1) deve-se considerar o custo de oportunidade de seu uso, (2) planejamento é necessário para avaliar necessidades futuras, e (3) deve-se tentar repartir custos de oportunidade negociando vantagens em outras operações com o banco.
The document discusses how personalization and dynamic content are becoming increasingly important on websites. It notes that 52% of marketers see content personalization as critical and 75% of consumers like it when brands personalize their content. However, personalization can create issues for search engine optimization as dynamic URLs and content are more difficult for search engines to index than static pages. The document provides tips for SEOs to help address these personalization and SEO challenges, such as using static URLs when possible and submitting accurate sitemaps.
2. Overview
• Opted in to candidates email programs
January 7-9, 2012
• Analyzing various elements of email programs
from opt-in to opt-out processes, and
everything in between
• In-progress approach – analyzing email
programs as they unfold
• Continue to follow programs even as
candidates drop out of the race.
3. Candidates Included in Analysis
• Newt Gingrich
• Rick Santorum
• Mitt Romney
• Ron Paul
• Jon Huntsman
• Michele Bachmann
• Rick Perry
4. Email Practices: Analysis by Phase
1. Opt-in process (completed)
2. From and subject lines (coming)
3. Design/Layout (coming)
4. Content (coming)
5. Frequency (coming)
6. Overall analysis (coming)
9. Good use of real estate to encourage sharing of email opt-in
10. Double opt-in (DOI) confirmation email
DOI link should stand out better
Inbox view: From & subject line
“info” is unrecognizable from name, which is especially critical in a
double opt-in confirmation email – should be “Newt Gingrich”
12. Combining “email”
signup with
“volunteering” may
reduce conversion
fro those only
interested in
receiving emails
Splash Page – Not being used currently
13. Home Page – 2 email opt-in promotions + a social sign-up
15. Opt-in form from Home Page “Email Updates” link
Email address is only required
field
16. Email opt-in confirmation page
Confirmation page is singularly focused on donations.
But should they have also added some social sharing,
volunteer recruitment and other CTAs?
18. Splash Page
Email updates are
primary CTA; zip code
is required field.
19. Drop down asks for zip code
Confirmation is also drop down, but
no visible notice to check drop down.
4 Flash screens; 4th is SIGN UP TODAY
Home Page
21. Home Page – No email opt-in form, but “Updates” very visible
22. Sign-Up Page
Description, benefit
statement
Sign-up page/form
linked from home
page + navigation
and “Receive
Updates” button on
every page
Email address, zip
Social sharing
code only required
fields
23. Subject line: What is a “PCC List” –
meaningless to a subscriber
Good from name
Great use of HTML-based
button with text that
displays even when
images are blocked
Double opt-in – Please confirm
subscription email
24. Social follow buttons
Web site and
preference
center buttons
are good; but
better would
be a true
welcome
email with a
call to action.
Double opt-in – subscription
confirmed email
25. Subject line: What is a “PCC List” –
meaningless to a subscriber
Consistent from name
Double opt-in confirmation email
What’s with the
vCard?
Pre-populates your supplied data
While including opt-out button in DOI
confirmation email is an honorable
practice, perhaps better to explain
process and link to a preference center.
29. Post submit page /
Volunteer/
preference page
After submitting from email form, you are taken
to this very detailed “Volunteer” page. No
additional fields are required however.
30. Email subscription
confirmation page
Decent confirmation
page using a person
approach from
Michelle. Includes
social links. But no
other call to actions
31. Subject line: Not horrible, but Welcome email
could be more creative,
intriguing.
“info” is
very poor
from
name.
Good: Bachman was only
campaign to use a
welcome email!
Not so good: Content is
identical to Web site
confirmation page – no
additional value, so what
is the purpose?
35. Email opt-in confirmation popover
Missed Opportunity: By redirecting to
Good: Use of popover provides confirmation page, Huntsman campaign
immediate confirmation of opt-in. could have asked for additional
Keeps visitor on home page where information; incorporated social sharing;
they can then explore/take further and directed visitor to specific
action. pages/action like “Donate” or how to get
involved.
38. Home Page
Email opt-in is
buried well below
“the fold” and
“Help Contribute”
form.
There is no other
email promotion in
navigation or
elsewhere.
Zip code is
required.
No use of Twitter
icon with follow
messaging.
39. Email subscription confirmation page
Clean page, but no
real call-to-action
copy or buttons.
“Invite” and “like”
copy does not
include any
instructions, links or
Facebook icon.
42. The Expertise and Experience to Help You Grow
• Marketing automation and email marketing
• 1,500+ clients across a variety of industries
• 12+ years of market-leading innovation
• 20+ billion emails sent annually
• Global presence
43. Working with Industry Leaders
Financial Services Retail Energy & Utilities Media Business Services Software
Travel & Hospitality Non-Profit Food & Beverage Hardware Entertainment Education
Silverpop brings the expertise and experience to support your marketing needs. We are the only marketing technology provider that offers sophisticated marketing automation capabilities built on a robust digital marketing engineSilverpop serves over 1,500 clients across a variety of industries, geographies and business sizes. We have been in marketing technology for over 12 years, this brings you a partner with the financial and operational stability to support your business, it brings you a partner with a depth of experience and with a highly scalable infrastructure. Silverpop is a global company, we have over 400 employees worldwide. Our US headquarters is in Atlanta. We also have offices in London and Frankfurt and do business in Asia Pacific through a reseller.
Silverpop supports companies of all sizes across a variety of industries and we currently serve more than 1500 clients.Some of our clients are focused on business to consumer, click to buy sales while others support complex, multi-interaction sales cycles, this brings you the best of both worlds helping to understand and incorporate best practices and innovation from both sides of marketing. We work with marketers who want to be leaders in their industries and provide measurable value to their businesses.