This document discusses media reporting on children's issues in the Philippines. It notes that while media play an important role in protecting children's rights, children's issues have yet to enter the mainstream media. The document examines what drives media coverage of children, focusing on violence and abuse cases, and notes coverage could better represent children's perspectives and place child protection issues on the political agenda. It calls for reframing stories on children and mainstreaming children's issues to bring needed change in media reporting.