These PPT's are covering Syllabus of Business Communication. Inputs from expert and views are taken into consideration before preparing the slides for better understanding of power of Communication within and outside organization for executives. Business Communication is very essential for successful team player as well as leadership. Career Progression is also depends on effective Business Communication.

1. Dept. of MBA, Sanjivani COE, Kopargaon
107 GE-Business Communication
Unit. No. 4
Business Writing
4.2 Report Writing
Presented By:
Dr. V. D. Chavan
Ph. D (Management), MBA(Mkt), B.Com (Banking and Cost Accounting)
Associate Professor
1
Sanjivani College of Engineering, Kopargaon
Department of MBA
www.sanjivanimba.org.in

2. Dept. of MBA, Sanjivani COE, Kopargaon
www.sanjivanimba.org.in
Dept. of MBA, Sanjivani COE, Kopargaon
www.sanjivanimba.org.in
Dept. of MBA, Sanjivani COE, Kopargaon
What is Business Report?
• “A business report is an orderly, objective communication of factual
information that serves some business purpose.” (Lashkar & Petit)
• “A business report is an impartial, objective, planned presentation of a
fact to one or more persons for a specific, significant business purpose.”
(Murphy & Hildebrandt)
• “A formal communication written for a specific purpose that includes a
description of procedures followed for collection and analysis of data,
their significance, the conclusions drawn from them and the
recommendations, if required.” (Sharma & Mohan)

3. Dept. of MBA, Sanjivani COE, Kopargaon
www.sanjivanimba.org.in
Dept. of MBA, Sanjivani COE, Kopargaon
www.sanjivanimba.org.in
Dept. of MBA, Sanjivani COE, Kopargaon
What is Business Report?
• So, a business report can be defined as an organised, written statement
of facts related to a specific business matter. It helps the interested
persons to get insight into the problem and assists in decision-making
and problem-solving.

4. Dept. of MBA, Sanjivani COE, Kopargaon
www.sanjivanimba.org.in
Dept. of MBA, Sanjivani COE, Kopargaon
www.sanjivanimba.org.in
Dept. of MBA, Sanjivani COE, Kopargaon
Why do we write reports?

5. Dept. of MBA, Sanjivani COE, Kopargaon
www.sanjivanimba.org.in
Dept. of MBA, Sanjivani COE, Kopargaon
www.sanjivanimba.org.in
Dept. of MBA, Sanjivani COE, Kopargaon
Characteristics of business reports
• As we know, business reports carry information on facts related to
business activities. The very nature of business reports differentiates them
from other reports. The unique characteristics of business reports are
below:
• Specific Issue
• Pre-Specified Audience
• Specific Structure or Layout
• Written on Past Events
• Neutral in Nature
• Factual Information
• Joint Effort

6. Dept. of MBA, Sanjivani COE, Kopargaon
www.sanjivanimba.org.in
Dept. of MBA, Sanjivani COE, Kopargaon
www.sanjivanimba.org.in
Dept. of MBA, Sanjivani COE, Kopargaon
Stages of Report Writing
There are three stages to report writing:
1. Planning
• Define the purpose and scope of the report
• Consider the audience
• Gather information for the report
• Design the structure of the report
2. Writing
3. Proof Reading

7. Dept. of MBA, Sanjivani COE, Kopargaon
www.sanjivanimba.org.in
Dept. of MBA, Sanjivani COE, Kopargaon
www.sanjivanimba.org.in
Dept. of MBA, Sanjivani COE, Kopargaon
1.1 Define the Purpose and Scope
• The purpose of the report could be to share an idea, answer a question,
solve a problem, or share information.
• To help define the purpose and scope of the report – think of a possible
report you may have to write in the near future and provide answers to
the following questions.
• Why must you produce the report – for what purpose?
• What business issue is the report going to address?
• What factual information must the report contain?

8. Dept. of MBA, Sanjivani COE, Kopargaon
www.sanjivanimba.org.in
Dept. of MBA, Sanjivani COE, Kopargaon
www.sanjivanimba.org.in
Dept. of MBA, Sanjivani COE, Kopargaon
1.1 Define the Purpose and Scope
• What problems will the report share insights on?
• What decisions will the report help to make?
• What is the scope of the report – what will it focus on?
• What will be included, excluded?
• Anything Else
• Once you have established the purpose of the report, you must consider
who the audience for the report is.

9. Dept. of MBA, Sanjivani COE, Kopargaon
www.sanjivanimba.org.in
Dept. of MBA, Sanjivani COE, Kopargaon
www.sanjivanimba.org.in
Dept. of MBA, Sanjivani COE, Kopargaon
1.2 Consider the Audience

10. Dept. of MBA, Sanjivani COE, Kopargaon
www.sanjivanimba.org.in
Dept. of MBA, Sanjivani COE, Kopargaon
www.sanjivanimba.org.in
Dept. of MBA, Sanjivani COE, Kopargaon
1.2 Consider the Audience

11. Dept. of MBA, Sanjivani COE, Kopargaon
www.sanjivanimba.org.in
Dept. of MBA, Sanjivani COE, Kopargaon
www.sanjivanimba.org.in
Dept. of MBA, Sanjivani COE, Kopargaon
1.2 Consider the Audience

12. Dept. of MBA, Sanjivani COE, Kopargaon
www.sanjivanimba.org.in
Dept. of MBA, Sanjivani COE, Kopargaon
www.sanjivanimba.org.in
Dept. of MBA, Sanjivani COE, Kopargaon
1.2.1How must you adapt the report for the audience?
• Some things you may consider for adaptation are:
• The use of jargon and technical terms
• Level of the language used in the report
• Scope of the report
• Focus of the report
• The level of detail in the report
• Strategies to handle possible contentious or sensitive issues, given the
target audience, etc

13. Dept. of MBA, Sanjivani COE, Kopargaon
www.sanjivanimba.org.in
Dept. of MBA, Sanjivani COE, Kopargaon
www.sanjivanimba.org.in
Dept. of MBA, Sanjivani COE, Kopargaon
1.3 Gather the Information for the report
• Be accurate
• Be selective
• Opinion
• Evidence
• Consider the following pointers when planning to gather information for
business reports:
• What information do you want to gather?
• How will you gather the information, i.e. observation, documentary
review, interviews, etc.?
• What sources will you gather data from? From whom or where?
• How will you analyze and interpret the information you have gathered?

14. Dept. of MBA, Sanjivani COE, Kopargaon
www.sanjivanimba.org.in
Dept. of MBA, Sanjivani COE, Kopargaon
www.sanjivanimba.org.in
Dept. of MBA, Sanjivani COE, Kopargaon
1.4 Design the structure of business report
• There are several basic formats or approaches to writing reports. The type
that you use will depend on how formal the report needs to be, and how
much detail your readers need.
• You can write internal reports (memorandum report), a letter style report,
a short report, or a formal report.

15. Dept. of MBA, Sanjivani COE, Kopargaon
www.sanjivanimba.org.in
Dept. of MBA, Sanjivani COE, Kopargaon
www.sanjivanimba.org.in
Dept. of MBA, Sanjivani COE, Kopargaon
4.1 Memorandum Report

16. Dept. of MBA, Sanjivani COE, Kopargaon
www.sanjivanimba.org.in
Dept. of MBA, Sanjivani COE, Kopargaon
www.sanjivanimba.org.in
Dept. of MBA, Sanjivani COE, Kopargaon
4.2 Letter Report

17. Dept. of MBA, Sanjivani COE, Kopargaon
www.sanjivanimba.org.in
Dept. of MBA, Sanjivani COE, Kopargaon
www.sanjivanimba.org.in
Dept. of MBA, Sanjivani COE, Kopargaon
4.3 Short Report

18. Dept. of MBA, Sanjivani COE, Kopargaon
www.sanjivanimba.org.in
Dept. of MBA, Sanjivani COE, Kopargaon
www.sanjivanimba.org.in
Dept. of MBA, Sanjivani COE, Kopargaon
4.4 Formal Report
• Formal reports are a sophisticated presentation.
• They are more complex and longer than the other
formats due to the content.
• A formal report may include all of the following
elements, which are often described in company policy
in order to keep reports consistent throughout an
organization.

19. Dept. of MBA, Sanjivani COE, Kopargaon
www.sanjivanimba.org.in
Dept. of MBA, Sanjivani COE, Kopargaon
www.sanjivanimba.org.in
Dept. of MBA, Sanjivani COE, Kopargaon
4.4 Formal Report

20. Dept. of MBA, Sanjivani COE, Kopargaon
www.sanjivanimba.org.in
Dept. of MBA, Sanjivani COE, Kopargaon
www.sanjivanimba.org.in
Dept. of MBA, Sanjivani COE, Kopargaon
4.4 Formal Report

21. Dept. of MBA, Sanjivani COE, Kopargaon
www.sanjivanimba.org.in
Dept. of MBA, Sanjivani COE, Kopargaon
www.sanjivanimba.org.in
Dept. of MBA, Sanjivani COE, Kopargaon
4.4 Formal Report

22. Dept. of MBA, Sanjivani COE, Kopargaon
Thank You