The document provides a revenue analysis report for May 2014 analyzing metrics like estimated earnings, page views, clicks, CTR, CPC, and RPM across different domains, countries, platforms, ad types, sizes, and for an astrology site. Key findings include desktop users generating 63.10% of earnings, text ads accounting for 43.06% of earnings, and India making up 72.53% of earnings for the Hindi search portal Raftaar.in. Page views and earnings were highest in April compared to May and June.
What is *Pacing* in Marketing Performance Measurement? (And why you’d be fool...Joe Pych
This is the presentation given by Joe Pych, CEO of Bionic Advertising Systems at the Argyle Executive Forum - 2015 Leadership in Digital Marketing Forum held on December 3, 2015 at the Harvard Club in Boston, Massachusetts.
Abstract:
Running a marketing campaign is like running the Boston Marathon. If you ignore your pace, you’ll fail to achieve your performance goals.
Unlike marathon runners, most marketers don’t monitor their pace while their campaigns are running. Sure, they monitor performance metrics. But they don’t take the next step and calculate the pace of these metrics relative to goals. As a result, they’re oblivious to their true marketing performance until it’s too late. It’s not until they reach the “finish line” of the campaign when they discover they failed to achieve their marketing objectives.
But it doesn’t have to be this way. In this session, you’ll learn how to calculate and monitor your pacing in real-time and how to avoid blind spots in your marketing performance measurement.
What is *Pacing* in Marketing Performance Measurement? (And why you’d be fool...Joe Pych
This is the presentation given by Joe Pych, CEO of Bionic Advertising Systems at the Argyle Executive Forum - 2015 Leadership in Digital Marketing Forum held on December 3, 2015 at the Harvard Club in Boston, Massachusetts.
Abstract:
Running a marketing campaign is like running the Boston Marathon. If you ignore your pace, you’ll fail to achieve your performance goals.
Unlike marathon runners, most marketers don’t monitor their pace while their campaigns are running. Sure, they monitor performance metrics. But they don’t take the next step and calculate the pace of these metrics relative to goals. As a result, they’re oblivious to their true marketing performance until it’s too late. It’s not until they reach the “finish line” of the campaign when they discover they failed to achieve their marketing objectives.
But it doesn’t have to be this way. In this session, you’ll learn how to calculate and monitor your pacing in real-time and how to avoid blind spots in your marketing performance measurement.
YouTube - The Most Valuable Impression on the Web (Creative, Targeting, & Str...Hanapin Marketing
This session will cover three aspects of YouTube ads:
1. Creative - Attendees will garner a full understanding of true view model on YouTube. Best practices in video development and building specifically for the platform and placement. Lastly making the most of the most valuable impression on the web, zero to thirty seconds on YouTube.
2. Targeting - Learn advanced tactical targeting strategies. New AdWords UI functionality. Combining search & video as well as what to expect in 2018 from YouTube and AdWords.
3. Strategy - The truth about YouTube and when an advertiser is ready. How to compare YouTube and Facebook video from a user experience and advertising strategy perspectives.
The Finance Perspective: The Business Model for the Subscription EconomyZuora, Inc.
Learn best practices for subscription financial management, with a focus on the ‘Three Metrics That Matter’, the new income statement for the Subscription Economy and how to apply it to your business. Learn best practices for subscription financial management, with a focus on the ‘Three Metrics That Matter’, the new income statement for the Subscription Economy and how to apply it to your business.
LiveNation 2013 Concert Media Buy AnalysisDaniel McKean
Analysis for the 2013 Concert and Event schedule conducted via sampling global and regional channel performance using a custom built analytics platform. Intelligence was delivered on various levels; including, KPI performance insights into Geography, Digital Channel, Music Genre and Artist.
Adido was in attendance at VAC 2019 delivering a seminar on marketing with 2020 vision.
This session highlighted marketing strategies to consider over the next 12 months. Coming from our real-world experience of working with numerous visitor attractions in the UK and over 15 years of experience. This seminar outlined where you can get more ticket sales and save yourself from making mistakes with your budget.
Understanding Profitability in the Affiliate SpaceAffiliate Summit
This presentation is from Affiliate Summit West 2015 (January 18-20, 2015 in Las Vegas, NV). Session description: An in-depth look at metrics and profitability. Learn the importance of running detailed profit analysis reports.
Each month we use Google Analytics and Google AdWord to track the success of our paid and organic key terms. We then use this to make suggestions for the next month.
Adido was in attendance at VAC 2019 delivering a seminar on marketing with 2020 vision.
This session highlighted marketing strategies to consider over the next 12 months.
Coming from our real-world experience of working with numerous visitor attractions in the UK and over 15 years of experience.
This seminar outlined where you can get more ticket sales and save yourself from making mistakes with your budget.
Analysis for the 2013 Concert and Event schedule conducted via sampling global and regional channel performance using a custom built analytics platform. Intelligence was delivered on various levels; including, KPI performance insights into Geography, Digital Channel, Music Genre and Artist.
YouTube - The Most Valuable Impression on the Web (Creative, Targeting, & Str...Hanapin Marketing
This session will cover three aspects of YouTube ads:
1. Creative - Attendees will garner a full understanding of true view model on YouTube. Best practices in video development and building specifically for the platform and placement. Lastly making the most of the most valuable impression on the web, zero to thirty seconds on YouTube.
2. Targeting - Learn advanced tactical targeting strategies. New AdWords UI functionality. Combining search & video as well as what to expect in 2018 from YouTube and AdWords.
3. Strategy - The truth about YouTube and when an advertiser is ready. How to compare YouTube and Facebook video from a user experience and advertising strategy perspectives.
The Finance Perspective: The Business Model for the Subscription EconomyZuora, Inc.
Learn best practices for subscription financial management, with a focus on the ‘Three Metrics That Matter’, the new income statement for the Subscription Economy and how to apply it to your business. Learn best practices for subscription financial management, with a focus on the ‘Three Metrics That Matter’, the new income statement for the Subscription Economy and how to apply it to your business.
LiveNation 2013 Concert Media Buy AnalysisDaniel McKean
Analysis for the 2013 Concert and Event schedule conducted via sampling global and regional channel performance using a custom built analytics platform. Intelligence was delivered on various levels; including, KPI performance insights into Geography, Digital Channel, Music Genre and Artist.
Adido was in attendance at VAC 2019 delivering a seminar on marketing with 2020 vision.
This session highlighted marketing strategies to consider over the next 12 months. Coming from our real-world experience of working with numerous visitor attractions in the UK and over 15 years of experience. This seminar outlined where you can get more ticket sales and save yourself from making mistakes with your budget.
Understanding Profitability in the Affiliate SpaceAffiliate Summit
This presentation is from Affiliate Summit West 2015 (January 18-20, 2015 in Las Vegas, NV). Session description: An in-depth look at metrics and profitability. Learn the importance of running detailed profit analysis reports.
Each month we use Google Analytics and Google AdWord to track the success of our paid and organic key terms. We then use this to make suggestions for the next month.
Adido was in attendance at VAC 2019 delivering a seminar on marketing with 2020 vision.
This session highlighted marketing strategies to consider over the next 12 months.
Coming from our real-world experience of working with numerous visitor attractions in the UK and over 15 years of experience.
This seminar outlined where you can get more ticket sales and save yourself from making mistakes with your budget.
Analysis for the 2013 Concert and Event schedule conducted via sampling global and regional channel performance using a custom built analytics platform. Intelligence was delivered on various levels; including, KPI performance insights into Geography, Digital Channel, Music Genre and Artist.
As Europe's leading economic powerhouse and the fourth-largest hashtag#economy globally, Germany stands at the forefront of innovation and industrial might. Renowned for its precision engineering and high-tech sectors, Germany's economic structure is heavily supported by a robust service industry, accounting for approximately 68% of its GDP. This economic clout and strategic geopolitical stance position Germany as a focal point in the global cyber threat landscape.
In the face of escalating global tensions, particularly those emanating from geopolitical disputes with nations like hashtag#Russia and hashtag#China, hashtag#Germany has witnessed a significant uptick in targeted cyber operations. Our analysis indicates a marked increase in hashtag#cyberattack sophistication aimed at critical infrastructure and key industrial sectors. These attacks range from ransomware campaigns to hashtag#AdvancedPersistentThreats (hashtag#APTs), threatening national security and business integrity.
🔑 Key findings include:
🔍 Increased frequency and complexity of cyber threats.
🔍 Escalation of state-sponsored and criminally motivated cyber operations.
🔍 Active dark web exchanges of malicious tools and tactics.
Our comprehensive report delves into these challenges, using a blend of open-source and proprietary data collection techniques. By monitoring activity on critical networks and analyzing attack patterns, our team provides a detailed overview of the threats facing German entities.
This report aims to equip stakeholders across public and private sectors with the knowledge to enhance their defensive strategies, reduce exposure to cyber risks, and reinforce Germany's resilience against cyber threats.
Chatty Kathy - UNC Bootcamp Final Project Presentation - Final Version - 5.23...John Andrews
SlideShare Description for "Chatty Kathy - UNC Bootcamp Final Project Presentation"
Title: Chatty Kathy: Enhancing Physical Activity Among Older Adults
Description:
Discover how Chatty Kathy, an innovative project developed at the UNC Bootcamp, aims to tackle the challenge of low physical activity among older adults. Our AI-driven solution uses peer interaction to boost and sustain exercise levels, significantly improving health outcomes. This presentation covers our problem statement, the rationale behind Chatty Kathy, synthetic data and persona creation, model performance metrics, a visual demonstration of the project, and potential future developments. Join us for an insightful Q&A session to explore the potential of this groundbreaking project.
Project Team: Jay Requarth, Jana Avery, John Andrews, Dr. Dick Davis II, Nee Buntoum, Nam Yeongjin & Mat Nicholas
Show drafts
volume_up
Empowering the Data Analytics Ecosystem: A Laser Focus on Value
The data analytics ecosystem thrives when every component functions at its peak, unlocking the true potential of data. Here's a laser focus on key areas for an empowered ecosystem:
1. Democratize Access, Not Data:
Granular Access Controls: Provide users with self-service tools tailored to their specific needs, preventing data overload and misuse.
Data Catalogs: Implement robust data catalogs for easy discovery and understanding of available data sources.
2. Foster Collaboration with Clear Roles:
Data Mesh Architecture: Break down data silos by creating a distributed data ownership model with clear ownership and responsibilities.
Collaborative Workspaces: Utilize interactive platforms where data scientists, analysts, and domain experts can work seamlessly together.
3. Leverage Advanced Analytics Strategically:
AI-powered Automation: Automate repetitive tasks like data cleaning and feature engineering, freeing up data talent for higher-level analysis.
Right-Tool Selection: Strategically choose the most effective advanced analytics techniques (e.g., AI, ML) based on specific business problems.
4. Prioritize Data Quality with Automation:
Automated Data Validation: Implement automated data quality checks to identify and rectify errors at the source, minimizing downstream issues.
Data Lineage Tracking: Track the flow of data throughout the ecosystem, ensuring transparency and facilitating root cause analysis for errors.
5. Cultivate a Data-Driven Mindset:
Metrics-Driven Performance Management: Align KPIs and performance metrics with data-driven insights to ensure actionable decision making.
Data Storytelling Workshops: Equip stakeholders with the skills to translate complex data findings into compelling narratives that drive action.
Benefits of a Precise Ecosystem:
Sharpened Focus: Precise access and clear roles ensure everyone works with the most relevant data, maximizing efficiency.
Actionable Insights: Strategic analytics and automated quality checks lead to more reliable and actionable data insights.
Continuous Improvement: Data-driven performance management fosters a culture of learning and continuous improvement.
Sustainable Growth: Empowered by data, organizations can make informed decisions to drive sustainable growth and innovation.
By focusing on these precise actions, organizations can create an empowered data analytics ecosystem that delivers real value by driving data-driven decisions and maximizing the return on their data investment.
4. COMPARISON
(SOURCE GOOGLE ADSENSE DATA OF APRIL,MAY & JUNE 2014)
PAGEVIEWS
MONTH PAGEVIEWS
APRIL 18,847,874
MAY 18,758,442
JUNE 10,055,439
ESTIMATED EARNINGS
MONTH ESTIMATED
EARNINGS
APRIL $5,856.34
MAY $5,378.92
JUNE $2,936.66
PAGEVIEWS are maximum in the month of APRIL i.e 89,432 &
8,492,435 more than MAY & JUNE.
ESTIMATED EARNINGS are maximum in the month of APRIL i.e
$477.42 & $2,919.68 more than MAY & JUNE.
6. COUNTRIES
(source google adsense data of may 2014)
COUNTRY PAGEVIEW
S
CLICKS PAGE CTR CPC PAGE RPM ESTIMATE
D
EARNINGS
INDIA 16,473,698 64,740 0.39% $0.06 $0.24 $3,899.36
UNITED
STATES
3,39,512 1,625 0.48% $0.33 $1.58 $537.45
CANADA 1,29,305 325 0.25% $0.41 $1.04 $134.28
AUSTRALIA 1,07,422 265 0.25% $0.13 $1.02 $109.53
UNITED
ARAB
EMIRATES
2,44,061 850 0.35% $0.28 $0.44 $108.08
72..53% are estimated earnings only by INDIA itself.
Maximum page CTR is by UNITED STATES.( i.e 0.09% more than INDIA).
Maximum CPC is by CANADA.( i.e $0.35 more than INDIA).
Page RPM is maximum in CANADA. (i,.e $1.34 more than INDIA)
7. COMPARISON
(SOURCE GOOGLE ADSENSE DATA OF APRIL,MAY & JUNE 2104)
PAGEVIEWS
COUNTRI
ES
APRIL MAY JUNE
INDIA 16,639,560 16,473,698 10,069,162
US 369,7843,39,512 257,706
CANADA 138,3061,29,305 78,930
AUSTRALI
A 104,1841,07,422 69,680
UAE 213,2972,44,0,61 135,806
ESTIMATED EARNINGS
COUNT
RIES
APRIL MAY JUNE
INDIA $4,297.22 $3,899.16 $2,154.77
US $578.58 $537.45 $301.13
CANADA $159.33 $134.28 $77.24
AUSTRA
LIA $113.62 $109.53 $56.59
UAE $107.99 $108.08 $55.43
0
10,000,000
20,000,000
30,000,000
40,000,000
50,000,000
JUNE PAGEVIEWS
MAY PAGEVIEWS
APRIL PAGEVIEWS
$0.00
$2,000.00
$4,000.00
$6,000.00
$8,000.00
$10,000.00
$12,000.00
JUNE ESTIMATED
EARNINGS
MAY ESTIMATED
EARNINGS
APRIL ESTIMATED
EARNINGS
8. PLATFORM
(source google adsense data of may 2014)
PLATFORM PAGEVIEWS CLICKS PAGE CTR CPC PAGE RPM ESTIMATE
D
EARNINGS
DESKTOP 10,763,212 44,989 0.42% $0.08 $0.32 $3,392.78
HIGH-END
MOBILE
DEVICE
6,289,883 22,725 0.36% $0.07 $0.26 $1,609.58
TABLETS 7,47,213 3,573 0.48% $0.10 $0.48 $360.63
OTHER
DEVICE
9,61,761 1,261 0.13% $0.01 $0.01 $12.99
TOTAL 18,762,069 72,548 0.39% $0.07 $0.29 $5375.99
63.10% estimated earnings from only desktop
57.63% pageviews are from desktop
maximum clicks are from desktop i.e 62.01%.
maximum CPC through tablets .
Highest page RPM are getting through tablets.
9. COMPARISON
(SOURCE GOOGLE ADSENSE DATA OF APRIL,MAY & JUNE 2104)
PAGEVIEWS
PLATFO
RM
APRIL MAY JUNE
DESKTO
P 11,573,536 10,763,212 5,818,245
MOBILE 5,636,026 6,289,883 3,366,134
TABLETS 709,941 747,213 407,787
OTHER
DEVICES 931,329 961,761 464,963
ESTIMATED EARNINGS
PLATFO
RM
APRIL MAY JUNE
DESKTO
P $3,712.96 $3,392.78 $1,925.13
MOBILE $1,697.78 $1,609.58 $799.88
TABLETS $429.51 $360.63 $206.62
OTHER
DEVICES $16.16 $12.99 $6.63
0
5,000,000
10,000,000
15,000,000
DESKTOP MOBILE TABLETS OTHER
DEVICES
PAGEVIEWS
APRIL PAGEVIEWS
MAY PAGEVIEWS
JUNE PAGEVIEWS
$0.00
$1,000.00
$2,000.00
$3,000.00
$4,000.00
ESTIMATED EARNINGS
APRIL ESTIMATED
EARNINGS
MAY ESTIMATED
EARNINGS
JUNE ESTIMATED
EARNINGS
10. Ad type
(source google adsense data of may 2014)
AD TYPE AD
REQUEST
COVER
AGE
CLICKS ADREQU
EST CTR
CPC AD
REQUES
T RPM
ESTIMATE
D
EARNINGS
TEXT 1922676 100% 7696 0.40% $0.07 $0.30 $570.60
IMAGE 1276607 100% 4182 0.33% $0.08 $0.25 $322.00
RICH
MEDIA
781773 100% 2337 0.30% $0.09 $0.27 $212.03
FLASH 558789 100% 1718 0.31% $0.08 $0.23 $129.18
ANIMATED
IMAGES
209628 100% 756 0.36% $0.10 $0.35 $72.67
UNMATCH
ED AD
REQUEST
2329707 0.00% 0 0.00% _ $0.00 $0.00
TOTAL 7079180 67.09 16689 0.24% $0.08 $0.18 $1306.49
43.06% highest estimated earnings which generate through
text.
Visitors are more do clicks on text ad i.e 46.07%
CPC is majorly generated through animated images.
11. COMPARISON
(SOURCE GOOGLE ADSENSE DATA OF APRIL,MAY & JUNE 2104)
PAGEVIEWS
AD TYPES APRIL MAY JUNE
IMAGE 7,589,859 6,703,237 4,025,954
TEXT 5,334,022 5,711,383 3,023,738
RICH MEDIA
2,595,255 2,697,722 1,828,980
FLASH 2,510,122 1,977,396 1,178,388
ANIMATED
IMAGES 1,077,589 949,919 515,267
UNMATCHED 9,886,434 10,367,218 5,438,777
ESTIMATED EARNINGS
AD TYPES APRIL MAY JUNE
IMAGE $2,198.27 $2,298.26 $1,241.82
TEXT $1,717.68 $1,454.18 $748.81
RICH MEDIA
$809.96 $803.75 $489.04
FLASH $746.57 $519.07 $293.44
ANIMATED
IMAGES $383.95 $300.74 $165.13
UNMATCHE
D $0.00 $0.00
0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
APRIL PAGEVIEWS
MAY PAGEVIEWS
JUNE PAGEVIEWS $0.00
$500.00
$1,000.00
$1,500.00
$2,000.00
$2,500.00
APRIL ESTIMATED
EARNINGS
MAY ESTIMATED
EARNINGS
JUNE ESTIMATED
EARNINGS
12. AD SIZES
(SOURCE GOOGLE ADSENSE DATA OF MAY 2014)
AD SIZES AD
REQUEST
COVERAG
E
CLICKS AD
REQUES
T CTR
CPC AD
REQUE
ST
ESTIMATE
D
EARNING
S
728x90
4,802,53
2
99.83% 16,984 0.35% $0.09 $0.31
$1,507.0
3
300x250
3,368,35
3
99.73% 13,252 0.39% $0.08 $0.31
$1,056.6
5
728x15
4,776,10
4
2.72% 8,363 0.18% $0.06 $0.11 $501.89
300x600
2,409,26
0
99.65% 7,343 0.30% $0.06 $0.19 $447.17
180x90
5,694,81
4
0.71% 3,798 0.07% $0.06 $0.04 $219.83
Responsi
ve
541,454 99.09% 1,314 0.24% $0.09 $0.21 $112.01
13. 37.97% maximum estimated earnings
through 728*90 AD SIZE.
21.62% maximum AD REQUEST through
728*90 AD SIZES.
32.09% maximum CLICKS through 728*90
AD SIZE.
14. COMPARISON
(SOURCE GOOGLE ADSENSE DATA OF APRIL,MAY & JUNE 2014 )
PAGEVIEWS
AD SIZES APRIL MAY JUNE
728*90 6,053,757 4,802,532 2,646,894
300*250 3,654,040 3,368,353 1,936,601
300*600 2,295,991 4,776,104 2,501,496
728*15 4,468,426 2,409,260 1,308,941
180*90 5,539,858 5,694,814 2,948,562
RESPONSIVE 471,835 541,454 314,011
ESTIMATED EARNINGS
AD SIZES APRIL MAY JUNE
728*90 $1,905.36 $1,507.03 $909.45
300*250 $1,214.53 $1,056.65 $546.59
300*600 $412.47 $501.89 $234.59
728*15 $407.18 $447.17 $208.66
180*90 $189.06 $219.83 $99.26
RESPONSIVE $119.55 $112.01 $78.18
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
PAGEVIEWS
APRIL PAGEVIEWS
MAY PAGEVIEWS
JUNE PAGEVIEWS $0.00
$500.00
$1,000.00
$1,500.00
$2,000.00
$2,500.00
ESTIMATED EARNINGS
APRIL ESTIMATED
EARNINGS
MAY ESTIMATED
EARNINGS
JUNE ESTIMATED
EARNINGS
16. OBSERVATION
On sites domain basically estimated earnings are more
in the first week of may as compare to rest of the
weeks because more visitors are from age group of 18-
24,so they might be busy in their exams .
Raftaar.in is basically a hindi search portal so its
estimated earnings is more in INDIA as compare to
other countries. i.e 72.53%
Maximum estimated earnings are generated through
desktop users. i.e 63.10%
Text AD TYPE is generated more easrnings as compare
to other AD TYPE. i.e 43.06%
