This document outlines a student's postcard making project on heritage buildings in Kuala Lumpur from the colonial era. The student researched colonial-era buildings, focusing on those within walking distance in the city center. Photos were taken showing the buildings with the sky to complement each other. The photos were edited in sepia and black and white tones to match the vintage theme. Draft photos and layouts were planned for 5 postcards featuring buildings like the KTM Berhad Building and City Hall. The final postcard selection and packaging were presented along with references used.

1. REPORT OF THE POSTCARD MAKING

2. SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN
THE DESIGN SCHOOL
FOUNDATION IN NATURAL BUILD ENVIRONMENT
NAME: LIM CHIN YI
STUDENT ID NO: 0315627
SUBJECT: CULTURE AND CIVILISATION
PROJECT: POSTCARD
THEME: HERITAGE BUILDING
LECTURER: MS. DELLIYA & MS. NORMA
SUBMISSION DATE: 13th
JUNE 2014

3. TABLE OF CONTENTS
PROJECT BRIEF _______________________________________________ 1
CONCEPT AND THEME _________________________________________ 4
SUMMARY OF THE RESEARCH ___________________________________ 5
CONCEPT ADAPTION___________________________________________ 5
MAPPING AND RATIONALE______________________________________ 6
DRAFT PHOTOS AND LAYOUT PLANNING ___________________________ 9
FINAL PHOTO SELECTION AND PACKAGING ________________________ 11
TUTORIAL SHEET _____________________________________________ 13
REFERENCE _________________________________________________ 15

5. SCHOOL OF ARCHITECTURE, BUILDING & DESIGN
Research Unit for Modern Architecture Studies in Southeast Asia
Foundation of Natural and Built Environments
CULTURE & CIVILIZATION (FDES 0815)
Prerequisite: None
Lecturer : Normah Sulaiman . Delliya Mohd.Zain
__________________________________________________________________________________
Project 3 (Individual Assignment) : Art + Architecture +
Culture 40 % marks
Submission date: 3rd June 2014 (Week 17)
Introduction
"What travel teaches us is that we are all essentially the same. There is not a 'them' and an 'us'; there is really
only 'us.'" The stunning photographs capture the theme of places of visit. A good coffee table books serve a
number of purposes: they're decorative, informative, and attractive.
Objectives of Project
1. To introduce the Western and Eastern culture and civilization through an overview of
archeological discoveries, ancient monuments, artworks, philosophy and achievement of great
leaders from prehistoric to present.
2. To show basic skills on enquiry, investigation, application and presentation of relevant information.
Learning Outcome
1. Able to describe the historical development of human civilization.
2. Able to recall the development of Eastern and Western human civilizations in the past as well as
present.
3. Able to demonstrate good documentation and presentation skills.
Tasks
Part I: You are required to do a literature research on places of interest of your site visit. From the
literature review, you are to study the theme given and its connection between the historical,
architectural and social aspects of the place. Documenting the right building, spaces and places with the
right content is important in this project. You are advised to work closely with your tutor to ensure you are on
the right track.
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6. Theme:
1. Food Culture
Kopitiam
Street Food
Coffee Culture
2. Architecture
Malaysian Architecture
Fusion
Religious Places
Spaces and People
Part II: You are to design a graphical expression of your findings in a postcard series with a proper
packaging that complement the final postcard design. The postcard series will create awareness and
educate your audience on the subject matter or focus of the study. This includes design & layout, purpose,
content, writing style, colours and etc. You are strongly encouraged to meet with us regularly for further
assistance.
Submission Requirement
Part I: Compilation of literature review in A4 and comb bound format. (Guidelines of content will be provided
during class)
Part II: Coffee Table Book – A5 format size
Part III : PDF compilation of individual work in a CD* with proper cover and information.
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7. Assessment Criteria – Individual
3
General Understanding Describes Describes Fair introduction Minimal No basic facts
introduction leads thoroughly with a and execution of discussion on were discussed
Quality of form and level of to excellent good justification the project with the important
execution of understanding the justification and and execution of acceptable facts facts
project brief. execution of the the project being discussed
project
8.0 - 10 6.5 – 7.9 5.0 – 6.4 2.5 – 4.9 0 – 2.5 √ X 10
Content Evidence of Evidence of very Evidence of Evidence of Evidence of lack
extensive good research good research minimal of research and
Thorough research, research and and study and study research and study translated
study, depth and the study translated translated into translated into study translated into postcard
effectiveness way to into the postcard postcard postcard into postcard
communicate findings 8.0 - 10 6.5 – 7.9 5.0 – 6.4 2.5 – 4.9 0 – 2.5 √ X 10
Creativity The works The works The works The works No evidence of
presented with a presented with a presented a fair presented with creativity in
Creativity in preparation, photos, strong quality of good quality of creativity of minimal preparation,
layout composition and preparation, preparation, preparation, creativity of photos, layout
compilation of content. photos, layout photos, layout photos, layout preparation, composition and
composition and composition and composition and photos, layout compilation of
compilation of compilation of compilation of composition content.
content. content. content. and compilation
of content.
8.0 - 10 6.5 – 7.9 5.0 – 6.4 2.5 – 4.9 0 – 2.5 √ X 10
Portray excellent Portray very good Portray good Moderate Insufficient
critical thinking critical thinking critical thinking critical thinking critical thinking
through the through the through the through the through the
Demonstrated critical thinking theme and theme and theme and theme and theme and
appropriateness appropriateness appropriateness appropriateness appropriatenessthrough the theme/concept
and appropriateness of the of the theme of the theme of the theme of the theme of the theme
theme/concept intended. intended. intended. intended. intended. intended
8.0 - 10 6.5 – 7.9 5.0 – 6.4 2.5 – 4.9 0 – 2.5 √ X 10
TOTAL 40

8. CONCEPT AND THEME
Theme:
The overall theme of the postcard set is architecture. To be exact, the postcard
set is about the heritage buildings built during the colonial era in Kuala Lumpur.
Those are well maintained buildings with architectural significance and historical
values in them. The buildings play important parts in the history of the city of
Kuala Lumpur.
Concept:
The sky compliments a good building, and a good building compliments the sky.
Therefore, the concept of the postcard set is to show the heritage buildings and
the skies, complimenting each other. The postcards are printed in sepia and black
and white to give off a vintage vibe.
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9. SUMMARY OF THE RESEARCH
Research has been done to have more understanding about heritage
building. Heritage building is the building which requires conservation or
preservation for historical or cultural purposes. I searched from the Internet to
locate the colonial heritage buildings in Kuala Lumpur. As a result, I found out that
most of the heritage buildings are just within walking distance. For example,
National Textile Museum, Sultan Abdul Samad Building, City Gallery, St. Mary
Church are located next to each others.
CONCEPT ADAPTION
To adapt my concept which is complimenting the buildings with the skies, I
included the skies with the buildings while taking the photos. When taking my
photos, I slightly tilted my camera upward so that the skies could be shown. Apart
from that, I made some adjustment on the colours of the photos while editing the
photos. Sepia and black and white were chosen to match with the heritage
buildings.
5

10. Project 3 : Art+Culture+Architecture – Postcard Series
Name : _______Lim Chin Yi______________________
ID Number : ___________________0315627_________
Lecturer : _____________________Ms.Delliya_______
6
Concept
Building and sky
Black&White
Vintage Colour(Sepia etc.
Theme
Architecture –Colonial Era Heritage buildings
Mapping- JALAN SULTAN HISHAMUDDIN, KUALA LUMPUR Rationale – Place #1
There are some heritage buildings
along the street such as the Railway
Administration Buildings with Moorish
architecture style and Hotel Majestic.

11. Mapping-City Centre,Kuala Lumpur Rationale – Place #2
There are neo-moorish buildings like
Bangunan Sultan Abdul Samad at the
area.
Mapping-JALAN TUN PERAK, KUALA LUMPUR Rationale – Place #3
Masjid jamek,another Moorish
architecture building is located here.
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12. Mapping-JALAN TUANKU ABDUL RAHMAN,KUALA LUMPUR Rationale – Place #4
There are many heritage buildings
here such as Bandaraya Theatre ,
Coliseum Theatre and shophouses
with Spanish architecture style.
Mapping-Jalan Raja Rationale – Place #5
St.Mary’s Cathedral(victorian style) and
Kuala Lumpur City Gallery is located
here.
8

13. Draft photos and layout planning
Oriental building
Old Chartered Bank
Building
City Hall
And
High Court Building
9

14. Edited draft photo of KTM Berhad Building
Draft of the back side of the post card
10

15. Final photo selection and packaging
11

16. 12

17. References
http://www.urbanindia.nic.in/publicinfo/byelaws/Chap-8.pdf
http://www.malaysiaheritage.net/
http://www.malaysia-traveller.com/kuala-lumpur-heritage-trail.html
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