Report o different University

Part # 1
Introduction
Education is a most basic part of human life. This is the fourth basic need of
human being. There we have various education lines, such as, Science, Arts and
Commerce. In this all group we have undergraduate, graduate, PHD, etc.
Business Education is something that does not need to have any type of
introduction in these days. The student of every group can be enrolled in
business studies. BBA and MBA seems to be the most popular educational degrees
of the day.
Competition of business for sustaining better quality of life both for civil society,
general mass including the workforce in any countries highly depends on both of
quantitative and qualitative improvement of education for base level to higher-
level education. Competitative and qualitative mind set never be obtained in any
society without developing quality of education in different form of educational
faculties.
Today’s business education that we know as BBA & MBA originated in North
America, where these were introduced under the discipline of Business
Administration. The idea of teaching Business Administration as a separate and
distinct field of study emerged in our country in the mid sixties. At that time the
need for professional managers to run the industrial activities in both the public
and private sectors were badly felt. At first, IBA came into existence as a
pioneering institution following the North American model, in 1966. At that time
IBA provided only the MBA program, which was designed in line with the
curriculum of the Graduate School of Business, Indiana University, Bloomington
campus. Till early 90’s IBA was the only business school of this country.
Certainly, both quantity and quality of education have no alternative for facing
these challenges. Considering the dire needs of business challenges and obtaining
better quality of life private sector lead academic system have become
instrumental for Bangladesh. Therefore, Government of Bangladesh passed a
Private University Law in the year 1992 exclusively for higher education

through National Parliament for giving legal participation and open the
modalities to encourage private sector intellectual to establish an extend
academic opportunity under private management. This law has also been
amended in the year 1996 for giving wider coverage for smooth growth of
education under private sector. From 1992 to 2005, more than 54 private
institutions for higher education have got approval and most of those are already
in operation. Almost all of these institutions are providing BBA or MBA or both
along with other subjects.
Currently there are many private and public institutions in Dhaka City providing
business education. The offering and characteristics of the programs provided by
these institutions vary. Significant variances can be observed both in offerings for
subject specializations (majors) and individual subject offerings under each
specialization categories. This assignment aims at making a descriptive study on
the subject specializations (majors) and courses offered under major areas with
particular focus on Marketing, Finance and human resource management
(HRM).

Purpose:
Every study must have some purpose of doing. There we have some purpose to
make the report. They are-
Assessment of the various major offered by various Universities in Dhaka
City.
Identify the various aspects of the Marketing, Finance and HRM major
offered by different Private University in Dhaka City.
Understand the different curriculum of different Universities, and others,
related with the course.
Objectives:
Several objectives were developed around with the survey and study designed
and conducted. These includes:
Identify the different major courses offered by different University under
both in the information booklets and in real cases.
We make our study descriptively on only Marketing, Finance and HRM.
Understand the condition for the identified courses and develop an index
for these courses in term of enrollment and other associated factors.
Compare each other, with their different information and prepare findings
to show a comprehensive picture.
And also prove some recommendations to emphasizing on the proper
curriculum design in major in a business program.

Scope of Study:
Field of Study: The field of study is the BBA and MBA Programs offered
by various (eight) Private Universities.
Content Dimension: The study focused on the courses offered for only
Marketing, Finance and HRM major in both BBA and MBA Program.
Physical Dimension: The study has focused on the selected eight Private
Universities of Dhaka City.
Limitation:
Aim of the study is to evaluate the major offered by different Private University to
understand their position. In doing so, we have in counted some problems
and hindrances. We try our best to avoid these limitations. That can be
mentioned below.
Scheduling
First problem is to arranging schedule with the responders as they are busy
personal of various reputed Private Universities.
We also have exam and tight schedule of class when the study was
compiled.
Knowledge Constraint
Our Knowledge about the field of study and the process of study is limited.
Inadequate Measure of Popularity of Courses
This is the most important problem of us to completing this report.
Different Universities offered different courses under same major. So it is
difficult to make table according the courses offered major.
All university has not same category in major. So we must show them under
other head in the various tables.
In our Group we had only eight (8) Private University as sample. So we can
evaluate the date with the other Universities.

Part # 2
Methodology
Research Approach:
In this report we used both Primary and Secondary data. The Primary data is
collected from different program offices and through interviewing associated
personnel’s.
Data Collection Instrument:
The information about BBA and MBA Program is collected from the responders,
and, also from the brochures and information booklets. Interviews have been
conducted with program coordinators, information officers, registers and other
relevant personnel of the sampling Universities.
Contact Method:
Data about student enrollment and other real world data have been collected
through conducting interviews with registers, information officers, program
officers and course coordinators of these programs. The data of various courses
offered under the major has been extracted from brochures and booklets for BBA
and MBA programs.
Primary Respondent:
The primary respondents for this study are the registrar, program coordinators
and officers of the University offering the BBA or the MBA programs. In certain
cases other personnel with adequate knowledge has also been contacted as per
the suggestion of university authority. In certain cases data from information
desk was adequate to fulfill the need.

Sampling Unit:
In sampling unit we visit Universities, which offered BBA and MBA Program.
They are located in Mirpur road and Near to Mirpur road in Dhaka City.
Sample Size
There are many Private Universities in Dhaka City. The study has been conducted
on eight (8) selected Private Universities of Dhaka City.

Part # 3
List of the Private University
There are many Private University in Dhaka City. In our sample we have,
Sampling University
No. Name of the University Abbreviati
on
1. Asian University of Bangladesh (Dhanmondi) AUB
2. Bangladesh University of Business &Technology BUBT
3. Daffodil International University DIU
4. Darul Ihsan University DI
5. Eastern University EU
6. Green University GU
7. Prime University PU
8. University of Development Alternative UDA

Number Of Student and Teacher
The number student admitted in sampling Private University is given in below:
Number of Student Enter to the Business Study
In BBA Program
Name of the University Number of student
Asian University of Bangladesh (Dhanmondi) 66
Bangladesh University of Business &Technology 53
Daffodil International University 112
Darul Ihsan University 60
Eastern University 49
Green University 35
Prime University 25
University of Development Alternative 30
In MBA Program
Bangladesh University of Business &Technology 40
Green University 40
Prime University NAV
University of Development Alternative NAV
NAV = Data Not Available
NAP = Not Applicable. Mostly because the university is a new one and no batch has graduated
yet. Or, The university does not offer specialization in these areas.

Number of Student Complete their Business Study
In BBA Program
Bangladesh University of Business &Technology NAP
Daffodil International University NAP
Eastern University NAP
Green University NAP
Prime University NAP
University of Development Alternative NAP
In MBA Program
Bangladesh University of Business &Technology NAP
Green University 30
Prime University NAV
University of Development Alternative NAV
Number of Teacher
The number of fulltime and part time teachers are listed in below:

Total Number of Teacher (Fulltime & Part time)
Name of the University Full time
Teache
r
Total number
of Teacher
Asian University of Bangladesh (Dhanmondi) 29 69
Bangladesh University of Business
&Technology
25 50
Daffodil International University 40 60
Darul Ihsan University 12 32
Eastern University 20 NAV
Green University 15 22
Prime University NAV NAV
University of Development Alternative 15 35

Part # 4
Selection of Marketing, Finance and HRM
Major/Specialization by the Students
Here we present data representing the volume of enrollment in the major areas
of various Private University. In the following tables we have shown the
students enrolled in the marketing, finance and HRM. These data have been
collected from the respondent of respected institutions.
In BBA Program, we see that Marketing is the most popular between the
three major courses. All Private University, have more student in
Marketing than in the major areas. Finance is in the next in major
choices. HRM is popular in now a day, so many Universities offer HRM.
In MBA Program, we see that Marketing, Finance and HRM are offered by
all Universities, which’s data is available. Some other offered MIS and
International Business.
But we have a list of only eight Private Universities to visit. So other high level
Universities does not evaluate the report. Other Group can evaluate their report
with their listed Universities.
For these we can evaluate the data of those Private Universities, which are listed
under our group. They are given in table of below:

BBA Students
Selection of Marketing, Finance and HRM Majors by BBA students are as follows:
Name of the
University
Marketing Accounting Finance HRM
AUB NAP (Major is not offered)
BUBT NAP
DIU 15 - 12 10
DI 30 - 15 15
EU NAP (Major is not offered)
GU NAP (Major is not offered)
PU NAP (Major is not offered)
UDA 18 15 15 -
Total 63 15 42 25
MBA Student
Selection of Marketing, Accounting, Finance and HRM Majors by MBA students
are as follows:
Name of the
University
Marketing Accounting Finance HRM
AUB NAV
BUBT NAV
DIU 38 42 15
DI 50 - 30 34
EU NAV
GU 18 - 15 12
PU NAP
UDA NAV
Total 106 87 61
NAP = Not Applicable. Mostly because the university is a new one and no batch has graduated yet. Or,
The university does not offer specialization in these areas.
Part # 5

Major and Courses Offered
Various Private Universities are different in nature. Some offered major or
specialization, and in some University, there are no opportunities take major
in BBA Program. Most of these Universities offer majors in Marketing,
Finance and HRM. Beside these common major areas they are also give the
opportunity to take major as MIS (Management in Information System),
Accounting and also International Business. The courses offered under the
major areas are more or less the same for the business schools.
In MBA Program the area of major is relevant to BBA Program. AUB, DIU, DI,
and EU also offered General and Executive MBA Program.
The tables in the following pages present the major areas of major offered by the
eight (8) Private Universities, and also the courses under each major area.

Part # 6
Finding
According the survey on eight Private University we found out the following
facts about the various business schools curriculum:
Within eight University, which are in our sample, in BBA Program, three
University offered major or specialization. Three Universities doesn’t offer
major in BBA Program. One is new, so it’s also can’t offer major. And the
rest one have some problem give their data relevant the survey.
The PU has sickness to give their data to lick out. Because, they are afraid to
highlight their internal data to others, for any survey purpose.
In AUB the number of teacher is applied for both Dhanmondi campus and
also Uttara campus, with their full time teacher.
The EU has a good form in MBA Program, then others. From their
University many students completed their MBA General and also MBA
Executive Program.
DIU is not so old, but they had a good position in BBA Program. Because,
they are listed in the first nine Private University by the Ministry of
Education’s survey report.
The BUBT is a new one in Private University, which has only 2nd
batch in
their all Department. But they had a greater chance to progress in future,
because their many Part time teachers are come from Dhaka Commerce
College (DCC). They also give special offers to the Students of DCC in
admission in both BBA Program and MBA Program.

Here we see that the University that offered major in BBA Program, every
one offered marketing and finance. In MBA program the University that
offered marketing, finance and HRM.
In BBA program DIA and DI offered HRM major and UDA offer Accounting,
as major. In MBA Program DI and EU offered MIS major and EU offered
International Business, as major.
AUB is not offered any Major in BBA Program. In MBA Program AUB
offered major, but the data is not available in to responder.
EU doesn’t offered major in BBA Program. But they are thinking about offer
major from next year, because many Universities offered major in BBA
Program.
UDA is a special one, which offered Accounting for major in BBA Program.
Now a day the various University want not offer Accounting as major,
because it is not popular to their student.
DI offered MIS major in BBA Program, but in this semester few student
want to take MIS as major. So they cannot offer MIS in this Semester.
EU offered International Business major in MBA Program. This subject is
offered specially for Executive MBA.
In choosing course under major in BBA Program, there are similarity
between every university in Marketing and Finance. But in HRM every
University have different courses, which are not followed with each other.
In Marketing major, DIU offered two separate courses, DI offered one
course and UDA offered three separate courses, in BBA Program.

In Finance major, DI offered one separate course, and UDA offered two
separate courses, in BBA Program. Others are similar in every University.
In MBA Program, there are similarities of course between every university
in Finance, Marketing and HRM. But GU has one course in Finance, and
three courses in HRM, which are not offered by others.
In Marketing major, DI offered one separate course, and GU offered two
separate courses in MBA Program.
In Finance major, only DI offered one separate course in MBA Program.
In HRM major, DIU offered two separate courses, DI offered one separate
course, and EU offered one separate course, in MBA Program.
The BUBT is new one in MBA Program, they try to introduce to the students
with several different specialties.

Part # 7
Conclusion
As a conclusion we can said that the business study has become a good position
in the field of education in Bangladesh. In the survey we also estimate that, the
Universities are offering standardized courses and also area of majors or
specialization. The courses, which are offered under the head of major, are found
more or less similar to the all Universities. But in HRM there are no similarities
between the Universities at BBA Program. And other two offered MIS as major
with near and different courses.
In our list we have only eight Private Universities. Within these no any High level
University we can visit. So it is difficult for us to assessment the real position of
Business study. We try our best to prepare the report.
But now, the question remains, will these Universities be able to maintain the
standard and quality of education and provide Bangladesh with a strong base of
business education in the future? The answer can only be found in the coming
years.

Appendix
Contact Information of the Respondents
Name of University Designation of the Respondent
Asian University of Bangladesh (AUB) Mr. Mahfuzul Haque
Administrative Officer & Executive
Bangladesh University of Business &
Technology (BUBT)
A.H.M. Azmal Hossain
Assistant Registrar
Daffodil International University (DIU) Information Department
Dharul Ihsan University (DI) Shawan Shah Alam
Information Officer
Eastern University (EU) Shazia Tamanna
Executive, Admission & Publication
Green University (GU) Abul Afsar
Associate Professor of Management and
HRM
Prime University (PU) Information Department
University of Development Alternative
(UDA)
Md. Bodiruzzaman
Lecturer, BBA Department

Other Sources
1. “A descriptive study on the Majors and Majors Courses
Offered in Top Business School in Dhaka City.” – Collected
from Course Lecturer.
2. Asian University of Bangladesh (AUB)
3. Bangladesh University of Business & Technology (BUBT)
4. Daffodil International University (DIU)
5. Dharul Ihsan University (DI)
6. Eastern University (EU)
7. Green University (GU)
8. Prime University (PU)
9. University of Development Alternative (UDA)

A Descriptive Study on the Major and
Majors Courses Offered in
Various Private University of
Dhaka City
Focus: Marketing, Finance and HRM
Prepared for:
Moin Hasan Mahmood
Lecturer
School of Business Administration
Prepared by:
Ms. Suraya Bintey Zaman
Roll No: 1601
Tamanna Tajrin
Roll No: 1660
Farhad Chowdhury
Roll No: 1561
13th
Batch, 6th
Semester
School of Business Administration
The People’s University of Bangladesh

Letter of Transmission
December 20, 2005
Mr. Moin Hasan Mahmood
Faculty of School of Business Administration
The People’s University of Bangladesh
3/2, Asad Avenue, Mohammadpur
Dhaka-1207
Respected Sir
We a group of student of 13th
batch, would like to thank you for assigning us this
assignment for the course, 309 Operating Research. This assignment has given us the
opportunity to explore one of the latest and unexplored areas of higher education in
context of Bangladesh and expand our knowledge thereby.
The report contains a comprehensive study on the subject specializations or majors
offered in eight (8) Private Universities Dhaka City focusing on marketing, finance &
HRM. We have gone in depth into individual subject offerings in each of the pre
mentioned major areas. At last we have provided some key findings derived from our
analysis, and suggested some recommendations.
We have been submitted this report for your kind perusal and sympathetic
consideration.
With regards,
We remain Sir
Yours Obediently
1. (Ms. Suraya Bintey Zaman)
Roll No. 1601
2. (Tamanna Tajrin)
Roll No. 1660
3. (Farhad Chowdhary)
Roll No. 1561

Acknowledgement
First of all, we are memorizing most respectfully the name of ALMIGHTY ALLAH
who makes us able to successfully complete the Assignment of 6th
semester
Successful completion of this assignment requires massive cooperation from
various persons. This report could never been completed without the help of
some helpful and cooperative persons, and accommodating authorities. We
would like to state the names of some of those supportive bodies.
At first we would like to sincere thanks and gratitude to the Hon’ble Dean and
Chairman of School of Business Administration, Prof. Dr. Mainul Islam for
extension of his cooperation of issued a request latter to the various Universities
for collection of information.
We would like to express our deepest gratitude and respect to our course
lecturer Moin Hasan Mahmood, School of Business Administration, for her
valuable supervision for designing, shaping, inspiration and developing
throughout the overall task. Because, a lot of insights and knowledge we have
put a used to the material covered to this report, we heartiness and gathered
from vigorous instruction.
We also thanks to the various personnel we have contacted of the 8
universities covered for the completion of this report for their invaluable
and timely cooperation.
We are also grateful to those persons who extended their cooperation in
providing information regarding the study.
We are also grateful to the campus library, form where we get much information
about the report and its writing process. And we am also grateful indebted to all
of my classmates who discussed technical aspects of the study with me in order
to clarify my thinking regarding the study.

Executive Summary
Knowledge is a combination of both theoretical and practical in nature. Practical
knowledge is more important than theoretical. To earn practical knowledge
we must earn theoretical knowledge. So practical and theoretical knowledge
both is important. After studying the theoretical concepts of a topic,
understanding its practical implications and applications is the next step in
the learning process. This assignment of our Operation Research (309)
course is a part of the second step. For this report, we were asked to find out
about the major subject specializations and individual subjects offered under
each of those majors in the listed Private University of Dhaka City in both
BBA and MBA programs. Here we have focused on marketing, finance and
human resource management (HRM) majors for compilation of this report.
The listed eight (8) Private Universities of Dhaka city have been selected
and covered in this study. These business schools include educational
campuses in Dhaka, in Mirpur road and near to Mirpur road. A
descriptive study was undertaken to find out about the subject matter of
this report. Interviews were conducted with program coordinators,
registrars, assistant registrars and relevant personnel’s of the covered
business schools by the group members with the help of interviewer
questionnaires for collecting necessary information. The secondary data
was collected from Information booklets, brochures, etc. were also
collected from those business schools. These information booklets and
brochures have been included with the report for further consultation.
For better understanding the collected primary information was sorted
and compiled in the table. We identified the majors and courses offered
under each of those majors. After that we analyzed and findings based on
the analysis were presented next. At last, we recommended some
enhancements and adjustments to the existing majors and course
offerings, which we hope would make most of the already laudable
business programs offered by the business schools even more perfect and
appreciable.

Contents
1. Letter of Transmission
2. Acknowledgement
3. Executive Summary
Part # 1
4. Introduction 1
5. Purpose 3
6. Objectives 3
7. Scope of Study 4
8. Limitation 4
Part # 2 : Methodology
9. Research Approach 5
10. Data Collection Instrument 5
11. Contact Method 5
12. Primary Respondent 5
13. Sampling Unit 6
14. Sample Size 6
Part # 3
15. List of the Private University 7
16. Number of Student and Teacher 8
Part # 4
17. Selection of Marketing, Finance and HRM Major/Specialization by the Student11
Part # 5
18. Major and Courses Offered 13
Part # 6
19. Finding 22
Part # 7
20. Conclusion 25
Appendix-I
21. Contact Information of the Respondents 26
22. Other Sources 27
Appendix-II
23. Questioner 28

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