Our aim is to make the European Fitness Day the most active day in Europe. This is the day to celebrate physical activity in all of its forms – from exercise to dance. We are asking you - our members, partners, friends, stakeholders, and the public to engage in organising the “most active day in Europe” and to make it happen on 27 September 2017. The European Fitness Day is one day event dedicated to providing opportunities to people to find their move. We ask you to open your doors, provide members and non-members with “try me out” activities, communicate about the day and become part of the biggest movement in Europe.

1. Co-funded by the
Erasmus+ Programme
of the European Union
London 2016

2. Co-funded by the
Erasmus+ Programme
of the European Union
London 2016
Nila Amado

3. MATERIAL CREATED TO PROMOTE?
NC GUIDE

4. HOW WE PROMOTED?
Top from left to
right: Website and
Facebook.
Bottom from left to
right: Blog and
Twitter.

5. HOW WE PROMOTED?
Top from left to
right: Linkedind
and Instagram.
Bottom from left
to right:
Pinterest and
Guest Blogger.

6. WHO SUPPORTED?
PARTNERS
OF THE
EVENT
NATIONAL
COORDINATORS
.UK ACTIVE
.DTB
.SUS
.BG BE ACTIVE
.Bulgaria
.Denmark
.Greece
.Portugal
.Slovakia
.Slovenia
.Spain
.Romania
.Turkey
MOVE
AGENTS

7. WHO SUPPORTED?
OTHERS COUNTRIES
IRELAND HUNGARY CYPRUS FRANCE
BOSNIA AND
HERZEGOVINA LATVIA SERBIA
ALBANIA ESTONIA BELGIUM CROATIA MALTA ITALY

8. EFD IN NUMBERS
845 REGISTERED EVENTS
ON EUROPEAN FITNESS DAY
WEBSITE
18 000 EVENTS FROM
UKACTIVE NATIONAL
FITNESS DAY 2016
23 COUNTRIES
294 CITIES
837 MOVE AGENTS Top from left to right: Malta and Denmark.
Bottom from left to right: Ireland and England.

9. European-Fitness-Day.nowwemove.com
181 037 WEBSITE VISITS
3 686 281
PEOPLE REACHED WITH ADS*
* Aggregated data from all online ads impressions
divided by the ad frequency 14 (14 ads shown per
person).
51 607 947
ONLINE ADDS - AGGREGATED
ADS IMPRESSIONS
3 686 281PEOPLE
REACHED AGGREGATED
(* Ad frequency = 14 )

10. “Citizens have the
possibility to try
different sports
activities at this
day (..). This is
one step to more
physical activity.”
DTB - German
Gymnastic Federation
Top from left to right:
Spain and Slovenia.
Bottom from left to
right: Portugal and
Greece.
HIGHLIGHTS

11. PORTUGAL
+60
EVENTS
+15
CITIES
CONTINENTAL
ISLANDS
Top from left to right: Gym
24/7 and AMDpT.
Bottom from left to right:
PT Ricardo Pereira and Gym
Quinta do Valbom.

12. HOW TO EVALUATE?
Google
Form
“We consider EFD to be a good and forward project,
which can make interest of people in physical activity
higher.” Slovak Sport for All Association
“I think any awareness we can bring to citizens about
the importance of doing exercise is a huge positive.”
Fundacio Ubae
Yes, we believe that European fitness day could change
the attitudes of Bulgarians and be a motivator for them
to be active. BG Be Active

13. Co-funded by the
Erasmus+ Programme
of the European Union
THANK YOU