This document discusses new approaches to understanding and engaging with consumers in the digital age. It proposes that consumers now act as creators through customizing their experiences and belonging to online communities. Brands should recognize consumers as peers and empower them to contribute feedback and new ideas. The document recommends several virtual and collaborative methods for product development, including co-design workshops in virtual worlds, creative briefs to stimulate consumers' ideas, and home use blogs to test innovations with consumers in their real lives. The overall aim is to mobilize consumers by associating them with offer development and fostering dialogue through interest-based online communities.
Presentation: Harnessing the Collective Wisdom of the CrowdIdeaScale
On Tuesday April 29th, CEO of Totem and IdeaScale Advisory Services Partner, Suzan Briganti introduced numerous methods of crowd data analysis, including an introduction to innovation analysis, insight & concept development overviews, and methods of insight validation. Learn more about crowd wisdom in this webinar recording.
Written by Job Muscroft and Andrew Needham, FACE.
Co-creation is the commercial practice of developing insights, brands, products and other forms of intellectual property or activity via collaboration with external consumers.
The essential and distinctive point about co-creation is that it brings brands and consumers together on a level footing and at all stages of the process rather than calling the public in for a limited role at a middling or advanced stage in the development of a new product or message.
Increasingly, co-creation is being applied to three specific areas, each raising different issues. These areas are co-creating insights, co-creating ideas and co-creating brands.
The Talking Village - People driven conversational marketing projectsFlavia Rubino
The Talking Village is a great opportunity for Advertising Agencies, Innovation Companies, Media, Research, and ultimately all brand strategists who are looking for ways to engage consumers in an honest and true conversation, and in authentic storytelling about their products. Founded in Italy by F.Rubino, former Global Marketing Director FMCG, with Partner G. Laurita, web strategist & researcher, both very active bloggers.
Co-Creation & Co-Creativity - innovating together with end-users on-line and ...Liliane Kuiper-Hoyng
TNO has a lot of experience with off-line co-creation. On-line co-creation seems to offer benefits for the cocreation process, especially if it is integrated in the companies overall product development process. Current on-line tools also have some drawbacks, but these are quickly being improved in th new generation on-line co-creations platforms.
Gen-Z Insights: Is Your Brand Ready To Take On The Next Generation? VIVALDI
With incredibly high expectations for brands, Gen-Z is a generation of competitive “aspirationalists.” We’ve identified 5 key Gen-Z insights that will help your brand unlock growth opportunities, they revolve around the following values: Access Over Ownership, Hyper-Personalization, Anchored In Ethics, Seamless Experiences and Capturing Attention.
Potential of social media in the customer interface of innovation processJari Jussila
Potential of social media in the customer interface of innovation process presentation at EBRF 2010 conference. Authors: Jari Jussila, Hannu Kärkkäinen, Hanna Nordlund
This is a case study about Coca-Cola's Project Highjack. Project Hijack was an on-going market research online community and co-creation workshop with hundreds of young people created to do one thing: get under the skin of young shoppers.
Esomar 2010 Presentation
Methodologie des tests en salle immersive - LE SENSOLIER 2018 - ABIVEN - PINHASFrançois Abiven
La société The Lab in the Bag a développé un concept d’espaces immersifs multi-sensoriels : de taille variable, ils permettent de vivre, seul ou collectivement, des scenarii dans lesquels tous les sens sont stimulés.
Ces dispositifs peuvent notamment être utilisés pour des tests de produits en environnement reconstitué. Ce qui ne va pas sans poser quelques questions méthodologiques qui sont évoquées dans cette présentation.
How to evaluate a gastronomic experience ? the role of spontaneous language to capture emotions.
In the context of high quality food, such as meals in a gastronomic restaurant, classical approaches using liking levels hardly differentiate recipes as products are all rated excellent. More, recipes are often complex, with many stimuli contributing the overall judgment: the visual dressing of the plate, the flavour and texture of each component, e.g. meat, vegetable 1, vegetable 2, sauce, starch…
Thanks to the R3m score, the spontaneous verbalization helped to go beyond rational diagnosis, bringing emotional dimensions crucial for this high-end culinary universe, such as surprise, aesthetics and originality of the dishes.
Presentation: Harnessing the Collective Wisdom of the CrowdIdeaScale
On Tuesday April 29th, CEO of Totem and IdeaScale Advisory Services Partner, Suzan Briganti introduced numerous methods of crowd data analysis, including an introduction to innovation analysis, insight & concept development overviews, and methods of insight validation. Learn more about crowd wisdom in this webinar recording.
Written by Job Muscroft and Andrew Needham, FACE.
Co-creation is the commercial practice of developing insights, brands, products and other forms of intellectual property or activity via collaboration with external consumers.
The essential and distinctive point about co-creation is that it brings brands and consumers together on a level footing and at all stages of the process rather than calling the public in for a limited role at a middling or advanced stage in the development of a new product or message.
Increasingly, co-creation is being applied to three specific areas, each raising different issues. These areas are co-creating insights, co-creating ideas and co-creating brands.
The Talking Village - People driven conversational marketing projectsFlavia Rubino
The Talking Village is a great opportunity for Advertising Agencies, Innovation Companies, Media, Research, and ultimately all brand strategists who are looking for ways to engage consumers in an honest and true conversation, and in authentic storytelling about their products. Founded in Italy by F.Rubino, former Global Marketing Director FMCG, with Partner G. Laurita, web strategist & researcher, both very active bloggers.
Co-Creation & Co-Creativity - innovating together with end-users on-line and ...Liliane Kuiper-Hoyng
TNO has a lot of experience with off-line co-creation. On-line co-creation seems to offer benefits for the cocreation process, especially if it is integrated in the companies overall product development process. Current on-line tools also have some drawbacks, but these are quickly being improved in th new generation on-line co-creations platforms.
Gen-Z Insights: Is Your Brand Ready To Take On The Next Generation? VIVALDI
With incredibly high expectations for brands, Gen-Z is a generation of competitive “aspirationalists.” We’ve identified 5 key Gen-Z insights that will help your brand unlock growth opportunities, they revolve around the following values: Access Over Ownership, Hyper-Personalization, Anchored In Ethics, Seamless Experiences and Capturing Attention.
Potential of social media in the customer interface of innovation processJari Jussila
Potential of social media in the customer interface of innovation process presentation at EBRF 2010 conference. Authors: Jari Jussila, Hannu Kärkkäinen, Hanna Nordlund
This is a case study about Coca-Cola's Project Highjack. Project Hijack was an on-going market research online community and co-creation workshop with hundreds of young people created to do one thing: get under the skin of young shoppers.
Esomar 2010 Presentation
Methodologie des tests en salle immersive - LE SENSOLIER 2018 - ABIVEN - PINHASFrançois Abiven
La société The Lab in the Bag a développé un concept d’espaces immersifs multi-sensoriels : de taille variable, ils permettent de vivre, seul ou collectivement, des scenarii dans lesquels tous les sens sont stimulés.
Ces dispositifs peuvent notamment être utilisés pour des tests de produits en environnement reconstitué. Ce qui ne va pas sans poser quelques questions méthodologiques qui sont évoquées dans cette présentation.
How to evaluate a gastronomic experience ? the role of spontaneous language to capture emotions.
In the context of high quality food, such as meals in a gastronomic restaurant, classical approaches using liking levels hardly differentiate recipes as products are all rated excellent. More, recipes are often complex, with many stimuli contributing the overall judgment: the visual dressing of the plate, the flavour and texture of each component, e.g. meat, vegetable 1, vegetable 2, sauce, starch…
Thanks to the R3m score, the spontaneous verbalization helped to go beyond rational diagnosis, bringing emotional dimensions crucial for this high-end culinary universe, such as surprise, aesthetics and originality of the dishes.
Repères studies in multi-sensory immersive roomsFrançois Abiven
The Lab in the Bag department at Repères has just launched a new version of its concept of a nomadic polysensorial immersive room, which makes it possible to conduct a polysensorial product experience for individual consumers or groups of consumers by controlling the visual, aural and olfactive, as well as haptic dimensions (heat, wind, mist, etc.).
This awarded method from REPERES uses the R3M score with a very simple method of data collection (1 question, 3 words, 1 exclusive algorithm) and makes it possible:
o To identify the key dimensions of the brand which leave a mark in the mind of the consumer (REFLEX ASSETS) and will be drivers in the decision-making process,
o To measure to what extent marketing actions have an impact on these assets: reinforcement, reduction, the creation of new associations, etc.
Repères - Les études en salle immersive - mai 2017François Abiven
The Lab in the Bag : La salle immersive poly-sensorielle de Repères qui ouvre le champ des possibles en termes de contextualisation des études marketing
Repères R3m actions marketing et Actifs Reflexes de marque - EXTRAIT - avril...François Abiven
Extrait de la Présentation primée à l'IREP FORUM le 25 avril 2017. La méthode présentée permet :
. D’identifier les dimensions clés de la marque qui laissent une trace dans le cerveau du consommateur (ACTIFS REFLEXES®) et qui vont être moteurs dans ses processus décisionnels,
. De mesurer en quoi les actions marketing impactent sur ces actifs : renforcement, minoration, création de nouvelles associations…
Reperes and AgroParisTech joins to work on the contextualization of the tasting. Alcohol-free beers were tested in 2 atmospheres - clubby and beach - thanks to The Lab in the Bag, a poly-sensory immersive room created by Reperes.
Etude Repères Agroparistech en salle immersive (mars 2017)François Abiven
Repères et AgroParisTech s’associent pour travailler sur la contextualisation de la dégustation. Des bières sans alcool testées dans 2 ambiances discothèque et plage grâce à The Lab in the Bag, une salle immersive poly-sensorielle innovante crée par Repères !
Un mode d'interrogation révolutionnaire qui en seulement 3 mots donne plus d'enseignements que les approches classiques.
L'approche R3M ne fait appel qu'à l'expression spontanée.
Il n'y a donc pas de réponses de convenance, de rationalisation, de biais, d'induction, ou de justification.
Notre algorithme, issu de 3 ans de recherche, analyse les 3 mots spontanés, décode l'engagement émotionnel du répondant et le mesure sans qu'il le sache.
Dynamique de croissance de l'industrie agroalimentaire - enquête Reperes-24 n...François Abiven
Dans le cadre du colloque HEC agroalimentaire, Repères a interrogé 118 dirigeants français sur leur vision des enjeux de la filière agroalimentaire.
Parmi les résultats, on relève 3 leviers majeurs pour la croissance :
. la premiumisation et la différenciation,
. l'innovation,
. les investissements pour moderniser et gagner en compétitivité.
Résultats enquête de satisfaction clients repères 2013 François Abiven
Repères est un institut d'études marketing certifié ISO. Notre démarche qualité intègre une interrogation de nos clients sur leur satisfaction vis-à--vis de nos prestations.
Nous avons le plaisir de partager ces résultats.
Résultats enquête de satisfaction Repères décembre 2012François Abiven
Repères est un institut d'études marketing certifié ISO. Notre démarche qualité intègre une interrogation de nos clients sur leur satisfaction vis-à--vis de nos prestations.
Nous avons le plaisir de partager ces résultats...
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
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Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
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Reperes Semo Communautes English
1. Understanding an mobilizing
the consumer 2.0
via communities
November 7, 2007
François Abiven
Emilie Labidoire
2. A new consumer is in power
• Consumer = actor -> he/she “acts”
in everything, even the news he/she
receives (netvibes)
• The offer’s customization
exacerbates individualities -> each
person “builds” his/her own style
Creation / creativity has become a key
factor in life
2
3. A new relationship with brands
• The hierarchy is
rejected: a world of
peers and exchange
• The consumer also
wants to give (and not
just pay)
A consumer who has become an actor in his/her own
consumption, especially through belonging to a
community
3
4. A challenge for consumer research
Knowing and meeting the new consumer:
… immersion,
… capturing ascending information
A new way of investigating the consumer:
involvement
…
A necessary change
that is rich in opportunities
4
5. Mobilize the consumer by
1.
associating him with the
offer’s development
2. Understanding the consumer via
ad-hoc communities
5
7. Virtual worlds are the ideal place for co-
design:
. Creativity
. Pleasure and sharing
. 3D modeling
=> A real opportunity for brands to
mobilize the new consumer
7
8. Real Life brand versus the residents’ creativity
1. American Apparel tee-shirts
in Second Life
2. Examples of
models
designed by
the residents
8
9. Recruit creative residents who like to
express themselves and who are open to
novelty and to others
9
10. A two-week collaborative blog during
which the consumer’s imagination is
boosted and directed via a CREATIVE
BRIEF
In the
Each day, INPUT and STIMULI “Workshopsquot;
are introduced in the form of section, you can
stories, anecdotes, alternative access the
ideas, etc. different themes
launched by the
Repères team
10
11. Modeling the best routes on SL in the
form of mini-worlds
11
12. Evaluation of concepts via
“immersed” focus groups on Second
Life
12
13. A prospective and interactive protocol
CREATIVE PHASE
8 product
innovations
on a low
involvement
market!
EVALUATION PHASE
13
15. A flexible, modular protocol
. Possible injection of
questions/thoughts at any time
. Spontaneous emulation
. Lasting exchanges
=> Drives more direct, more sincere and
collaborative communication between
consumers and brands
15
16. A dialogue blog to better identify the
target and watch it act and interact with
the concept(s)
Concept A
Concept B
16
17. Work more precisely on the themes and
the ideas that emerge:
17
19. Experience is essential for testing
innovation:
Strong
expectation
Interest decreases over time
Interaction,usage
1st week 2nd week Field time
How to establish the product among the consumer's practices
How does the adoption of a product evolve over time?
How do consumers influence each other?
19
20. Home Use
Blog (HUB)
Double immersion of the innovative
product:
In a community
In real life
blog
personal, specific
…
Direct, interactive follow-up
A team discussion forum between customer/institute
20
21. Home Use
Blog (HUB)
In vivo analysis of the innovative product:
To…
• Detect insights, consumption usages,
• Uncover triggers and barriers to product ownership,
• Find out which positioning fits best (the product and the
brand)
• Identify possible improvements to be made to the formula
and/or the pack
• Suggest communication routes
21
22. 1. Mobilize the consumer by
associating him/her to the offer’s
development
Understanding the
2.
consumer via ad-hoc
communities
22
23. Federate marketing targets around
common centers of interest to think with
the consumer, to take the time to
dialogue…
Virtual mutual interest communities
23
24. Interest in building a community around a
marketing target:
See the consumer evolve in his/her different spheres
of consumption and gain transversal understanding
of his/her mode of operation
better identify a brand’s positioning and anchoring values
for this population
understand its mode of integration into the consumer’s
overall life
identify weaknesses, anticipate changes
direct and optimize the offer, meet expectations
24
25. CONTINUOUS: a place to know
the consumer
Knowing this target, its aspirations, sensitivities
and lifestyle
Monitoring it in everyday life, understanding its
mode of operation, motivations and usages
towards member brands
Detecting insights
25
26. AT THE REQUEST OF THE
MARKETING TEAMS:
a place for dialogue and
collaboration
Making the target react quantitatively and/or
qualitatively to propositions, innovations,
concepts
Associate it with thought if a question emerges
Engage it in co-design
26
28. The emergence of social interaction
platforms and the popularity of this type of
communication among consumers drive:
An approach of listening and dialogue
A more sincere, more spontaneous
expression
A new mode of “symmetric” dialogue: a
dialogue between equals
A partnership with the consumer: thinking
together, co-designing…
28