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Smart Social Summit 2017 | Follow Me Back: How to Drive Lasting Customer Loya...Spredfast
It costs less to keep your current customers than it does to gain new ones. But loyal customers no longer buy into brands based solely on product love. Hear from these brands as they share how—through rewards programs, solid social customer care experiences, and more—they’ve cultivated lasting relationships with their customers on social and used it to build true customer loyalty.
Legacy Leadership - 10 Proven Steps to Leave a Legacyjdjarrell
Your leader legacy is not bound by age or time severed and represents your body of work at each stage of your career and personal growth.
Your legacy grows with each new life experience. Leaving a leadership legacy requires you to share your experiences.
It's not all about you. The social workshop at the Attention summit in April defined success in the social maze and how it can be achieved.
Social tribes are made up of people looking to connect to one another, brands need to become the facilitators of online conversations in order to cultivate these audiences and create advocacy.
No one likes push marketing, the "fit in to stand out" message doesn't work any more and brands are better off adopting a "I'm just going to leave this here" mindset when it comes to their tribe in social.
Building a Brand Newsroom: How the Rules of Content Marketing Are Changing fo...The Starr Conspiracy
This presentation, delivered and created by Steve Smith of The Starr Conspiracy for InfluenceHR, will show you the importance of brand in B2B marketing, how brand and demand are joined at the hip, and how to focus your time, effort, and budget to create content that builds brand and generates demand.
Smart Social Summit 2017 | Follow Me Back: How to Drive Lasting Customer Loya...Spredfast
It costs less to keep your current customers than it does to gain new ones. But loyal customers no longer buy into brands based solely on product love. Hear from these brands as they share how—through rewards programs, solid social customer care experiences, and more—they’ve cultivated lasting relationships with their customers on social and used it to build true customer loyalty.
Legacy Leadership - 10 Proven Steps to Leave a Legacyjdjarrell
Your leader legacy is not bound by age or time severed and represents your body of work at each stage of your career and personal growth.
Your legacy grows with each new life experience. Leaving a leadership legacy requires you to share your experiences.
It's not all about you. The social workshop at the Attention summit in April defined success in the social maze and how it can be achieved.
Social tribes are made up of people looking to connect to one another, brands need to become the facilitators of online conversations in order to cultivate these audiences and create advocacy.
No one likes push marketing, the "fit in to stand out" message doesn't work any more and brands are better off adopting a "I'm just going to leave this here" mindset when it comes to their tribe in social.
Influencer marketing can be one of the valuable tools in your marketing arsenal. If done correctly, it can help drive positive word of mouth recommendations for your business.
This deck includes engagement tips and statistics on recommendation relay rates.
Marc Connor, Chief Marketing Strategist, POSSIBLE
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A presentation given for the Berkley Center for Entrepreneurial Studies at NYU concerning creating a reasoned approach to leveraging media for purposes of promoting products and services.
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We are all famous to a few people. But who is influencing your target audience?
The face of the influencer has changed. Celebrity endorsements drive fewer conversions than mommy bloggers. Why? People buy from people they know and trust and or people they can relate to.
Brian Fanzo shares how to leverage social listening tools to discover, engage, and leverage the right influencers for your business.
Brandhomies Erik and Jef were invited to speak at EXMA 2016, at Bogota, Colombia. As thé largest marketing platform of South-America, the conference was home to over 5000 attendees to provide them with the most groundbreaking insights on marketing. This year, Brandhome was keynote speaker to discuss infobesity and Meaningful Marketing, next to marketing pioneers Uri Levine and Marc Randolph.
At Brandhome, we are eternal students, constantly looking for ways to expand our knowledge on marketing, this while sending some of our insights back into the marketing world. As experts in storytelling we always strive to create meaningfulness. This is a responsibility we take and endow in everything we do. After a week of creative and strategic expositions on marketing, networking, and also blowing off some branding steam, our Brandhomies came back fully inspired, a feeling they would also like to share with you.
The First Order of Business - Garden Center Fall Event 2016Tim Miles
In addition to being the subject of Tim Miles' obsession over the last four years, The First Order of Business is a framework that categorizes and prioritizes communication, branding, and marketing for any family business or non-profit organization.
It’s also the baseline we use to analyze, diagnose and treat problem areas in our clients’ companies.
But, more than that, it shows our clients what deserves the greatest priority in their marketing, and in fact, what’s got to come first, second, third, fourth, and fifth for any business to be successful.
Methodologie des tests en salle immersive - LE SENSOLIER 2018 - ABIVEN - PINHASFrançois Abiven
La société The Lab in the Bag a développé un concept d’espaces immersifs multi-sensoriels : de taille variable, ils permettent de vivre, seul ou collectivement, des scenarii dans lesquels tous les sens sont stimulés.
Ces dispositifs peuvent notamment être utilisés pour des tests de produits en environnement reconstitué. Ce qui ne va pas sans poser quelques questions méthodologiques qui sont évoquées dans cette présentation.
How to evaluate a gastronomic experience ? the role of spontaneous language to capture emotions.
In the context of high quality food, such as meals in a gastronomic restaurant, classical approaches using liking levels hardly differentiate recipes as products are all rated excellent. More, recipes are often complex, with many stimuli contributing the overall judgment: the visual dressing of the plate, the flavour and texture of each component, e.g. meat, vegetable 1, vegetable 2, sauce, starch…
Thanks to the R3m score, the spontaneous verbalization helped to go beyond rational diagnosis, bringing emotional dimensions crucial for this high-end culinary universe, such as surprise, aesthetics and originality of the dishes.
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Similar to Emotional monitoring drive your brands! by reperes - english
Influencer marketing can be one of the valuable tools in your marketing arsenal. If done correctly, it can help drive positive word of mouth recommendations for your business.
This deck includes engagement tips and statistics on recommendation relay rates.
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Probably one of the biggest issues digital marketers face is creating digital marketing that doesn’t look like, well, digital marketing. Particularly when it comes to linchpin categories such as Fast-Moving Consumer Goods (FMCG), where multi-billion brands have long been known for their stirring broadcast work and generation spanning brand mascots. Think Poppin’ Fresh (aka the Pillsbury Doughboy), Tony the Tiger, the Keebler Elves. Those friends (or enemies) you grew up with!
But when it comes to the digital space, that emotional connection all too often becomes one that is transactional, forgettable or unsustainable.
In this session we will examine how to build, maintain and nurture emotionally satisfying digital experiences for FMCG brands that leverage the unique qualities of the interactive space to create high-involvement consumer/brand interactions.
Using real life examples from brands such as ConAgra Foods, Smuckers and P&G, we’ll offer a detailed vision of how the smartest marketers are approaching this issue and provide a unique perspective on integrating the barrage of new technologies without losing focus on the bigger picture.
This is the full slidedeck of our Consumers as Consultants Smartees workshop, hosted in London on Tuesday 21 October. The main focus is on how to structurally collaborate with your consumers in order to generate richer consumer understanding, followed by a case study of Gumtree and an interactive workshop.
Flourish Creative is a brand experience agency that understands live audiences. In the first of a series of interactive breakfast events, consumer behaviour expert Philip Graves hosted a discussion on the role the unconscious mind plays in dissecting marketing messages.
A presentation given for the Berkley Center for Entrepreneurial Studies at NYU concerning creating a reasoned approach to leveraging media for purposes of promoting products and services.
How to Create Meaningful Brand Value: The Jersey Experience (CSW Jersey, 2015)Dr. Martina Olbert
Presentation prepared for a talk on the Cultural Value of Brands and Use of Semiotics in Creating a Lasting and Meaningful Brand Value and Retail Experience at the Customer Service Week in Jersey, UK in October 2015
We are all famous to a few people. But who is influencing your target audience?
The face of the influencer has changed. Celebrity endorsements drive fewer conversions than mommy bloggers. Why? People buy from people they know and trust and or people they can relate to.
Brian Fanzo shares how to leverage social listening tools to discover, engage, and leverage the right influencers for your business.
Brandhomies Erik and Jef were invited to speak at EXMA 2016, at Bogota, Colombia. As thé largest marketing platform of South-America, the conference was home to over 5000 attendees to provide them with the most groundbreaking insights on marketing. This year, Brandhome was keynote speaker to discuss infobesity and Meaningful Marketing, next to marketing pioneers Uri Levine and Marc Randolph.
At Brandhome, we are eternal students, constantly looking for ways to expand our knowledge on marketing, this while sending some of our insights back into the marketing world. As experts in storytelling we always strive to create meaningfulness. This is a responsibility we take and endow in everything we do. After a week of creative and strategic expositions on marketing, networking, and also blowing off some branding steam, our Brandhomies came back fully inspired, a feeling they would also like to share with you.
The First Order of Business - Garden Center Fall Event 2016Tim Miles
In addition to being the subject of Tim Miles' obsession over the last four years, The First Order of Business is a framework that categorizes and prioritizes communication, branding, and marketing for any family business or non-profit organization.
It’s also the baseline we use to analyze, diagnose and treat problem areas in our clients’ companies.
But, more than that, it shows our clients what deserves the greatest priority in their marketing, and in fact, what’s got to come first, second, third, fourth, and fifth for any business to be successful.
Methodologie des tests en salle immersive - LE SENSOLIER 2018 - ABIVEN - PINHASFrançois Abiven
La société The Lab in the Bag a développé un concept d’espaces immersifs multi-sensoriels : de taille variable, ils permettent de vivre, seul ou collectivement, des scenarii dans lesquels tous les sens sont stimulés.
Ces dispositifs peuvent notamment être utilisés pour des tests de produits en environnement reconstitué. Ce qui ne va pas sans poser quelques questions méthodologiques qui sont évoquées dans cette présentation.
How to evaluate a gastronomic experience ? the role of spontaneous language to capture emotions.
In the context of high quality food, such as meals in a gastronomic restaurant, classical approaches using liking levels hardly differentiate recipes as products are all rated excellent. More, recipes are often complex, with many stimuli contributing the overall judgment: the visual dressing of the plate, the flavour and texture of each component, e.g. meat, vegetable 1, vegetable 2, sauce, starch…
Thanks to the R3m score, the spontaneous verbalization helped to go beyond rational diagnosis, bringing emotional dimensions crucial for this high-end culinary universe, such as surprise, aesthetics and originality of the dishes.
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This awarded method from REPERES uses the R3M score with a very simple method of data collection (1 question, 3 words, 1 exclusive algorithm) and makes it possible:
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The Lab in the Bag : La salle immersive poly-sensorielle de Repères qui ouvre le champ des possibles en termes de contextualisation des études marketing
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. De mesurer en quoi les actions marketing impactent sur ces actifs : renforcement, minoration, création de nouvelles associations…
Reperes and AgroParisTech joins to work on the contextualization of the tasting. Alcohol-free beers were tested in 2 atmospheres - clubby and beach - thanks to The Lab in the Bag, a poly-sensory immersive room created by Reperes.
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Repères et AgroParisTech s’associent pour travailler sur la contextualisation de la dégustation. Des bières sans alcool testées dans 2 ambiances discothèque et plage grâce à The Lab in the Bag, une salle immersive poly-sensorielle innovante crée par Repères !
Un mode d'interrogation révolutionnaire qui en seulement 3 mots donne plus d'enseignements que les approches classiques.
L'approche R3M ne fait appel qu'à l'expression spontanée.
Il n'y a donc pas de réponses de convenance, de rationalisation, de biais, d'induction, ou de justification.
Notre algorithme, issu de 3 ans de recherche, analyse les 3 mots spontanés, décode l'engagement émotionnel du répondant et le mesure sans qu'il le sache.
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Dans le cadre du colloque HEC agroalimentaire, Repères a interrogé 118 dirigeants français sur leur vision des enjeux de la filière agroalimentaire.
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. l'innovation,
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Repères est un institut d'études marketing certifié ISO. Notre démarche qualité intègre une interrogation de nos clients sur leur satisfaction vis-à--vis de nos prestations.
Nous avons le plaisir de partager ces résultats.
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https://nidmindia.com/
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Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
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Read more- https://shorturl.at/yl3MU
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify Management
Emotional monitoring drive your brands! by reperes - english
1.
2. # WELL-INFORMED
# CONNECTED
# PARTICIPATIVE
# SUBJECTIVE
# EMOTIONAL
# VOLATILE
CONSUMERS
ARE MORE DIFFICULT TO ATTRACT
CONSUMERS
ARE MORE DIFFICULT TO ATTRACT
4. A NEW APPROACH TO
GETTING CLOSER
A NEW APPROACH TO
GETTING CLOSER
5. BUT WHAT IS THE OUTCOME OF ALL THESE
ACTIONS?
BUT WHAT IS THE OUTCOME OF ALL THESE
ACTIONS?
6. How are they
perceived,
interpreted?What do your
actions and
messages
become?
What
attachment to
and bond
with the brand do
they create?
WHAT HAPPENS IN THE MIND OF THE
CONSUMER-CUSTOMER?
WHAT HAPPENS IN THE MIND OF THE
CONSUMER-CUSTOMER?
8. MY BACKGROUND
MY VALUES
MY BELIEFS
MY SENSIBILITIES
MY TASTES
MY DESIRES
MY NEEDS
AND EACH TO HIS / HER OWNAND EACH TO HIS / HER OWN
9. A MULTITUDE OF
EMOTIONAL REACTIONS
IMAGERY
Into which
universe
does it transport me?
What values are
conveyed?
AFFECT
What affect does it
generate?
Am I attached
to it?
How committed am I?
IDENTITY
What image
of me
is given off?
Do I recognize
myself?
Does it enhance me?
10. HOW THEN TO HARNESS THESE MOSTLY
UNCONSCIOUS EMOTIONAL REACTIONS?
11. IS IT THE SAME STORY
FOR BOTH BRANDS?
Is a…
Luxury: 9/10
Classic: 9/10
Modern: 8/10
…brand
Is a…
Luxury: 9/10
Classic: 9/10
Modern: 9/10
…brand
USING QUANTITATIVE
BAROMETRIC STUDIES?
13. Harnessing all perceptions
without suppressing
individualities
Classifying them, understanding
their logic, their weight,
their valence
Linking indicators directly
to strategic actions Clearly pinpointing the differences
between brands, identifying
their subtleties, their singularity
ET SI ON SORTAIT
DES CLIVAGES ? (POUR)
HOW ABOUT BREAKING AWAY FROM
TRADITIONAL METHODS?
14. Weighting of different
perceptions and
associated values
Emotional indicators to
measure the strenght of
the bond
QUANT SAMPLE (120 MIN.)
QUALI ON A LARGE
NUMBER
ON LINE PROJECTIVE
QUALITATIVE QUESTIONING
An individual exploration of
each person’s history,
relationship and perceptions
regarding the brand la
marque
Open-ended questions
Spontaneous reactions
15. FOCUS MIX
AN ADJUSTABLE TOOL
ACCORDING TO THE ISSUES IN HAND
AN ADJUSTABLE TOOL
ACCORDING TO THE ISSUES IN HAND
16. Contact us to
discover all
Emotional
Monitoring’s
secrets
Laure CADORET
Business Developer
l.cadoret@reperes.net
+33 (0) 1.70.37.60.62
Sophie MARCHESIN
Business Developer
s.marchesin@reperes.net
+33 (0) 1.70.37.60.74