The document discusses the results of a study on the impact of climate change on coffee production. Researchers found that suitable land for coffee production could decline by up to 50% by 2050 due to rising temperatures and changing rain patterns associated with climate change. The study suggests that countries like Colombia, Ethiopia, and Indonesia, which are major global coffee producers, will need to adapt coffee farming to a warmer climate in order to maintain production levels.
This document contains a summary of various digital agencies in Ukraine categorized by their services. It lists over 50 agencies and breaks them down into categories including strategy and creativity, media planning, media buying, performance marketing, social media and content marketing, content production, and digital development including mobile development. The document provides a high-level overview of the types of digital services different agencies in Ukraine specialize in.
'A Question of Access Sport' Dinner 2017Mark Hardie
The brilliantly entertaining 'A Question of Access Sport' Dinner is back, and with a whole new line up. Six brand new sporting legends will be competing head to head in the high octane, hilarious, interactive evening of quizzing events.
Electronic sports, or esports, refers to competitive video gaming. Some of the most popular esports genres include real-time strategy games like StarCraft and League of Legends, fighting games, first-person shooters, and multiplayer online battle arena games. Esports can be played online or offline at LAN events. Major esports tournaments offer large prize pools and are watched by many fans worldwide.
eSports: The Biggest Sport You've Probably Never Heard Ofsparks & honey
With millions of people already playing video games and the popularity of video game competition rising, gamers developed an interest in watching others play for fun, while learning tips to improve their play and witnessing pro-gamers
showcasing their skills.
eSports organizations recognized this trend and created platforms for people to participate and watch. The dramatic rise of game streaming services like Twitch, ESL, and MLG created communities between players and fans.
Then came the big prize money. The professional game casters. Video games broadcast on major networks. Huge, sold-out crowds. Brand sponsorships. And from the beginning, unrelentingly passionate fans.
A perfect sport that fulfills the cultural need to be the hero, to be part of a community as both participant and spectator and experience the thrill of victory.
A lecture focusing on how to create a solid and differentiated digital roadmap.
• How to plan for changing consumer expectations
• How to approach digital strategy planning
• What a social media maturity model looks like and how to apply it to your own roadmap efforts.
What is Digital Strategy? presentation explains the role of digital strategy in easy to understand language.
This is a presentation from the online course 'Crash Course to Digital Strategy' that you can sign up to on Skillshare for $20 http://skl.sh/VOj2ol
Pay with a tweet to download - http://www.paywithatweet.com/pay/connect.php?id=3bc9bee2cfdc011872fc15e896cbd108
Looks at answering what the role of a Digital Strategist is in an Advertising Agency. A relative of the Communications Planner, Strategic Planner and Account Planner, Digital Strategy concentrates on understanding the digital consumer, brand, media and creativity.
Looking at the core skills of Insight Mining, Communication Planning and Digital Metrics for success.
Thanks to Mark Pollard, Ana Andjelic, Mike Arauz and the many other Digital Strategists who helped me work out this bloody hard question.
Digital Transformation: What it is and how to get thereEconsultancy
Digital Transformation: What it is and how to get there.
Authored by Econsultancy CEO Ashley Friedlein, this presentation on the topic of 'Digital Transformation', is broken down into six sections covering:
1. Digital Transformation - what it is and recent data and research on the topic
2. Strategy - what a digital strategy should include
3. Technology - the challenges of technology and the skills gap
4. People - looking at organisational structure, culture, roles & responsibilities, environment recquired
5. Process - how to address the speed, innovation and agility required
6. Business Transformation - how digital transformation is actually business transformation
The document discusses the results of a study on the impact of climate change on coffee production. Researchers found that suitable land for coffee production could decline by up to 50% by 2050 due to rising temperatures and changing rain patterns associated with climate change. The study suggests that countries like Colombia, Ethiopia, and Indonesia, which are major global coffee producers, will need to adapt coffee farming to a warmer climate in order to maintain production levels.
This document contains a summary of various digital agencies in Ukraine categorized by their services. It lists over 50 agencies and breaks them down into categories including strategy and creativity, media planning, media buying, performance marketing, social media and content marketing, content production, and digital development including mobile development. The document provides a high-level overview of the types of digital services different agencies in Ukraine specialize in.
'A Question of Access Sport' Dinner 2017Mark Hardie
The brilliantly entertaining 'A Question of Access Sport' Dinner is back, and with a whole new line up. Six brand new sporting legends will be competing head to head in the high octane, hilarious, interactive evening of quizzing events.
Electronic sports, or esports, refers to competitive video gaming. Some of the most popular esports genres include real-time strategy games like StarCraft and League of Legends, fighting games, first-person shooters, and multiplayer online battle arena games. Esports can be played online or offline at LAN events. Major esports tournaments offer large prize pools and are watched by many fans worldwide.
eSports: The Biggest Sport You've Probably Never Heard Ofsparks & honey
With millions of people already playing video games and the popularity of video game competition rising, gamers developed an interest in watching others play for fun, while learning tips to improve their play and witnessing pro-gamers
showcasing their skills.
eSports organizations recognized this trend and created platforms for people to participate and watch. The dramatic rise of game streaming services like Twitch, ESL, and MLG created communities between players and fans.
Then came the big prize money. The professional game casters. Video games broadcast on major networks. Huge, sold-out crowds. Brand sponsorships. And from the beginning, unrelentingly passionate fans.
A perfect sport that fulfills the cultural need to be the hero, to be part of a community as both participant and spectator and experience the thrill of victory.
A lecture focusing on how to create a solid and differentiated digital roadmap.
• How to plan for changing consumer expectations
• How to approach digital strategy planning
• What a social media maturity model looks like and how to apply it to your own roadmap efforts.
What is Digital Strategy? presentation explains the role of digital strategy in easy to understand language.
This is a presentation from the online course 'Crash Course to Digital Strategy' that you can sign up to on Skillshare for $20 http://skl.sh/VOj2ol
Pay with a tweet to download - http://www.paywithatweet.com/pay/connect.php?id=3bc9bee2cfdc011872fc15e896cbd108
Looks at answering what the role of a Digital Strategist is in an Advertising Agency. A relative of the Communications Planner, Strategic Planner and Account Planner, Digital Strategy concentrates on understanding the digital consumer, brand, media and creativity.
Looking at the core skills of Insight Mining, Communication Planning and Digital Metrics for success.
Thanks to Mark Pollard, Ana Andjelic, Mike Arauz and the many other Digital Strategists who helped me work out this bloody hard question.
Digital Transformation: What it is and how to get thereEconsultancy
Digital Transformation: What it is and how to get there.
Authored by Econsultancy CEO Ashley Friedlein, this presentation on the topic of 'Digital Transformation', is broken down into six sections covering:
1. Digital Transformation - what it is and recent data and research on the topic
2. Strategy - what a digital strategy should include
3. Technology - the challenges of technology and the skills gap
4. People - looking at organisational structure, culture, roles & responsibilities, environment recquired
5. Process - how to address the speed, innovation and agility required
6. Business Transformation - how digital transformation is actually business transformation
Меня зовут Михаил Герцберг. Я работаю в сфере маркетинга, рекламы и PR с 2005 года. В диджитал-среде - с 2009. В этой презентации - портфолио моих наиболее примечательных проектов.
SEO для лидеров: комплексный подход в оптимизации сайта брендаWebPromo
Что важно для бренда в SEO?
1. Особенности комплексной внутренней оптимизации.
2. Трендовые элементы SEO - как must have для лидера.
3. Эффективный подход в Link-маркетинге.
4. Работа в условиях усложнения выдачи.
5. Контент - the king.
Любой физический или digital-продукт создаётся для того, чтобы приносить деньги бизнесу и удовлетворение владельцу. У нас есть эффективный механизм, который поможет добиться успешных результатов.
Мы раскрываем вашу миссию для аудитории через брендинг, айдентику, техническую реализацию сайтов и приложений, а также аккаунты в социальных сетях, гарантируя конверсию в лояльных клиентов.
This document discusses the growth of digital advertising and ad blocking. It notes that while digital advertising revenues have greatly increased in recent years, ad blocking has also risen significantly with over 200 million users worldwide blocking ads on their devices. The document recommends that the digital advertising industry must adapt to these changes and find new ways to provide value to users in order to reduce ad blocking and continue revenue growth.
1. RENAULT SPORT
CHALLENGE
Категория: инновационное решение
2012
2. СИТУАЦИЯ
• Renault анонсирует в Украине серию
автомобилей Renault Sport
• Они созданы для людей, ценящих решения,
разработанные на базе высоких технологий
и опыта, приобретенном Renault в
многочисленных соревнованиях.
3. ЗАДАЧА
• Необходимо обеспечить интерес
аудитории, предпочитающей
спортивные серии, к закрытому
мероприятию «Renault Sport Event», в
рамках которого состоится пресс-
конференция и на треке автодрома
«Чайка» будут продемонстрированы
возможности Renault Megane R.S.
4. ПРОБЛЕМЫ
• Срок до старта «Renault Sport Event» –
3 недели
• Медийное анонсирование не позволит
эффективно вовлечь потенциальную
аудиторию Renault Megane R.S.
• На закрытое мероприятие может
попасть только 5 человек.
Потенциально низкая мотивация для
вовлечения среди всей
заинтересованной аудитории.
• Нужно не только заинтересовать ЦА
предстоящим событием, но и
поддержать интерес к модели среди
тех кто не попадет на «Renault Sport
Event»
5. ИНСАЙТ
«Я знаю достаточно,
чтобы быть признанным
экспертом»
Серия R.S. – для тех, кто увлечен миром
спортивных авто. Их интерес постоянно
прикован к событиям и фактам этого мира. Что
их выделяет в своѐм кругу, какое главное
оружие в гонке за лидерство мнения –
осведомленность и эрудиция.
Источник данных: Consumer Connection
CCS System. Онлайн-исследование
предпочтений потребителей
(AEGIS MEDIA)
6. РЕШЕНИЕ
Интеллектуальная викторина
«Renault Sport Challenge»
в которой каждый участник может:
• Продемонстрировать свои накопленные
знания;
• Почувствовать себя экспертом в мире
спортивных авто;
• Иметь возможность участвовать в
закрытом тест-драйве Renault Megane R.S.
• Получить признание от Renault в виде
брендированных подарков
7. МЕХАНИКА
• В рамках кампании было разработано
приложение для Facebook и
специальный промо-сайт. Авторизация
пользователей на промо-сайте могла
быть осуществлена через одну из
выбранных соцсетей.
• Пользователю были даны на выбор 4
виртуальные трассы с 5 вопросами на
каждой.
• Время ответов на вопросы и
прохождения каждой трассы
суммировалось, на основе чего был
составлен общий рейтинг. Также, для
каждой трассы был составлен общий
рейтинг.
8. МЕХАНИКА
• Для обеспечения распространения информации о
Renault Sport Event через интеллектуальную
викторину «Renault Sport Challenge» среди
максимального количества аудитории после
прохождения трассы каждому участнику
присваивалось место и результат в личном зачете,
которые отображались в профиле его соцсети.
• Т.о. заинтересованные друзья участника могли не
только наблюдать прогресс прохождения
интеллектуальных трасс, но и также могли узнать о
викторине и сами принять участие в ней.
9. РЕЗУЛЬТАТЫ
7
дней
750
игроков
+3000
фанов
Количество
поклонников бренда в
Facebook увеличилось
на 475% и достигло 3
800.
10. КОМАНДА
ЕКАТЕРИНА
ВАСИЛЕНКО
Генеральный
АВТОР ИДЕИ директор
ВИТАЛИЙ ЯНА ДЕНИС
КУЛЬКО ГОРБАЧЕВА САХАРОВ
Руководитель отдела Руководитель отдела Ведущий специалист
веб-производства PR&SMM по стратегическому
планированию
ВИТАЛИЙ
ГЕОРГИЕВ
Директор по развитию бизнеса
ДУБОВИК МАРЦЕНЮК ИРИНА
СЕРГЕЙ ВИКТОРИЯ ТИМОЩЕНКО
Арт-директор Копирайтер SMM менеджер