Case de sucesso: Mobile Walmart (Marcia Maia)Marcia Maia
O documento discute o papel central dos smartphones no cotidiano dos brasileiros e como as empresas devem se adaptar à jornada do consumidor no mobile. É destacado que as pessoas usam seus celulares mais de 80 vezes por dia e passam mais tempo em apps do que em sites mobile, mas estes últimos ainda possuem maior alcance. O caso do Walmart Brasil é apresentado como exemplo de sucesso ao constantemente aprimorar a experiência nos canais mobile para obter crescimento de vendas e audiência.
Walmart celebrated 50 years in 2012 of helping customers save money through its 10,000+ stores worldwide. With 2.2 million employees, it serves 200 million customers weekly. Walmart aims to become customers' smart shopper through mobile apps, allowing customers to avoid lines, hassles, and save money. The document outlines Walmart's digital presence and mobile app features like home barcode scanning, digital coupons, push notifications, and more. It estimates the annual cost of over $5 million to support its mobile engineering team of 13 members and ongoing software development and maintenance.
BlogWell New York Social Media Case Study: Walmart, presented by Umang ShahSocialMedia.org
In his BlogWell New York presentation, Walmart's Director of Social Strategy, Umang Shah, talks about how they use data to build better social media strategies.
He shares how they are focusing on creating really great content and using empirical data to guide human engagement via social media.
Watch the video of this presentation here: https://vimeo.com/66613816
Exploring Digital landscape for Apple,Nike, Walmart UXSushmita Dutt
The document provides competitive benchmarking analyses of Apple, Nike, and Walmart.
For Apple, key points are that 90% of iPhone users stick with the brand for their next phone, though Samsung has improved brand retention. Apple stays competitive through strategic and innovative product user experience (UX).
For Nike, strategic UX focuses on bringing inspiration and innovation to every athlete. Nike's user-centric design earned it high innovation rankings.
For Walmart, strategic UX involves bringing together online, mobile, and social commerce with its 10,000 stores worldwide to create a seamless shopping experience anytime, anywhere for customers. Walmart has the largest Facebook presence.
The document also evaluates the
This document summarizes a sales analysis project of Walmart data that was conducted by students at Purdue University. The project aimed to analyze weekly and monthly sales across Walmart's departments and 45 stores. Factors like temperature, fuel prices, unemployment, markdowns, and store size were analyzed to determine their impact on sales using linear regression models. Two interactive Shiny apps were developed to help Walmart category managers visualize the sales data and regression results in an easy-to-use interface. Key findings included the optimal store size range for sales and periods of higher sales linked to holidays, taxes, or markdowns.
The document discusses and compares the e-commerce business models of Amazon and Walmart. It describes how both companies use Porter's value chain and competitive forces models to gain competitive advantages. Specifically:
- Amazon focuses on convenience, a large product selection, personalized recommendations, and building trust/loyalty with customers. Walmart emphasizes efficient logistics and strong supplier relationships to maintain low prices.
- While Walmart's model revolutionized supply chain management, Amazon's model may be stronger as e-commerce is its core business and it offers richer shopping features and content.
- The document analyzes factors like cost management, growth strategies, and technology investments that have contributed to the success of both companies, but the user
Case de sucesso: Mobile Walmart (Marcia Maia)Marcia Maia
O documento discute o papel central dos smartphones no cotidiano dos brasileiros e como as empresas devem se adaptar à jornada do consumidor no mobile. É destacado que as pessoas usam seus celulares mais de 80 vezes por dia e passam mais tempo em apps do que em sites mobile, mas estes últimos ainda possuem maior alcance. O caso do Walmart Brasil é apresentado como exemplo de sucesso ao constantemente aprimorar a experiência nos canais mobile para obter crescimento de vendas e audiência.
Walmart celebrated 50 years in 2012 of helping customers save money through its 10,000+ stores worldwide. With 2.2 million employees, it serves 200 million customers weekly. Walmart aims to become customers' smart shopper through mobile apps, allowing customers to avoid lines, hassles, and save money. The document outlines Walmart's digital presence and mobile app features like home barcode scanning, digital coupons, push notifications, and more. It estimates the annual cost of over $5 million to support its mobile engineering team of 13 members and ongoing software development and maintenance.
BlogWell New York Social Media Case Study: Walmart, presented by Umang ShahSocialMedia.org
In his BlogWell New York presentation, Walmart's Director of Social Strategy, Umang Shah, talks about how they use data to build better social media strategies.
He shares how they are focusing on creating really great content and using empirical data to guide human engagement via social media.
Watch the video of this presentation here: https://vimeo.com/66613816
Exploring Digital landscape for Apple,Nike, Walmart UXSushmita Dutt
The document provides competitive benchmarking analyses of Apple, Nike, and Walmart.
For Apple, key points are that 90% of iPhone users stick with the brand for their next phone, though Samsung has improved brand retention. Apple stays competitive through strategic and innovative product user experience (UX).
For Nike, strategic UX focuses on bringing inspiration and innovation to every athlete. Nike's user-centric design earned it high innovation rankings.
For Walmart, strategic UX involves bringing together online, mobile, and social commerce with its 10,000 stores worldwide to create a seamless shopping experience anytime, anywhere for customers. Walmart has the largest Facebook presence.
The document also evaluates the
This document summarizes a sales analysis project of Walmart data that was conducted by students at Purdue University. The project aimed to analyze weekly and monthly sales across Walmart's departments and 45 stores. Factors like temperature, fuel prices, unemployment, markdowns, and store size were analyzed to determine their impact on sales using linear regression models. Two interactive Shiny apps were developed to help Walmart category managers visualize the sales data and regression results in an easy-to-use interface. Key findings included the optimal store size range for sales and periods of higher sales linked to holidays, taxes, or markdowns.
The document discusses and compares the e-commerce business models of Amazon and Walmart. It describes how both companies use Porter's value chain and competitive forces models to gain competitive advantages. Specifically:
- Amazon focuses on convenience, a large product selection, personalized recommendations, and building trust/loyalty with customers. Walmart emphasizes efficient logistics and strong supplier relationships to maintain low prices.
- While Walmart's model revolutionized supply chain management, Amazon's model may be stronger as e-commerce is its core business and it offers richer shopping features and content.
- The document analyzes factors like cost management, growth strategies, and technology investments that have contributed to the success of both companies, but the user
Walmart was founded in 1962 in Arkansas and has grown to 11,000 stores in 27 countries. Its vision is to be the largest and best retail organization in the world by offering high quality, low priced products and excellent customer service. It uses various integrated marketing communication strategies like billboards, posters, television, magazines, brochures, internet and event sponsorships to promote its brand and sales. Some of its sales promotion techniques include point of sale displays, gifts, special event sales and competitions.
Amazon vs. Walmart: Affiliate Marketing Lessons to LearnAffiliate Summit
This presentation is from Affiliate Summit East 2015 (August 2-4, 2015 in New York, NY). Session description: One is the planet's biggest online store; the other is the world's largest company by revenue. Both engage affiliates to drive sales. Come to discover how & what practical lessons merchants can learn.
This document compares the supply chain strategies of Walmart and Carrefour, the two largest retailers globally. Both companies focus on cost leadership through strategies like vendor management inventory (VMI) and efficient transportation networks. However, Walmart prioritizes lowest cost above all else, while Carrefour also emphasizes catering to local markets. Technology is core to both companies' supply chains, from RFID and EDI to private networks sharing sales data with vendors.
Since its inception in 1962, Walmart has always been a front-runner in the retail industry. However, in 2011, Walmart was lagging behind in digital business. Its e-commerce site was basic, lacking in intuitive search and its e-commerce revenue was rising linearly way behind Amazon and Staples. Fast-forward to today, and Walmart is accelerating its digital transformation, capitalizing on several early wins. Between 2011 and 2014, Walmart’s e-commerce sales grew nearly 150% from $4.9 billion to $12.2 billion. Today, Walmart has overtaken Staples to become the world’s third largest online retailer after Amazon and Apple, in terms of 2014 online sales.
So, how did Walmart transform itself from a traditional retail giant to a rising digital star?
The answer lies in Walmart’s aggressive foray into digital, starting during the reign of ex-CEO Mike Duke. Mike Duke wanted to transform Walmart from a company known for its rigid yet effective business processes into one that was “entrepreneurial, experimental and flexible”. In a 2011 address, he said: “In global e‐commerce, we will not just be competing; we will play to win”. True to his words in the years that followed, Walmart laid a foundation to play a lead role in the next generation of retail. Armed with units that foster digital innovation - Global eCommerce and @WalmartLabs, Walmart is reinventing itself for a digital age. Walmart is converging its traditional strengths in distribution networks with digital innovations in newer ways to drive growth. Walmart’s digital transformation offers numerous lessons and insights for other major enterprises looking to innovate in a digital economy.
Distribution Systems in the Retail Industrya Walmart Case StudyInaAnt
Walmart has established an efficient distribution system centered around a hub-and-spoke model with 158 distribution centers across the US. The distribution centers employ cross-docking to directly process incoming goods with little storage, reducing costs and lead times. Walmart's logistics operations include over 7200 company-owned trucks and 53,000 trailers to replenish stores within 200 miles of distribution centers within 48 hours. The company leverages technology like RFID and GPS to increase visibility and efficiency throughout its supply chain.
E-Commerce Models and Web 2.0 in Supply ChainArgha Ray
The document provides an analysis of the operations models of Amazon and Walmart. It discusses the evolution of Amazon from an online bookstore to expanding into multiple product categories and countries. It describes Amazon's business models as a seller, intermediary, and ecommerce service provider. It also outlines Amazon's inventory network and strategies used in different countries. For Walmart, it discusses the company's supply chain network components and traditional vs internet retail supply chain structures. It then analyzes key aspects of both companies' operations models including sourcing and procurement, production, planning and distribution, logistics, inventory management, and fulfillment and customer service. [END SUMMARY]
MIS is a system that provides information to help manage organizations efficiently. The objectives of MIS are to improve decision making and provide accurate, up-to-date information on performance. Common MIS applications include ERP, SCM, CRM, and KMS. Walmart pioneered the hub-and-spoke distribution model in the 1970s and has continuously invested in technology like EDI, RFID, and computer systems to optimize inventory management and reduce costs through its supply chain.
This document discusses Walmart's information systems and how they contributed to the company's success. It describes how Walmart invested heavily in technologies like barcode scanning, satellite communications, data warehouses, and retail link to track inventory, sales, and replenish stores. This real-time data sharing with suppliers through EDI improved forecasting and replenishment. Walmart's information systems transformed its supply chain operations and enabled it to grow rapidly while reducing costs.
The document provides an overview of Walmart's history, operations, strategies for international expansion, and lessons learned. It discusses Walmart's vision, mission, and goals, as well as its business model, value chain, and key competitive advantages. Regarding internationalization, the document examines Walmart's reasons for expanding abroad, entry decisions, examples of success in Mexico and Canada, and failures in Germany and India. Overall, the document analyzes Walmart's path to becoming a global retailer and identifies factors for successful international transfer of core competencies.
Walmart was founded in 1962 in Arkansas and has grown to 11,000 stores in 27 countries. Its vision is to be the largest and best retail organization in the world by offering high quality, low priced products and excellent customer service. It uses various integrated marketing communication strategies like billboards, posters, television, magazines, brochures, internet and event sponsorships to promote its brand and sales. Some of its sales promotion techniques include point of sale displays, gifts, special event sales and competitions.
Amazon vs. Walmart: Affiliate Marketing Lessons to LearnAffiliate Summit
This presentation is from Affiliate Summit East 2015 (August 2-4, 2015 in New York, NY). Session description: One is the planet's biggest online store; the other is the world's largest company by revenue. Both engage affiliates to drive sales. Come to discover how & what practical lessons merchants can learn.
This document compares the supply chain strategies of Walmart and Carrefour, the two largest retailers globally. Both companies focus on cost leadership through strategies like vendor management inventory (VMI) and efficient transportation networks. However, Walmart prioritizes lowest cost above all else, while Carrefour also emphasizes catering to local markets. Technology is core to both companies' supply chains, from RFID and EDI to private networks sharing sales data with vendors.
Since its inception in 1962, Walmart has always been a front-runner in the retail industry. However, in 2011, Walmart was lagging behind in digital business. Its e-commerce site was basic, lacking in intuitive search and its e-commerce revenue was rising linearly way behind Amazon and Staples. Fast-forward to today, and Walmart is accelerating its digital transformation, capitalizing on several early wins. Between 2011 and 2014, Walmart’s e-commerce sales grew nearly 150% from $4.9 billion to $12.2 billion. Today, Walmart has overtaken Staples to become the world’s third largest online retailer after Amazon and Apple, in terms of 2014 online sales.
So, how did Walmart transform itself from a traditional retail giant to a rising digital star?
The answer lies in Walmart’s aggressive foray into digital, starting during the reign of ex-CEO Mike Duke. Mike Duke wanted to transform Walmart from a company known for its rigid yet effective business processes into one that was “entrepreneurial, experimental and flexible”. In a 2011 address, he said: “In global e‐commerce, we will not just be competing; we will play to win”. True to his words in the years that followed, Walmart laid a foundation to play a lead role in the next generation of retail. Armed with units that foster digital innovation - Global eCommerce and @WalmartLabs, Walmart is reinventing itself for a digital age. Walmart is converging its traditional strengths in distribution networks with digital innovations in newer ways to drive growth. Walmart’s digital transformation offers numerous lessons and insights for other major enterprises looking to innovate in a digital economy.
Distribution Systems in the Retail Industrya Walmart Case StudyInaAnt
Walmart has established an efficient distribution system centered around a hub-and-spoke model with 158 distribution centers across the US. The distribution centers employ cross-docking to directly process incoming goods with little storage, reducing costs and lead times. Walmart's logistics operations include over 7200 company-owned trucks and 53,000 trailers to replenish stores within 200 miles of distribution centers within 48 hours. The company leverages technology like RFID and GPS to increase visibility and efficiency throughout its supply chain.
E-Commerce Models and Web 2.0 in Supply ChainArgha Ray
The document provides an analysis of the operations models of Amazon and Walmart. It discusses the evolution of Amazon from an online bookstore to expanding into multiple product categories and countries. It describes Amazon's business models as a seller, intermediary, and ecommerce service provider. It also outlines Amazon's inventory network and strategies used in different countries. For Walmart, it discusses the company's supply chain network components and traditional vs internet retail supply chain structures. It then analyzes key aspects of both companies' operations models including sourcing and procurement, production, planning and distribution, logistics, inventory management, and fulfillment and customer service. [END SUMMARY]
MIS is a system that provides information to help manage organizations efficiently. The objectives of MIS are to improve decision making and provide accurate, up-to-date information on performance. Common MIS applications include ERP, SCM, CRM, and KMS. Walmart pioneered the hub-and-spoke distribution model in the 1970s and has continuously invested in technology like EDI, RFID, and computer systems to optimize inventory management and reduce costs through its supply chain.
This document discusses Walmart's information systems and how they contributed to the company's success. It describes how Walmart invested heavily in technologies like barcode scanning, satellite communications, data warehouses, and retail link to track inventory, sales, and replenish stores. This real-time data sharing with suppliers through EDI improved forecasting and replenishment. Walmart's information systems transformed its supply chain operations and enabled it to grow rapidly while reducing costs.
The document provides an overview of Walmart's history, operations, strategies for international expansion, and lessons learned. It discusses Walmart's vision, mission, and goals, as well as its business model, value chain, and key competitive advantages. Regarding internationalization, the document examines Walmart's reasons for expanding abroad, entry decisions, examples of success in Mexico and Canada, and failures in Germany and India. Overall, the document analyzes Walmart's path to becoming a global retailer and identifies factors for successful international transfer of core competencies.
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