This document reports the results of a reliability test that measured the internal consistency of several survey factors and dimensions related to purchasing patterns and celebrity endorsements of fast-moving consumer goods. Cronbach's alpha coefficients were calculated for factors influencing dental, hair, and personal care product purchases, as well as snack foods. Additional reliability analyses measured dimensions regarding celebrity attributes, attitudes toward celebrity-endorsed advertisements, and the impact of celebrity endorsements on consumer behavior toward fast-moving consumer goods. All Cronbach's alpha coefficients were above 0.7, indicating acceptable to high reliability across the various factors and dimensions examined in the survey.

1. RELIABILTIY TEST
Particulars Cronbach’s Alpha
Product Factor 0.59
Value Factor 0.55
Trust Factor 0.59
Promotion Factor 0.61
Lifestyle Factor 0.55
Features affecting the purchasing pattern of dental care
products
0.86
Features affecting the purchasing pattern of hair care
products
0.83
Features affecting the purchasing pattern of personal wash
products
0.84
Features affecting the purchasing pattern of snack food
products.
0.88
Attributes of celebrity that can influence your purchasing
behviour of FMCG
0.86
Attitude dimensions on purchasing of FMCG based on
celebrity endorsed advertisement
0.74
Impact of celebrity endorsement on consumers towards
FMCG
0.75