Eric Shultz and Linda Parker presented on relationship management and how to make marketing personal. They discussed that relationship management, also called customer relationship management (CRM), is about connecting with people rather than treating customers generically. The most effective marketing comes from referrals which are built through positive relationships. They recommend sending handwritten thank you notes to appreciate customers and build goodwill, as demonstrated by the success of sales trainer Tom Hopkins who attributed his 100% referral business to his habit of sending thank you notes.

1. Relationship ManagementorMake Your Marketing PersonalPresented by Eric Shultz and Linda ParkerAchieve-Ur-Dreams.comOptimism is the light of lifeColumbus Real Estate Buying & Investing Meetup GroupAugust 27, 2009

2. Relationship ManagementAbout Us:Eric Shultz28 Year veteran Corporate America

3. Service Marketing

4. Customer Service

5. Training

6. Relationship Management PunditLinda Parker3 years as Real Estate Associate (Exit Realty, Royal Palm Beach, FL)

7. 25+ years as Executive Assistant/Operations Manager

8. Marketing (creation of Advertising, Brochures, Business Cards, Flyers, etc)

9. 10+ years as Small Business Owner (Plumbing Company and Pet Boutique)Achieve-Ur-Dreams.comOptimism is the light of lifeColumbus Real Estate Buying & Investing Meetup GroupAugust 27, 2009

10. Relationship ManagementWhat is it:The “business speak” term/ acronym is Customer Relationship Management or CRM.Definition:Relationship: (noun); a connection, association, or involvement; connection between persons

11. Management: (verb);the act or manner of managing; handling, direction, or control; skill in managing; to bring about or succeed in accomplishingAchieve-Ur-Dreams.comOptimism is the light of lifeColumbus Real Estate Buying & Investing Meetup GroupAugust 27, 2009

12. Relationship ManagementWhat is it:These terms are personal in nature and talk about people, human beings, not a generic entity/ thing known as “a” or “the” customer/ client.We are talking about people and getting personalMaybe the better term is “Personal Relationship Management”Achieve-Ur-Dreams.comOptimism is the light of lifeColumbus Real Estate Buying & Investing Meetup GroupAugust 27, 2009