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Direktmedia1

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Presentation for Direktmedia Breakfast Seminar

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Direktmedia1

  1. 1. Trend- and user driven innovation
  2. 2. ”It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” Charles Darwin
  3. 3. Markedet opplever en akselererende endringstakt 1940 -1970 1970 -1990 1990 -
  4. 4. Society and culture changes on many levels Type of society Mega Trend Consumer Trend Fads & Fashion
  5. 5. 9% 34% 34% 13.5% 2.5% Rogers, E. M (1962)
  6. 6. Consequences Opportunities New solutions Consumer trend and tendencies Changes in consumer longings MegaTrend MegaTrend MegaTrend MegaTrend MegaTrend
  7. 7. 2008 var året da… © Bengal as
  8. 8. 2008 var året da… Økte matpriser og Hva med vårt økonomiske Peak Oil og energiknapphet Finanskrise matmangel system? Obamas suksess og bruk av En ny generasjon møter Blogging øker og blir Geotagging nye medier motgang og nedgang kommersialisert også i Norge
  9. 9. 09 © Bengal as
  10. 10. Konversasjon er fremtiden: Innhold, Kommunikasjon, Involvering, Kreativitet
  11. 11. Staycation eller Vacation
  12. 12. WhosHere iPhone app that knows where you are, shows you other users nearby, and lets you chat with them. Asking what they used ”WhosHere” for? My first response came from someone named Bridget, who, according to her profile, at least, was a 25 year-old woman with a proclivity for scarves. quot;To find sex, asshole,quot; she wrote. quot;I'm sorry? You mean it's for finding people to have sex with?quot; I zapped back. quot;Yes, I use it for that,quot; she wrote. quot;It's my birthday,quot; she added. quot;Happy birthday,quot; I offered. quot;Send me a nude pic for my birthday,quot; she replied.
  13. 13. Bengal tror fremdeles på den kunnskapsrike og bevisste og deltakende forbruker i 2009; 1.  Deler noe interessant gratis 2.  Tenke på å delta i dialogen 3.  Supernormal for å redusere økonomisk og sosial risiko 4.  Blikket innover mot seg selv og sine 5.  Levetidsbetraktninger er med i beregningen 6.  Kunnskap fra alternative kilder.
  14. 14. Anna Gilpin NETT: www.bengal.as BLOG: www.bengal.blogg.no/blogg/ TWITTER: www.twitter.com/annanip

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