2. Introduction
• From 2015-17 in India, 2300+ deaths and innumerable health issues were listed due
to extreme cold.
• Indian clothing industry was estimated at US $641 billion in 2016 and still growing
with a CAGR of 10%
• Every year we buy new cloths and forget/ preserve the old ones and cycle goes on.
• Urban Indian spends nearly INR 2600 every month on clothing, while it was INR
750 in the case of Rural India,
• The gap is getting bigger every month
3. Idea to fill this gap.
• Make some time to rearrange your cupboard.
• Donate your old cloths for handicraft cloth manufacturing
industries for reusing it as a raw material and save life's as well as
environment.
• It generates employment, reduces the raw material cost and brings
the best product at affordable prices.
4. Vision & Mission
Vision: Make everyone to “Look good and Feel Comfortable”
Mission: Fulfilling the basic needs of clothing with essential 3 R’s
• Reduce- Reduce wastage of cloths.
• Reuse - Reuse of old cloths.
• Recycle- Recycling of old cloths.
5. Strengths
• Ready demand in the market.
• Easy and quick supply of resources
• Developed a low cost recycling machine,
fist mover of this type
• Experienced and adaptive team.
Weakness
• Awareness
• Operations are restricted to small
geographical market.
• Small team
• Requires more CAPEX for expansion
• Easy to replicate
6. Opportunities
• Well defined Market Gap.
• Increasing of Social concern
• Quick interaction and influence through social
media platforms
• Changing Govt. policies w.r.t industrial and
standard of living growth
Challenges
• No proper target segment.
• Creating impact on bigger groups
• Continuous supply and delivery in all
markets
• Limited capital
7. Creating awareness
Setting up a team who present the cause of ours as
awareness that we are trying to give society.
With the help of campaigns, advertisements.
Recycling and Reusing
Cloths which cannot be wore again can be used or
sent for recycling which will help as a raw material.
Used material can be reused as a crafted loom or
material which empowers Handicraft industries.
Distribution
Decentralised production and distribution by diving the market into various groups
Collection
Setting up a decentralised collection department by assigning it for responsible
volunteers and monitor them
Action Plan
8. Observed
1) Coordination conflicts.
2) No motivation towards
CSR
Propose
1) Creating separate department and
allocate volunteers making them
responsible to those departments.
2) Creating awareness with the help
of campaigns, advertisements.
9. Decision making
• Horizontal organization structure.
• Break-up of team depending the type
and need of operation
Collection and
distribution
• Centralised monitoring team to have control
over volunteers.
• Decentralised production and distribution
by diving the market into various groups
Controlling
