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Re-build the Middle 
Farmers want 
to sell more 
local product 
Institutions & 
restaurants want 
to buy more local 
products
Observations 
5 
• Distributors responding to 
demand, identifying and 
promoting local products 
• Works well with large 
suppliers 
• Doesn’t work well for 
regional offerings, niche and 
small volume products
6 
Market Access and 
Food Hub Pilot 
Goals 
• Help small and medium sized farms gain 
access to larger markets 
• Provide large markets with more diverse and 
sustainable local food offerings 
• Make it EASYer for all sized companies to 
access local foods
Regional food hub   ecological farmers conference
Regional food hub   ecological farmers conference
Regional food hub   ecological farmers conference
Regional food hub   ecological farmers conference

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Regional food hub ecological farmers conference

  • 1.
  • 2.
  • 3.
  • 4. Re-build the Middle Farmers want to sell more local product Institutions & restaurants want to buy more local products
  • 5. Observations 5 • Distributors responding to demand, identifying and promoting local products • Works well with large suppliers • Doesn’t work well for regional offerings, niche and small volume products
  • 6. 6 Market Access and Food Hub Pilot Goals • Help small and medium sized farms gain access to larger markets • Provide large markets with more diverse and sustainable local food offerings • Make it EASYer for all sized companies to access local foods

Editor's Notes

  1. Since the beginning, the MIDDLE has been identified as the biggest barrier. There are those that want to sell it, but don’t have avenues to reach those that want it. And really we still have the Consumers driving demand.
  2. And while we have made Great progress, there still seems to be this square peg in a round hole problem. While distributors are finding ways to make local work in their world. There are some things that go against the grain. Distribution was built on premise of economies of scale, where it is efficient to carry less variety, make larger drops and to be as predictable as possible. Variety, unpredictability, and small volumes do not mix well in this equation BUT that doesn’t mean it cannot be done. You see Local Food provides some great benefits in variety/quality of products produced.
  3. Specifically, Food hubs can play a role in helping small farmers access larger markets. And at the same time, helps the market access more diverse and regionally specific products. Making it easyER for everyone to access more local food