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References
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Weick, K. E. (2010). Reflections on enacted sensemaking in the
bhopal disaster. Journal of
Management Studies, 47(3), 537-550. doi:10.1111/j.1467-
6486.2010.00900.x
Reflections on Enacted Sensemaking in the
Bhopal Disasterjoms_900 537..550
Karl E. Weick
University of Michigan
abstract An updated analysis of the Bhopal disaster suggests
that problems of abduction,
awareness, reliability, and certainty were more serious than was
first thought. Expanded
analysis shows that the tight coupling between cognition and
action, normally associated with
enacted sensemaking, broke down at Bhopal. The breakdowns
included a low standard of
plausibility, minimal doubt, infrequent updating of both mental
models and current hunches,
and mindless action. The modest enactment that did occur
prolonged rather than shortened
the crisis.
INTRODUCTION
Looking back from the year 2002 to the year 1984, Lapierre and
Moro (2002) described
the Bhopal methyl isocyanate (MIC) plant this way:
An atmosphere of extreme depression prevailed for some time
over the metal struc-
tures of the factory. Ever since the departure of the men who
had given it its soul –
Woomer, Dutta, Pareek, Ballal – morale had plummeted,
discipline had lapsed, and
worst of all, the safety culture had gone out the window. It was
rare now for those
handling toxic substances to wear their helmets, goggles, masks,
boots, and gloves. It
was even rarer for anyone to go spontaneously in the middle of
the night to check the
welding on the pipework. Eventually, and insidiously, the most
dangerous of ideas had
crept in, namely that nothing serious could happen in a factory
when all the installa-
tions were turned off. As a result, plant workers preferred card
games in the site
canteen to tours of inspection around the dormant volcano.
(Lapierre and Moro,
2002, pp. 279–80)
The awakening of that ‘dormant volcano’ was captured in Paul
Shrivastava’s (1987)
thoughtful analysis of Bhopal. One sentence in his analysis
seemed especially provoca-
tive: ‘when a triggering event occurs, spontaneous reactions by
different stakeholders
Address for reprints: Karl E. Weick, Ross School of Business,
University of Michigan, Ann Arbor, MI 48109,
USA ([email protected]).
© 2010 The Author
Journal compilation © 2010 Blackwell Publishing Ltd and
Society for the Advancement of Management Studies.
Published by Blackwell Publishing, 9600 Garsington Road,
Oxford, OX4 2DQ, UK and 350 Main Street, Malden, MA
02148, USA.
JMS
Journal of Management Studies 47:3 May 2010
doi: 10.1111/j.1467-6486.2010.00900.x
solve some of the immediate problems, but they also create new
problems – thus
prolonging the crisis and making it worse’ ( p. 24). The
possibility that reactions create
new problems (e.g. mentioned on p. 309 of Weick, 1988,
hereinafter abbreviated as W88)
can be recast in terms of the more general notion that cognition
lies in the path of the
action (W88, p. 307). An even more inclusive frame is one
proposed by Hernes (2008)
when he describes ‘the mind grappling with complexity, then
becoming part of that
complexity. The mind establishes labels in order to understand
what is going on, but then
the labels become part of what is going on’ ( p. 149).
Traditionally, sensemaking and
categorization are seen as means to simplify rather than
complicate. But, there are also
times when, despite or because of that simplification, situations
become less comprehen-
sible, more interactively complex, and harder to control
(Perrow, 1984). Bhopal seemed
like just such a case and that’s why I studied it 20 years ago.
More recently, when the
editor asked me to restudy that analysis and update my
understanding of it,[1] the new
experience was much like that described by T. S. Eliot:
We shall not cease from exploration,
And the end of all our exploring,
Will be to arrive where we started,
And know the place for the first time.
(T. S. Eliot, ‘Little Gidding’, No. 4 of ‘Four Quartets’)
When I arrived back at the Bhopal article I didn’t so much
‘know the place’ for the first
time as I knew the knower and what guided his knowing for the
first time. And that
knowing was informed by explorations of sensemaking since
1988. When all of these
strands came together they triggered reflections such as those
that follow.
A CLOSER LOOK AT SENSEMAKING ON THE NIGHT OF
2–3 DECEMBER 1984
The control room at the MIC plant in Bhopal was something of
a nightmare for
sensemaking. The control board had 75 dials, many of which
were not working. This
meant that the operator had to go out and get information on
site or do without the
information (Lapierre and Moro, 2002, p. 277). ‘Broken gauges
made it hard for MIC
operators to understand what was happening. In particular, the
gauges that show
pressure, temperature, and level for the MIC storage tanks had
been malfunctioning for
more than a year’ (Hanna et al., 2005, p. 32). There were
corroded lines, malfunction-
ing valves, faulty indicators, and missing control instruments
(Chouhan, 2004, p. 21).
Operators were trained to implement a model that was later
modified without further
training (Chouhan, 2004, p. 14). In short, ‘anything could
happen in this plant’
(Chouhan, 2004, p. 6). If the plant condition is deteriorating,
then there should be a
greater likelihood that any apparent problem could be one of
Barry Turner’s ‘decoy
problems’ (Turner and Pigeon, 1997, p. 42) that draws attention
away from more
serious problems elsewhere.
One way to conceptualize this combination of missing and
misleading cues is to argue
that Bhopal had a problem with abduction (e.g. Eco and Sebeok,
1988; Locke et al.,
K. E. Weick538
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2008; Patriotta, 2004). Operators found it difficult to generate
plausible conjectures
about the meaning of fragmentary evidence. The plant is in such
poor overall condition
that a cue or a symptom could mean anything. The problem is
not so much alertness or
sensing something out of the ordinary (e.g. an operator feels
vibration when standing
atop MIC Tank 610). Instead, because of the loss of expert
operators and cutbacks in the
length of training, the remaining operators worked with
concepts that were largely
ungrounded and empty. These empty concepts in turn meant that
operators had little
idea what to look for, what they saw, or what things meant.
It was this set of durable puzzles that formed the context for the
pipe flushing
operation on 2 December. This flushing was the triggering event
that I started with
(W88, p. 309). On the previous shift (Shift 2, which ran from
3:00 PM to 11:00 PM),
a new worker was washing corrosion out of pipes located some
distance from MIC
Tanks 610, 611, and 619, all of which were close to full. He was
being monitored by
a new shift supervisor who had recently been given additional
maintenance responsi-
bilities (Hanna et al., 2005, p. 26). Before this change of
responsibilities a maintenance
supervisor would have instructed and supervised the operator
who cleared the pipe.
However, this maintenance position had been eliminated from
Shifts 2 and 3 just a
week before the accident. These maintenance responsibilities
were added to those of
the production supervisor of Shift 2. This person had been an
MIC supervisor for only
one month, having been transferred to the MIC unit from the
battery production unit.
He was not yet completely familiar with maintenance and
operating procedures
(Hanna et al., 2005, p. 32). Furthermore, when he was briefed
by the production
supervisor of Shift 1, there was no mention of the need to insert
solid metal discs at
end of each pipe before flushing to prevent water backup
(Lapierre and Moro, 2002,
p. 273).
As the flushing operation unfolded on Shift 2, some of the water
was clearly backing
up somewhere because it was coming out of only 3 of the 4
open drain cocks. At 10:30
PM, close to the end of Shift 2, the operator who started the
flushing operation asked the
supervisor if he should leave the water running. The supervisor
said ‘yes, the night shift
will turn it off ’. A note about ongoing flushing was made in the
control room logbook.
The water was eventually turned off by the 3rd shift at 12:15
AM, which is roughly 4
hours after it was turned on (Chouhan, 2004, p. 74). Without
anyone realizing it, the
water had been backing up into MIC Tank 610 where it was
mixing with methyl
isocyanate and building up both heat and pressure. This
scenario of what happened was
contested by Union Carbide who argued that a disgruntled
worker had intentionally
forced water into Tank 610. This ‘sabotage theory’ is discussed
by Chouhan (2004, pp.
45–52) and D’Silva (2006).
When the 6 person operating crew for Shift 3 took over at 11:00
PM they had nothing
much to do. ‘Apart from Qureshi, Singh, and Varma, who were
to continue the cleaning
operation that the previous shift had started, the men had
nothing to do because their
production units had been stopped. They chatted about the
plant’s gloomy future,
smoked bidis, chewed betel, and drank tea’ (Lapierre and Moro,
2002, p. 278). About
11:30 PM one of the operators, Mohan Varma, said, ‘Hey, can
you smell it? I swear
there’s MIC in the air’. The others replied, ‘There can’t be any
smell of MIC in a factory
that’s stopped. It’s not MIC you can smell, it’s Flytox
[mosquito spray]’ (Lapierre and
Sensemaking in the Bhopal Disaster 539
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Society for the Advancement of Management Studies
Moro, 2002, p. 280). One half hour later, however, people
conceded that Varma was
right because their eyes began to water and they too smelled the
distinctive MIC odour
that resembles boiled cabbage (Lapierre and Moro, 2002, p.
284).
During the tea break which started at 11:40 PM, operator Suman
Dey came into the
canteen from the control room and said, ‘The pressure needle
has shot up from 2 to 30
psig’. Hearing this, Supervisor Qureshi said, ‘Suman, you’re
getting in a sweat about
nothing! It is your dial that has gone mad’ and continued with
the tea break (Lapierre
and Moro, 2002, p. 286).
After the tea break, two operators walked out to Tank 610 in
order to compare the
pressure reading at the tank with the unusually high reading in
the control room. Both
gauges gave the same high readings. Furthermore, the operators
felt the throbbing that
occurs when a liquid is boiling and turning into a gas. ‘There’s
a lot of movement going
on in there’ (Lapierre and Moro, 2002, p. 291). The two spotted
a leak 8 yards off the
ground at a draincock where they also saw ‘a bubble of
brownish water surmounted by
a small cloud’ (Lapierre and Moro, 2002, p. 285). They reported
all of this back to the
shift supervisor.
When the supervisor heard this he ran out to the tank and saw
an erupting column of
gas. In what can only be described as a cosmology episode
(Weick, 1993), he murmured,
‘It’s not true’ (Lapierre and Moro, 2002, p. 292). What was ‘not
true’ was that ‘a
terrifying, uncontrollable, cataclysmic exothermic reaction of
methyl isocyanate’ had
exploded in an MIC production facility that had been shut down
6 weeks earlier. Since
there were no operations and only inert storage, it was
inconceivable that anything
significant could be happening (Lapierre and Moro, 2002, p.
293).
ENACTED SENSEMAKING: THE BASIC ARGUMENT (IN
RETROSPECT)
‘Crisis’ is the very first word in the Bhopal article: ‘Crises are
characterized by low
probability/high consequence events that threaten the most
fundamental goals of an
organization’ (W88, p. 305). I go on to say that ‘actions devoted
to sensemaking play
a central role in the genesis of crises and therefore need to be
understood if we are to
manage and prevent crises’ (W88, p. 308). Thus, my focus is on
‘the adequacy of the
sensemaking process directed at a crisis’ (W88, p. 305) and how
context affects that
adequacy. Maitlis (2005) importantly focuses on sensemaking
under non-crisis
conditions.
Organizational factors such as loose coupling, diverse goals,
and distributed cognition
can impede efforts to make credible sense of the unexpected.
When sense is elusive or
easily normalized, events accumulate and develop into larger,
more serious problems
(Roux-Dufort, 2007). Thus, difficulties with sensemaking, are
what mediate potentially
dangerous outcomes. And organizational forms increase or
mitigate many of these
difficulties. It is true that Bhopal had all kind of safety
problems, procedure problems,
and technology problems that can have direct and dangerous
effects on outcomes apart
from sensemaking (e.g. closed valves that leak). The majority of
these can be managed by
alert, aware operators if detected early. But early management
of these problems is
dependent on mental models that are consensually valid,
experience-based, and
K. E. Weick540
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informed by activity that clarifies puzzling cognitions.
Restrictions on the content of the
models or on meaningful interaction to update models allow
small problems to grow
larger and interact in complex, incomprehensible ways (Perrow,
1984). As problems
worsen the effects of organizational factors on sensemaking
tend to be magnified. As Pat
Lagadec (1993, p. 54) put it, ‘The ability to deal with a crisis
situation is largely
dependent on the structures that have been developed before
chaos arrives. The event
can in some ways be considered as an abrupt and brutal audit: at
a moment’s notice,
everything that was left unprepared becomes a complex
problem, and every weakness
comes rushing to the forefront.’
Brutal audits are a harsh reminder that safe functioning is not
bankable (Schulman,
1993). For example, the MIC plant bought its own fire truck to
deal with emergency
situations. However, when a dangerous fire broke out and
audited the plant’s emergency
response, the truck was up on jacks and the rear wheels had
been removed (Chouhan,
2004, p. 17). Just because operators held the operations together
yesterday does not
mean that they will be able to hold them together today.
Coordination, communication,
and trust need to be rebuilt every day.
The basic argument in the Bhopal paper was framed at the
micro-level of analysis
where individual agency, social psychology, and dyadic
interaction constrain the argu-
ment. For example, although I mention crews and teams in the
preceding paragraph I
do not always walk that talk. On page 306 (W88) I start a
sentence this way: ‘Imagine that
the control room operator faces a gas leak’ (emphasis added).
The sentence does not say
‘imagine that the operating “team” faces a leak’. There is an
ambivalent stance in some
of my work regarding the costs and benefits of interpersonal
sensemaking. That ambiva-
lence is summarized in one of Robert Irwin’s favourite maxims:
‘seeing is forgetting the
name of the thing seen’ (Weschler, 1982, p. 180). The naming
that transforms originary
seeing into consensual seeing is done to introduce order into
social life. For example, the
eye irritation and faint odour experienced at 11:30 PM was
labelled as Flytox odour and
consensually dismissed using a category that was familiar to
everyone (i.e. common spray
for mosquito control used in plant). That category accomplished
consensual order but
came to mean something independent of its origins. It is this
potential for meanings to
become divorced from their origins that predisposes to failures
of inference and escala-
tion of crises.
Baron and Misovich (1999) argue that sensemaking ‘starts’ with
knowledge by
acquaintance that is acquired through active exploration. Active
exploration involves
bottoms-up, stimulus-driven, on-line cognitive processing
through action. Labelling
those perceptions plays a secondary role. But if people want to
share their cognitive
structures, those structures have to take on a particular form. As
social complexity
increases, people shift from perceptually-based knowing to
categorically-based knowing
in the interest of coordination (see also Maitlis and Sonenshein,
2010). Now they develop
knowledge by description rather than knowledge by
acquaintance, their cognitive pro-
cessing becomes schema-driven (i.e. concept-driven) rather than
stimulus-driven, and
they go beyond the information given and assign a handful of
their direct perceptions to
types, categories, stereotypes, and schemas (Tsoukas, 2005).
This transformation can be
treated as a representative anecdote for ways in which
organization can impede sense-
making and heighten danger.
Sensemaking in the Bhopal Disaster 541
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SENSEMAKING IS A SELECTIVE VOCABULARY
Language is a central issue in sensemaking.
Men seek for vocabularies that will be faithful reflections of
reality. To this end, they
must develop vocabularies that are selections of reality. And
any selection of reality
must, in certain circumstances, function as a deflection of
reality. Insofar as the vocabu-
lary meets the needs of reflection, we can say that it has the
necessary scope . . . [A
procedure to develop such a vocabulary] involves the search for
a ‘representative
anecdote’, to be used as a form in conformity with which the
vocabulary is con-
structed. (Burke, 1945/1969, p. 59)
The 1988 discussion of enacted sensemaking at Bhopal reflects
a small portion of the
disaster but deflects much more of it. The selection of the pipe
flushing as a reflection of
the Bhopal disaster, and its description using the vocabulary of
enacted sensemaking, is
an attempt to tie a representative time period in the disaster to
six concepts: self-fulfilling
prophecy, social information processing, retrospective
sensemaking, commitment,
capacity, and expectations (W88, p. 307).
A similar argument about language that ties data to concepts is
found in Kurt Lewin’s
style of theorizing. ‘Any description should be two-faced,
looking simultaneously to the
world of data and to that of concepts’ (Cartwright, 1959, p. 13).
Adequate description
represents. But, depending on how well that representation links
to a system of concepts,
the description also explains. Three items are involved:
conceptual system, description of
observation, data. The relationship among these three is often
imbalanced in one of two
directions. ‘Mere description’ can occur when the language
refers mainly to data but not
to a system of concepts. Mere abstractions have the reverse
problem, too much abstrac-
tion, too little data.
The title of the 1988 paper, ‘Enacted sensemaking in crisis
situations’, suggests that
it is both a crisis paper and a sensemaking paper. As a crisis
becomes more severe,
sensemaking intensifies, which normally lessens the crisis
severity, which then reduces
the sensemaking. Phrased in that form, crisis sensemaking at
Bhopal is not all that
different from sensemaking that occurs in response to breaches
in everyday life. The
sequences are similar but the intensities are different. There is
an interruption, fol-
lowed by moments of thought, action to clarify the thinking,
and recovery. John
Dewey puts it this way:
In every waking moment, the complete balance of the organism
and its environment
is constantly interfered with and as constantly restored . . . Life
is interruptions and
recoveries . . . At these moments of a shifting of activity,
conscious feeling and thought
arise and are accentuated. (Dewey, 1922/2002, pp. 178–9)
The conceptual language of enacted sensemaking gathers data
into interruptions,
actions, and recoveries, but it also gathers it into the activity of
thinking. We return to
John Dewey to summarize this extension. Writing in 1931
during the height of the Great
Depression, Dewey made the following observation: ‘We are
living in a period of
K. E. Weick542
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depression. The intellectual function of trouble is to lead men to
think. The depression
is a small price to pay if it induces us to think about the cause
of the disorder, confusion,
and insecurity which are outstanding traits of our social life’
(McDermott, 1981, p. 397).
Notwithstanding the relevance of Dewey’s comment for the
current economic context in
2009, this observation also has relevance for the topics of
enacted sensemaking, crises,
and Bhopal. To think about disorder, confusion, and insecurity
is to engage in the early
stages of sensemaking. Trouble is an occasion for thinking,
whether it be thinking by a
control room operator or by scholars analysing how operators
cope with trouble. The
troubled thinker ‘observes, discriminates, generalizes,
classifies, looks for causes, traces
analogies and makes hypotheses’ ( James, 1996, p. 15). Thus, a
vocabulary of sensemak-
ing might start with these basics:
Disorder + confusion + insecurity = trouble.
Trouble + thinking = sensemaking.
Probing for plausible stories that explain trouble = enacted
sensemaking.
CRISIS SENSEMAKING IS AHISTORICAL
One of the objections to the use of crises as representative
anecdotes of sensemaking
(e.g. Grenada invasion, Tenerife airport disaster, Mann Gulch
wildfire blowup, Moira
mine disaster, Bristol Royal Infirmary, Columbia space shuttle)
is that when one
‘focuses on limited settings in timespace, he can concentrate his
analysis on relatively
few factors that he can observe have a bearing on organization
in that limited time
space’ (Hernes, 2008, p. 124). In other words, if you watch a
compact, specific, short
event then you can grasp most of it with relatively few factors.
Under the assumptions
that most organizational events are overdetermined and
complex, organizational sen-
semaking during crises is not representative. This issue is
important and investigators
need to make their peace with it. One way to achieve that peace
is by Kurt Lewin’s
concept of ‘contemporaneous causation’.
The concept of ‘contemporaneous causation’ (also known as
ahistorical or systematic
causation) states that ‘neither past nor future psychological
facts but only the present
situation can influence present events. This thesis is a direct
consequence of the principle
that only what exists concretely can have effects. Since neither
the past nor the future
exists at the present moment it cannot have effects at the
present’ (Lewin, 1936, pp.
34–6). Dorwin Cartwright’s (1959, pp. 10–21) summary of
Lewin’s thinking sheds
additional light on the concept:
An individual’s behavior is oriented to both the future and the
past as they exist for him
at any given time. He remembers, for example, that he failed at
some undertaking in the
past and expects to succeed when he tries the next time. The
principle of contempo-
raneity asserts that both the ‘expectation’ and the ‘memory’
exist at the moment they
exert their influence on behavior and that the exertion of such
an influence demon-
strates neither causation from the future nor from the past.
(Cartwright, 1959, pp.
19–20; emphasis in original).
Sensemaking in the Bhopal Disaster 543
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If investigators focus on limited timespace settings this could
mean that relatively few
factors ‘have a bearing on organization in that limited time
space’. But, it could also
mean that many more factors are included if an investigator
adopts the principle of
contemporaneity. ‘(F)ield theorists are content, in attempting to
account for the occur-
rence of a concrete event, to describe the “here and now” and to
show how the
occurrence of the event is required by the nature of the
situation. Asked to account for
“why” an individual does something at a particular time, the
field theorist describes the
situation in which the individual exists at that time’
(Cartwright, 1959, p. 19). In other
words, from the standpoint of contemporaneous causation, all
the factors are there in
each period of crisis sensemaking (Deutsch, 1954, p. 186). The
trick is to describe those
moments using language that connects data with conceptual
networks. The Bhopal
disaster therefore can be understood as a site where the
language of enacted sensemaking
is developed and applied in order to see whether it is useful
(Reich, 2008). Useful here
means whether it preserves a representative abridgement of the
event and connects that
representative selection to explanatory concepts.
In the Bhopal paper enacted sensemaking is treated as a link
between the events in the
disaster and the concepts of self-fulfilling prophecies,
retrospective sensemaking, com-
mitment, and social information processing (W88, p. 306). What
is noteworthy is that
retrospective sensemaking is just one part of the conceptual
system of enactment in 1988,
whereas in 1995 (Weick, 1995) it seems more central in the
descriptive language. In
1995, enactment is now just one of seven properties of
sensemaking, the other six being
social context, identity, retrospect, reliance on cues, ongoing
experience, and updated
plausibility (summarized by the acronym SIR COPE). These
seven now serve a different
purpose, namely, they represent the situation that is present at
moments of sensemaking.
When operators at Bhopal flush corroded pipes, spot a leak,
experience eye irritation,
talk to their supervisor, tap gauges, and flee for their lives, their
realities at those moments
of sensemaking are mixtures of SIR COPE. That language
converts the data into a
description that links those data back to conceptual systems that
are built around belief
and action (Weick, 1995, pp. 133–68). A description that uses
the language of SIR
COPE allows the analyst to retain part of the psychological
reality of working at 11:30
PM on a humid December night in a deteriorating Union
Carbide chemical plant and
to explain the data using concepts. As the runaway chemical
reaction unfolded there was
little communication among the six people on the crew (social
context).There was also
resignation to a low status position in a neglected plant
(identity), unease that what had
been occurring that evening was not right (retrospect),
malfunctioning gauges (cues),
continuous rumbling sounds that got louder and odours that got
stronger (ongoing),
explanations of the odours as insect spray ( plausibility), and
little immediate action other
than a tea break to follow-up on the cues (enactment).
AWARENESS NOT ALERTNESS IS THE REAL STRUGGLE
Five years after the Bhopal paper was published, Karlene
Roberts and I (Weick and
Roberts, 1993) studied operations on the flight deck of an
aircraft carrier. We summa-
rized those operations as a ‘struggle for alertness’. That
continuing struggle involved
efforts to perform reliably and to spot and fix small anomalies
that might produce large
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negative consequences. These efforts were more or less
effective depending on the
heedfulness with which people envisioned their work as
contributions to a system and
subordinated their interests to those of the system they
envisioned. The Bhopal analysis,
which is focused on such things as triggering events and missed
signals, seems to be a
clear instance of a struggle that was lost. However, a problem in
both analyses is that
alertness is sometimes treated as synonymous with awareness.
That conceptual con-
founding blurs two different contributors to sensemaking and
the crisis.
‘Alertness’ is an effort to notice something that is out of place,
unusual, or unexpected.
‘Awareness’ is an effort to generate conjectures about what that
anomaly might mean. In
the terminology of Baron and Misovich alertness is stimulus-
driven, awareness is
schema-driven. Alertness and awareness are instances of the
more general categories of
perception and conception and the relations between them (
James, 1996, ch. 4–6). One
way to depict this more general relationship is by means of
Kant’s observation that
‘Perception without conception is blind; conception without
perception is empty’
(Blumer, 1969, p. 168). Crisis sensemaking can make the crisis
worse either when
significant cues go unnoticed because there are no concepts to
select them ( problem of
blindness) or when the concepts that people deploy have no
connection with particulars
( problem of emptiness). Empty concepts are a problem when
designer logic steeped in
abstractions dominates (Perin, 2005). Blind perceptions are a
problem when logics of
practice steeped in details dominate. Crises worsen because of
senseless details or mean-
ingless conjectures. While operators at Bhopal lost alertness,
they did so because their
repertoire of responses, including analytic concepts, was too
small, too tentative, and too
ungrounded to select and explain their perceptions (e.g. nothing
happens in a plant that
is shut down). The problem was twofold. Inadequate concepts
based on limited training
and experience produced meaningless conjectures. And
undifferentiated perception
without any figureground structure to suggest significance was
blind and essentially no
perception at all.
If we re-examine alertness at Bhopal from the standpoint of
more recent work, we see
an expanded set of phenomena. For example, a newer
interpretation of crisis sensemak-
ing at Bhopal would highlight the morale, emotional tone, and
energy associated with
plant operations (e.g. Barsade and Gibson, 2007; Mills, 2003;
Maitlis and Sonenshein,
2010). My discussion of Bhopal in 1988 was basically cool and
cognitive. The only affect
mentioned was that of the shift superintendent who arrived at
the scene on his bike and
‘panic’d’ (W88, p. 312). This imbalance between cognition and
affect in my explanation
gives too little weight to an ongoing mood of pessimism. ‘The
plant didn’t seem to have
a future and a lot of skilled people became depressed and left as
a result’ (W88, p. 313).
I thought this downward trajectory reduced the response
repertoire available to opera-
tors. With a restricted response repertoire, operators cannot
afford to see much trouble
because they have no way to deal with it. With a fuller
repertoire, people can afford to
see more discrepancies because they can do something about
each of them (Westrum,
1993). But there is a different way to interpret these data.
Barbara Fredrickson (2009)
found that positive emotions broaden the range of what people
see and think. Thus, one
could argue that alertness and awareness were limited at Bhopal
(W88, p. 311), possibly
due to a limited skill repertoire that reduced capabilities for
control or possibly as a
consequence of negative emotions.
Sensemaking in the Bhopal Disaster 545
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A different expansion would be embedding the Bhopal incident
in the literature on
high reliability organizations (e.g. Roberts, 1990). I was
surprised to see that five prin-
ciples of organizing for high reliability (Weick et al., 1999)
were implicit in the Bhopal
analysis but conspicuous because of their absence in Bhopal’s
practices themselves.
Preoccupation with failure is almost moot in a ‘system’ that
already is failing in multiple ways.
Nevertheless, operators have some sense of what is expected in
a flawed system. Depar-
tures from those expectations need to be given prompt, close
attention, not put on hold
until after a tea break. Reluctance to simplify is absent because
of cost-cutting, loss of
experience, and simplified instructions to newer crew members.
Sensitivity to operations is at
the centre of the Bhopal story as illustrated by the pipe flushing
operation. Sensitivity ‘to
detect and correct anomalies’ ( p. 313) is achieved when more
people are in constant
touch with the system. Commitment to resilience is somewhat of
a puzzle at Bhopal. It is
amazing that this system continued to function at all given its
environment of dust,
humidity, unpredictable fluctuations in voltage, and inoperative
gauges. Continued
functioning is a testament that operators were able to make do
and recover from modest
setbacks. But these efforts at recovery represent less of a
‘commitment’ than a necessity.
Commitment to resilience would be more evident had there been
more attention to
learning, training, and varied experience, all of which increase
resilience. Finally, deference
to expertise is low at Bhopal and is replaced by deference to
authority (e.g. see Ayres and
Rohatgi, 1987, p. 30). At the lower levels of the hierarchy,
where people know the
technology and where their eyes begin to burn from the
escaping gas, there is not much
latitude to take action. And no one higher up pays much
attention to their symptoms and
observations. This fills out the model mentioned earlier wherein
practices of organizing
affect the credibility of sensemaking which affects containment
of and recovery from the
unexpected.
To update the Bhopal article is to shift away from a singular
focus on alertness towards
a broader focus on awareness, concepts, and prototypes as
crucial inputs for sensemak-
ing. Kathleen Sutcliffe and I, following the work of Ellen
Langer (1989), highlighted
awareness in our description of mindfulness as ‘a rich
awareness of discriminatory detail.
By that we mean that when people act, they are aware of
context, of ways in which details
differ (in other words they discriminate among details), and of
deviations from their
expectations’ (Weick and Sutcliffe, 2007, p. 32). Deviations
from expectations are issues
of alertness. The sense people are able to make of these
deviations depends on their
awareness of context, actions, and perceived differences among
details.
COGNITION AND ACTION ARE INSEPARABLE
If trouble compels one to think as well as act, then the phrase
‘enacted sensemaking’
preserves that interplay. This interplay is evident in two
assumptions associated with
American pragmatism:
(1) ‘The world people inhabit is one they had a hand in making.
And it, in turn shapes
their behavior. They then remake it.’
(2) ‘Meaning and consciousness emerge from behavior. An
object’s meaning resides
not in the object itself but in the behavior directed toward it.’
(Reynolds, 2003, p. 45)
K. E. Weick546
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Pragmatist William James fleshes out these assumptions:
I, for my part, cannot escape the consideration, forced upon me
at every turn, that the
knower is not simply a mirror floating with no foot-hold
anywhere, and passively
reflecting an order that he comes upon and finds simply
existing. The knower is an
actor, and co-efficient of the truth on one side, whilst on the
other he registers the truth
which he helps to create. Mental interests, hypotheses,
postulates, so far as they are
bases for human action – action which to a great extent
transforms the world – help
to make the truth which they declare. ( James, 1992, p. 908)
A central assumption in the Bhopal analysis is that people think
by acting (e.g. W88,
p. 305) which is why their efforts to develop a sense of what is
happening are described
as sensemaking. It is these efforts that can escalate or defuse a
crisis. Acting without
thought is blind, thought without action is empty. Swift cycling
between thought and
action is preserved if we say that people think while acting (e.g.
W88, p. 307). Hernes
(2008) puts it this way: ‘We notice things as we act, and the
sense made of what was
noticed forms a basis for what is done next’ ( p. 131).
When action is inherent in sensemaking, the context of that
action can shape thinking.
Any context that makes an action public, irrevocable, and
volitional also makes that
action hard to undo and shapes thinking towards interpretations
that justify the act (e.g.
Weick and Sutcliffe, 2003). Diane Vaughan (1999) makes a
related point when she says,
‘individuals make the problematic nonproblematic by
formulating a definition of the
situation that makes sense of it in cultural terms, so that in their
view their action is
acceptable and non-deviant prior to an act’ ( pp. 280–1). For
example, the sense made of
actions at Bhopal (e.g. we keep things secret because we do not
want to alarm people)
justifies past actions and guides future actions (e.g. the siren
that warned citizens of a gas
escape was turned off after 5 minutes even though gas continued
to escape; W88, pp.
310–11).
The general point is that whenever activity is salient, it may
become frozen by
attributions and justifications, and therefore become a
constraint on sensemaking. To
understand enacted sensemaking, an investigator needs to assess
at least two things: (1)
the malleability of the setting (how readily can actions change
it); and (2) the extent to
which the setting locks people in to what they did and provides
a limited set of acceptable
reasons for why they did what they did and why they should
keep doing it.
Given the potential tenacity of sense made in the service of
justification, newer work
on doubt assumes considerable importance (e.g. Locke et al.,
2008; Perin, 2005, p. 213
on doubt and discovery). Enacting doubt during a crisis may
sound counter-productive
since there is a premium on answers and confident intervention.
Doubt should under-
mine coping. But, if choice activates self-justification and
confirmation bias, if people are
prone to focus on the safest interpretation (Perrow, 1984) and
best case scenario (Cerulo,
2006; Clarke, 2001), and if comprehension of an idea leads to
initial acceptance rather
than rejection of that idea (Gilbert, 1991), then the enactment of
doubt is crucial in order
to expose wishful interpretations.
An example of this line of argument is Eric-Hans Kramer’s
(2007) provocative dis-
cussion entitled ‘Organizing Doubt’. He presents a detailed
framework, grounded in
Sensemaking in the Bhopal Disaster 547
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Society for the Advancement of Management Studies
rhetoric, evolution, and sensemaking, to understand the often
senseless world of Dutch
armed forces assigned to peacekeeping operations in the former
Yugoslavia. These units
faced the problem of not understanding the conflicts well
beforehand (no one did) and
the problem of not knowing what they would encounter on
patrols (e.g. shootings, mines,
aggressive local population, road blocks, witnessed atrocities,
deplorable living condi-
tions, everyday accidents, people who did not seem to be in
need at all). Two assumptions
lie at the core of Kramer’s analysis:
(1) ‘If the environment is dynamically complex it is impossible
to know and under-
stand everything in advance, therefore you need to be able to
doubt your existing
insights.’ ( p. 17)
(2) ‘If the ability to doubt is of crucial importance for
organizations dealing with
dynamic complexity, organizations need to organize their
ability to doubt . . . (A)
spirit of contradiction should be organized.’ ( pp. 17–18)
To organize doubt is to engage in meaningful argumentation.
Matters of controversy
are deliberately sought and discussed (Kramer, 2007, p. 134).
Kramer shows that doubt
becomes organized when sense-discrediting occurs alongside
sensemaking. Discrediting is
tough because the real problem in most systems is that they are
not open to the unknown.
‘Real openness implies that a system is open to information that
it has never thought of
before. For this reason, action is an important informer for
systems . . . If presented with
the unknown, systems can be confronted with circumstances in
which they need to act
before they think. New experiences are therefore the source for
discrediting’ (Kramer,
2007, pp. 74–5).
A final issue that has become clearer since the Bhopal paper is
that enactments are
seldom as clear as I presume. John Law (2004), for example,
argues that the best we can
do is ‘situated enactments and partial connections’ ( p. 155). In
other words, enactments
tend to be vague and indefinite ( p. 14). My presumption has
been that thinking and
sensemaking are muddled until action resolves the muddle.
That’s too simple. If enact-
ment is hesitant, fumbling, or transient, that can misdirect sense
or render everything
inexplicable (Goffman, 1974, p. 30).
CONCLUSION
If we wanted a single image to describe the complexities and
uncertainties at Bhopal, we
could borrow from Pat Lagadec and call Bhopal either a
kaleidoscope or a situation of
‘un-ness’. The situation at Bhopal resembles a kaleidoscope in
the sense that ‘if you touch
the smallest element in it, the entire structure is altered.
Consequently, the crisis resists
attempts to simplify it. It requires strategic judgment more than
predefined tactical
responses’ (Lagadec, 1993, p. xxvii). The situation at Bhopal is
also one of ‘un-ness’, a
word coined by Uriel Rosenthal, to depict a situation that is
unexpected, unscheduled,
unprecedented, and almost unmanageable, where ‘the line
between opportunities for
brilliant success and crushing defeat is very thin’ (Lagadec,
1993, p. xxix).
Trouble begets thinking. That thinking can be described as
sensemaking, a description
that allows both the analyst and the practitioner to link crisis
details (Roux-Dufort, 2007)
K. E. Weick548
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with conceptual systems. Other descriptions capture different
data and connect with
different clusters of concepts. The test regarding the value of
any description is a
pragmatic one. Does the description improve coping as well as
conceptualizing? Regard-
less of how one defines it, trouble contains Dewey’s basics of
interruption and recovery.
In the case of Bhopal the interruptions as well as the recoveries
are drawn out which
makes the role of cognition, action, and sensemaking more
visible.
When they deal with ambiguity, interdependent people search
for meaning, settle for
plausibility, and move on. The operating crew at Bhopal search
for the meaning of the
smell of boiled cabbage, plausibly label it as the odour of
mosquito spray, and move on
to drink tea. This represents sensemaking with a low bar for
plausibility put in place by
crude concepts, coarse-grained perception, and experience
within a deteriorating plant.
A deteriorating production facility blunts sensemaking tools and
encourages simple
explanations which mask accumulating problems. Bhopal
teaches us that each step in
this chain can raise the low probability of a high consequence
event to tragic levels.
NOTE
[1] These comments are not intended as a review of the
literatures on sensemaking, crises, or Bhopal.
Instead, they are personal reflections on an earlier piece of
work.
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Bhopal, India and Union Carbide:
The Second Tragedy
R. Clayton Trotter
Stisan G. Day
Amy E. Love
ABSTRACT. The paper examines the legal, ethical, and
puhlic policy issues involved in the Union Carbide gas leak
in India which caused the deaths of over 3000 people and
injury to thousands of people. The paper hegins with a
historical petspective on the operating environment in
Bhopal, the events surrounding the accident, then discusses
an international situation audit examining internal strengths
Clayton Trotter is a graduate of the University of Texas School
of
Law and College of Business Administration. Currently, he
teaches in both the College of Business and the School of Law
at
Texas Tech University; and was formerly Associate Professor of
Law at the Cobum School of Law in Virginia Beach, Virginia.
He has taught courses in Real Estate Law, Corporations, Inter-
national Business Transactions, and Business Law.
Mr. Trotter has been attorney of record in a number of contested
civil
cases and has appeared in the Fifth and Seventh United States
Circuit Court of Appeals on such cases. He is licensed in Texas,
Florida and the Supreme Court of the United States.
He has authored a number of articles on business related legal
matters.
Susan G. Day is a Texas Real Estate Broker, Escrow Agent, and
Insurance Agent. She graduated from Texas Tech University
with a major in Business Administration with an emphasis on
Management.. She currently attends Texas Tech University
pursuing a graduate degree in Education.
Susan is Past President of the Toastmasters International group
at
Texas Tech University giving speeches and lectures on real
estate
and law. In addition, Susan is a member of the following as-
sociations at Texas Tech University: Society for Advancement
of
Management, Marketing Association, Tech Management Asso-
ciation, Lubbock Legal Secretaries Association, National Asso-
ciation for Female Executives and the Ex-Students Association.
Amy E. Love graduated Magna Cum Laude in December, 1988
with a Bachelor of Business Administration degree in Manage-
ment from Texas Tech University. Her long range goals include
graduate school where she would like to emphasize finance.
Amy
is a member of the Society for Advancement of Management,
Golden Key National Honor Society, Gamma Sigma Honor
Society, and Phi Beta Kappa Honor Society.
and weaknesses, and external opportunities and threats faced
by Union Carbide at the time of the accident There is a
discussion of management of the various interests involved
in intetnadonal public relations and ethical issues. A review
of the financial ratio analysis of the company prior and
subsequent to the accident follows, then an examination of
the second tragedy of Bhopal — the tragic failure of the
international legal system to adequately and timely com-
pensate victims of the accident
The paper concludes with recommendations towards
public policy, as well as a call for congressional action
regarding international safety of U.S. based multinational
operations.
Introduction — The worst industrial
accident and the largest civil lawsuit in
history
In the late 1920s, Union Carbide Corporation began
operations in India. At the time, India was still a
vassal state of the British Empire, Mahatma Gandhi
was pushing for Indian statehood, and Winston
Churchill's view on India's independence was quoted
as: "I am quite satisfied with my views on India, and I
don't want them disturbed by any bloody Indians".'
Many people today might not want their views on
Bhopal disturbed, and with all due respect to Mr.
Churchill, in light of the fact that a number of
articles have been written on the matter,^ one might
say that there is no need to re-examine four years
after the occurrence of the deaths of over 3000
people and the injury to hundreds of thousands, the
Union Carbide methyl isocyanate gas leak in Bhopal,
India. When one begins discussing the disaster, and
international legal relationships of a tragedy of this
magnitude, the human mind finds it difficult to
imagine, much less understand the complexities of
the incident. Because of the intricacies of the issues.
Journal of Business Ethia 8: 439—454, 1989.
© 1989 Kluwer Academic Publishers. Printed in the
Netherlands.
440 Clayton Trotter etal.
the singular enormity of the tragedy, and the value
of human life, the authors have been persuaded that
a review of Bhopal four years after the accident is in
order. Recent events not previously discussed in the
literature, such as the upgrading of the charges
against former Chair of the Board, Warren E.
Anderson, from man-slaughter to murder,^ and the
riots which occurred at the plant on the fourth
anniversary of the disaster* further substantiate the
necessity for a reconsideration of the chemical holo-
caust. Perhaps, as the late United States District
Judge, John H. Wood, Jr. uSed to jokingly say "it all
depends on whose ox is being gored"' meaning that
the bottom Hne is all that any stakeholder in mpdern
business is concerned with, be they corporation,
union, government, or private investors. The pur-
pose of this article is to underscore the second
tragedy, the glaring inadequacies of modem inter-
national dispute resolution processes and the failure
of those systems, if it can be said that such systems
exist, to adequately develop a solution to the issues
ofa tragedy of this magnitude.
Historical perspective
In 1969, Union Carbide India, Ltd. (UCEL) and
Union Carbide Corporation agreed with the govern-
ment of India to build a pesticide manufacturing
plant in Bhopal.' Originally, this plant was designed
to combine and package intermediate chemicals
thereby producing the end pesticide, Sevin.̂ The
constituents of the mildly toxic pesticide Sevin,
alpha-naphthol and methyl isocyanate (MIC) were
to be combined, diluted with non-toxic powder, and
packaged at the Bhopal plant.* In India, where
pesticides are viewed as a miraclp,' Union Carbide
' demonstrated both sophisticated technology and
export potential to the government of India, there-
fore, the Union Carbide Corporation was permitted
to own 50.9 percent of Union Carbide India, Ltd.
which owned the Bhopal plant, and the remaining
49.1 percent was distributed among Indian share-
holders.'" Fifty and nine-tenths percent of its stock is
owned by Union Carbide Corporation, 22% is
owned or controlled by the govemtnent of India,
and the balance is held by approximately 23 500
Indian citizens." Union Carbide Corporation is a
corporation incorporated under the laws of the State
ofNewYork.'^
To maintain its operating license in India, Union
Carbide was forced to begin building a second plant
in Bhopal during 1977. Before construction was
finalized in 1979, substantial problems appeared,
resulting in construction modifiations during 1978.
By 1980, the plant was considered operational.'^
Though designed to produce 5 000 tons of Sevin per
year, die plant never operated at capacity.'*
In 1982, ten safety deficiencies were discovered.
Through 1984, various stages of shutdown and
partial operation were evidenced; yet two of the
deficiencies remained uncorrected. The two remain-
ing faulty safety devices had gone unrepaired for a
two year period of time and apparently management
did not consider the problem to be of primary con-
cern. The refrigeration unit designed to cool MIC
continued to malfunction. However, in June 1984,
the headquarters of Union Carbide was told that
most of the equipment and safety deficiencies un-
covered at Bhopal in 1982 had been "rectified".'^ On
the date of the accident, a pressure gauge was
missing on Tank 610, evidently making it possible
for water to enter the tank, mix exothermically,'*
and form a toxic gas.
Early in 1984, Warren Anderson, the Chair of the
Board'' of Union Carbide Corporation, and top
management endorsed a plan to sell the plant due to
its underutilization.'* In October, 1984, Carbide
executives announced its expanding investments in
other lines of business — petrochemicals, industrial
gases, metal and carbon products, consumer pro-
ducts, and technological services and specialty pro-
ducts." Just as a new year was starting widi two
strong quarters for Union Carbide, the Bhopal dis-
aster occurred.^"
On the evening of December 3, 1984, the plant
was operating far below capacity and was partially
shutdown for maintenance.^' An operator noticed
that the pressure in one of the "MIC storage tanks
read ten pounds per square inch — four times nor-
mal".̂ ^ The operator was unconcerned as he assumed
the tank had been "pressurized with nitrogen" by
personnel on the "previous shift" and around mid-
night several workers noticed their eyes had begun
to "water and sting", a signal indicating a chemical
leaL^^ The stnall leak was soon found; however,
there was little concern as minor leaks at this plant
were common, and "it was time for tea and the crew
retired to the company canteen, resolving to correct
the problem afterwards".̂ *
Bhopal, India and Union Carbide 441
Finally, the pressure in the MIC tank forced a
relief valve open and poisonous gas could be seen
escaping one hundred twenty feet into the air.̂ ^
Apparently because the accident occurred after dusk
and during winter, and because the chemical com-
ponents of MIC were heavier than air, the gas drifted
down to the neighboring villages. Gas leaked for
forty minutes from an underground tank and
covered a twenty-five square mile area.̂ *
As the gas spread, weak and elderly people died
within moments. Incoming trains were diverted,
halting the most effective means of escape. The
affluent fled in their cars.^' Approximately half of
the 1 000 000 inhabitants of Bhopal fled on foot,̂ ^
victims of the worst industrial accident in history.
The Mayor of Bhopal was quoted as saying:
I can say that I have seen chemical warfare. Everything so
quiet. Goats, cats, whole families — father, mother,
childten — all lying silent and still. And every structure
totally intact. I hope never again to see it.̂ *
Indira Gandhi's assassination occurred in October
1984, and the month-old government headed by her
son, Rajiv Gandhi was faced with a devastating
crisis.̂ " Decisions were made which would affect the
victims of the Bhopal gas leak who received per-
manent injuries such as burned lungs, charred eyes,
or damaged nervous systems. Doctors predicted the
population would experience "sterility, kidney and
liver infections, tuberculosis, vision problems and
brain damage", in the short run, while the potential
for birth defects and other long-term effects were
yet to be known.-" While subject to dispute, there
were reports that stillbirths were beginning to occur
and fetuses were being aborted.̂ ^
Three days after the accident, the city began to
move toward stability. The plant in Bhopal was
closed and locked," and remains closed at this time.
The Indian Minister of Chemical and Fertilizers
accused Union Carbide Corporation of failing to
provide the safety standards of United States plants
to the Indian plant^* Nearly everythit^ that could
have gone wrong did.-'' To date, at least 2 998 people
have been killed as a result of the gas, and over
300 000 have received injuries.̂ *
By comparison, had this accident occurred in San
Antonio, Texas, a city of approximately one million
people, the dead would be roughly equal to the
population of a large high school, and approximately
one-third of the city's inhabitants would have some
debilitating injury.
The Indian government cancelled the operating
license issued to the Bhopal plant immediately after
the accident.^' The accident gives rise to a new
definition of the potential risks of operations of
multinational companies in foreign countries. Their
operations "will never be the same" and their costs of
overseas operations could increase due to accidents
of this magnitude.'*
"The Attorney General of India . . . vowed to sue
Union Carbide in an American cour t . . . " ' ' because
Indian courts are a less viable alternative to the
plaintiffs. Indian laws require the plaintiff to pay a
very high filing fee to begin the legal process,*" and
to date, there has yet to be a -wrongfUl death judg-
ment in India of more than $40000.*' Because
punitive damages apparently do not exist in Indian
lawsuits. Union Carbide would clearly benefit from
a trial held in an Indian court even though economic
damages could be the same.*^ Wrongful death judg-
ments often amount to a few rupees.*' Accordir^ to
the Minister of India, two years after the accident
the Indian government apparently made temporary
benefit payments for a "measly" $766 per farnily of
those who died in the disaster, and $115 per family
of those injured.**
In an attempt to protect its interest, the Govern-
ment of India found it necessary to secure the best
representation they could find*^ by a firm specializ-
ing in product liability cases** and mass disaster
cases.*̂ "Culpable homicide not amounting to mur-
der, causing death by negligence, mischief, and
mischief by kilUng or maiming cattle, negligent
conduct with respect to poisonous substances, and
criminal conspiracy" charges were filed against ex-
ecutives of the Union Carbide Corporation.** Union
Carbide was faced with lawsuits, accordii^ to some
estimates, in amounts exceeding $35 billion dollars,
far in excess of its corporate net wortL*'
International situation audit
During the examination of Union Carbide's internal
and external environments, the following internal
strengths and weaknesses, and external opportun-
ities and threats seem to be strategically important in
the analysis and interpretation of die company's
442 Clayton Trotter et al.
international legal predicament with respect to the
accident.
Internal strengths
Two of Union Carbide's strengths relevant to this
tragedy include its admirable safety record in the
pesticides industry,^" and its tremendous financial
stability.^'
Union Carbide's credibility is derived fi-om its
reputation for safety concerns. Third world coun-
tries account for approximately one-half of the
known poisoning cases, and three-fourths of the
known deaths.*^ According to company publications.
Union Carbide Corporation is well kno-wn for its
adherence to safety standards'-^ on a worldwide level
and maintenance of an accident record substantially
below the industry average. In 1983, the chemical
industry as a whole had a safety record which
showed 5.2 reported occupational injuries per 100
full-time workers. The reported average for all
manufacturing firms, in general, was 9.7 reported
occupational injuries per 100 workers.̂ *
At the time of the accident. Union Carbide Cor-
poration was the third largest chemical producer in
the United States, following DuPont and Dow
Chemical.
The Bhopal plant represented less than three
percent (3%) of Union Carbide's world-wide profit,
and less than two percent (2%) of the corporation's
net income. The plant was not critically important
to Union Carbide's overall operations and any loss of
income from the plant would not affect the com-
pany's financial status.'^ At the time of the accident.
Union Carbide's financial strength was $10.5 billion
in assets,'* and approximately 98000 people were
employed by the firm.^' This figure has since been
reduced as Union Carbide spent $4.3 billion on a
special dividend and stock buy-backs, and has sold
$3.5 billion worth of assets in an attempt to prevent a
hostile takeover bid from GAF Corporation.'* The
profit making divisions of Eveready Batteries, Glad
Bags and Prestone Anti-freeze were sold, losing
annual revenues of $6.9 billion, one-third of its 1981
peak. Debt is now twice its former level, and stands
at 63% of capital. The number of employees has been
reduced to 43 000."
Internal weakness
Union Carbide's apparent weakness was poor man-
agement of the Bhopal plant, which may have arisen
from a strategic management decision to sell the
plant.
In an effort to decrease expenses, management
allowed the plant and equipment to deteriorate,
allowing attrition among qualified employees and
lowered entrance standards resulting in a lack of
qualified applicants,*" which seems to have led to the
greater potential for accidents.
In what appears to be efforts to forestall economic
failure, extensive cost-cutting efforts were imple-
mented by management,*' causing a significant de-
cline in standards. Most important among these
efforts was the substantial reduction in qualified
workers. The original twelve operators assigned per
shift was decreased to six and the work force
dropped from a high of 1 500 to 950 people,*^ yet
still remaining a major provider of job.*^ American
senior managers and junior executives, licensed to
remain in India otJy for fixed periods of time,
perhaps resenting the company's falling standards,
left the plant prior to 1982.** Job entrance require-
ments were lowered and several training programs
were eliminated.*' Jobs which previously required
college degrees were reduced in classification and
filled by high school graduates with little or no
previous work-related experience.**
A lack of qualified personnel and poor tnanage-
ment may have led to the potential for employee
sabotage. Management of the Bhopal plant claims an
employee may have deliberately tried to "spoil a
batch of the chemical" inside Tank 610.*^ The
Trainii^ Manual for Operators clearly emphasizes:
" 'KEEP WATER AWAY FROM M I C "*» Union
Carbide further claims "a water connection to the
tank was found and concealed by operators and
supervisors on the third shift".*' A sketch of the tank
layout on the back of the supervisor's daily notes
suggests the possibility of sabotage.̂ " Union Carbide
contends log data and a pressure gauge were missing
following die accident. Management claims water
entered Tank 610, -widi at least "21 tons of MIC"
inside, reacted exothermically, and "generated carbon
dioxide", which increased pressure in the tank caus-
ing the gas to escape. '̂ Union Carbide concludes that
several employees attempted to cover-up significant
Bhopal, India and Union Carbide 443
knowledge of the accident.̂ ^ Evidently, those cost
cutting efforts by Union Carbide contributed to
causing unsafe conditions or created the potential for
sabotage.
External opportunities
The pertinent opportunities for Union Carbide
which attracted the company to India in the first
place, and which still exist today include: the need
for pesticides in India,'^ the transportation system
located near the plant,'* the host country's demand
for their goods and services, and the attractive labor
market available in the Third World country.
The enormous Indian population creates a great
demand for Union Carbide's pesticides, and has
caused India's pesticide industry to become the
second largest in Asia, following Japan.'' Previous
estimations state that pesticides save 10% of the
annual food crop in India, which equates to eradi-
cating hunger for over 70 million people.'* Three-
quarters of the Indian population depend solely on
agriculture for their livelihood," thus many Indian
farmers are dependent upon pesticides'* such an
Sevin produced by Union Carbide. This continuing
demand for Union Carbide's products gives some
leverage to the company in handling the interna-
tional legal predicament. However, that leverage
does not solve the problem, but gives an incentive to
seeking an equitable solution.
Union Carbide's greatest opportunity in prevent-
ii^ the disaster from destroying the company was
the fact that the tragedy occurred in India, a Third
World country," had the accident occurred in the
United States in a city of comparable size (i.e. San
Antonio, Texas) the company would probably have
been destroyed by litigation. Exemplary and punitive
damages are rarely allowed in Indian lawsuits,'"
therefore. Union Carbide could benefit greatly from
legal proceedings held by a court in India, rather
than by a court in the United States. Nevertheless,
unless settled, the Bhopal litigation will consume
resources for many years to come before final resor-
lution of the matter.*'
External threats
Many of Union Carbide's significant external threats
include lax enforcement of safety standards, a lack of
environmental protection, as well as a lack of quali-
fied personnel, and the lack of literacy in the Indian
population.
Union Carbide was forced to agree to strict
licensing requirements prior to obtaining an operat-
ing license in India,*^ however, environmental con-
trol agencies are small, underfinanced, and meagerly
represented by citizens.*' "Even more damaging is
the reluctance of local officials to enforce the laws.
Without the political -will to enforce the laws, no
amount of legislation can improve India's environ-
mental situation".**
Due to a lack of land use control tneasures, a
colony or "shantyto-wn"*' of Indian citizens were
allowed to develop around the plant site. Apparendy,
when the plant was sanctioned, its location was out-
side the limits of the city, but by the time production
began, a large colony had developed, making a large
number of individuals vulnerable to emittents from
the production of pesticides in industries.**
An additional threat was the lack of qualified
individuals operating the plant and equipment be-
cause they were "expected to leave the country as
soon as they were no longer needed".*' The last
United States technician left in 1982 after his tour as
Plant Manager ended.** From the renewal of its
license in 1982, through the date the plant was
closed, December 6, 1984, the Indian government
allowed no American technicians or engineers to
work within the plant.*' Prior to 1982, American
engineers were licensed by the Indian government
for short perods of time.'" While working in India,
Americans were expected to train Indian replace-
ments."
Information via mass comtnunication is difficult
to distribute to the Indian population because the
majority of Indians are poor farmers.'^ Educating the
Indian people is an arduous task as they do not view
education as a priority." These problems proved to
be sigtiificant in the strategic management plan of
action for the Union Carbide subsidiary.
In essence, the operating environment in India,
for various reasons, was woefully inadequate in
terms of safety, land use, and environmental controls
to prevent the disaster four years ago. Apparently
nodiing has not changed since the disaster. In the
United States, we are accustomed to rules and
regulations regarding safety and en-vironmental con-
444 Clayton Trotter et al.
trol which are more strictly enforced and, in the
opinion of some, overzealously enforced, even to the
degree of being totally cost prohibitive. Government
agencies like the EPA, OSHA, FDA, HEW, and a
panoply of other regulatory structures designed to
protect the public which Congress in its wisdom has
brought into being, and which Americans take for
granted, all the while complaining about their exist-
ence, simply do not exist in any effective form in
many Third World Countries.
In weighing all strengths, weaknesses, opportun-
ities and threats of the Union Carbide — Bhopal
tragedy, it is evident that the external threats, and
internal weaknesses far outweighed the company's
strengths and opportunities. Therefore, in hindsight,
these difficulties obviously contributed significantly
to the Bhopal tragedy. However, even more signifi-
cant is the fact diat the situation audit would be
almost the same today because nothing has changed
as a consequence of the Bhopal tragedy. Further-
more, the legal complications appear to be a disaster
of equal or greater proportions.
Evidendy, Union Carbide has emerged unscathed
from the tragedy, except for the lingering dilemma
of unresolved lawsuits. The "New Union Carbide" is
slowly rebuilding its organization.'* The current
CEO, Robert Ketuiedy, is attempting to grow from
within and become the catalyst needed for a come-
back.'̂ Mr. Kennedy has revamped his organization
in an attempt to cut fat, eliminate a stifling bureau-
cracy, and improve efficiency, not necessarily "boost
profits".'* Ketmedy is attempting a "new spirit" at
Carbide, despite the financial strains of the Bhopal
accident."
Union Carbide is still a major international cor-
poration with considerable financial strength, largely
unaffected by this disaster. "With $200 million
worth of insurance for Bhopal and about $200
million in reserves set aside. Carbide no longer fears
a big earnings hit. But the ultimate size of the
liability remains in doubt".'* India is still India — a
country -with a remarkably rich heritage from the
past, burdened with staggering problems in the
present" Regulations are still lax and courts are
still unwilling to recognize serious crimes invol-ving
-violations of en-viromental regulations.'"" Lawyers
are still considered vultures following ambulances.""
The citizens of Bhopal still suffer.'"^ And, similar
accidents may be waiting to happetL
International public relations managing
interests
"If it works, don't fix it" is a management maxim
commonly held and Union Carbide's continued
existence is evidence that they have successfully
managed their international interests to their benefit
at least enough to remain in existence.
A complex environment
Finding solutions consistent with the value systems
and public attitudes of India and the United States
was, and is, the "crux of Union Carbide's dilemma".'"^
Union Carbide is involved with many local and
foreign laws, regulations, and court jurisdictions in
the aftermath of the tragedy.'"* The company's
continued success depends on its ability to cope with
this network of interrelated government policies.'"^
Clearly, Union Carbide needed a "thorough fam-
iliarity with political currents and key politicians" in
Bhopal, in India, and in the United States if it was to
weather the storm produced by the chemical leak.'"*
Multinational companies must consider their host
governments as influential institutions to be reckoned
with. "A host government has the power to influ-
ence, control, or completely take over the operations
ofa company operating on its soil".""
The complex web international companies must
operate within is extremely problematic. "The busi-
ness-government-society relationship applies indi-
vidually to each subsidiary . . ." located in every
foreign country, as well as the parent corporation.
"Each multinational firm must develop appropriate
strategies and policies for -workiiig -with these com-
plexities".'"* Investment beyond die home jurisdic-
tion is much "more than a step across a geographic
line";'"' it is a quantum leap across dififerent cultural
milieus. A company ignores this cultural reality at its
peril. The company must act within the laws of the
nation, and its behavior must be considered accept-
able and safe by groups in the affected society.
Where religious, social, or political systems of two
nations vary -widely, as occurs between the United
States and India, managers of local subsidiaries of
multinational enterprises may be faced with a choice
between loyalty to the parent company or maintain-
ing cultural values.""
Bhopal, India and Union Carbide 445
The company's interests
Aside from the financial ramifications. Union Car-
bide's management expressed a desire, aloi^ wth
many observers, that a "quick and fair settlement of
the legal claims of the victims would serve the
company's [Union Carbide's] needs far better than
prolonged and expensive litigation",'" and the au-
thors believe this should be considered a public
relations necessity. Several issues were raised that
affect the public policy relationship for the chemical
industry worldwide."^ Procedures regarding foreign
investment and operations in a foreign country are
necessary and should be in place prior to a tragedy of
this magnitude.
The public's interests
"The public wants business to find a workable
balance between industrial production and nature's
limits", to act "quickly and openly to prevent or
alleviate human suffering".'" The complexity and
seriousness of social structures limits the ability,
skills, and effectiveness of any single organization
to operate effectively. The American public, the
authors believe, have an interest in American com-
panies maintaitiing workable international relations
with other nations. Like it or not. Union Carbide is a
representative, an ambassador, of the United States
to the rest of the world, and accordingly the manner
in which this matter is governed will affect the
public relations image of the United States as a
whole, either positively or negatively. Union Car-
bide, being international ambassadors for the United
States, at present, are portraying the image of the
"Ugly American" rather than a responsible ambas-
sador.
India's interests
As a whole, India and its society have experienced
major difficulties in coping -with the problems posed
by modem international business . . . and nowhere
can that be seen more than in Bhopal, where the
tragedy of the "world's worst industrial accident""*
lingers today. Many inhabitants, possibly 10 000—
20 000 experienced eye injuries, including ulcers on
their corneas, and their eyes remain sensitive to
light. "^ Victims must walk a mile or more, and stand
in line for hours, for the privilege of seeing a less
than competent doctor.'"" Medical services promised
have not materialized. The poor are now poorer than
ever.
The Indian government has taken an active role
in attempting to resolve the issues, even though they
may be partially responsible for the accident.'" The
Indian government failed in its efforts to have the
cases handled in the United States, and is now faced
with the administration of justice in India concern-
ing the claims of the injured parties. The amount of
recovery is substantially reduced in value because of
cultural differences regarding the value of life and
iryuries.
The distinction in damage a-wards, therefote, should be
explained in tetms of the cultural and social standards of
the two countries and not in terms of [legal] doctrinal
differences. The Indian -victims can fairly and justly be
compensated in their own country according to the
cultural standards that ordinarily affect their everyday
lives. India has standards of li-ving, wealth, values, and
beliefs that are vastly different from those in the United
States.""
Multinational interests
The leak of MIC gas generated concern worldwide
about a variety of long-term issues. Union Carbide
called for an immediate worldwide ban on the
production and shipment of poisonous material."'
At the Woodbine, Georgia plant. Union Carbide
continues to make Temik, using MIC shipments
that were turned away from ports in Brazil and
France.'̂ "
The Brazilian state governments of Rio de Janeiro
and Sao Paulo banned shipment, storage, and pro-
duction of MIC after the Bhopal accident'^' Several
companies, including the French subsidiary to Union
Carbide, are investigating ways of producing pesti-
cides vdthout using MIC.'̂ ^ Any further manufac-
ture of MIC by Union Carbide was halted, both at
Bhopal, and its sister plant in Institute, West Vir-
ginia.'" Union Carbide's chemical plant in West
Germany was bombed by terrorists three days after
the Bhopal accident.'̂ * Throughout these interna-
tional incidents, the company claimed it was a victim
446 Clayton Trotter et al.
of circumstances and sabotage.'̂ ^ In 1985, Union
Carbide made the formal atmouncement that due to
a decline in profitability of its subsidiaries, it was
planning retrenchment.'^*
Despite all the immediate furor over the accident,
there do not appear to be any major multinational
treaties arisii^ for long term resolution of these
issues.
Financial ratio analysis
"The conclusion is inescapable"'" . . . just as the
gas was. International business strategies need to
include not only business but also social goals.
"Corporate strategic planning has a greater chance of
success",'̂ * and the public tends to accept the
corporation, when business executives are aware of
the "broad social environment"'^' in vyhich they
operate. "Corporate social responsiveness is the abil-
ity to positively interact and impact with the sur-
rounding environment".'•*" Environmental analysis is
an indispensable tool of strategic management. Cen-
tral management should "strike a balance between
the competing demands of stakeholders and the
firm's profit-seeking goals"'^' although one of the
authors questions whether any efforts to strike a
balance ever occurs.
Until the Bhopal accident, Sevin was considered
the # 1 selling insecticide.'^^ The worldwide insecti-
cide market was sluggish'̂ ^ and Union Carbide
predicted a decline in profits for 1984.
Union Carbide was successful in restoring its
stockholders' confidence by responding to their
concerns regarding the disaster.
The following Financial Ratio Analysis is impor-
tant to distinguish financial changes made by the
company from 1984 to 1986.
In the aftermath of the disaster. Union Carbide's
stock price fell.'̂ ^ During 1985, the company was
forced to repurchase stock to prevent a hostile
takeover by the GAF Corporation.'^* In 1985, Union
Carbide suffered a $581 million loss, restructured
their assets, and increased debt. The majority of
company debts became long-term. However, by
1986, the corporation recorded its largest net income
ever and seems to have weathered the crisis.'•'̂
TABLE I
Financial ratio analysis
Liquidity
Current ratio
Quick rado
Activity
Inventory turnover
Aver, collection
period
Fixed asset turnover
Total asset turnover
Accounts receivable
turnover
Leverage
Debt rario
Debt-to-equity
Profitability
Gross profit margin
Net profit margin
Return on invest-
ment
Return on equity
1986
1.28 Times
0.89 Times
8.50 Times
61.58 Days
1.45 Days
0.84 Times
5.84 Times
86.70%
•653.30%
31.50%
7.80%
6.60%
•49.40%
1985
1.43 Times
0.94 Times
6.50 Times
65.93 Days
1.34 Times
0.76 Times
5.46 Times
91.90%
114.00%
29.40%
( 8.08%)
{ 6.70%)
(83.40%)
1984
1.88 Times
1.00 Times
6.15 Times
57.25 Days
1.49 Times
0.90 Times
6.29 Times
53.00%
114.00%
29.50%
3.40%
3.10%
6.60%
* Increase due to purchase of Treasury Stock in the amount
of$2.222 million. (134)
International legal and management
strategies
The reactive strategy of Union Carbide after dis-
covering the accident was to call an immediate halt
to worldwide production and shipment of poisonous
chemicals. This measure was taken to ensure safety
processes were fully operational at their plants
worldwide but while disclosing to the public that the
chemical was not essential to the production of the
main product of the plant.'^* In the wake of fear
following the disaster,'^' the company's public rela-
tions strategy stressed the industry's excellent safety
record and efficient safety procedures in an attempt
to overcome the poor publicity the company was
receiving from the tragic acccident.
While neither Union Carbide Corporation in the
United States, nor Union Carbide India, Ltd. will
admit "legal" guilt. Union Carbide India, Ltd. had
admitted "moral" guilt.'*" For this reason, the com-
Bhopal, India and Union Carbide 447
pany decided a quick response to the accident was
necessary and should be done in three phases:
* Immediate responses,
* Intermediate responses, and
* Long-term relief efForts.
Union Carbide's immediate relief efforts included
trips to Bhopal, sending medical relief teams, offer-
ing contributions to the Bhopal Relief Fund, and
supplying medicine and equipment.
Following these steps, tie intermediate needs
were handled through the firm's Employee Relief
Fund, a Bhopal Eye Center and additional medical
supplies. The company contributed $1 millio|f;to the
Victims'Relief Fund.'*'
The long-term relief efforts were aimed toward
meeting health and welfare needs of the survivors.
Union Carbide offered to build dwellings, job train-
ing centers, and schools. The company began to plan
to correct the safety deficiencies.
After seventeen years without a reported incident.
Union Carbide officials were forced to admit to
several other similar incidents occurring at its plant
in Institute, West Virginia.'*^ The company admitted
to twenty-eight "relatively harmless" incidents at its
various plants.'*^ These accidents, forced the com-
pany to "concede carelessness" in its domestic opera-
tions.'**
Union Carbide attempted to generate a level of
public respect in the days immediately following the
disaster by implementing a "reactive" crisis manage-
ment plan that portrayed genuine company concern
for the victims. "Warren Anderson fiew to India
within hours of the accident" and "made himself
available to hundreds of reporters".'*^ He stated, "this
is a responsible company and we want to do the
right thing for the people of Bhopal, our share-
holders and our employees".'**
Lack of reliable information and communication
networks hampered Union Carbide's management
in its attempt to effectively manage the crisis; vital
information was missing or withheld.'*^ "Because the
accident occurred so far from company headquarters
in Connecticut and because communication was
very difficult due in part to the chaos and confusion
caused by the accident, the company tended to be
overly cautious in its relations with the media. An
impression was created that the company was not
being forthright about the accident's cause or the
company's accountability".'**
In this thin information atmosphere, unlike that
found in the industrially advanced United States, the
company encountered great difficulty in managing
the crisis. With vital information missing. Union
Carbide found itself wilnerable to public criticism.'*'
Officials of Union Carbide refused to speak to
members of the media and became overly cautious
about discussing the accident outside the realm of
the company. In the days immediately following the
crisis. Warren Anderson lost credibility with the
media, and subsequently the public.'^" Union Car-
bide was viewed as failing to disclose valuable infor-
mation, instead of attempting to handle a crisis with
dignity.'*'
The company fought for its life. Claims were
stonewalled in court. In addition, the company
refused to accept responsibility for its action, appar-
ently under the guidance of its insurance carrier. The
victims' cases went unsuccessfully all the way to the
Supreme Court of the United States."^
Legal responsibility — the second tragedy
Union Carbide Corporation won its greatest victory
when the United States Supreme Court held that the
claims of the victims would not be heard in United
States Courts on the grounds oi forum non-conve-
niens}^^ Forum non-conveniens refers to the dis-
cretionary power of a court to decline jurisdiction
if, in the interest of justice, and the convenience of
the parties, the court considers that the case should
proceed in another court or jurisdiction.'** In this
case, almost all of the witnesses, the injured parties,
the physical evidence, and the social impact of the
accident were all in India, therefore, applying the
doctrine of forum non-conveniens the court held
the case should be tried in India. This is such a
victory for Union Carbide because compared to the
compensation for injuries which could have been
obtained in the United States, the compensation for
injuries which might be obtained in India will be a
mere pittance.'** "There has not been a wrongful
death judgment in India of more than $40 000" '**
Lawyers for the victims argue that bigger — and
448 Clayton Trotter etal.
swifter — awards are given in American courts, as
juries are experienced in judging mass-disaster
cases.'*' The cases were, in effect, sent back to India
for trial.
Concerning the Indian proceedings, an original
interim order was entered by Judge M. K. Deo in
Bhopal, India in 1987 awarding $270 million for
interim relief, but this was reduced to $192 million
in April 1988, in accordance with an Appellate
Order entered by Judge S. K. Seth of the Madhya
Pradesh state appellate court'** Surprisingly, Judge
Seth apparently removed Judge Deo from the case
after affirming Judge Deo's decision.'*' The removal
of Judge Deo which occurred in the middle of
Octoher, 1988, is another victory for the Union
Carbide Corporation "hut it was not known . . . if
Deo's removal will affect the interim relief".'*" So,
apparently, four years after the accident, there is still
no certainty of financial relief accorded the victims
of the disaster. Judge Deo believes Union Carbide
Corporation liable for the accident, or he would not
have granted interim damages.
The plaintiff. Union of India, on behalf of the
victims, in its pleadings stated:
The enterprise owed an absolute and non-delegatable
duty to the community to assure that no harm was
caused to anyone on account of the hazardous and
inherently dangerous nature of the activity it had under-
taken.""
The Appellate Court 0udge Seth) cited, with ap-
proval, the decision of the Supreme court of India in
M. C. Mehta's Case involving a "much less dangerous
chemical substance namely oleum gas", while the
"Bhopal suit involved escape of an ultra-hazardous
chemical substance namely Methyl-Isocyanate".'*^
English law is the basis for American law, as well
as the basis of Indian law. At the common law, the
theory upon which the Indian court apparently tried
to allow recovery would be termed strict liability in
tort.
163
The early English common law apparendy applied
a strict liability type rule "undoubtedly supported by
the feeling in law that he who breaks must pay".'**
While a strong move later appeared in the law to
never impose any liability v^athout fault or neglig-
ence, the doctrine of strict liability is still very much
a part of our jurisprudence.
The doctrine has been long applied to cases
involving domestic or wild animals. The owner is
held liable if the animal, be it bear or bull, escapes
and does personal injury or property damage. The
history of the doctrine of strict liability for abnor-
mally dangerous things and activities or ultra-hazar-
dous activities seems to begin with what is known as
the rule in Rylands v. Fletcher.^^^
In the Rylands case, the defendant constructed a
water reservoir on their land which was situated in a
coal mining region. The water escaped through an
abandoned mine shaft to an active mine which was
flooded causing great loss. The defendant land
owner was held hable. The case appeared to settle
the doctrine that a non-natural, abnormal, extra-
ordinary or ultra-hazardous activity would create a
situation, if injury occurred, where the ovrâ er of the
land would be held strictly liable for damages.'**
Apparently, in at least three American jurisdictions,
the doctrine has been applied to situations involving
the emission of smoke or toxic gases by a factory
located within a populated area.'*'
More recently, Prosser and Keeton point out that
the Restatement of Torts 2nd applies strict liability
in tort to: "ultrahazardous activity undertaken by a
defendant: such activity is one which necessarily
involves a 'risk of serious harm' which 'cannot be
eliminated by the exercise of the utmost care' ".'**
The basic legal concept cited by the Indian Judges
is quite similar to that found in American law. Strict
liability in tort is used most often in situations where
injuries result from an ultra-hazardous activity en-
gaged in by a party (i.e. blastii^ with dynamite or the
keeping of dangerous animals), or in situations
where an unreasonably dangerous product is placed
on the market by a manufacturer and someone is
injured through the use of the product. Since the
party to be held strictly liable has exclusive and
absolute control of the production process or the
activity, the party injured by the product does
not need to prove negligence, but merely that the
defendant placed on the market an unreasonably
dangerous product or that the activity was ultra-
hazardous in nature and that the plaintiff suffered
damages as a result.'*'
Strict liability in tort would probably permit
recovery even in the event that there was a "dis-
gruntled" employee that committed "sabotage".
There have been cases where a dog was entrusted by
a defendant owner to an employee to walk, and
Bhopal, India and Union Carbide 449
during the walk, the employee intentionally released
the dog to attack the plaintiff. The intervention of
the intentional act of the employee did not preclude
recovery against the owner of the dog.''" The party
that has exclusive control over hiring and staffing of
an ultra-hazardous activity is responsible, and if an
innocent third party was injured, the party is liable —
not because of fault or negligence, but due to the
ultra-hazardous nature of the activity.
Union Carbide Corporation could be held directly
liable to one of the injured third parties if the court
holds that the Indian corporation was a sham or
alter-ego of the parent (i.e. it had no independent
existence or authority.) Apparently, this has been
held by the Indian courts, and will ultimately make
Union Carbide directly liable for whatever verdicts
are awarded.'^'
Union Carbide and the Indian government may
also have been negligent for allovnng people to
concentrate near the plant. No responsible corpora-
rion or government should allow any group of
people to coi^regate on the private property of the
corporation. Each plant should have a "vacant zone",
whereby a designated number of miles between the
plant and the nearest village exists."^
What has been termed "The Iron Law of Respon-
sibility" states that in the long run, "those who do
not use power in ways that society considers respon-
sible, will tend to lose it"."^ While not a legal
doctrine it seems to apply in this case. Apparently,
the Iron Law of Responsibility has been avoided
by Union Carbide, but perhaps not by certain em-
ployees.
On November 16, 1988, the magistrate of Bhopal,
India issued a warrant for the arrest of the former
Chair of the Board, Warren Anderson, and two
company officials and the manslaughter and other
charges mentioned previously were increased to
felony murder charges.'̂ *
Union Carbide Corporation claims the Indian
magistrate has no jurisdiction over Warren Anderson,
or die Union Carbide Corporation.'"
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx
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ReferencesKunreuther, H., & Bowman, E. H. (1997). A dynamic mo.docx

  • 1. References Kunreuther, H., & Bowman, E. H. (1997). A dynamic model of organizational decision making: Chemco revisited six years after bhopal. Organization Science, 8(4), 404-413. Levenstein, C., Ozonoff, D., Boden, L., Eisen, E., Freudenberg, N., Greaves, I., & ... Tuminaro, D. (1987). The public health implications of the bhopal disaster. American Journal Of Public Health, 77(2), 230-236. Michael J., F. (1996). Union carbide's bhopal incident: A retrospective. Journal of Risk & Uncertainty, 12(2/3), 257-269. Moore, M. (1994). The second disaster in bhopal. Business & Society Review (00453609), (88), 26. Trotter, R. C., Day, S. G., & Love, A. E. (1989). Bhopal, india and union carbide: The second tragedy. Journal of Business Ethics, 8(6), 439-454. Weick, K. E. (2010). Reflections on enacted sensemaking in the bhopal disaster. Journal of Management Studies, 47(3), 537-550. doi:10.1111/j.1467- 6486.2010.00900.x Reflections on Enacted Sensemaking in the Bhopal Disasterjoms_900 537..550 Karl E. Weick University of Michigan
  • 2. abstract An updated analysis of the Bhopal disaster suggests that problems of abduction, awareness, reliability, and certainty were more serious than was first thought. Expanded analysis shows that the tight coupling between cognition and action, normally associated with enacted sensemaking, broke down at Bhopal. The breakdowns included a low standard of plausibility, minimal doubt, infrequent updating of both mental models and current hunches, and mindless action. The modest enactment that did occur prolonged rather than shortened the crisis. INTRODUCTION Looking back from the year 2002 to the year 1984, Lapierre and Moro (2002) described the Bhopal methyl isocyanate (MIC) plant this way: An atmosphere of extreme depression prevailed for some time over the metal struc- tures of the factory. Ever since the departure of the men who had given it its soul – Woomer, Dutta, Pareek, Ballal – morale had plummeted, discipline had lapsed, and worst of all, the safety culture had gone out the window. It was rare now for those handling toxic substances to wear their helmets, goggles, masks, boots, and gloves. It was even rarer for anyone to go spontaneously in the middle of the night to check the welding on the pipework. Eventually, and insidiously, the most dangerous of ideas had crept in, namely that nothing serious could happen in a factory
  • 3. when all the installa- tions were turned off. As a result, plant workers preferred card games in the site canteen to tours of inspection around the dormant volcano. (Lapierre and Moro, 2002, pp. 279–80) The awakening of that ‘dormant volcano’ was captured in Paul Shrivastava’s (1987) thoughtful analysis of Bhopal. One sentence in his analysis seemed especially provoca- tive: ‘when a triggering event occurs, spontaneous reactions by different stakeholders Address for reprints: Karl E. Weick, Ross School of Business, University of Michigan, Ann Arbor, MI 48109, USA ([email protected]). © 2010 The Author Journal compilation © 2010 Blackwell Publishing Ltd and Society for the Advancement of Management Studies. Published by Blackwell Publishing, 9600 Garsington Road, Oxford, OX4 2DQ, UK and 350 Main Street, Malden, MA 02148, USA. JMS Journal of Management Studies 47:3 May 2010 doi: 10.1111/j.1467-6486.2010.00900.x solve some of the immediate problems, but they also create new problems – thus prolonging the crisis and making it worse’ ( p. 24). The possibility that reactions create
  • 4. new problems (e.g. mentioned on p. 309 of Weick, 1988, hereinafter abbreviated as W88) can be recast in terms of the more general notion that cognition lies in the path of the action (W88, p. 307). An even more inclusive frame is one proposed by Hernes (2008) when he describes ‘the mind grappling with complexity, then becoming part of that complexity. The mind establishes labels in order to understand what is going on, but then the labels become part of what is going on’ ( p. 149). Traditionally, sensemaking and categorization are seen as means to simplify rather than complicate. But, there are also times when, despite or because of that simplification, situations become less comprehen- sible, more interactively complex, and harder to control (Perrow, 1984). Bhopal seemed like just such a case and that’s why I studied it 20 years ago. More recently, when the editor asked me to restudy that analysis and update my understanding of it,[1] the new experience was much like that described by T. S. Eliot: We shall not cease from exploration, And the end of all our exploring, Will be to arrive where we started, And know the place for the first time. (T. S. Eliot, ‘Little Gidding’, No. 4 of ‘Four Quartets’) When I arrived back at the Bhopal article I didn’t so much ‘know the place’ for the first time as I knew the knower and what guided his knowing for the first time. And that knowing was informed by explorations of sensemaking since 1988. When all of these
  • 5. strands came together they triggered reflections such as those that follow. A CLOSER LOOK AT SENSEMAKING ON THE NIGHT OF 2–3 DECEMBER 1984 The control room at the MIC plant in Bhopal was something of a nightmare for sensemaking. The control board had 75 dials, many of which were not working. This meant that the operator had to go out and get information on site or do without the information (Lapierre and Moro, 2002, p. 277). ‘Broken gauges made it hard for MIC operators to understand what was happening. In particular, the gauges that show pressure, temperature, and level for the MIC storage tanks had been malfunctioning for more than a year’ (Hanna et al., 2005, p. 32). There were corroded lines, malfunction- ing valves, faulty indicators, and missing control instruments (Chouhan, 2004, p. 21). Operators were trained to implement a model that was later modified without further training (Chouhan, 2004, p. 14). In short, ‘anything could happen in this plant’ (Chouhan, 2004, p. 6). If the plant condition is deteriorating, then there should be a greater likelihood that any apparent problem could be one of Barry Turner’s ‘decoy problems’ (Turner and Pigeon, 1997, p. 42) that draws attention away from more serious problems elsewhere. One way to conceptualize this combination of missing and misleading cues is to argue
  • 6. that Bhopal had a problem with abduction (e.g. Eco and Sebeok, 1988; Locke et al., K. E. Weick538 © 2010 The Author Journal compilation © 2010 Blackwell Publishing Ltd and Society for the Advancement of Management Studies 2008; Patriotta, 2004). Operators found it difficult to generate plausible conjectures about the meaning of fragmentary evidence. The plant is in such poor overall condition that a cue or a symptom could mean anything. The problem is not so much alertness or sensing something out of the ordinary (e.g. an operator feels vibration when standing atop MIC Tank 610). Instead, because of the loss of expert operators and cutbacks in the length of training, the remaining operators worked with concepts that were largely ungrounded and empty. These empty concepts in turn meant that operators had little idea what to look for, what they saw, or what things meant. It was this set of durable puzzles that formed the context for the pipe flushing operation on 2 December. This flushing was the triggering event that I started with (W88, p. 309). On the previous shift (Shift 2, which ran from 3:00 PM to 11:00 PM), a new worker was washing corrosion out of pipes located some distance from MIC Tanks 610, 611, and 619, all of which were close to full. He was
  • 7. being monitored by a new shift supervisor who had recently been given additional maintenance responsi- bilities (Hanna et al., 2005, p. 26). Before this change of responsibilities a maintenance supervisor would have instructed and supervised the operator who cleared the pipe. However, this maintenance position had been eliminated from Shifts 2 and 3 just a week before the accident. These maintenance responsibilities were added to those of the production supervisor of Shift 2. This person had been an MIC supervisor for only one month, having been transferred to the MIC unit from the battery production unit. He was not yet completely familiar with maintenance and operating procedures (Hanna et al., 2005, p. 32). Furthermore, when he was briefed by the production supervisor of Shift 1, there was no mention of the need to insert solid metal discs at end of each pipe before flushing to prevent water backup (Lapierre and Moro, 2002, p. 273). As the flushing operation unfolded on Shift 2, some of the water was clearly backing up somewhere because it was coming out of only 3 of the 4 open drain cocks. At 10:30 PM, close to the end of Shift 2, the operator who started the flushing operation asked the supervisor if he should leave the water running. The supervisor said ‘yes, the night shift will turn it off ’. A note about ongoing flushing was made in the control room logbook. The water was eventually turned off by the 3rd shift at 12:15
  • 8. AM, which is roughly 4 hours after it was turned on (Chouhan, 2004, p. 74). Without anyone realizing it, the water had been backing up into MIC Tank 610 where it was mixing with methyl isocyanate and building up both heat and pressure. This scenario of what happened was contested by Union Carbide who argued that a disgruntled worker had intentionally forced water into Tank 610. This ‘sabotage theory’ is discussed by Chouhan (2004, pp. 45–52) and D’Silva (2006). When the 6 person operating crew for Shift 3 took over at 11:00 PM they had nothing much to do. ‘Apart from Qureshi, Singh, and Varma, who were to continue the cleaning operation that the previous shift had started, the men had nothing to do because their production units had been stopped. They chatted about the plant’s gloomy future, smoked bidis, chewed betel, and drank tea’ (Lapierre and Moro, 2002, p. 278). About 11:30 PM one of the operators, Mohan Varma, said, ‘Hey, can you smell it? I swear there’s MIC in the air’. The others replied, ‘There can’t be any smell of MIC in a factory that’s stopped. It’s not MIC you can smell, it’s Flytox [mosquito spray]’ (Lapierre and Sensemaking in the Bhopal Disaster 539 © 2010 The Author Journal compilation © 2010 Blackwell Publishing Ltd and Society for the Advancement of Management Studies
  • 9. Moro, 2002, p. 280). One half hour later, however, people conceded that Varma was right because their eyes began to water and they too smelled the distinctive MIC odour that resembles boiled cabbage (Lapierre and Moro, 2002, p. 284). During the tea break which started at 11:40 PM, operator Suman Dey came into the canteen from the control room and said, ‘The pressure needle has shot up from 2 to 30 psig’. Hearing this, Supervisor Qureshi said, ‘Suman, you’re getting in a sweat about nothing! It is your dial that has gone mad’ and continued with the tea break (Lapierre and Moro, 2002, p. 286). After the tea break, two operators walked out to Tank 610 in order to compare the pressure reading at the tank with the unusually high reading in the control room. Both gauges gave the same high readings. Furthermore, the operators felt the throbbing that occurs when a liquid is boiling and turning into a gas. ‘There’s a lot of movement going on in there’ (Lapierre and Moro, 2002, p. 291). The two spotted a leak 8 yards off the ground at a draincock where they also saw ‘a bubble of brownish water surmounted by a small cloud’ (Lapierre and Moro, 2002, p. 285). They reported all of this back to the shift supervisor. When the supervisor heard this he ran out to the tank and saw
  • 10. an erupting column of gas. In what can only be described as a cosmology episode (Weick, 1993), he murmured, ‘It’s not true’ (Lapierre and Moro, 2002, p. 292). What was ‘not true’ was that ‘a terrifying, uncontrollable, cataclysmic exothermic reaction of methyl isocyanate’ had exploded in an MIC production facility that had been shut down 6 weeks earlier. Since there were no operations and only inert storage, it was inconceivable that anything significant could be happening (Lapierre and Moro, 2002, p. 293). ENACTED SENSEMAKING: THE BASIC ARGUMENT (IN RETROSPECT) ‘Crisis’ is the very first word in the Bhopal article: ‘Crises are characterized by low probability/high consequence events that threaten the most fundamental goals of an organization’ (W88, p. 305). I go on to say that ‘actions devoted to sensemaking play a central role in the genesis of crises and therefore need to be understood if we are to manage and prevent crises’ (W88, p. 308). Thus, my focus is on ‘the adequacy of the sensemaking process directed at a crisis’ (W88, p. 305) and how context affects that adequacy. Maitlis (2005) importantly focuses on sensemaking under non-crisis conditions. Organizational factors such as loose coupling, diverse goals, and distributed cognition can impede efforts to make credible sense of the unexpected.
  • 11. When sense is elusive or easily normalized, events accumulate and develop into larger, more serious problems (Roux-Dufort, 2007). Thus, difficulties with sensemaking, are what mediate potentially dangerous outcomes. And organizational forms increase or mitigate many of these difficulties. It is true that Bhopal had all kind of safety problems, procedure problems, and technology problems that can have direct and dangerous effects on outcomes apart from sensemaking (e.g. closed valves that leak). The majority of these can be managed by alert, aware operators if detected early. But early management of these problems is dependent on mental models that are consensually valid, experience-based, and K. E. Weick540 © 2010 The Author Journal compilation © 2010 Blackwell Publishing Ltd and Society for the Advancement of Management Studies informed by activity that clarifies puzzling cognitions. Restrictions on the content of the models or on meaningful interaction to update models allow small problems to grow larger and interact in complex, incomprehensible ways (Perrow, 1984). As problems worsen the effects of organizational factors on sensemaking tend to be magnified. As Pat Lagadec (1993, p. 54) put it, ‘The ability to deal with a crisis situation is largely
  • 12. dependent on the structures that have been developed before chaos arrives. The event can in some ways be considered as an abrupt and brutal audit: at a moment’s notice, everything that was left unprepared becomes a complex problem, and every weakness comes rushing to the forefront.’ Brutal audits are a harsh reminder that safe functioning is not bankable (Schulman, 1993). For example, the MIC plant bought its own fire truck to deal with emergency situations. However, when a dangerous fire broke out and audited the plant’s emergency response, the truck was up on jacks and the rear wheels had been removed (Chouhan, 2004, p. 17). Just because operators held the operations together yesterday does not mean that they will be able to hold them together today. Coordination, communication, and trust need to be rebuilt every day. The basic argument in the Bhopal paper was framed at the micro-level of analysis where individual agency, social psychology, and dyadic interaction constrain the argu- ment. For example, although I mention crews and teams in the preceding paragraph I do not always walk that talk. On page 306 (W88) I start a sentence this way: ‘Imagine that the control room operator faces a gas leak’ (emphasis added). The sentence does not say ‘imagine that the operating “team” faces a leak’. There is an ambivalent stance in some of my work regarding the costs and benefits of interpersonal sensemaking. That ambiva-
  • 13. lence is summarized in one of Robert Irwin’s favourite maxims: ‘seeing is forgetting the name of the thing seen’ (Weschler, 1982, p. 180). The naming that transforms originary seeing into consensual seeing is done to introduce order into social life. For example, the eye irritation and faint odour experienced at 11:30 PM was labelled as Flytox odour and consensually dismissed using a category that was familiar to everyone (i.e. common spray for mosquito control used in plant). That category accomplished consensual order but came to mean something independent of its origins. It is this potential for meanings to become divorced from their origins that predisposes to failures of inference and escala- tion of crises. Baron and Misovich (1999) argue that sensemaking ‘starts’ with knowledge by acquaintance that is acquired through active exploration. Active exploration involves bottoms-up, stimulus-driven, on-line cognitive processing through action. Labelling those perceptions plays a secondary role. But if people want to share their cognitive structures, those structures have to take on a particular form. As social complexity increases, people shift from perceptually-based knowing to categorically-based knowing in the interest of coordination (see also Maitlis and Sonenshein, 2010). Now they develop knowledge by description rather than knowledge by acquaintance, their cognitive pro- cessing becomes schema-driven (i.e. concept-driven) rather than stimulus-driven, and
  • 14. they go beyond the information given and assign a handful of their direct perceptions to types, categories, stereotypes, and schemas (Tsoukas, 2005). This transformation can be treated as a representative anecdote for ways in which organization can impede sense- making and heighten danger. Sensemaking in the Bhopal Disaster 541 © 2010 The Author Journal compilation © 2010 Blackwell Publishing Ltd and Society for the Advancement of Management Studies SENSEMAKING IS A SELECTIVE VOCABULARY Language is a central issue in sensemaking. Men seek for vocabularies that will be faithful reflections of reality. To this end, they must develop vocabularies that are selections of reality. And any selection of reality must, in certain circumstances, function as a deflection of reality. Insofar as the vocabu- lary meets the needs of reflection, we can say that it has the necessary scope . . . [A procedure to develop such a vocabulary] involves the search for a ‘representative anecdote’, to be used as a form in conformity with which the vocabulary is con- structed. (Burke, 1945/1969, p. 59) The 1988 discussion of enacted sensemaking at Bhopal reflects a small portion of the
  • 15. disaster but deflects much more of it. The selection of the pipe flushing as a reflection of the Bhopal disaster, and its description using the vocabulary of enacted sensemaking, is an attempt to tie a representative time period in the disaster to six concepts: self-fulfilling prophecy, social information processing, retrospective sensemaking, commitment, capacity, and expectations (W88, p. 307). A similar argument about language that ties data to concepts is found in Kurt Lewin’s style of theorizing. ‘Any description should be two-faced, looking simultaneously to the world of data and to that of concepts’ (Cartwright, 1959, p. 13). Adequate description represents. But, depending on how well that representation links to a system of concepts, the description also explains. Three items are involved: conceptual system, description of observation, data. The relationship among these three is often imbalanced in one of two directions. ‘Mere description’ can occur when the language refers mainly to data but not to a system of concepts. Mere abstractions have the reverse problem, too much abstrac- tion, too little data. The title of the 1988 paper, ‘Enacted sensemaking in crisis situations’, suggests that it is both a crisis paper and a sensemaking paper. As a crisis becomes more severe, sensemaking intensifies, which normally lessens the crisis severity, which then reduces the sensemaking. Phrased in that form, crisis sensemaking at Bhopal is not all that
  • 16. different from sensemaking that occurs in response to breaches in everyday life. The sequences are similar but the intensities are different. There is an interruption, fol- lowed by moments of thought, action to clarify the thinking, and recovery. John Dewey puts it this way: In every waking moment, the complete balance of the organism and its environment is constantly interfered with and as constantly restored . . . Life is interruptions and recoveries . . . At these moments of a shifting of activity, conscious feeling and thought arise and are accentuated. (Dewey, 1922/2002, pp. 178–9) The conceptual language of enacted sensemaking gathers data into interruptions, actions, and recoveries, but it also gathers it into the activity of thinking. We return to John Dewey to summarize this extension. Writing in 1931 during the height of the Great Depression, Dewey made the following observation: ‘We are living in a period of K. E. Weick542 © 2010 The Author Journal compilation © 2010 Blackwell Publishing Ltd and Society for the Advancement of Management Studies depression. The intellectual function of trouble is to lead men to think. The depression is a small price to pay if it induces us to think about the cause
  • 17. of the disorder, confusion, and insecurity which are outstanding traits of our social life’ (McDermott, 1981, p. 397). Notwithstanding the relevance of Dewey’s comment for the current economic context in 2009, this observation also has relevance for the topics of enacted sensemaking, crises, and Bhopal. To think about disorder, confusion, and insecurity is to engage in the early stages of sensemaking. Trouble is an occasion for thinking, whether it be thinking by a control room operator or by scholars analysing how operators cope with trouble. The troubled thinker ‘observes, discriminates, generalizes, classifies, looks for causes, traces analogies and makes hypotheses’ ( James, 1996, p. 15). Thus, a vocabulary of sensemak- ing might start with these basics: Disorder + confusion + insecurity = trouble. Trouble + thinking = sensemaking. Probing for plausible stories that explain trouble = enacted sensemaking. CRISIS SENSEMAKING IS AHISTORICAL One of the objections to the use of crises as representative anecdotes of sensemaking (e.g. Grenada invasion, Tenerife airport disaster, Mann Gulch wildfire blowup, Moira mine disaster, Bristol Royal Infirmary, Columbia space shuttle) is that when one ‘focuses on limited settings in timespace, he can concentrate his analysis on relatively few factors that he can observe have a bearing on organization in that limited time
  • 18. space’ (Hernes, 2008, p. 124). In other words, if you watch a compact, specific, short event then you can grasp most of it with relatively few factors. Under the assumptions that most organizational events are overdetermined and complex, organizational sen- semaking during crises is not representative. This issue is important and investigators need to make their peace with it. One way to achieve that peace is by Kurt Lewin’s concept of ‘contemporaneous causation’. The concept of ‘contemporaneous causation’ (also known as ahistorical or systematic causation) states that ‘neither past nor future psychological facts but only the present situation can influence present events. This thesis is a direct consequence of the principle that only what exists concretely can have effects. Since neither the past nor the future exists at the present moment it cannot have effects at the present’ (Lewin, 1936, pp. 34–6). Dorwin Cartwright’s (1959, pp. 10–21) summary of Lewin’s thinking sheds additional light on the concept: An individual’s behavior is oriented to both the future and the past as they exist for him at any given time. He remembers, for example, that he failed at some undertaking in the past and expects to succeed when he tries the next time. The principle of contempo- raneity asserts that both the ‘expectation’ and the ‘memory’ exist at the moment they exert their influence on behavior and that the exertion of such an influence demon-
  • 19. strates neither causation from the future nor from the past. (Cartwright, 1959, pp. 19–20; emphasis in original). Sensemaking in the Bhopal Disaster 543 © 2010 The Author Journal compilation © 2010 Blackwell Publishing Ltd and Society for the Advancement of Management Studies If investigators focus on limited timespace settings this could mean that relatively few factors ‘have a bearing on organization in that limited time space’. But, it could also mean that many more factors are included if an investigator adopts the principle of contemporaneity. ‘(F)ield theorists are content, in attempting to account for the occur- rence of a concrete event, to describe the “here and now” and to show how the occurrence of the event is required by the nature of the situation. Asked to account for “why” an individual does something at a particular time, the field theorist describes the situation in which the individual exists at that time’ (Cartwright, 1959, p. 19). In other words, from the standpoint of contemporaneous causation, all the factors are there in each period of crisis sensemaking (Deutsch, 1954, p. 186). The trick is to describe those moments using language that connects data with conceptual networks. The Bhopal disaster therefore can be understood as a site where the language of enacted sensemaking
  • 20. is developed and applied in order to see whether it is useful (Reich, 2008). Useful here means whether it preserves a representative abridgement of the event and connects that representative selection to explanatory concepts. In the Bhopal paper enacted sensemaking is treated as a link between the events in the disaster and the concepts of self-fulfilling prophecies, retrospective sensemaking, com- mitment, and social information processing (W88, p. 306). What is noteworthy is that retrospective sensemaking is just one part of the conceptual system of enactment in 1988, whereas in 1995 (Weick, 1995) it seems more central in the descriptive language. In 1995, enactment is now just one of seven properties of sensemaking, the other six being social context, identity, retrospect, reliance on cues, ongoing experience, and updated plausibility (summarized by the acronym SIR COPE). These seven now serve a different purpose, namely, they represent the situation that is present at moments of sensemaking. When operators at Bhopal flush corroded pipes, spot a leak, experience eye irritation, talk to their supervisor, tap gauges, and flee for their lives, their realities at those moments of sensemaking are mixtures of SIR COPE. That language converts the data into a description that links those data back to conceptual systems that are built around belief and action (Weick, 1995, pp. 133–68). A description that uses the language of SIR COPE allows the analyst to retain part of the psychological reality of working at 11:30
  • 21. PM on a humid December night in a deteriorating Union Carbide chemical plant and to explain the data using concepts. As the runaway chemical reaction unfolded there was little communication among the six people on the crew (social context).There was also resignation to a low status position in a neglected plant (identity), unease that what had been occurring that evening was not right (retrospect), malfunctioning gauges (cues), continuous rumbling sounds that got louder and odours that got stronger (ongoing), explanations of the odours as insect spray ( plausibility), and little immediate action other than a tea break to follow-up on the cues (enactment). AWARENESS NOT ALERTNESS IS THE REAL STRUGGLE Five years after the Bhopal paper was published, Karlene Roberts and I (Weick and Roberts, 1993) studied operations on the flight deck of an aircraft carrier. We summa- rized those operations as a ‘struggle for alertness’. That continuing struggle involved efforts to perform reliably and to spot and fix small anomalies that might produce large K. E. Weick544 © 2010 The Author Journal compilation © 2010 Blackwell Publishing Ltd and Society for the Advancement of Management Studies negative consequences. These efforts were more or less
  • 22. effective depending on the heedfulness with which people envisioned their work as contributions to a system and subordinated their interests to those of the system they envisioned. The Bhopal analysis, which is focused on such things as triggering events and missed signals, seems to be a clear instance of a struggle that was lost. However, a problem in both analyses is that alertness is sometimes treated as synonymous with awareness. That conceptual con- founding blurs two different contributors to sensemaking and the crisis. ‘Alertness’ is an effort to notice something that is out of place, unusual, or unexpected. ‘Awareness’ is an effort to generate conjectures about what that anomaly might mean. In the terminology of Baron and Misovich alertness is stimulus- driven, awareness is schema-driven. Alertness and awareness are instances of the more general categories of perception and conception and the relations between them ( James, 1996, ch. 4–6). One way to depict this more general relationship is by means of Kant’s observation that ‘Perception without conception is blind; conception without perception is empty’ (Blumer, 1969, p. 168). Crisis sensemaking can make the crisis worse either when significant cues go unnoticed because there are no concepts to select them ( problem of blindness) or when the concepts that people deploy have no connection with particulars ( problem of emptiness). Empty concepts are a problem when designer logic steeped in
  • 23. abstractions dominates (Perin, 2005). Blind perceptions are a problem when logics of practice steeped in details dominate. Crises worsen because of senseless details or mean- ingless conjectures. While operators at Bhopal lost alertness, they did so because their repertoire of responses, including analytic concepts, was too small, too tentative, and too ungrounded to select and explain their perceptions (e.g. nothing happens in a plant that is shut down). The problem was twofold. Inadequate concepts based on limited training and experience produced meaningless conjectures. And undifferentiated perception without any figureground structure to suggest significance was blind and essentially no perception at all. If we re-examine alertness at Bhopal from the standpoint of more recent work, we see an expanded set of phenomena. For example, a newer interpretation of crisis sensemak- ing at Bhopal would highlight the morale, emotional tone, and energy associated with plant operations (e.g. Barsade and Gibson, 2007; Mills, 2003; Maitlis and Sonenshein, 2010). My discussion of Bhopal in 1988 was basically cool and cognitive. The only affect mentioned was that of the shift superintendent who arrived at the scene on his bike and ‘panic’d’ (W88, p. 312). This imbalance between cognition and affect in my explanation gives too little weight to an ongoing mood of pessimism. ‘The plant didn’t seem to have a future and a lot of skilled people became depressed and left as a result’ (W88, p. 313).
  • 24. I thought this downward trajectory reduced the response repertoire available to opera- tors. With a restricted response repertoire, operators cannot afford to see much trouble because they have no way to deal with it. With a fuller repertoire, people can afford to see more discrepancies because they can do something about each of them (Westrum, 1993). But there is a different way to interpret these data. Barbara Fredrickson (2009) found that positive emotions broaden the range of what people see and think. Thus, one could argue that alertness and awareness were limited at Bhopal (W88, p. 311), possibly due to a limited skill repertoire that reduced capabilities for control or possibly as a consequence of negative emotions. Sensemaking in the Bhopal Disaster 545 © 2010 The Author Journal compilation © 2010 Blackwell Publishing Ltd and Society for the Advancement of Management Studies A different expansion would be embedding the Bhopal incident in the literature on high reliability organizations (e.g. Roberts, 1990). I was surprised to see that five prin- ciples of organizing for high reliability (Weick et al., 1999) were implicit in the Bhopal analysis but conspicuous because of their absence in Bhopal’s practices themselves. Preoccupation with failure is almost moot in a ‘system’ that already is failing in multiple ways.
  • 25. Nevertheless, operators have some sense of what is expected in a flawed system. Depar- tures from those expectations need to be given prompt, close attention, not put on hold until after a tea break. Reluctance to simplify is absent because of cost-cutting, loss of experience, and simplified instructions to newer crew members. Sensitivity to operations is at the centre of the Bhopal story as illustrated by the pipe flushing operation. Sensitivity ‘to detect and correct anomalies’ ( p. 313) is achieved when more people are in constant touch with the system. Commitment to resilience is somewhat of a puzzle at Bhopal. It is amazing that this system continued to function at all given its environment of dust, humidity, unpredictable fluctuations in voltage, and inoperative gauges. Continued functioning is a testament that operators were able to make do and recover from modest setbacks. But these efforts at recovery represent less of a ‘commitment’ than a necessity. Commitment to resilience would be more evident had there been more attention to learning, training, and varied experience, all of which increase resilience. Finally, deference to expertise is low at Bhopal and is replaced by deference to authority (e.g. see Ayres and Rohatgi, 1987, p. 30). At the lower levels of the hierarchy, where people know the technology and where their eyes begin to burn from the escaping gas, there is not much latitude to take action. And no one higher up pays much attention to their symptoms and observations. This fills out the model mentioned earlier wherein practices of organizing
  • 26. affect the credibility of sensemaking which affects containment of and recovery from the unexpected. To update the Bhopal article is to shift away from a singular focus on alertness towards a broader focus on awareness, concepts, and prototypes as crucial inputs for sensemak- ing. Kathleen Sutcliffe and I, following the work of Ellen Langer (1989), highlighted awareness in our description of mindfulness as ‘a rich awareness of discriminatory detail. By that we mean that when people act, they are aware of context, of ways in which details differ (in other words they discriminate among details), and of deviations from their expectations’ (Weick and Sutcliffe, 2007, p. 32). Deviations from expectations are issues of alertness. The sense people are able to make of these deviations depends on their awareness of context, actions, and perceived differences among details. COGNITION AND ACTION ARE INSEPARABLE If trouble compels one to think as well as act, then the phrase ‘enacted sensemaking’ preserves that interplay. This interplay is evident in two assumptions associated with American pragmatism: (1) ‘The world people inhabit is one they had a hand in making. And it, in turn shapes their behavior. They then remake it.’ (2) ‘Meaning and consciousness emerge from behavior. An
  • 27. object’s meaning resides not in the object itself but in the behavior directed toward it.’ (Reynolds, 2003, p. 45) K. E. Weick546 © 2010 The Author Journal compilation © 2010 Blackwell Publishing Ltd and Society for the Advancement of Management Studies Pragmatist William James fleshes out these assumptions: I, for my part, cannot escape the consideration, forced upon me at every turn, that the knower is not simply a mirror floating with no foot-hold anywhere, and passively reflecting an order that he comes upon and finds simply existing. The knower is an actor, and co-efficient of the truth on one side, whilst on the other he registers the truth which he helps to create. Mental interests, hypotheses, postulates, so far as they are bases for human action – action which to a great extent transforms the world – help to make the truth which they declare. ( James, 1992, p. 908) A central assumption in the Bhopal analysis is that people think by acting (e.g. W88, p. 305) which is why their efforts to develop a sense of what is happening are described as sensemaking. It is these efforts that can escalate or defuse a crisis. Acting without thought is blind, thought without action is empty. Swift cycling between thought and
  • 28. action is preserved if we say that people think while acting (e.g. W88, p. 307). Hernes (2008) puts it this way: ‘We notice things as we act, and the sense made of what was noticed forms a basis for what is done next’ ( p. 131). When action is inherent in sensemaking, the context of that action can shape thinking. Any context that makes an action public, irrevocable, and volitional also makes that action hard to undo and shapes thinking towards interpretations that justify the act (e.g. Weick and Sutcliffe, 2003). Diane Vaughan (1999) makes a related point when she says, ‘individuals make the problematic nonproblematic by formulating a definition of the situation that makes sense of it in cultural terms, so that in their view their action is acceptable and non-deviant prior to an act’ ( pp. 280–1). For example, the sense made of actions at Bhopal (e.g. we keep things secret because we do not want to alarm people) justifies past actions and guides future actions (e.g. the siren that warned citizens of a gas escape was turned off after 5 minutes even though gas continued to escape; W88, pp. 310–11). The general point is that whenever activity is salient, it may become frozen by attributions and justifications, and therefore become a constraint on sensemaking. To understand enacted sensemaking, an investigator needs to assess at least two things: (1) the malleability of the setting (how readily can actions change it); and (2) the extent to
  • 29. which the setting locks people in to what they did and provides a limited set of acceptable reasons for why they did what they did and why they should keep doing it. Given the potential tenacity of sense made in the service of justification, newer work on doubt assumes considerable importance (e.g. Locke et al., 2008; Perin, 2005, p. 213 on doubt and discovery). Enacting doubt during a crisis may sound counter-productive since there is a premium on answers and confident intervention. Doubt should under- mine coping. But, if choice activates self-justification and confirmation bias, if people are prone to focus on the safest interpretation (Perrow, 1984) and best case scenario (Cerulo, 2006; Clarke, 2001), and if comprehension of an idea leads to initial acceptance rather than rejection of that idea (Gilbert, 1991), then the enactment of doubt is crucial in order to expose wishful interpretations. An example of this line of argument is Eric-Hans Kramer’s (2007) provocative dis- cussion entitled ‘Organizing Doubt’. He presents a detailed framework, grounded in Sensemaking in the Bhopal Disaster 547 © 2010 The Author Journal compilation © 2010 Blackwell Publishing Ltd and Society for the Advancement of Management Studies
  • 30. rhetoric, evolution, and sensemaking, to understand the often senseless world of Dutch armed forces assigned to peacekeeping operations in the former Yugoslavia. These units faced the problem of not understanding the conflicts well beforehand (no one did) and the problem of not knowing what they would encounter on patrols (e.g. shootings, mines, aggressive local population, road blocks, witnessed atrocities, deplorable living condi- tions, everyday accidents, people who did not seem to be in need at all). Two assumptions lie at the core of Kramer’s analysis: (1) ‘If the environment is dynamically complex it is impossible to know and under- stand everything in advance, therefore you need to be able to doubt your existing insights.’ ( p. 17) (2) ‘If the ability to doubt is of crucial importance for organizations dealing with dynamic complexity, organizations need to organize their ability to doubt . . . (A) spirit of contradiction should be organized.’ ( pp. 17–18) To organize doubt is to engage in meaningful argumentation. Matters of controversy are deliberately sought and discussed (Kramer, 2007, p. 134). Kramer shows that doubt becomes organized when sense-discrediting occurs alongside sensemaking. Discrediting is tough because the real problem in most systems is that they are not open to the unknown. ‘Real openness implies that a system is open to information that it has never thought of
  • 31. before. For this reason, action is an important informer for systems . . . If presented with the unknown, systems can be confronted with circumstances in which they need to act before they think. New experiences are therefore the source for discrediting’ (Kramer, 2007, pp. 74–5). A final issue that has become clearer since the Bhopal paper is that enactments are seldom as clear as I presume. John Law (2004), for example, argues that the best we can do is ‘situated enactments and partial connections’ ( p. 155). In other words, enactments tend to be vague and indefinite ( p. 14). My presumption has been that thinking and sensemaking are muddled until action resolves the muddle. That’s too simple. If enact- ment is hesitant, fumbling, or transient, that can misdirect sense or render everything inexplicable (Goffman, 1974, p. 30). CONCLUSION If we wanted a single image to describe the complexities and uncertainties at Bhopal, we could borrow from Pat Lagadec and call Bhopal either a kaleidoscope or a situation of ‘un-ness’. The situation at Bhopal resembles a kaleidoscope in the sense that ‘if you touch the smallest element in it, the entire structure is altered. Consequently, the crisis resists attempts to simplify it. It requires strategic judgment more than predefined tactical responses’ (Lagadec, 1993, p. xxvii). The situation at Bhopal is also one of ‘un-ness’, a
  • 32. word coined by Uriel Rosenthal, to depict a situation that is unexpected, unscheduled, unprecedented, and almost unmanageable, where ‘the line between opportunities for brilliant success and crushing defeat is very thin’ (Lagadec, 1993, p. xxix). Trouble begets thinking. That thinking can be described as sensemaking, a description that allows both the analyst and the practitioner to link crisis details (Roux-Dufort, 2007) K. E. Weick548 © 2010 The Author Journal compilation © 2010 Blackwell Publishing Ltd and Society for the Advancement of Management Studies with conceptual systems. Other descriptions capture different data and connect with different clusters of concepts. The test regarding the value of any description is a pragmatic one. Does the description improve coping as well as conceptualizing? Regard- less of how one defines it, trouble contains Dewey’s basics of interruption and recovery. In the case of Bhopal the interruptions as well as the recoveries are drawn out which makes the role of cognition, action, and sensemaking more visible. When they deal with ambiguity, interdependent people search for meaning, settle for plausibility, and move on. The operating crew at Bhopal search
  • 33. for the meaning of the smell of boiled cabbage, plausibly label it as the odour of mosquito spray, and move on to drink tea. This represents sensemaking with a low bar for plausibility put in place by crude concepts, coarse-grained perception, and experience within a deteriorating plant. A deteriorating production facility blunts sensemaking tools and encourages simple explanations which mask accumulating problems. Bhopal teaches us that each step in this chain can raise the low probability of a high consequence event to tragic levels. NOTE [1] These comments are not intended as a review of the literatures on sensemaking, crises, or Bhopal. Instead, they are personal reflections on an earlier piece of work. REFERENCES Ayres, R. U. and Rohatgi, P. K. (1987). ‘Bhopal: lessons for technological decision-makers’. Technology in Society, 9, 19–45. Baron, R. M. and Misovich, S. J. (1999). ‘On the relationship between social and cognitive modes of organization’. In Chaiken, S. and Trope, Y. (Eds), Dual-Process Theories in Social Psychology. New York: Guilford, 586–605. Barsade, S. G. and Gibson, D. E. (2007). ‘Why does affect matter in organizations?’. Academy of Management Perspectives, 21, 36–59.
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  • 35. Colophon. Hanna, B., Morehouse, W. and Sarangi, S. (2005). The Bhopal Reader. New York: Apex Press. Hernes, T. (2008). Understanding Organization as Process. New York: Routledge. James, W. (1992). Writings 1878–1899. New York: The Library of America. James, W. (1996). Some Problems of Philosophy: A Beginning of an Introduction to Philosophy. Lincoln, NE: University of Nebraska Press. Sensemaking in the Bhopal Disaster 549 © 2010 The Author Journal compilation © 2010 Blackwell Publishing Ltd and Society for the Advancement of Management Studies Kramer, E.-H. (2007). Organizing Doubt: Grounded Theory, Army Units and Dealing with Dynamic Complexity. Copenhagen: Copenhagen Business School Press. Lagadec, P. (1993). Preventing Chaos in a Crisis. New York: McGraw-Hill. Langer, E. (1989). ‘Minding matters: the consequences of mindlessness–mindfulness’. In Berkowitz, L. (Ed.), Advances in Experimental Social Psychology. San Diego, CA: Academic, 22, 137–73. Lapierre, D. and Moro, J. (2002). Five Past Midnight in Bhopal. New York: Warner. Law, J. (2004). After Method: Mess in Social Science Research. London: Routledge. Lewin, K. (1936). Principles of Topological Psychology. New
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  • 37. Roberts, K. H. (1990). ‘Some characteristics of high reliability organizations’. Organization Science, 1, 160–77. Roux-Dufort, C. (2007). ‘A passion for imperfections: revisiting crisis management’. In Pearson, C., Roux- Dufort, C. and Clair, J. (Eds), Handbook of Organizational Crisis Management. Thousand Oaks, CA: Sage, 221–52. Schulman, P. R. (1993). ‘The negotiated order of organizational reliability’. Administration and Society, 25, 353–72. Shrivastava, P. (1987). Bhopal: Anatomy of a Crisis. Cambridge, MA: Ballinger. Tsoukas, H. (2005). Complex Knowledge: Studies in Organizational Epistemology. Oxford: Oxford University Press. Turner, B. A. and Pigeon, P. N. F. (1997). Man-Made Disasters, 2nd edition. Oxford: Butterworth- Heinemann. Vaughan, D. (1999). ‘The dark side of organizations: mistake, misconduct, and disaster’. Annual Review of Sociology, 25, 271–305. Weick, K. E. (1988). ‘Enacted sensemaking in crisis situations’. Journal of Management Studies, 25, 305–17. Weick, K. E. (1993). ‘The collapse of sensemaking in organizations: the Mann Gulch disaster’. Administrative Science Quarterly, 38, 628–52. Weick, K. E. (1995). Sensemaking in Organizations. Thousand Oaks, CA: Sage. Weick, K. E. and Roberts, K. H. (1993). ‘Collective mind in organizations: heedful interrelating on flight
  • 38. decks’. Administrative Science Quarterly, 38, 357–81. Weick, K. E. and Sutcliffe, K. M. (2003). ‘Hospitals as cultures of entrapment: a re-analysis of the Bristol Royal Infirmary’. California Management Review, 45, 73–84. Weick, K. E. and Sutcliffe, K. M. (2007). Managing the Unexpected, 2nd edition. San Francisco, CA: Jossey- Bass. Weick, K. E., Sutcliffe, K. M. and Obstfeld, D. (1999). ‘Organizing for high reliability: processes of collective mindfulness’. In Staw, B. and Sutton, R. (Eds), Research in Organizational Behavior. Greenwich, CT: JAI Press, 21, 81–123. Weschler, L. (1982). Seeing Is Forgetting the Name of the Thing One Sees: A Life of Contemporary Artist Robert Irwin. Berkeley, CA: University of California. Westrum, R. (1993). ‘Thinking by groups, organizations, and networks: a sociologist’s view of the social psychology of science and technology’. In Shadish, W. and Fuller, S. (Eds), The Social Psychology of Science. New York: Guilford, 329–42. K. E. Weick550 © 2010 The Author Journal compilation © 2010 Blackwell Publishing Ltd and Society for the Advancement of Management Studies Copyright of Journal of Management Studies is the property of Blackwell Publishing Limited and its content
  • 39. may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. Bhopal, India and Union Carbide: The Second Tragedy R. Clayton Trotter Stisan G. Day Amy E. Love ABSTRACT. The paper examines the legal, ethical, and puhlic policy issues involved in the Union Carbide gas leak in India which caused the deaths of over 3000 people and injury to thousands of people. The paper hegins with a historical petspective on the operating environment in Bhopal, the events surrounding the accident, then discusses an international situation audit examining internal strengths Clayton Trotter is a graduate of the University of Texas School of Law and College of Business Administration. Currently, he teaches in both the College of Business and the School of Law at Texas Tech University; and was formerly Associate Professor of Law at the Cobum School of Law in Virginia Beach, Virginia. He has taught courses in Real Estate Law, Corporations, Inter- national Business Transactions, and Business Law.
  • 40. Mr. Trotter has been attorney of record in a number of contested civil cases and has appeared in the Fifth and Seventh United States Circuit Court of Appeals on such cases. He is licensed in Texas, Florida and the Supreme Court of the United States. He has authored a number of articles on business related legal matters. Susan G. Day is a Texas Real Estate Broker, Escrow Agent, and Insurance Agent. She graduated from Texas Tech University with a major in Business Administration with an emphasis on Management.. She currently attends Texas Tech University pursuing a graduate degree in Education. Susan is Past President of the Toastmasters International group at Texas Tech University giving speeches and lectures on real estate and law. In addition, Susan is a member of the following as- sociations at Texas Tech University: Society for Advancement of Management, Marketing Association, Tech Management Asso- ciation, Lubbock Legal Secretaries Association, National Asso- ciation for Female Executives and the Ex-Students Association. Amy E. Love graduated Magna Cum Laude in December, 1988 with a Bachelor of Business Administration degree in Manage- ment from Texas Tech University. Her long range goals include graduate school where she would like to emphasize finance. Amy is a member of the Society for Advancement of Management, Golden Key National Honor Society, Gamma Sigma Honor Society, and Phi Beta Kappa Honor Society.
  • 41. and weaknesses, and external opportunities and threats faced by Union Carbide at the time of the accident There is a discussion of management of the various interests involved in intetnadonal public relations and ethical issues. A review of the financial ratio analysis of the company prior and subsequent to the accident follows, then an examination of the second tragedy of Bhopal — the tragic failure of the international legal system to adequately and timely com- pensate victims of the accident The paper concludes with recommendations towards public policy, as well as a call for congressional action regarding international safety of U.S. based multinational operations. Introduction — The worst industrial accident and the largest civil lawsuit in history In the late 1920s, Union Carbide Corporation began operations in India. At the time, India was still a vassal state of the British Empire, Mahatma Gandhi was pushing for Indian statehood, and Winston Churchill's view on India's independence was quoted as: "I am quite satisfied with my views on India, and I don't want them disturbed by any bloody Indians".' Many people today might not want their views on Bhopal disturbed, and with all due respect to Mr. Churchill, in light of the fact that a number of articles have been written on the matter,^ one might say that there is no need to re-examine four years after the occurrence of the deaths of over 3000 people and the injury to hundreds of thousands, the Union Carbide methyl isocyanate gas leak in Bhopal, India. When one begins discussing the disaster, and international legal relationships of a tragedy of this
  • 42. magnitude, the human mind finds it difficult to imagine, much less understand the complexities of the incident. Because of the intricacies of the issues. Journal of Business Ethia 8: 439—454, 1989. © 1989 Kluwer Academic Publishers. Printed in the Netherlands. 440 Clayton Trotter etal. the singular enormity of the tragedy, and the value of human life, the authors have been persuaded that a review of Bhopal four years after the accident is in order. Recent events not previously discussed in the literature, such as the upgrading of the charges against former Chair of the Board, Warren E. Anderson, from man-slaughter to murder,^ and the riots which occurred at the plant on the fourth anniversary of the disaster* further substantiate the necessity for a reconsideration of the chemical holo- caust. Perhaps, as the late United States District Judge, John H. Wood, Jr. uSed to jokingly say "it all depends on whose ox is being gored"' meaning that the bottom Hne is all that any stakeholder in mpdern business is concerned with, be they corporation, union, government, or private investors. The pur- pose of this article is to underscore the second tragedy, the glaring inadequacies of modem inter- national dispute resolution processes and the failure of those systems, if it can be said that such systems exist, to adequately develop a solution to the issues ofa tragedy of this magnitude. Historical perspective
  • 43. In 1969, Union Carbide India, Ltd. (UCEL) and Union Carbide Corporation agreed with the govern- ment of India to build a pesticide manufacturing plant in Bhopal.' Originally, this plant was designed to combine and package intermediate chemicals thereby producing the end pesticide, Sevin.̂ The constituents of the mildly toxic pesticide Sevin, alpha-naphthol and methyl isocyanate (MIC) were to be combined, diluted with non-toxic powder, and packaged at the Bhopal plant.* In India, where pesticides are viewed as a miraclp,' Union Carbide ' demonstrated both sophisticated technology and export potential to the government of India, there- fore, the Union Carbide Corporation was permitted to own 50.9 percent of Union Carbide India, Ltd. which owned the Bhopal plant, and the remaining 49.1 percent was distributed among Indian share- holders.'" Fifty and nine-tenths percent of its stock is owned by Union Carbide Corporation, 22% is owned or controlled by the govemtnent of India, and the balance is held by approximately 23 500 Indian citizens." Union Carbide Corporation is a corporation incorporated under the laws of the State ofNewYork.'^ To maintain its operating license in India, Union Carbide was forced to begin building a second plant in Bhopal during 1977. Before construction was finalized in 1979, substantial problems appeared, resulting in construction modifiations during 1978. By 1980, the plant was considered operational.'^ Though designed to produce 5 000 tons of Sevin per year, die plant never operated at capacity.'*
  • 44. In 1982, ten safety deficiencies were discovered. Through 1984, various stages of shutdown and partial operation were evidenced; yet two of the deficiencies remained uncorrected. The two remain- ing faulty safety devices had gone unrepaired for a two year period of time and apparently management did not consider the problem to be of primary con- cern. The refrigeration unit designed to cool MIC continued to malfunction. However, in June 1984, the headquarters of Union Carbide was told that most of the equipment and safety deficiencies un- covered at Bhopal in 1982 had been "rectified".'^ On the date of the accident, a pressure gauge was missing on Tank 610, evidently making it possible for water to enter the tank, mix exothermically,'* and form a toxic gas. Early in 1984, Warren Anderson, the Chair of the Board'' of Union Carbide Corporation, and top management endorsed a plan to sell the plant due to its underutilization.'* In October, 1984, Carbide executives announced its expanding investments in other lines of business — petrochemicals, industrial gases, metal and carbon products, consumer pro- ducts, and technological services and specialty pro- ducts." Just as a new year was starting widi two strong quarters for Union Carbide, the Bhopal dis- aster occurred.^" On the evening of December 3, 1984, the plant was operating far below capacity and was partially shutdown for maintenance.^' An operator noticed that the pressure in one of the "MIC storage tanks read ten pounds per square inch — four times nor- mal".̂ ^ The operator was unconcerned as he assumed the tank had been "pressurized with nitrogen" by
  • 45. personnel on the "previous shift" and around mid- night several workers noticed their eyes had begun to "water and sting", a signal indicating a chemical leaL^^ The stnall leak was soon found; however, there was little concern as minor leaks at this plant were common, and "it was time for tea and the crew retired to the company canteen, resolving to correct the problem afterwards".̂ * Bhopal, India and Union Carbide 441 Finally, the pressure in the MIC tank forced a relief valve open and poisonous gas could be seen escaping one hundred twenty feet into the air.̂ ^ Apparently because the accident occurred after dusk and during winter, and because the chemical com- ponents of MIC were heavier than air, the gas drifted down to the neighboring villages. Gas leaked for forty minutes from an underground tank and covered a twenty-five square mile area.̂ * As the gas spread, weak and elderly people died within moments. Incoming trains were diverted, halting the most effective means of escape. The affluent fled in their cars.^' Approximately half of the 1 000 000 inhabitants of Bhopal fled on foot,̂ ^ victims of the worst industrial accident in history. The Mayor of Bhopal was quoted as saying: I can say that I have seen chemical warfare. Everything so quiet. Goats, cats, whole families — father, mother, childten — all lying silent and still. And every structure totally intact. I hope never again to see it.̂ *
  • 46. Indira Gandhi's assassination occurred in October 1984, and the month-old government headed by her son, Rajiv Gandhi was faced with a devastating crisis.̂ " Decisions were made which would affect the victims of the Bhopal gas leak who received per- manent injuries such as burned lungs, charred eyes, or damaged nervous systems. Doctors predicted the population would experience "sterility, kidney and liver infections, tuberculosis, vision problems and brain damage", in the short run, while the potential for birth defects and other long-term effects were yet to be known.-" While subject to dispute, there were reports that stillbirths were beginning to occur and fetuses were being aborted.̂ ^ Three days after the accident, the city began to move toward stability. The plant in Bhopal was closed and locked," and remains closed at this time. The Indian Minister of Chemical and Fertilizers accused Union Carbide Corporation of failing to provide the safety standards of United States plants to the Indian plant^* Nearly everythit^ that could have gone wrong did.-'' To date, at least 2 998 people have been killed as a result of the gas, and over 300 000 have received injuries.̂ * By comparison, had this accident occurred in San Antonio, Texas, a city of approximately one million people, the dead would be roughly equal to the population of a large high school, and approximately one-third of the city's inhabitants would have some debilitating injury. The Indian government cancelled the operating license issued to the Bhopal plant immediately after
  • 47. the accident.^' The accident gives rise to a new definition of the potential risks of operations of multinational companies in foreign countries. Their operations "will never be the same" and their costs of overseas operations could increase due to accidents of this magnitude.'* "The Attorney General of India . . . vowed to sue Union Carbide in an American cour t . . . " ' ' because Indian courts are a less viable alternative to the plaintiffs. Indian laws require the plaintiff to pay a very high filing fee to begin the legal process,*" and to date, there has yet to be a -wrongfUl death judg- ment in India of more than $40000.*' Because punitive damages apparently do not exist in Indian lawsuits. Union Carbide would clearly benefit from a trial held in an Indian court even though economic damages could be the same.*^ Wrongful death judg- ments often amount to a few rupees.*' Accordir^ to the Minister of India, two years after the accident the Indian government apparently made temporary benefit payments for a "measly" $766 per farnily of those who died in the disaster, and $115 per family of those injured.** In an attempt to protect its interest, the Govern- ment of India found it necessary to secure the best representation they could find*^ by a firm specializ- ing in product liability cases** and mass disaster cases.*̂ "Culpable homicide not amounting to mur- der, causing death by negligence, mischief, and mischief by kilUng or maiming cattle, negligent conduct with respect to poisonous substances, and criminal conspiracy" charges were filed against ex- ecutives of the Union Carbide Corporation.** Union Carbide was faced with lawsuits, accordii^ to some
  • 48. estimates, in amounts exceeding $35 billion dollars, far in excess of its corporate net wortL*' International situation audit During the examination of Union Carbide's internal and external environments, the following internal strengths and weaknesses, and external opportun- ities and threats seem to be strategically important in the analysis and interpretation of die company's 442 Clayton Trotter et al. international legal predicament with respect to the accident. Internal strengths Two of Union Carbide's strengths relevant to this tragedy include its admirable safety record in the pesticides industry,^" and its tremendous financial stability.^' Union Carbide's credibility is derived fi-om its reputation for safety concerns. Third world coun- tries account for approximately one-half of the known poisoning cases, and three-fourths of the known deaths.*^ According to company publications. Union Carbide Corporation is well kno-wn for its adherence to safety standards'-^ on a worldwide level and maintenance of an accident record substantially below the industry average. In 1983, the chemical industry as a whole had a safety record which showed 5.2 reported occupational injuries per 100
  • 49. full-time workers. The reported average for all manufacturing firms, in general, was 9.7 reported occupational injuries per 100 workers.̂ * At the time of the accident. Union Carbide Cor- poration was the third largest chemical producer in the United States, following DuPont and Dow Chemical. The Bhopal plant represented less than three percent (3%) of Union Carbide's world-wide profit, and less than two percent (2%) of the corporation's net income. The plant was not critically important to Union Carbide's overall operations and any loss of income from the plant would not affect the com- pany's financial status.'^ At the time of the accident. Union Carbide's financial strength was $10.5 billion in assets,'* and approximately 98000 people were employed by the firm.^' This figure has since been reduced as Union Carbide spent $4.3 billion on a special dividend and stock buy-backs, and has sold $3.5 billion worth of assets in an attempt to prevent a hostile takeover bid from GAF Corporation.'* The profit making divisions of Eveready Batteries, Glad Bags and Prestone Anti-freeze were sold, losing annual revenues of $6.9 billion, one-third of its 1981 peak. Debt is now twice its former level, and stands at 63% of capital. The number of employees has been reduced to 43 000." Internal weakness Union Carbide's apparent weakness was poor man- agement of the Bhopal plant, which may have arisen from a strategic management decision to sell the plant.
  • 50. In an effort to decrease expenses, management allowed the plant and equipment to deteriorate, allowing attrition among qualified employees and lowered entrance standards resulting in a lack of qualified applicants,*" which seems to have led to the greater potential for accidents. In what appears to be efforts to forestall economic failure, extensive cost-cutting efforts were imple- mented by management,*' causing a significant de- cline in standards. Most important among these efforts was the substantial reduction in qualified workers. The original twelve operators assigned per shift was decreased to six and the work force dropped from a high of 1 500 to 950 people,*^ yet still remaining a major provider of job.*^ American senior managers and junior executives, licensed to remain in India otJy for fixed periods of time, perhaps resenting the company's falling standards, left the plant prior to 1982.** Job entrance require- ments were lowered and several training programs were eliminated.*' Jobs which previously required college degrees were reduced in classification and filled by high school graduates with little or no previous work-related experience.** A lack of qualified personnel and poor tnanage- ment may have led to the potential for employee sabotage. Management of the Bhopal plant claims an employee may have deliberately tried to "spoil a batch of the chemical" inside Tank 610.*^ The Trainii^ Manual for Operators clearly emphasizes: " 'KEEP WATER AWAY FROM M I C "*» Union Carbide further claims "a water connection to the tank was found and concealed by operators and
  • 51. supervisors on the third shift".*' A sketch of the tank layout on the back of the supervisor's daily notes suggests the possibility of sabotage.̂ " Union Carbide contends log data and a pressure gauge were missing following die accident. Management claims water entered Tank 610, -widi at least "21 tons of MIC" inside, reacted exothermically, and "generated carbon dioxide", which increased pressure in the tank caus- ing the gas to escape. '̂ Union Carbide concludes that several employees attempted to cover-up significant Bhopal, India and Union Carbide 443 knowledge of the accident.̂ ^ Evidently, those cost cutting efforts by Union Carbide contributed to causing unsafe conditions or created the potential for sabotage. External opportunities The pertinent opportunities for Union Carbide which attracted the company to India in the first place, and which still exist today include: the need for pesticides in India,'^ the transportation system located near the plant,'* the host country's demand for their goods and services, and the attractive labor market available in the Third World country. The enormous Indian population creates a great demand for Union Carbide's pesticides, and has caused India's pesticide industry to become the second largest in Asia, following Japan.'' Previous estimations state that pesticides save 10% of the annual food crop in India, which equates to eradi-
  • 52. cating hunger for over 70 million people.'* Three- quarters of the Indian population depend solely on agriculture for their livelihood," thus many Indian farmers are dependent upon pesticides'* such an Sevin produced by Union Carbide. This continuing demand for Union Carbide's products gives some leverage to the company in handling the interna- tional legal predicament. However, that leverage does not solve the problem, but gives an incentive to seeking an equitable solution. Union Carbide's greatest opportunity in prevent- ii^ the disaster from destroying the company was the fact that the tragedy occurred in India, a Third World country," had the accident occurred in the United States in a city of comparable size (i.e. San Antonio, Texas) the company would probably have been destroyed by litigation. Exemplary and punitive damages are rarely allowed in Indian lawsuits,'" therefore. Union Carbide could benefit greatly from legal proceedings held by a court in India, rather than by a court in the United States. Nevertheless, unless settled, the Bhopal litigation will consume resources for many years to come before final resor- lution of the matter.*' External threats Many of Union Carbide's significant external threats include lax enforcement of safety standards, a lack of environmental protection, as well as a lack of quali- fied personnel, and the lack of literacy in the Indian population. Union Carbide was forced to agree to strict
  • 53. licensing requirements prior to obtaining an operat- ing license in India,*^ however, environmental con- trol agencies are small, underfinanced, and meagerly represented by citizens.*' "Even more damaging is the reluctance of local officials to enforce the laws. Without the political -will to enforce the laws, no amount of legislation can improve India's environ- mental situation".** Due to a lack of land use control tneasures, a colony or "shantyto-wn"*' of Indian citizens were allowed to develop around the plant site. Apparendy, when the plant was sanctioned, its location was out- side the limits of the city, but by the time production began, a large colony had developed, making a large number of individuals vulnerable to emittents from the production of pesticides in industries.** An additional threat was the lack of qualified individuals operating the plant and equipment be- cause they were "expected to leave the country as soon as they were no longer needed".*' The last United States technician left in 1982 after his tour as Plant Manager ended.** From the renewal of its license in 1982, through the date the plant was closed, December 6, 1984, the Indian government allowed no American technicians or engineers to work within the plant.*' Prior to 1982, American engineers were licensed by the Indian government for short perods of time.'" While working in India, Americans were expected to train Indian replace- ments." Information via mass comtnunication is difficult to distribute to the Indian population because the majority of Indians are poor farmers.'^ Educating the
  • 54. Indian people is an arduous task as they do not view education as a priority." These problems proved to be sigtiificant in the strategic management plan of action for the Union Carbide subsidiary. In essence, the operating environment in India, for various reasons, was woefully inadequate in terms of safety, land use, and environmental controls to prevent the disaster four years ago. Apparently nodiing has not changed since the disaster. In the United States, we are accustomed to rules and regulations regarding safety and en-vironmental con- 444 Clayton Trotter et al. trol which are more strictly enforced and, in the opinion of some, overzealously enforced, even to the degree of being totally cost prohibitive. Government agencies like the EPA, OSHA, FDA, HEW, and a panoply of other regulatory structures designed to protect the public which Congress in its wisdom has brought into being, and which Americans take for granted, all the while complaining about their exist- ence, simply do not exist in any effective form in many Third World Countries. In weighing all strengths, weaknesses, opportun- ities and threats of the Union Carbide — Bhopal tragedy, it is evident that the external threats, and internal weaknesses far outweighed the company's strengths and opportunities. Therefore, in hindsight, these difficulties obviously contributed significantly to the Bhopal tragedy. However, even more signifi- cant is the fact diat the situation audit would be
  • 55. almost the same today because nothing has changed as a consequence of the Bhopal tragedy. Further- more, the legal complications appear to be a disaster of equal or greater proportions. Evidendy, Union Carbide has emerged unscathed from the tragedy, except for the lingering dilemma of unresolved lawsuits. The "New Union Carbide" is slowly rebuilding its organization.'* The current CEO, Robert Ketuiedy, is attempting to grow from within and become the catalyst needed for a come- back.'̂ Mr. Kennedy has revamped his organization in an attempt to cut fat, eliminate a stifling bureau- cracy, and improve efficiency, not necessarily "boost profits".'* Ketmedy is attempting a "new spirit" at Carbide, despite the financial strains of the Bhopal accident." Union Carbide is still a major international cor- poration with considerable financial strength, largely unaffected by this disaster. "With $200 million worth of insurance for Bhopal and about $200 million in reserves set aside. Carbide no longer fears a big earnings hit. But the ultimate size of the liability remains in doubt".'* India is still India — a country -with a remarkably rich heritage from the past, burdened with staggering problems in the present" Regulations are still lax and courts are still unwilling to recognize serious crimes invol-ving -violations of en-viromental regulations.'"" Lawyers are still considered vultures following ambulances."" The citizens of Bhopal still suffer.'"^ And, similar accidents may be waiting to happetL International public relations managing interests
  • 56. "If it works, don't fix it" is a management maxim commonly held and Union Carbide's continued existence is evidence that they have successfully managed their international interests to their benefit at least enough to remain in existence. A complex environment Finding solutions consistent with the value systems and public attitudes of India and the United States was, and is, the "crux of Union Carbide's dilemma".'"^ Union Carbide is involved with many local and foreign laws, regulations, and court jurisdictions in the aftermath of the tragedy.'"* The company's continued success depends on its ability to cope with this network of interrelated government policies.'"^ Clearly, Union Carbide needed a "thorough fam- iliarity with political currents and key politicians" in Bhopal, in India, and in the United States if it was to weather the storm produced by the chemical leak.'"* Multinational companies must consider their host governments as influential institutions to be reckoned with. "A host government has the power to influ- ence, control, or completely take over the operations ofa company operating on its soil"."" The complex web international companies must operate within is extremely problematic. "The busi- ness-government-society relationship applies indi- vidually to each subsidiary . . ." located in every foreign country, as well as the parent corporation. "Each multinational firm must develop appropriate strategies and policies for -workiiig -with these com- plexities".'"* Investment beyond die home jurisdic-
  • 57. tion is much "more than a step across a geographic line";'"' it is a quantum leap across dififerent cultural milieus. A company ignores this cultural reality at its peril. The company must act within the laws of the nation, and its behavior must be considered accept- able and safe by groups in the affected society. Where religious, social, or political systems of two nations vary -widely, as occurs between the United States and India, managers of local subsidiaries of multinational enterprises may be faced with a choice between loyalty to the parent company or maintain- ing cultural values."" Bhopal, India and Union Carbide 445 The company's interests Aside from the financial ramifications. Union Car- bide's management expressed a desire, aloi^ wth many observers, that a "quick and fair settlement of the legal claims of the victims would serve the company's [Union Carbide's] needs far better than prolonged and expensive litigation",'" and the au- thors believe this should be considered a public relations necessity. Several issues were raised that affect the public policy relationship for the chemical industry worldwide."^ Procedures regarding foreign investment and operations in a foreign country are necessary and should be in place prior to a tragedy of this magnitude. The public's interests "The public wants business to find a workable
  • 58. balance between industrial production and nature's limits", to act "quickly and openly to prevent or alleviate human suffering".'" The complexity and seriousness of social structures limits the ability, skills, and effectiveness of any single organization to operate effectively. The American public, the authors believe, have an interest in American com- panies maintaitiing workable international relations with other nations. Like it or not. Union Carbide is a representative, an ambassador, of the United States to the rest of the world, and accordingly the manner in which this matter is governed will affect the public relations image of the United States as a whole, either positively or negatively. Union Car- bide, being international ambassadors for the United States, at present, are portraying the image of the "Ugly American" rather than a responsible ambas- sador. India's interests As a whole, India and its society have experienced major difficulties in coping -with the problems posed by modem international business . . . and nowhere can that be seen more than in Bhopal, where the tragedy of the "world's worst industrial accident""* lingers today. Many inhabitants, possibly 10 000— 20 000 experienced eye injuries, including ulcers on their corneas, and their eyes remain sensitive to light. "^ Victims must walk a mile or more, and stand in line for hours, for the privilege of seeing a less than competent doctor.'"" Medical services promised have not materialized. The poor are now poorer than ever.
  • 59. The Indian government has taken an active role in attempting to resolve the issues, even though they may be partially responsible for the accident.'" The Indian government failed in its efforts to have the cases handled in the United States, and is now faced with the administration of justice in India concern- ing the claims of the injured parties. The amount of recovery is substantially reduced in value because of cultural differences regarding the value of life and iryuries. The distinction in damage a-wards, therefote, should be explained in tetms of the cultural and social standards of the two countries and not in terms of [legal] doctrinal differences. The Indian -victims can fairly and justly be compensated in their own country according to the cultural standards that ordinarily affect their everyday lives. India has standards of li-ving, wealth, values, and beliefs that are vastly different from those in the United States."" Multinational interests The leak of MIC gas generated concern worldwide about a variety of long-term issues. Union Carbide called for an immediate worldwide ban on the production and shipment of poisonous material."' At the Woodbine, Georgia plant. Union Carbide continues to make Temik, using MIC shipments that were turned away from ports in Brazil and France.'̂ " The Brazilian state governments of Rio de Janeiro and Sao Paulo banned shipment, storage, and pro- duction of MIC after the Bhopal accident'^' Several companies, including the French subsidiary to Union
  • 60. Carbide, are investigating ways of producing pesti- cides vdthout using MIC.'̂ ^ Any further manufac- ture of MIC by Union Carbide was halted, both at Bhopal, and its sister plant in Institute, West Vir- ginia.'" Union Carbide's chemical plant in West Germany was bombed by terrorists three days after the Bhopal accident.'̂ * Throughout these interna- tional incidents, the company claimed it was a victim 446 Clayton Trotter et al. of circumstances and sabotage.'̂ ^ In 1985, Union Carbide made the formal atmouncement that due to a decline in profitability of its subsidiaries, it was planning retrenchment.'^* Despite all the immediate furor over the accident, there do not appear to be any major multinational treaties arisii^ for long term resolution of these issues. Financial ratio analysis "The conclusion is inescapable"'" . . . just as the gas was. International business strategies need to include not only business but also social goals. "Corporate strategic planning has a greater chance of success",'̂ * and the public tends to accept the corporation, when business executives are aware of the "broad social environment"'^' in vyhich they operate. "Corporate social responsiveness is the abil- ity to positively interact and impact with the sur- rounding environment".'•*" Environmental analysis is an indispensable tool of strategic management. Cen-
  • 61. tral management should "strike a balance between the competing demands of stakeholders and the firm's profit-seeking goals"'^' although one of the authors questions whether any efforts to strike a balance ever occurs. Until the Bhopal accident, Sevin was considered the # 1 selling insecticide.'^^ The worldwide insecti- cide market was sluggish'̂ ^ and Union Carbide predicted a decline in profits for 1984. Union Carbide was successful in restoring its stockholders' confidence by responding to their concerns regarding the disaster. The following Financial Ratio Analysis is impor- tant to distinguish financial changes made by the company from 1984 to 1986. In the aftermath of the disaster. Union Carbide's stock price fell.'̂ ^ During 1985, the company was forced to repurchase stock to prevent a hostile takeover by the GAF Corporation.'^* In 1985, Union Carbide suffered a $581 million loss, restructured their assets, and increased debt. The majority of company debts became long-term. However, by 1986, the corporation recorded its largest net income ever and seems to have weathered the crisis.'•'̂ TABLE I Financial ratio analysis Liquidity Current ratio
  • 62. Quick rado Activity Inventory turnover Aver, collection period Fixed asset turnover Total asset turnover Accounts receivable turnover Leverage Debt rario Debt-to-equity Profitability Gross profit margin Net profit margin Return on invest- ment Return on equity 1986 1.28 Times 0.89 Times 8.50 Times 61.58 Days 1.45 Days
  • 63. 0.84 Times 5.84 Times 86.70% •653.30% 31.50% 7.80% 6.60% •49.40% 1985 1.43 Times 0.94 Times 6.50 Times 65.93 Days 1.34 Times 0.76 Times 5.46 Times 91.90% 114.00% 29.40% ( 8.08%) { 6.70%) (83.40%)
  • 64. 1984 1.88 Times 1.00 Times 6.15 Times 57.25 Days 1.49 Times 0.90 Times 6.29 Times 53.00% 114.00% 29.50% 3.40% 3.10% 6.60% * Increase due to purchase of Treasury Stock in the amount of$2.222 million. (134) International legal and management strategies The reactive strategy of Union Carbide after dis- covering the accident was to call an immediate halt to worldwide production and shipment of poisonous chemicals. This measure was taken to ensure safety processes were fully operational at their plants worldwide but while disclosing to the public that the chemical was not essential to the production of the
  • 65. main product of the plant.'^* In the wake of fear following the disaster,'^' the company's public rela- tions strategy stressed the industry's excellent safety record and efficient safety procedures in an attempt to overcome the poor publicity the company was receiving from the tragic acccident. While neither Union Carbide Corporation in the United States, nor Union Carbide India, Ltd. will admit "legal" guilt. Union Carbide India, Ltd. had admitted "moral" guilt.'*" For this reason, the com- Bhopal, India and Union Carbide 447 pany decided a quick response to the accident was necessary and should be done in three phases: * Immediate responses, * Intermediate responses, and * Long-term relief efForts. Union Carbide's immediate relief efforts included trips to Bhopal, sending medical relief teams, offer- ing contributions to the Bhopal Relief Fund, and supplying medicine and equipment. Following these steps, tie intermediate needs were handled through the firm's Employee Relief Fund, a Bhopal Eye Center and additional medical supplies. The company contributed $1 millio|f;to the Victims'Relief Fund.'*' The long-term relief efforts were aimed toward meeting health and welfare needs of the survivors.
  • 66. Union Carbide offered to build dwellings, job train- ing centers, and schools. The company began to plan to correct the safety deficiencies. After seventeen years without a reported incident. Union Carbide officials were forced to admit to several other similar incidents occurring at its plant in Institute, West Virginia.'*^ The company admitted to twenty-eight "relatively harmless" incidents at its various plants.'*^ These accidents, forced the com- pany to "concede carelessness" in its domestic opera- tions.'** Union Carbide attempted to generate a level of public respect in the days immediately following the disaster by implementing a "reactive" crisis manage- ment plan that portrayed genuine company concern for the victims. "Warren Anderson fiew to India within hours of the accident" and "made himself available to hundreds of reporters".'*^ He stated, "this is a responsible company and we want to do the right thing for the people of Bhopal, our share- holders and our employees".'** Lack of reliable information and communication networks hampered Union Carbide's management in its attempt to effectively manage the crisis; vital information was missing or withheld.'*^ "Because the accident occurred so far from company headquarters in Connecticut and because communication was very difficult due in part to the chaos and confusion caused by the accident, the company tended to be overly cautious in its relations with the media. An impression was created that the company was not being forthright about the accident's cause or the
  • 67. company's accountability".'** In this thin information atmosphere, unlike that found in the industrially advanced United States, the company encountered great difficulty in managing the crisis. With vital information missing. Union Carbide found itself wilnerable to public criticism.'*' Officials of Union Carbide refused to speak to members of the media and became overly cautious about discussing the accident outside the realm of the company. In the days immediately following the crisis. Warren Anderson lost credibility with the media, and subsequently the public.'^" Union Car- bide was viewed as failing to disclose valuable infor- mation, instead of attempting to handle a crisis with dignity.'*' The company fought for its life. Claims were stonewalled in court. In addition, the company refused to accept responsibility for its action, appar- ently under the guidance of its insurance carrier. The victims' cases went unsuccessfully all the way to the Supreme Court of the United States."^ Legal responsibility — the second tragedy Union Carbide Corporation won its greatest victory when the United States Supreme Court held that the claims of the victims would not be heard in United States Courts on the grounds oi forum non-conve- niens}^^ Forum non-conveniens refers to the dis- cretionary power of a court to decline jurisdiction if, in the interest of justice, and the convenience of the parties, the court considers that the case should proceed in another court or jurisdiction.'** In this case, almost all of the witnesses, the injured parties,
  • 68. the physical evidence, and the social impact of the accident were all in India, therefore, applying the doctrine of forum non-conveniens the court held the case should be tried in India. This is such a victory for Union Carbide because compared to the compensation for injuries which could have been obtained in the United States, the compensation for injuries which might be obtained in India will be a mere pittance.'** "There has not been a wrongful death judgment in India of more than $40 000" '** Lawyers for the victims argue that bigger — and 448 Clayton Trotter etal. swifter — awards are given in American courts, as juries are experienced in judging mass-disaster cases.'*' The cases were, in effect, sent back to India for trial. Concerning the Indian proceedings, an original interim order was entered by Judge M. K. Deo in Bhopal, India in 1987 awarding $270 million for interim relief, but this was reduced to $192 million in April 1988, in accordance with an Appellate Order entered by Judge S. K. Seth of the Madhya Pradesh state appellate court'** Surprisingly, Judge Seth apparently removed Judge Deo from the case after affirming Judge Deo's decision.'*' The removal of Judge Deo which occurred in the middle of Octoher, 1988, is another victory for the Union Carbide Corporation "hut it was not known . . . if Deo's removal will affect the interim relief".'*" So, apparently, four years after the accident, there is still no certainty of financial relief accorded the victims
  • 69. of the disaster. Judge Deo believes Union Carbide Corporation liable for the accident, or he would not have granted interim damages. The plaintiff. Union of India, on behalf of the victims, in its pleadings stated: The enterprise owed an absolute and non-delegatable duty to the community to assure that no harm was caused to anyone on account of the hazardous and inherently dangerous nature of the activity it had under- taken."" The Appellate Court 0udge Seth) cited, with ap- proval, the decision of the Supreme court of India in M. C. Mehta's Case involving a "much less dangerous chemical substance namely oleum gas", while the "Bhopal suit involved escape of an ultra-hazardous chemical substance namely Methyl-Isocyanate".'*^ English law is the basis for American law, as well as the basis of Indian law. At the common law, the theory upon which the Indian court apparently tried to allow recovery would be termed strict liability in tort. 163 The early English common law apparendy applied a strict liability type rule "undoubtedly supported by the feeling in law that he who breaks must pay".'** While a strong move later appeared in the law to never impose any liability v^athout fault or neglig- ence, the doctrine of strict liability is still very much a part of our jurisprudence.
  • 70. The doctrine has been long applied to cases involving domestic or wild animals. The owner is held liable if the animal, be it bear or bull, escapes and does personal injury or property damage. The history of the doctrine of strict liability for abnor- mally dangerous things and activities or ultra-hazar- dous activities seems to begin with what is known as the rule in Rylands v. Fletcher.^^^ In the Rylands case, the defendant constructed a water reservoir on their land which was situated in a coal mining region. The water escaped through an abandoned mine shaft to an active mine which was flooded causing great loss. The defendant land owner was held hable. The case appeared to settle the doctrine that a non-natural, abnormal, extra- ordinary or ultra-hazardous activity would create a situation, if injury occurred, where the ovrâ er of the land would be held strictly liable for damages.'** Apparently, in at least three American jurisdictions, the doctrine has been applied to situations involving the emission of smoke or toxic gases by a factory located within a populated area.'*' More recently, Prosser and Keeton point out that the Restatement of Torts 2nd applies strict liability in tort to: "ultrahazardous activity undertaken by a defendant: such activity is one which necessarily involves a 'risk of serious harm' which 'cannot be eliminated by the exercise of the utmost care' ".'** The basic legal concept cited by the Indian Judges is quite similar to that found in American law. Strict liability in tort is used most often in situations where injuries result from an ultra-hazardous activity en-
  • 71. gaged in by a party (i.e. blastii^ with dynamite or the keeping of dangerous animals), or in situations where an unreasonably dangerous product is placed on the market by a manufacturer and someone is injured through the use of the product. Since the party to be held strictly liable has exclusive and absolute control of the production process or the activity, the party injured by the product does not need to prove negligence, but merely that the defendant placed on the market an unreasonably dangerous product or that the activity was ultra- hazardous in nature and that the plaintiff suffered damages as a result.'*' Strict liability in tort would probably permit recovery even in the event that there was a "dis- gruntled" employee that committed "sabotage". There have been cases where a dog was entrusted by a defendant owner to an employee to walk, and Bhopal, India and Union Carbide 449 during the walk, the employee intentionally released the dog to attack the plaintiff. The intervention of the intentional act of the employee did not preclude recovery against the owner of the dog.''" The party that has exclusive control over hiring and staffing of an ultra-hazardous activity is responsible, and if an innocent third party was injured, the party is liable — not because of fault or negligence, but due to the ultra-hazardous nature of the activity. Union Carbide Corporation could be held directly liable to one of the injured third parties if the court
  • 72. holds that the Indian corporation was a sham or alter-ego of the parent (i.e. it had no independent existence or authority.) Apparently, this has been held by the Indian courts, and will ultimately make Union Carbide directly liable for whatever verdicts are awarded.'^' Union Carbide and the Indian government may also have been negligent for allovnng people to concentrate near the plant. No responsible corpora- rion or government should allow any group of people to coi^regate on the private property of the corporation. Each plant should have a "vacant zone", whereby a designated number of miles between the plant and the nearest village exists."^ What has been termed "The Iron Law of Respon- sibility" states that in the long run, "those who do not use power in ways that society considers respon- sible, will tend to lose it"."^ While not a legal doctrine it seems to apply in this case. Apparently, the Iron Law of Responsibility has been avoided by Union Carbide, but perhaps not by certain em- ployees. On November 16, 1988, the magistrate of Bhopal, India issued a warrant for the arrest of the former Chair of the Board, Warren Anderson, and two company officials and the manslaughter and other charges mentioned previously were increased to felony murder charges.'̂ * Union Carbide Corporation claims the Indian magistrate has no jurisdiction over Warren Anderson, or die Union Carbide Corporation.'"