This document discusses how Hernán Wilkinson started his company 10Pines based on principles of trust, participation, and transparency. It describes how previous work experiences showed a lack of these principles, motivating Hernán to found 10Pines and establish goals and working rules centered on trust between employees and employers, transparency, and participation. Examples are given of how the company's focus on these principles is working, such as positive interviews, new opportunities, opening a new office, and profit sharing. The talk concludes by inviting questions.