Consumer Focused Plan Design And Care Delivery: Framing health plan business strategy in a competitive market What trends and potentially disruptive issues will present new opportunities and challenges? Collaborating with the Consumer on Their Health - Keeping the Promise of Retail Health What is retail health – really? How is it met in the market and what do consumers think What are the possibilities of retail health

1. Redesigning
Business Strategy
For The
Post Reform Landscape
Consumer Focused Plan Design And Care Delivery
• Framing health plan business strategy in a competitive market
• What trends and potentially disruptive issues will present new opportunities and challenges?
• Collaborating with the Consumer on Their Health - Keeping the Promise of Retail Health
• What is retail health – really?
• How is it met in the market and what do consumers think
• What are the possibilities of retail health

2. What will be the impact of a
level playing field
Health Insurance Exchanges

3. Consumer Choice
The Consumer as decision maker

4. Retail Health is about being where the
consumers are...

5. Including on line...
73 million players
“Education” through play... Big Food understands
Oct 6, 2010

6. #hcdc10http://healthca.mp

7. HealthyBlue

8. HealthyBlue

9. #hcdc10http://healthca.mp #hcdc10http://healthca.mp

10. #hcdc10http://healthca.mp #hcdc10http://healthca.mp
Vitality, Health and Wellness
happens wherever I am
Participation and
Engagement is the
promise of mHealth

11. #hcdc10http://healthca.mp
Collaboration for Health

12. The Future of Health is Social and Mobile

13. #hcdc10http://healthca.mp

14. #hcdc10http://healthca.mp
Health 2.0 = (Me + MD)US
A compact definition for Health 2.0...
http://bit.ly/h2defn

15. #hcdc10http://healthca.mp

16. #hcdc10http://healthca.mp
mHealth = (Me+MyGizmo+MD)US
My compact definition for mHealth...

17. A recipe for survival in a new world...
http://healthca.mp #hcdc10
Engage in an ongoing conversation with your
Health Partners
... before they get sick, on a platform where
they want to be, with tools and information
that are both timely and relevant

18. @ekivemark
#hcdc10http://healthca.mp
Mark Scrimshire,
Director,Web Strategy

19. @ekivemark
#hcdc10http://healthca.mp
mscrimshire@gmail.com
@ekivemark
http://ekive.blogspot.com
Mark Scrimshire,
Director,Web Strategy