2. Aqua Expeditions
 Offers an eco‐friendly experience wherein travellers
can interact with local Amazon communities.
 Interact with rare wildlife in it own habitat.
 Gourmet food and wines.

3. Mashpi Lodge
 Bio‐Diversity Private Reserve
 Exclusive, biologically diverse, mysterious.
 A chance to experience something few will ever do

4. Who is it?
 Wealthy
 Searching for unique experiences
 Environmentally responsible
 Socially conscious
 Smart
 Responsible
 Trend Setters
 Trend Followers

5. Experiences vs. Things
“Since the financial crisis began, millions of wealthy
consumers have decided to play down the joy of
accumulating things in favor of the pleasure of
accumulating experiences. As a result, purveyors of
premium‐priced products and services are embracing the
notion that they provide customers with moments to
remember rather than with more stuff that needs dusting”.
Luxury Hotels Market the Memories They Can Make.
– The New York Times, September 13, 2011