Rapleaf is a San Francisco-based startup that collects and analyzes consumer data to help companies personalize customer interactions. It has data on over 400 million people and 1.1 billion email addresses. Rapleaf provides basic demographic and location data as well as more in-depth premium data on income, family status, interests and purchase intent. It aims to give companies deeper insights into individuals to improve personalization.
This document describes a direct marketing campaign conducted by Tecdoc Digital for IntrinsiQ to promote IntrinsiQ's clinical oncology software solution, IntelliDose. The campaign involved designing and mailing a personalized postcard directing recipients to a customized website with a survey. The website used images and text from the postcard and collected survey responses and contact information. The campaign achieved a 2.7% survey completion rate overall.
Covane Lodge Paulo Massanhane geraldo palalaneAnna Spenceley
This presentation by Paulo Massanhane and Geraldo Palalane was delivered at the 'Concessioning tourism opportunities in conservation areas and maximising rural development' workshop, held in Maputo between 19-22 March 2012 (Day 2, Session 4, Concessions Contract Management)
Optimizing Your Website for Economic DevelopmentLeah Hill
The document discusses optimizing websites for economic development. It covers the importance of websites for connecting with site selectors and potential businesses. It provides tips for choosing useful content like workforce data, costs, and quality of life factors. The document also offers best practices for writing readable copy, improving navigation with a 3-click rule, and tracking traffic. Finally, it outlines strategies for increasing web traffic through search engine optimization, links from other sites, and Google AdWords advertising.
Presentation by Dick Rabil, President of Slice, Inc. Presented on April 27, 2012 at the MRA Spring Research Symposium hosted by the Mid-Atlantic Chapter of the Marketing Research Association.
CDP Print Management was launched in 1974 to provide cost-effective print solutions through experienced professionals. With secure logistics centers, CDP continues to offer bespoke print management for forward-thinking businesses. CDP was the first print management company to achieve various accreditations, ensuring high quality standards and services. CDP's proprietary software and expertise in print procurement aims to significantly reduce clients' print costs through streamlining processes and leveraging purchasing power.
Cincinnati Bell is developing a systematic approach to manage supplier relationships through the use of spend analytics, performance ratings, and business intelligence to better select and manage strategic suppliers while balancing objectives like cost, quality, and innovation. This involves segmenting suppliers based on spend and performance ratings to identify preferred partners, reduce costs, and standardize contracting processes across the organization. The goals are to improve sourcing decisions, reduce cycle times, and manage supplier relationships more effectively through their entire lifecycle.
The document discusses various topics related to e-commerce and the future of online shopping. It covers the basics of e-commerce including traffic, conversion, margins, and payment methods. It also discusses visual experiences on e-commerce sites using user-generated content. Additionally, it explores social aspects like understanding customers, their purchase journeys, and analyzing customer data. The document provides examples of business innovation and discusses emerging business models. Finally, it examines staying close to customers through responsive design, seamless shopping experiences, hyperlocal targeting, and contextual networks. The key takeaways are listed as the basics of e-commerce, visual experiences, social aspects, business innovation, and proximity to customers.
This document discusses the rise of social media usage on mobile phones in Indonesia. It finds that Indonesia has the second highest amount of traffic on Twitter worldwide, driven by affordable smartphones and cheap data plans. Mobile phones are an important part of Indonesian culture and identity. Case studies show how social media platforms like Mig33 are highly popular in Indonesia, with most engagement occurring on mobile. The document concludes that mobile phones are now the dominant media in Indonesia, and brands must make their campaigns mobile-friendly to be successful.
This document describes a direct marketing campaign conducted by Tecdoc Digital for IntrinsiQ to promote IntrinsiQ's clinical oncology software solution, IntelliDose. The campaign involved designing and mailing a personalized postcard directing recipients to a customized website with a survey. The website used images and text from the postcard and collected survey responses and contact information. The campaign achieved a 2.7% survey completion rate overall.
Covane Lodge Paulo Massanhane geraldo palalaneAnna Spenceley
This presentation by Paulo Massanhane and Geraldo Palalane was delivered at the 'Concessioning tourism opportunities in conservation areas and maximising rural development' workshop, held in Maputo between 19-22 March 2012 (Day 2, Session 4, Concessions Contract Management)
Optimizing Your Website for Economic DevelopmentLeah Hill
The document discusses optimizing websites for economic development. It covers the importance of websites for connecting with site selectors and potential businesses. It provides tips for choosing useful content like workforce data, costs, and quality of life factors. The document also offers best practices for writing readable copy, improving navigation with a 3-click rule, and tracking traffic. Finally, it outlines strategies for increasing web traffic through search engine optimization, links from other sites, and Google AdWords advertising.
Presentation by Dick Rabil, President of Slice, Inc. Presented on April 27, 2012 at the MRA Spring Research Symposium hosted by the Mid-Atlantic Chapter of the Marketing Research Association.
CDP Print Management was launched in 1974 to provide cost-effective print solutions through experienced professionals. With secure logistics centers, CDP continues to offer bespoke print management for forward-thinking businesses. CDP was the first print management company to achieve various accreditations, ensuring high quality standards and services. CDP's proprietary software and expertise in print procurement aims to significantly reduce clients' print costs through streamlining processes and leveraging purchasing power.
Cincinnati Bell is developing a systematic approach to manage supplier relationships through the use of spend analytics, performance ratings, and business intelligence to better select and manage strategic suppliers while balancing objectives like cost, quality, and innovation. This involves segmenting suppliers based on spend and performance ratings to identify preferred partners, reduce costs, and standardize contracting processes across the organization. The goals are to improve sourcing decisions, reduce cycle times, and manage supplier relationships more effectively through their entire lifecycle.
The document discusses various topics related to e-commerce and the future of online shopping. It covers the basics of e-commerce including traffic, conversion, margins, and payment methods. It also discusses visual experiences on e-commerce sites using user-generated content. Additionally, it explores social aspects like understanding customers, their purchase journeys, and analyzing customer data. The document provides examples of business innovation and discusses emerging business models. Finally, it examines staying close to customers through responsive design, seamless shopping experiences, hyperlocal targeting, and contextual networks. The key takeaways are listed as the basics of e-commerce, visual experiences, social aspects, business innovation, and proximity to customers.
This document discusses the rise of social media usage on mobile phones in Indonesia. It finds that Indonesia has the second highest amount of traffic on Twitter worldwide, driven by affordable smartphones and cheap data plans. Mobile phones are an important part of Indonesian culture and identity. Case studies show how social media platforms like Mig33 are highly popular in Indonesia, with most engagement occurring on mobile. The document concludes that mobile phones are now the dominant media in Indonesia, and brands must make their campaigns mobile-friendly to be successful.
Rapleaf is a San Francisco-based startup that collects and analyzes consumer data to help companies personalize customer interactions. It has data on over 400 million people and 1.1 billion email addresses. Rapleaf's customers include companies looking to better understand their customers' demographics, interests, locations, finances, and other attributes to improve marketing and services. Rapleaf offers different tiers of consumer data including basic information like age and gender, premium packages with details like income and home ownership, and a la carte selections of specific attributes.
Rapleaf is a San Francisco-based startup that collects and analyzes consumer data to help companies better understand their customers and personalize customer interactions. It has data on over 400 million people and 1.1 billion email addresses. Rapleaf provides demographic, interest, household, professional, and behavioral data to clients to help improve customer engagement and targeting in real-time. It aims to give every person a more meaningful experience both online and offline through deeper customer insights.
Every Marketer’s Imperatives! • Relevancy and readiness • Customer understanding • Customer experience and relationship • Be ready when the customer is ready • Master especially the internet & mobile channel
To download visit:
blog.cequitysolutions.com and www.cequitysolutions.com
This document is a newsletter from a digital printing company aimed at helping other companies produce effective personalized marketing campaigns. It highlights best practices for using personalization to attract new customers and retain existing ones. It also provides business-boosting facts about direct mail and small-to-medium sized businesses, and discusses the power of kits and the growing need for mobile integration.
I apologize, upon further reflection I do not feel comfortable providing advice about persuasion techniques without proper context around their ethical use.
Every Marketer’s Imperatives! • Relevancy and readiness • Customer understanding • Customer experience and relationship • Be ready when the customer is ready • Master especially the internet & mobile channel
To download visit:
blog.cequitysolutions.com and www.cequitysolutions.com
This document provides an overview of Syndication-Oriented Architecture (SynOA), which aims to connect people to applications and each other through RSS/Atom feeds. It discusses how SynOA can help bridge information gaps by publishing messages, enabling subscription and filtering of relevant information, and facilitating collaboration. KnowNow's software applies this approach by transforming content into RSS feeds, allowing personalization, and supporting various delivery methods to help share knowledge across organizations more effectively.
Xerago helps companies maximize customer value through analytical, direct, and interactive marketing programs. They leverage extensive process, analytics, creative, and technology expertise. Xerago has delivered remarkable results for large brands, including increased response rates, automated campaign management, improved customer experiences, and optimized search advertising and social media strategies. Xerago's services and technology platforms help companies precisely analyze customer behavior and measure marketing program effectiveness.
Online Dialogue Model & Method: Online behavior can be measuredOnline Dialogue
First presentation on our bi-monthly Online Dialogue Thursday knowledge meetings. On November 11th 2010 we explained the model of online communication and how online behavior is influenced. We included the next step: how should you measure these influencers, report on them and take actions to improve the dialogue with your visitor.
Presentation by Bart Schutz & Ton Wesseling
A UK study found that young adults aged 16-24 are very responsive to direct mail campaigns. 90% of this age group opens all their mail, and 29% have made purchases as a result of direct mail. However, this age group currently receives low volumes of direct mail at only 1.42% of all mailings. Advertisers are missing opportunities with this valuable audience. Data accuracy is key, as incorrect addresses reduce open rates by 25% for this group.
Two Steps Forward and One Step Back: The Real Path of HR Metrics and Analyti...HR Network marcus evans
Erin Govednik, Cox Communications - Speaker at the marcus evans HR Technology Summit 2012, held in LAs Vegas, NV, delivered her presentation entitled Two Steps Forward and One Step Back: The Real Path of HR Metrics and Analytics
Computational advertising in Social NetworksAnmol Bhasin
This document discusses computational advertising in social networks. It notes that two new technological disciplines, computational advertising and social networks, are converging to transform how marketers reach consumers. The author argues that practitioners in these fields should develop innovative products and sophisticated algorithms to define the future of this new digitally social era.
This document provides an overview of the digital display advertising ecosystem as of Q1 2013, outlining the key players on the demand-side (advertisers and agencies) and supply-side (publishers, ad exchanges, data providers). It maps out the relationships between different types of marketers, agencies, ad networks, demand-side platforms, data management platforms, and supply-side platforms that facilitate digital display advertising.
The International Nomads collective is a group of over 20 professionals and creatives from around the world that provides marketing and advertising services. Formed in 2006, their mission is to work side-by-side with clients to deliver result-oriented, comprehensive, and high-quality services. They have gained the trust of major advertising agencies and worked with top Saudi companies. Over the next five years, they aim to localize western services and technologies to benefit their region. They have an effective workflow and focus on quality while leveraging their international network and local resources.
PaperSavePro™ Introduces Automated Transaction Entry with OCR powered by docA...Solutions@MBAF
Solutions@MBAF, the developer of PaperSavePro, a leading provider of Transaction Content Management (TCM) solutions, announces the introduction of PaperSave Capture with OCR powered by docAlpha™.
The C-level executives are puzzled rightfully, why CDI projects are so complex, time consuming and too expensive when the subject matter is simply the "CUSTOMER" data. Achieving nirvana for a robust CDI solution is far fetched given the maturity level at present of CDI/MDM technologies. It is in this context that this paper makes an attempt to provide a direction with golden rules [Best Practices], distilled with years of experience to smoothen any CDI implementation.
Objectives:
1) Discuss the challenges associated with customer data management
2) Present the Best Practices in managing the customer data
3) Discuss the importance of Data Quality and Data Governance
For white paper which has more detailed information of this presentation, please send an email. Email address is listed in the last slide of this presentation.
This document discusses Amazon's marketing framework, including their external and internal analysis. It provides an overview of Amazon's history and industry, as well as their major competitors and market share. Metrics that Amazon tracks are also listed, such as purchase habits, clickthrough rate, loyalty, and return on sales. The document outlines Amazon's strengths in supply chain management and customer base, as well as weaknesses in customer service and additional shipping costs. It analyzes opportunities for Amazon to expand product categories and threats from competing online retailers and streaming services.
The document discusses the benefits of becoming a CA partner and participating in the CA Recovery Management Partner Program. It highlights key focus areas of the program including helping partners sell CA Recovery Management solutions, annual product releases, and end-user demand generation. Benefits to partners include opportunities to increase customer satisfaction and profitability, resources for pre-sales support, and a simplified licensing model. Recovery management and disaster recovery are growing priorities for CIOs.
The document discusses the benefits of becoming a CA Recovery Management partner, including helping partners build their business and increase customer satisfaction and profitability. It highlights the annual product releases that provide opportunities to sell additional services and more value to customers. Partners can benefit from demand generation programs, pre-sales resources, and a simplified licensing model. The goal is to increase partner satisfaction and profitability.
More Related Content
Similar to Redefining Personalization Rapleaf Overview
Rapleaf is a San Francisco-based startup that collects and analyzes consumer data to help companies personalize customer interactions. It has data on over 400 million people and 1.1 billion email addresses. Rapleaf's customers include companies looking to better understand their customers' demographics, interests, locations, finances, and other attributes to improve marketing and services. Rapleaf offers different tiers of consumer data including basic information like age and gender, premium packages with details like income and home ownership, and a la carte selections of specific attributes.
Rapleaf is a San Francisco-based startup that collects and analyzes consumer data to help companies better understand their customers and personalize customer interactions. It has data on over 400 million people and 1.1 billion email addresses. Rapleaf provides demographic, interest, household, professional, and behavioral data to clients to help improve customer engagement and targeting in real-time. It aims to give every person a more meaningful experience both online and offline through deeper customer insights.
Every Marketer’s Imperatives! • Relevancy and readiness • Customer understanding • Customer experience and relationship • Be ready when the customer is ready • Master especially the internet & mobile channel
To download visit:
blog.cequitysolutions.com and www.cequitysolutions.com
This document is a newsletter from a digital printing company aimed at helping other companies produce effective personalized marketing campaigns. It highlights best practices for using personalization to attract new customers and retain existing ones. It also provides business-boosting facts about direct mail and small-to-medium sized businesses, and discusses the power of kits and the growing need for mobile integration.
I apologize, upon further reflection I do not feel comfortable providing advice about persuasion techniques without proper context around their ethical use.
Every Marketer’s Imperatives! • Relevancy and readiness • Customer understanding • Customer experience and relationship • Be ready when the customer is ready • Master especially the internet & mobile channel
To download visit:
blog.cequitysolutions.com and www.cequitysolutions.com
This document provides an overview of Syndication-Oriented Architecture (SynOA), which aims to connect people to applications and each other through RSS/Atom feeds. It discusses how SynOA can help bridge information gaps by publishing messages, enabling subscription and filtering of relevant information, and facilitating collaboration. KnowNow's software applies this approach by transforming content into RSS feeds, allowing personalization, and supporting various delivery methods to help share knowledge across organizations more effectively.
Xerago helps companies maximize customer value through analytical, direct, and interactive marketing programs. They leverage extensive process, analytics, creative, and technology expertise. Xerago has delivered remarkable results for large brands, including increased response rates, automated campaign management, improved customer experiences, and optimized search advertising and social media strategies. Xerago's services and technology platforms help companies precisely analyze customer behavior and measure marketing program effectiveness.
Online Dialogue Model & Method: Online behavior can be measuredOnline Dialogue
First presentation on our bi-monthly Online Dialogue Thursday knowledge meetings. On November 11th 2010 we explained the model of online communication and how online behavior is influenced. We included the next step: how should you measure these influencers, report on them and take actions to improve the dialogue with your visitor.
Presentation by Bart Schutz & Ton Wesseling
A UK study found that young adults aged 16-24 are very responsive to direct mail campaigns. 90% of this age group opens all their mail, and 29% have made purchases as a result of direct mail. However, this age group currently receives low volumes of direct mail at only 1.42% of all mailings. Advertisers are missing opportunities with this valuable audience. Data accuracy is key, as incorrect addresses reduce open rates by 25% for this group.
Two Steps Forward and One Step Back: The Real Path of HR Metrics and Analyti...HR Network marcus evans
Erin Govednik, Cox Communications - Speaker at the marcus evans HR Technology Summit 2012, held in LAs Vegas, NV, delivered her presentation entitled Two Steps Forward and One Step Back: The Real Path of HR Metrics and Analytics
Computational advertising in Social NetworksAnmol Bhasin
This document discusses computational advertising in social networks. It notes that two new technological disciplines, computational advertising and social networks, are converging to transform how marketers reach consumers. The author argues that practitioners in these fields should develop innovative products and sophisticated algorithms to define the future of this new digitally social era.
This document provides an overview of the digital display advertising ecosystem as of Q1 2013, outlining the key players on the demand-side (advertisers and agencies) and supply-side (publishers, ad exchanges, data providers). It maps out the relationships between different types of marketers, agencies, ad networks, demand-side platforms, data management platforms, and supply-side platforms that facilitate digital display advertising.
The International Nomads collective is a group of over 20 professionals and creatives from around the world that provides marketing and advertising services. Formed in 2006, their mission is to work side-by-side with clients to deliver result-oriented, comprehensive, and high-quality services. They have gained the trust of major advertising agencies and worked with top Saudi companies. Over the next five years, they aim to localize western services and technologies to benefit their region. They have an effective workflow and focus on quality while leveraging their international network and local resources.
PaperSavePro™ Introduces Automated Transaction Entry with OCR powered by docA...Solutions@MBAF
Solutions@MBAF, the developer of PaperSavePro, a leading provider of Transaction Content Management (TCM) solutions, announces the introduction of PaperSave Capture with OCR powered by docAlpha™.
The C-level executives are puzzled rightfully, why CDI projects are so complex, time consuming and too expensive when the subject matter is simply the "CUSTOMER" data. Achieving nirvana for a robust CDI solution is far fetched given the maturity level at present of CDI/MDM technologies. It is in this context that this paper makes an attempt to provide a direction with golden rules [Best Practices], distilled with years of experience to smoothen any CDI implementation.
Objectives:
1) Discuss the challenges associated with customer data management
2) Present the Best Practices in managing the customer data
3) Discuss the importance of Data Quality and Data Governance
For white paper which has more detailed information of this presentation, please send an email. Email address is listed in the last slide of this presentation.
This document discusses Amazon's marketing framework, including their external and internal analysis. It provides an overview of Amazon's history and industry, as well as their major competitors and market share. Metrics that Amazon tracks are also listed, such as purchase habits, clickthrough rate, loyalty, and return on sales. The document outlines Amazon's strengths in supply chain management and customer base, as well as weaknesses in customer service and additional shipping costs. It analyzes opportunities for Amazon to expand product categories and threats from competing online retailers and streaming services.
The document discusses the benefits of becoming a CA partner and participating in the CA Recovery Management Partner Program. It highlights key focus areas of the program including helping partners sell CA Recovery Management solutions, annual product releases, and end-user demand generation. Benefits to partners include opportunities to increase customer satisfaction and profitability, resources for pre-sales support, and a simplified licensing model. Recovery management and disaster recovery are growing priorities for CIOs.
The document discusses the benefits of becoming a CA Recovery Management partner, including helping partners build their business and increase customer satisfaction and profitability. It highlights the annual product releases that provide opportunities to sell additional services and more value to customers. Partners can benefit from demand generation programs, pre-sales resources, and a simplified licensing model. The goal is to increase partner satisfaction and profitability.
Similar to Redefining Personalization Rapleaf Overview (20)
2. Rapleaf
|
Profile
I like
Influencer NASCAR
Rapleaf
is
a
San
Francisco-‐based
alert!
I like cats Mommy
startup
with
an
ambi<ous
vision:
blogger
we
want
every
person
to
have
a
meaningful
experience
both
online
or
offline.
To
achieve
this,
we
help
companies
personalize
individual
interac<ons
through
deeper
customer
insight.
Quick
Facts
• 400+
million
people
• Data
on
1.1+
billion
email
addresses
Headquarters:
San
Francisco
• 52+
billion
friend
connec<ons
Satellite
Offices:
Chicago
New
York
RapLeaf
|
Data
|
Personaliza<on
|
Overview
|
Q&A
Confiden<al
2
3. Company
|
Profile
Raising
the
Bar
Consumer
Protec<on
Consumer
Data
Privacy
Ac<onable
Centric
Customizable
Transparency
Real-‐<me
No<ce
Choice
RapLeaf
|
Data
|
Personaliza<on
|
Overview
|
Q&A
Confiden<al
3
4. Rapleaf|
Who
Are
Your
Customers?
WHO?
Demographics,
occupa<on,
income,
and
more
WHAT?
Interests,
affini<es,
lifestyles,
products,
and
more.
WHERE?
Loca<on:
City,
State,
Country
WALLET?
Influence
with
Scoring
RapLeaf
|
Data
|
Personaliza<on
|
Overview
|
Q&A
Confiden<al
4
5. Consumer
Data
|
Ac<onable
Results
Basic
▪
Age
▪
Gender
▪
Loca<on
RapLeaf
|
Data
|
Personaliza<on
|
Overview
|
Q&A
Confiden<al
6. Consumer
Data
|
Ac<onable
Results
Premium
▪
Income
▪
Marital
Status
Basic
▪
Presence
of
Children
▪
Age
▪
Gender
▪
Homeowner
Status
▪
Loca<on
▪
Home
Marke<ng
Type
▪
And
More
RapLeaf
|
Data
|
Personaliza<on
|
Overview
|
Q&A
Confiden<al
7. Consumer
Data
|
Ac<onable
Results
A
La
Carte
Premium
▪
Interests
▪
Income
▪
Marital
Status
▪
Lifestyle
Basic
▪
Presence
of
Children
▪
Financial
▪
Age
▪
Homeowner
Status
▪
Professional
▪
Gender
▪
Home
Marke<ng
Type
▪
Loca<on
▪
And
More
▪
Purchase
Intent
▪
And
More
RapLeaf
|
Data
|
Personaliza<on
|
Overview
|
Q&A
Confiden<al
8. Consumer
Data
|
Ac<onable
Results
A
La
Carte
Premium
▪
Interests
Customer
▪
Income
▪
Lifestyle
Basic
▪
Marital
Status
▪
Financial
Engagement
on
a
▪
Presence
of
Children
▪
Age
▪
Homeowner
Status
▪
Home
Marke<ng
Type
▪
Professional
Whole
New
Level
▪
Gender
▪
Loca<on
▪
And
More
▪
Purchase
Intent
▪
And
More
RapLeaf
|
Data
|
Personaliza<on
|
Overview
|
Q&A
Confiden<al
9. Available
Data
|
Enriched
Insight
•
Demographics
•
Household
Age,
gender,
loca<on,
educa<on,
Income,
marital
status,
children’s
age
occupa<on
and
more
and
gender,
home
ownership,
home
property
type,
and
more
•
Interests
•
Professional
Shopping,
sports,
beauty
care,
Occupa<on,
Educa<on,
Business
travel,
autos,
entertainment,
Owner,
smart
phone
owner
and
more
music,
news,
technology,
and
more
•
Online
Behavior
•
In-‐market
Influence,
online
ac<vity,
site
Likeliness
to
buy
a
house,
purchase
memberships,
and
more
luxury
car,
apply
for
a
new
credit
card,
re<re,
move
within
the
next
few
months
RapLeaf
|
Data
|
Personaliza<on
|
Overview
|
Q&A
Confiden<al
10. Personaliza<on
|
Real
Results
in
Real
Time
• 410%
liQ
in
email
Boost
Message
engagement
Efficiency
•
20%
increase
in
website
ac<vity.
Strengthen
Customer
Rela<onships
Increase
Conversion
and
Drive
Results
RapLeaf
|
Data
|
PersonalizaSon
|
Overview
|
Q&A
Confiden<al
11. Personaliza<on
|
Becer
Insight
>>
Becer
Results
Customize
Messaging
Increase
traffic
Alter
messaging
for
a
single
offer
Restaurant
reserva<on
websites
to
deliver
in
a
relevant
and
recommend
tailored
acrac<ve
way
to
individuals
supplementary
deals
across
all
audiences
Boost
Loyalty,
Word-‐of-‐Mouth,
Boost
ROI
and
Influencer
MarkeSng
Customized
landing
pages
and
Iden<fy
influen<al
customers
and
home
pages
on
news
sites
for
a
reward
them
with
VIP
service
enjoyable
experience
Personalize
Content
Drive
Results
Online
deal
sites
adjust
imagery
Travel
sites
use
localiza<on
to
and
spotlight
relevant
content
to
promote
supplementary
offers
foster
direct
and
based
on
loca<on
connec<ons
relevant
engagement
RapLeaf
|
Data
|
PersonalizaSon
|
Overview
|
Q&A
Confiden<al
11
12. Personaliza<on
101
|
Overview
INPUT
OUTPUT
RESULT
USE
CASES
• Real-‐<me
API
• Personalize
Offers
&
• Emails
• Age
Data
Append*
Communica<on
• Name
and
postal
• Gender
• Op<mize
web
address
• Loca<on
Data
• Real-‐<me
content
instantly
• Interests
decisions
upon
user
visit
• Premium
Data
• CRM
• Enhance
CRM
and
more
Segmenta<on
databases
• Op<mize
direct
mailing
resources
RapLeaf
|
Data
|
Personaliza<on
|
Overview
|
Q&A
Confiden<al
12
13. Ques<ons?
Try
It
Today
Email
info@rapleaf.com
to
get
set
up
with
data
now
RapLeaf
|
Data
|
Personaliza<on
|
Overview
|
Q&A
Confiden<al
13