The Business Builder framework is designed to accurately determine at what stage your business is at present while at the same time highlighting critical areas that you need to focus on to ensure your business grows and succeeds. The Business Builder uses an algorithm developed by incorporating the lessons and insights gained from working with 1000s of business owners over the last 14 years. By applying the framework, you will be able to drastically increase your chance of building a sustainable business in the shortest time. At the session we will share insights into: The Central Nervous System The Equity Multiplier The Sales Accelerator The Governance Quadrant

1. Cracking
The Business
CODE
The Business Builder framework is designed to
accurately determine at what stage your
business is at present while at the same time
highlighting critical areas that you need to focus
on to ensure your business grows and succeeds.
The Business Builder uses an algorithm
developed by incorporating the lessons and
insights gained from working with 1000s of
business owners over the last 14 years. By
applying the framework, you will be able to
drastically increase your chance of building a
sustainable business in the shortest time.
At the session we will share insights into:
The Central Nervous System
The Equity Multiplier
The Sales Accelerator
The Governance Quadrant

3. Survived to year 5
Survived to year 10
Failed by year 5
Failed by year 10

4. Cracking
The Business
CODE
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Helping businesses
succeed by providing
a blueprint for
success

6. Central
System
Financial
Multiplier
Market
Profiler
Lead
Generator
Sales Code
Innovation
Funnel
Customer
Value
Execution
Capabilities
Leadership
Signature
Governance
Quadrant
The Business Builder
framework is designed to
accurately determine at what
stage your business is at
present while at the same
time highlighting critical areas
that you need to focus on to
ensure your business grows
and succeeds.
The Business Builder uses an
algorithm developed by
incorporating the lessons and
insights gained from working
with 1000s of business
owners over the last 14 years.
By applying the framework
you will be able to drastically
increase your chance of
building a sustainable
business in the shortest time.
10 Business Building
Block aimed at
stabilizing and growing
your business
1
2
3
5
6
7
8
9
10
4

7. 1
Keep it
simple
2
Debate
Assumptions
3
Use
Framework
4
Allocate
Resources
5
Identify
Priorities
6
Monitor
Performance
2 /5 Year
Strategic
Plan Rules
Central
System
Most organizations
only realize 6-% of
their strategies poten-
tial value due to issues
in development or
execution. The foll-
wing are crucial
aspects of target
setting and perfo-
mance tracking
1

8. Financial
Multiplier
As the owner or
manager of a
business, of course
you are very busy,
but it pays to step
back and plan for
your financial future.
Take the time to
forecast, plan, and
budget.
P&L,
balance
Sheet and
Cash Flow
•Analise and
review
statements
Annalise all
expenses
•Ensure they are
linked to profit
generating
activities
Product
profitability
•Annalise
customer and
product
profitability
Develop a
budget
•12 months
detailing revenue
and margin
targets
Establish
monthly
meetings
•review and plan
around your
financial
statements
Financial
Manage
ment
2

9. Financial
Multiplier
As the owner or
manager of a
business, of course
you are very busy,
but it pays to step
back and plan for
your financial future.
Take the time to
forecast, plan, and
budget.
2
ROE = profit margin
x asset turnover
x equity multiplier
Operating efficiency -
which is measured by
profit margin
Asset use efficiency -
which is measured by
total asset turnover
Financial leverage -
which is measured by
the equity multiplier
Valuation = Score
X average NP
Business Builder
Score = Multiple
Earnings
NP – where NP is
equal to the average
NP over three years

10. Market
Profiler
Market development and
penetration should form the
core focus of all growth
activities. Growth should be
actively targeted over and
above the function of
maintaining the current
performance. Growth
activities should be linked
to market opportunities and
not resource availability.
Increase Market
Share
Dominate Growth
Markets
Drive out
competitors
Increase existing
usage
Market Strategy
1. Implement five
existing customer
approaches
1.New
geographical
markets
1.New
product
dimensions
1.New
distribution
channels
New market
segments
2. Target selling existing
products into new markets.
3

11. Lead
Generation
It is important to plan your
marketing strategy around
lead generation and brand
development. The key is to
ensure that it delivers
measurable results i.e.
Actionable leads. Your
marketing strategy must be
integrated into your budget
making available adequate
funds to support marketing
campaigns.
The following activities will help you optimize
your marketing strategy
A simple database
The backbone of all good marketing is about building a solid database
A great website
Your website must attract attention and give value to those who visit
An elevator pitch
Make sure you have a fun, interesting and memorable pitch ready at all times
Professional marketing material
Make sure they look professional and appealing at all times
A professional brand
It encompasses everything people see, hear, think and feel about your business
Well developed product or services
Make sure you do your research and listen to your customers
A marketing plan and a budget
Getting a plan that will support you and clearly communicate to your team
4

12. Sales Code
In order to effectively
deliver and manage sales
you have to measure sales
performance weekly and
monthly. For sales to
deliver on targets there has
to be a business specific
sales process and sales
funnel. The sales funnel
should be aligned with the
relevant sales software.
The following activities can be completed to
improve sales capability
Develop a sales funnel
Develop a sales process
Link to business plan with 3x
cover
Track sales pipeline
value
Mapping products
value proposition
(FAB)
Regular
tracking
5

13. Innovation
Funnel
Technology-
push
innovation
Market-pull
innovation
Business
model
innovation
Design
thinking
Platform
strategy
To ensure continued
relevance and in-
creased sales an
innovation process
needs to be dev- loped
and imple- mented. To
ensure growth and
sales increase both
markets and compe-
titor trends should be
monitored.
6

14. Customer
Value
In order for your
business to succeed
you have to ensure a
consistent number
of new customers
are added while at
the same time
existing customers
are retained.
Customer
Value
Generation
1.Convert sales
and revenue
targets into
number of
customers
1.Ensure that
your customer
retention is high
1.Track
profitability and
LTV on customer
level
1.Measure
customer service
using the net
promoter score
system.
7

15. Execution
Capabilities
For the business to
grow it must be able to
consistently deliver
high quality product or
services. In order to do
this both resource
capability, linked
quality and process
efficiency needs to be
tracked and managed
Conduct a capability
audit across the
organisation
Implement a
quality
measurement
Analyse
Business
automation
8

16. Leadership
Principles
The most important aspect of
executing your strategy is ensuring
all the resources in the business is
aligned to achieving its goals. If the
people in your business are not
100% aligned to the vision, they will
not be able to deliver effectively.
Everyone in the business must have
targets alighted with the overall
plan and that they are in the right
positions
The following 5 areas should be managed
Compensation and benefits
Training and Development
Employee engagement
Clearly defined job descriptions
Legal compliance
9

17. Governance
Signature
Corporate governance is as
vital to SMMEs as it is for
large corporations.
Implementation of cost-
effective and simple
mechanisms and processes
will establish structure,
improve operations,
contribute to business
growth and ensure effective
compliance with the law
Create simple internal policies such
as a code of conduct that clearly
sets-out duty of care, skill and
diligence.
Demonstrate effective leadership
characterized by ethical values of
responsibility, accountability,
fairness and transparency
Separate roles and responsibilities
of the shareholder, director and
manager to limit liability and
ensure effective division of labour
and function. Consider creating a
board of directors
Do your bit for your local
environment and community -
nature, society and business are
interconnected
Governance
Quadrant
10

18. Cracking
The Business
CODE
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19. UNLOCKING
ENTERPRISE
DEVELOPMENT
ACHIEVE YOUR VISION
Increase SME revenue
capability & Generate Profits
Ensure governance
compliance and return on
investment for shareholders
Focus on overall critical
business growth areas
Business Builder
Help your customers:
DIAGNOSTIC
1
10
Building
Blocks

20. 10 Page
Business
Diagnostic
Report
30 Page detailed
Business Diagnostic,
Analysis and
Development Report

21. Cracking
The Business
CODE

22. UNLOCKING
ENTERPRISE
DEVELOPMENT
Improve Overall
Business Sustainability
Improve capability
through automation and
innovation
Increase the
organizational maturity
in key focus areas
Objectives
Target Overall Maturity +1
Your Success blueprint!
Growth Accelerator
Help your customers:
DIAGNOSTIC
2
5
Pillars
Business
Maturity

23. UNLOCKING
ENTERPRISE
DEVELOPMENT
Turnaround Strategiser
Develop high growth
turnaround strategy focused
on key bankruptcy indicators
Improve cost efficiencies and
review capital structure
Focus on core and improved
management structure
including culture alignment
Objectives
Distress Indicator Turnaround Indicator
Help your customers:
DIAGNOSTIC
3
10
Stage
Business
Turnaround

24. UNLOCKING
ENTERPRISE
DEVELOPMENT
Access To Market (ATM)
Position your business for
profitable growth and align
to turn quick profits
Develop a winning brand and
value proposition
Align your brand and value
proposition to gain market
share and access
Objectives
Help your customers:
DIAGNOSTIC
4
12
Step
Access
To
Market

25. Diagnostic
Platform Certification
Learn at your own pace. Earn
Business Builder Certification.
Access to latest training
content and videos anytime.
UNLOCKING
ENTERPRISE
DEVELOPMENT
Customer Service
Portal
Easy to use monthly learning
and tracking portal. Provide
your customer with their own
access to track and manage
progress.
Structured Customer
Acquisition process
Follow a proven acquisition
process. Easily find your
prospects challenges and ad-
vantages for easy conversion.
Monthly Management
Meeting reporting
Comprehensive progress
reporting functionality. Easily
update and report on all
aspects of your customer
development progress.
Diagnostic Report and
Proposal Creation
Automated report creation.
Prepare professional business
analysis and development
proposals in one click.
Unlimited Tools
And Resources
Your business in a box solution.
Customer reports, monthly
development plans, sales
collateral, promotional content
and videos.
Business Improvement
And Development tools
Automated business develop-
ment. Use the monthly
development platform to
easily build value for clients
Low monthly
subscription
Unlimited access to all existing
and future functionality.
Ongoing access to new content
and new functionality
BENEFITS
Platform
and
System

26. http://businessdoctors.co.za