The Red & White Hunger Fight was founded in 2008 by the University of Wisconsin-Madison athletic department in partnership with the Wisconsin Alumni Association. It collects food and donations to benefit the Community Action Coalition, having collected 13 tons of food and $5,000 so far. The objectives are to create brand awareness, consistent messaging, effective use of space, and cost-effective promotion through students, faculty, and Badger fans using promotional materials like flyers, postcards, an internet button, and a style guide.

1. RED & WHITE HUNGER
FIGHT
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2. CLIENT OVERVIEW
- Founded in 2008
- Sponsored by the athletic department
- Partnership with the Wisconsin Alumni Association
- Collected 13 tons of Food thus far and $5,000
- Proceeds go to the Community Action Coalition

3. OBJECTIVES
- Create brand awareness
- Consistency in overall messaging
- Use of space
- Cost effective in both time and placement

4. TARGET AUDIENCE
PRIMARY:
Student and Faculty at UW-Madison
SECONDARY:
Badger Fans in the greater Madison Area
Badger Fans

5. HOW WE’LL ADDRESS
THIS
- Use of a style guide
- Promotional materials
- Flyers
- Postcards
- Internet Button

6. STYLE GUIDE

7. INTERNET BUTTON

8. POSTER

9. POST CARD

10. OTHER IDEAS
- Barrel Cover/ Sign
- Location of Materials
- Additional Promotional Materials
- Buttons
- Stickers
- T-Shirts
- Banner

11. THANK YOU