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GIVES YOU WINGS
Founded by Dietrich Mateschitz in Austria in 1987.
 Is a millionaire dollar energizing beverage brand.
 Available in more than 167 countries with more
 than 6 billion cans sold since 1987.
 Red Bull first expanded to foreign markets in 1989 to
Singapore, 1992 to Hungary, 1994 to Germany, 1995 in the
U.K ,1997 to USA.
 BERRY
 LIME
 CANBERRY
 SUGARFREE
 SILVER, RED
& BLUE EDITION
IN THIS EVENT COMPETITORS ATTEMPT TO
FLY WITH HOME MADE FLYING MACHINES
AND THESE FLYING MACHINES LAUNCHED
OFF A PIER ABOUT 9 mt HIGH ABOVE THE SEA.
An international series of Air races in which
competitors have to navigate a challenging obstacle
in fastest time. Pilots have to compete with the
tight turns and pass through
‘AIR GATES’.





Red bull - case study
Red bull - case study

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Red bull - case study

  • 2. Founded by Dietrich Mateschitz in Austria in 1987.  Is a millionaire dollar energizing beverage brand.  Available in more than 167 countries with more  than 6 billion cans sold since 1987.  Red Bull first expanded to foreign markets in 1989 to Singapore, 1992 to Hungary, 1994 to Germany, 1995 in the U.K ,1997 to USA.
  • 3.
  • 4.  BERRY  LIME  CANBERRY  SUGARFREE  SILVER, RED & BLUE EDITION
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. IN THIS EVENT COMPETITORS ATTEMPT TO FLY WITH HOME MADE FLYING MACHINES AND THESE FLYING MACHINES LAUNCHED OFF A PIER ABOUT 9 mt HIGH ABOVE THE SEA.
  • 10. An international series of Air races in which competitors have to navigate a challenging obstacle in fastest time. Pilots have to compete with the tight turns and pass through ‘AIR GATES’.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.