This is a quick outline of some of the social media management services Red Banyan provides for its clients. For more information, please visit redbanyan.com, or call us at 954-379-2115.

1. Smart + Strategic Communications
Social Media
Capabilities

2. Red Banyan is a strategic communications and crisis
management firm with national and international reach.
Our clients rely on us to help them capitalize on
opportunities and overcome challenges.
We are smart and strategic.
We deliver results.

3. ‣ Social Media Audit
‣ Strategy Development
‣ Content Calendar
‣ Content Development
‣ Design
‣ Community Management
‣ Social Listening
‣ Crisis Management
‣ Measurement and
Reporting
What We Offer

4. Social Media Audit
• Identify key platforms
• Understand current content mix
• Review community sentiment
• Analyze post engagement
• Develop customized audit
From audience demographics
to content mix, we take a
holistic and detailed approach
to assessing your
organization’s current social
media presence.

5. Strategy Development
Whether your focus is on lead
generation, real-time customer
service, or brand ambassador
development - our social
media experts will develop a
roadmap to get you there.
• Establish channel objectives
• Identify brand voice and tone
• Develop KPI benchmarks
• Conduct social campaign ideation

6. Content Development
We create content that
resonates with your customers
while supporting your
marketing objectives. Because
content is only successful if it
engages your audience.
• Identify key audiences
• Create monthly content brief
• Develop and maintain editorial
calendar
• Conduct ongoing content
planning sessions
• Provide additional copywriting
and editing services

7. Design
Creative and eye-catching visuals
are critical to break through the
noisy news feed and standout
among competitors. We focus on
designing customized content
that brings your brand to life and
drives channel engagement.
• Establish brand and style guides
• Brainstorm and develop design
concepts
• Create original branded content
• Maintain brand consistency

8. Community Management
A thriving social presence
includes an active voice in
your social community’s
conversation. Our human-
centric approach to managing
your social communities
sparks positive engagement
while keeping pages current
and active.
• Provide real-time page moderation
• Monitor pages during peak and
off-peak hours
• Create approved and vetted
response library
• Respond in brand tone and voice

9. Social Listening
Analyzing the conversation
within and outside your
industry creates opportunities
to attract new audiences while
improving the experience for
existing customers. We keep
our fingers on the pulse of
what’s trending to help you
anticipate your customer’s
needs.
• Analyze brand sentiment and
reputation
• Identify marketing opportunities
• Adjust content mix to meet
demand
• Brainstorm future social
campaigns

10. Crisis Management
Today’s social media platforms
can serve as important tools for
communicating with the public,
but they can also serve as
highways where negative
information can spread
worldwide within seconds. With
deep expertise in crisis
management, we can help you
navigate challenges as they arise.
• Develop issue escalation process
• Monitor conversations and brand
mentions
• Respond to questions and inquiries
• Monitor brand and industry
sentiment
• Advise and develop social
communications plan
• Increase crisis response
transparency

11. Measurement and Reporting
• Analyze platform metrics
• Identity growth opportunities
• Optimize content in real-time
• Develop customized reporting
Social media is constantly
evolving, and we’re focused on
staying ahead of the algorithm
change. We utilize platform
data to shape our multi-channel
approach and maximize results
to help meet your business
goals.

12. 954-379-2115
contact@redbanyan.com
redbanyan.com