The document discusses trends in human resources and digital transformation in Brazil. It notes that digital transformation is influencing all sectors of the Brazilian service economy. It highlights key HR trends like innovation culture, engagement, analytics, and HR UX. It also discusses the reorganization of companies based on purposes, experiences, and agile teams. The competitive landscape in Brazil includes new entrants in HR techs and platforms for collaboration, benefits, recruitment, and learning. Large companies are changing their mindsets to embrace a digital approach and culture of innovation through coworking spaces and accelerators.

1. TRENDSAND INSIGHTS
BRAZIL
HUMAN RESOURCES 2017
The Digital Transformation is
influencing and impacting all
sectors of the brazilian service
economy.
LUCIANOMATSUZAKI
Academic Research
HR TECHS

2. Digital Transformation in
some sectors of the
Brazilian Companies
The Digital Transformation is
influencing and impacting all
sectors of the brazilian service
economy.
HR Trends 2017
Digital
HealthCare and
Wellness
Industry 4.0 Digital Telcos
Fintech and
Insurtech
Retail Public Sector MediaAgrobusiness
Education Transportation
Chemical,
Energy,
and
Minerals
Law
and more...
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3. Digital Transformation in
some sectors of the
Brazilian Companies
The hierarchical organization of
the past goes through deep
internal transformations.
HR Trends 2017
Marketing Law HRIT
Sales P&D Finance
Products
Services
Administration Channels Logistic
Procurement
and more...
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4. http://joshbersin.com/2016/03/the-new-organization-different-by-design/

5. Reorganization based on
purposes, experiences and
agile teams
EMPLOYEE EXPERIENCE
CUSTOMER EXPERIENCE
HR Trends 2017

6. HRTrends 2017
HR UX
Engagement
Innovation
Culture
Analytics
Lean HR
Automation (AI, Bots,
Machine Learning)
Beneficts and Rewards
Platforms
Smart HR, Employee Journey and
Employee Brand
Wellness and Health
Gamification, Serious Games and
Simulators
Collaboration and Learning
Platforms
Data Driven
recruitment and HR processHR TRENDS
Exponencial Organizations,
Massive transformative purpose
Digital Transformation
Autonomy, Cocriation Spaces
and Blended Workforce
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DigitalHR-TrendsandInsights

7. Font: Linkedin Global Recruiting Report

8. DigitalHR-TrendsandInsights The recruitment methods’ evolution through the history
Fonte: https://www.jobboardfinder.net/news/the-recruitment-methods-evolution-through-the-history/

9. DigitalHR-TrendsandInsights
The recruitment methods’ evolution through the history

10. DigitalHR-TrendsandInsights Leardership in Digital World

11. DigitalHR-TrendsandInsights
Font: Crunchbase

12. t
What is happening?

13. COMPETITIVE LANDSCAPE
BRAZIL
HR 2017

14. Collaboration
and Beneficts
Platforms
Gamification,
Serious Games
Innovation
HR Process
Digital
Recruitment
Assessment
HR
Platforms
E-Learning
People
Analytics
Vacancies/
Recruitment
Review
companies
Brazililan initiatives with focus in
HR Tech, EduTech, and
Beneficts Platforms
Trends and Insights
HR2017
BrazilianCompetitive
Landascape
HRTrends2017
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15. Collaboration
andBeneficts
Platforms
Gamification,
Serious Games
Innovation
HRProcess
Digital
Recruitment
Assessment
HR
Platforms
E-Learning
People
Analytics
Vacancies/
Recruitment
Review
companies
TrendsandInsights
HRTRENDS
• Alternative forms of recruitment and selection
• Mergers and acquisitions (GP Investments);
• New Entrants (HR Techs) and Business Platforms;
• Technology applied to all points of the process;
• Major investing in payments, coupons and geo.
Considerations about the competitive landscape.
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HIGHLIGHTS

16. Opportunitiesfordigitalmarketcompaniestoapproachan areathatwasserved bymajorsHR Vendorsandinternalcommunicationagencies.A grid
solutionsecossystem.
HRTECHS
DIGITALHR
CONSULTING
NEW HR
PLATFORMS
ITPROVIDERS
GAMES ANDVR
COMPANIES
INNOVATION
CONSULTING
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MANAGEMENT AND
DIGITALTRANSFORM.
CONSULTING
HR LEADER
LEARNING LX
COMPANIES

17. Collaboration
andBeneficts
Platforms
Gamification,
Serious Games
Innovation
HRProcess
Digital
Recruitment
Assessment
HR
Platforms
E-Learning
People
Analytics
Vacancies/
Recruitment
Review
companies
TrendsandInsights
HRTRENDS
Key trends that are transforming human resources departments.
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• HR process frictionless;
• Analytics Profile and Employee Journey;
• Age of Platforms: Benefics, Wellness, and Payments;
• Innovation Culture: Intrapreneur, Agile, Scrum, Squads,
and sponsored by digital board;
• Engagment by gamification, VR, serious games and
simulators;
• Matching of Candidates;
• Coworking and innovation workplaces.
HIGHLIGHTS

18. A technological approach: consulting opportunities that have succeeded in building platforms around
innovation in recruiting, data, coaching and vacancies.
DATA
NEW
PROCESS
COURSES,
COACH VACANCIES
PLATFOR M
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19. A technological approach: consulting opportunities that have succeeded in building
platforms around innovation in recruiting, data, coaching and vacancies.

20. View in VR!
Virtual Reality
Opportunities for producers and suppliers of VR content for innovation in recruitment processes..
• VR Courses;
• Scenarios simulations;
• Gamification;
• New process of recruitment and onboarding;
• Team Meetting;
• New Culture;
• Serious Games;
• Corporate Simulations;
• Immersive Training;
HIGHLIGHTS
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21. OpportunitiesforproducersandsuppliersofVRcontentforinnovationin recruitment processes..

22. OpportunitiesforNewandfocusedevents.

23. BRAZILIAN COWORKING
SPACES,
ACELLERATORS AND
INCUBATORS
HR TRENDSAND INSIGHTS-
2017

24. Initiatives ofcollaboration and innovation hubs promoted by Brazilian
companies
Ace – Aceleradora
DigitalHR-TrendsandInsights

25. Wayra- Telefonica
Initiatives ofcollaboration and innovation hubs promoted by Brazilian
companiesDigitalHR-TrendsandInsights

26. Cubo – Itau Bank
Initiatives ofcollaboration and innovation hubs promoted by Brazilian
companiesDigitalHR-TrendsandInsights

27. Initiatives ofcollaboration and innovation hubs promoted by Brazilian
companies
Oito – OI Telecom
DigitalHR-TrendsandInsights

28. Initiatives ofcollaboration and innovation hubs promoted by Brazilian
companies
Wow
DigitalHR-TrendsandInsights

29. Initiatives ofcollaboration and innovation hubs promoted by Brazilian
companiesDigitalHR-TrendsandInsights
Oxigênio – Porto Seguro

30. • The Brazilian continent has an ecosystem under construction by HR Techs.
• Large companies that are accustomed to acquiring robust platforms are changing their mindset to
a digital approach, culture of innovation and co-working.
• Digital Transformation Scenario. Banks, Fintechs, Telcos, Health, Industry and all other areas are reorganizing
teams and need to innovate in the recruitment and selection processes.
• VR combined with education experience.
• Opening HR Leaders to participate and discover new platforms that help create a Smart HR and Agile
Organization (analytics, HR UX, frictionless, data-drive and with employee brand.
Final considerations
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HR TRENDS 2017

31. Innovation
Culture
Engagement AnalyticsHR UX
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HR Trends 2017
Reorganization based on purposes, experiences and agile teams

32. Thanks
LUCIANO MATSUZAKI
TRENDSANDINSIGHTS
BRAZIL
HR2017