The document discusses trends in recruiting and talent assessment. It notes that recruiting has become more complex due to the explosion of new assessment tools driven by cloud technology. These tools assess a candidate's potential rather than just their skills and help companies better identify top talent. The document also discusses how big data and social media are changing recruiting by allowing companies to learn more about candidates and engage with them online. It suggests recruiting in the future will rely more on blending people-focused recruiting with business strategies, processes, technology, and data insights to provide a competitive advantage.