While job seekers and employees are increasingly using digital channels like social media and mobile devices, HR functions still rely heavily on traditional recruitment and communication methods. Digital tools can help organizations attract, engage, and develop talent more effectively. Gamification and social media have boosted learning, leadership development, and employer branding. However, outdated HR systems, a lack of data-driven insights, and low prioritization of HR among senior management are hindering greater adoption of digital in HR. To fully leverage digital, companies need executive support to modernize HR IT infrastructure and use data more strategically across the employee lifecycle.

1. Unleashing
Digital in HR
Using Digital Tools to
Unlock HR’s True Potential
Talent Has Gone Digital, But Not HR
Job seekers are rapidly moving
to digital channels to find jobs
Employees are using social platforms to
express opinions on workplace issues
34%
52%
For e.g. Glassdoor
> 3 million
38%
pieces of content
by employees
across 190
countries, covers
> 200,000
Mobile Devices account for
companies
> a Billion job searches
per month
But HR is still lagging in use of digital
75%
still rely on
traditional
recruitment and branding
techniques
80%
500
Only 26 of Fortune
companies offer a
mobile optimized job
application process
still use one-way
communication
tools for Learning and
Development
Digital Offers Innovative Ways to Attract,
Retain and Engage Talent
Gamification Boosts
Employee Learning
and Development
Digital Helps Organizations
Close the Talent Gap Faster
UPS increased total hires
through digital platforms from
19 to 15,000 in 3 years
Employer Branding
Receives a Shot in the
Arm with Social Media
Crowdsourcing Enhances
the Accuracy of Performance
Assessments
78%
of HR professionals
feel crowdsourced recognition
data is important for
performance reviews
NTT Data saw a
50%
increase in employees taking
up leadership roles through
usage of gamification
Applications for Novo Nordisk’s
‘Graduate Program’ rose by
through a social media based
employer branding strategy
3x
What is Holding Back Digital in HR?
Current HR IT Systems
Do Not Support the Latest
Digital Technologies
70%
of organizations
face integration issues with
their existing HR IT systems
Senior Management
Perceptions Curtail
Digitization Efforts
23%
Only
of organizations in
North America consider
HR as a profit driver
Lack of Data-Driven
Insights Impede HR’s
Ability to Take
Informed Decisions
>56%
of companies lack any
measure of talent
investment returns
The Path Ahead
Build Top-Management Consensus
to Drive Digitization across HR Processes
Upgrade to a Flexible,
Interoperable IT Architecture
Deliver a Seamless
Multichannel Experience
Use Data to Drive
Decision Making
Sources
1. Jobvite, “2012 Social Job Seeker Survey”, September 2012
2. Talent HQ, “20 Mobile Recruiting Insights #mrec13”, September 2013
3. TechCrunch, “With 40% Of Traffic From Outside The U.S., Glassdoor Raises $20M Series D To Expand Internationally”, October 2012
4. Slideshare, “UPS Jobs Mobile Case Study at MREC 2013”, September 2013
5.Talent HQ, “20 Mobile Recruiting Insights #mrec13”, September 2013
6. Globoforce, “2012 SHRM/Globoforce Employee Recognition Report”, 2012
7. Mind Jumpers, “How to use Social Media for Employer Branding and Recruitment”, July 2012
8. Forbes, “Gamification In Leadership Development: How Companies Use Gaming To Build Their Leader Pipeline”, September 2013
9. Oxford Economics, “The Digital Transformation of People Management”, March 2012
10. Recruiter.com, “Survey: Most Employers Lack RTI Figures on Talent”, March 2013
Reach out: Interested in reading the full report?
Head to http://www.capgemini-consulting.com/using-digital-tools-to-unlock-hrs-true-potential
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