The full slide deck from our recent "Attract, Recruit, Retain" seminar. Recordings of each presentation can be found on this page

1. Welcome to The
Recruitment Seminar

2. Telephone: 01452 331331 Enquiries@hrchampions.co.uk @HR_Champions
Up and coming events....
• Employment Law Updates – Worcester 3/2 and Gloucester 17/2
• Practical HR for Managers
• Recruitment for Managers
• Workforce Planning Seminar
• Mental Health First Aiders 1/2
• Funded Leadership and Management Training:
• Customer service, Train the trainer, Attraction Cultures
Contact the team at HR Champions
www.hrchampions.co.uk/events

3. The Case For Change
Kieran O’Donoghue

4. Telephone: 01452 331331 Enquiries@hrchampions.co.uk @HR_Champions
The job market is difficult
3 m forecast – more employers
increasing than decreasing headcount
Hard to fill vacancies
more prevalent Particularly challenging to fill
low skilled roles
Median base pay
expectations have
risen

5. Telephone: 01452 331331 Enquiries@hrchampions.co.uk @HR_Champions
..and likely to become more so
Highest vacancy levels for 20
years. All industry sectors
increasing except for
electricity, gas, steam and air
conditioning supply
Employment levels recovering Unemployment declining
• The rate of annual pay growth was 4.3% in August to October 2021
• Regular pay continues to grow at a faster rate than inflation, at 1.0%
• Employees on payroll now exceed pre-Covid peak

6. Telephone: 01452 331331 Enquiries@hrchampions.co.uk @HR_Champions
The workforce is getting older
Hiring managers have a
negative view of 45+
jobseekers, even though
employers rate highly
the job performance of
those they hire.

7. Telephone: 01452 331331 Enquiries@hrchampions.co.uk @HR_Champions
Educational Attainment
Proportion of population with
A levels and above increasing
24% in 2002 to 42% in 2017
University entrants in millions
Higher education student numbers Feb
21

8. Telephone: 01452 331331 Enquiries@hrchampions.co.uk @HR_Champions
Are graduates fulfilled in their role?
ONS Nov 2020

9. Telephone: 01452 331331 Enquiries@hrchampions.co.uk @HR_Champions
Job Applicant ‘wants’
But not all homeworking
• 23% of UK employees work part-time, and research
suggests that a further 25% of full-time workers would
prefer to work part-time if they could
• At least 13 million people plan to ask for
permanent flexible working arrangements
(Research by Direct Line Insurance)
• More than 71% of UK workers say they
want flexible options to remain after the
crisis has passed. (Research by Microsoft)
• The majority of employees would prefer a
hybrid working model to a return to pre-
pandemic work patterns. (McKinsey report)
• 9 in 10 millennials want a flexible working
week. (Research by Workthere)

10. Telephone: 01452 331331 Enquiries@hrchampions.co.uk @HR_Champions

11. Telephone: 01452 331331 Enquiries@hrchampions.co.uk @HR_Champions
Equality, climate change
& sustainability – driving
younger generations to
careers with positive
social impact
Measures a
company’s entire
social and
environmental
performance
Evaluation of how a
company's operations &
business model impacts
workers, community,
environment and
customers
70% re-
evaluating their
careers since
Covid
89% want
career with
strong sense
of purpose

12. Telephone: 01452 331331 Enquiries@hrchampions.co.uk @HR_Champions
Recruitment Trends
Half (57%) of hires are not working out (bad hires)
• 25% of bad hires have left the business or are not working out, while a further
third (32%) are struggling with some elements of their role.
• Root cause of frequent failed hires:
• a combination of complicated, drawn-out processes (31%)
• poor candidate experience (31%)
• inability to test culture fit (31%).
• Direct and indirect costs of a bad hire range 50% and 150% of the employee’s
annual salary (PWC)

13. Telephone: 01452 331331 Enquiries@hrchampions.co.uk @HR_Champions
It's tough out there....
In Summary
...and it's only going to get tougher
But, by understanding the reasons why,
we can do something about it

14. Talent Marketing Managers
Cathy O’Donoghue

15. Telephone: 01452 331331 Enquiries@hrchampions.co.uk @HR_Champions
HR Managers are the new
Talent Marketing
Managers

16. Telephone: 01452 331331 Enquiries@hrchampions.co.uk @HR_Champions
People Focus 2022
1. Attracting, Recruiting, Onboarding and Retaining Talent
86% of workers wouldn’t apply or continue to work for a company with
a bad reputation
Top Tip
Attend the HRC
Workforce Planning
seminar

17. Telephone: 01452 331331 Enquiries@hrchampions.co.uk @HR_Champions
1. Employee Well-being - Resilience and Mental Health
2. Equality, Diversity and Inclusion
3. Enabling leaders to lead from the top down, live the
values and manage their teams authentically
4. Career Development
WORKFORCE PLANNING

18. Telephone: 01452 331331 Enquiries@hrchampions.co.uk @HR_Champions
The People leader Role . . .
Transformational
Top Tip
Review the purpose &
goals of HR in an
organisation
1. Understanding of employee characteristics and what they want from work
2. Create a culture where the values underpin a psychological safety and real
inclusion - a sense of belonging
3. Equip and support employees to be resilient, to bounce back from adversity
4. Equip & enable managers /leaders with skills to manage teams either F2F or
remote teams to be productive and creative
5. Digitally savvy - use technology/data to benefit the organisation,
employees and clients
6. Facilitating new ways to deliver employee experiences
7. Succession planning/career development as an intrinsic part of role

19. Telephone: 01452 331331 Enquiries@hrchampions.co.uk @HR_Champions
The ‘key’ skills are collaboration & influence

20. Telephone: 01452 331331 Enquiries@hrchampions.co.uk @HR_Champions
What is an employer brand?
Employer branding is the effective, identity based development and
positioning of a company as a trustworthy and attractive employer in
both its internal and external relationships
Top Tip
Develop your company’s
own authentic Employer
Brand

21. Telephone: 01452 331331 Enquiries@hrchampions.co.uk @HR_Champions
The main benefits of employer branding
Time to fill
The employer branding
programmes drive inbound
application of candidates
pipeline
Cutting the cost of hiring
Talent become more
accessible through the
use of referral programmes
and online channels
Better Quality of hiring
Attract easier top talented
candidates who fit the
Company culture
Engage Employees &
Enhance Retention
Internal employer branding
programmes showing employee
that they are valued. This
creates happy employees &
great brand ambassadors

22. Telephone: 01452 331331 Enquiries@hrchampions.co.uk @HR_Champions
Talented candidates choose the employer not
the other way around
Importance of Employer Brand for attracting candidates
75%
..of candidates research about
reputation & employer brand
before applying for job
83%
..of employers say that
employer brand plays a
significant role in
their ability to hire talent
69%
..of candidates would NOT
accept a job in a firm with a
bad reputation even if they wouldn’t
have a job

23. Telephone: 01452 331331 Enquiries@hrchampions.co.uk @HR_Champions
1. Set your goals – Get more applicants, get presence,
attract talent, reduce time and cost to hire …?
2. Identify your candidate persona – Identify the
characteristics of your perfect job candidate
3. Define your Employee Value Proposition – What is it
your current employees love about you as an
employer?
4. Define the channels and candidate touch points –
Where and how will you promote your brand?
5. Measure the results – Measure the results of your
strategy and efforts, and adjust accordingly.
Employer Branding Strategy in 5 Steps

24. Telephone: 01452 331331 Enquiries@hrchampions.co.uk @HR_Champions
Where is the talent marketplace?
• Schools } Employer Encounters
• Colleges & Universities } Internships
• Apprenticeships
• Current unemployed
• Employed
• Your own employees
• Abroad
• Inclusive returners to the Workplace
Top Tip
Authentically engage with your
local community

25. Telephone: 01452 331331 Enquiries@hrchampions.co.uk @HR_Champions
Methods and Channels for promoting your
Employer Brand
• Social Networks
• Career Fairs
• Lectures and workshops
• Interviewing and CV writing
• Recruitment campaigns job adverts
• Candidate experience
• Volunteering opportunities
• Website
• PR and news articles
• Awards
• Disadvantaged groups
• Employee Testimonials ...

26. Telephone: 01452 331331 Enquiries@hrchampions.co.uk @HR_Champions
What is your employer value proposition EVP
• An Employer Value Proposition EVP -is the company’s promise of
value that covers the employees entire work environment. That
includes everything from workspace design, compensation, benefits,
job security, career development programmes to advanced training
and career opportunities

27. Telephone: 01452 331331 Enquiries@hrchampions.co.uk @HR_Champions
Employee Value Proposition
Compensation
Salary
Pay Raise
Bonuses
Fairness
Benefits
Time Off
Healthcare
Remote Work
Career
Promotion
Education
Training
Coaching
Culture
Mission
Values
Atmosphere
Teamwork
Top Tip
Undertake an
Employee Survey.

28. Telephone: 01452 331331 Enquiries@hrchampions.co.uk @HR_Champions
Examples of EVP
• Unilever
• Theirwebsitebreaks itdownlikethis:“Unileveristheplacewhereyoucanbringyourpurposetolife
throughtheworkthatyoudo,creatingabetterbusinessandabetterworld.Youwillworkwith
brandsthatarelovedandimprovethelivesofourconsumersandthecommunitiesaroundus.”
• Unilever’sHeadofGlobalTalentAttractionandEmployerBrandexplained:“Attheheartofourvalue
propositionisthatwebuildleaders.WedevelopleadersforUnilever,andUnileverleadersgoonto
beleaderselsewhereintheworld.”
Top Tip
Access Government funded Leadership and
Management Training through HR
Champions

29. Telephone: 01452 331331 Enquiries@hrchampions.co.uk @HR_Champions
PWC
• From the PwC careers page: “From developing leadersateverylevel,todigitaltrainingto
helpyouembrace theinnovativetechnology oftomorrow, PwCprovides youwithsupport to
helpyoudevelop your careerandbuildrelationshipswithpeople fromdiverse backgrounds
andacrossmultipleindustries.Areyoureadytomakeanimpact?”
Top Tip
Access Government funded
Digital Training

30. Telephone: 01452 331331 Enquiries@hrchampions.co.uk @HR_Champions
Five Ways to secure a successful relationship
between people and Marketing
Agree who is the accountable /responsible person
Map the employer brand with the corporate brand
Commitment from the key stakeholders
Create advocates for the Employer Brand between HR & Marketing
Reinforce purpose
Engagement is driven by emotions: It's how the employment
relationship makes us feel about ourselves.

31. Telephone: 01452 331331 Enquiries@hrchampions.co.uk @HR_Champions
How can HR & Marketing work together?
Create a multimedia and
multichannel strategy
Build personas Help with storytelling. Help choose communication
channels
Evaluate and re plan/ adjust
plan as part of your on going
Work force development plan

32. Telephone: 01452 331331 Enquiries@hrchampions.co.uk @HR_Champions
People want to do business with great businesses -
how does your company stack up?
What can you find out about your company when you search for it
(LinkedIn, Website, PR, Articles, Twitter, Glassdoor)
What does it tell you about the company?
(How diverse & inclusive is it? CSR activities? Flexible? Employee
centric, value driven?)
Are there any Employment Tribunal cases reported against them?
Do they look like a good employer to work for?
(What’s your gut instinct)
What does it say about their well being policy?
How does it compare with competitor branding?

33. Telephone: 01452 331331 Enquiries@hrchampions.co.uk @HR_Champions
Would you work for your company if you did the research?
What does your employer branding say about your business?

34. Top Tips for Recruitment
Chloe Errington-Spurr

35. Telephone: 01452 331331 Enquiries@hrchampions.co.uk @HR_Champions
Top Tips For Recruitment
• Be clear that you need and want to recruit – what does the business need?
• Remember your workforce planning
• What type of candidate are you looking for – 57% of new hires are
not working out in any aspect of their role and business area
• Use a weighting system for your CVs and interviews – 46% of hiring
managers struggle to differentiate between candidates
• Determine your route to market BEFORE you start
• Ensure your company has a clear brand, why should people work for you?
• Clear job adverts

36. Telephone: 01452 331331 Enquiries@hrchampions.co.uk @HR_Champions
Managing your Stakeholders
• Top tips
- Create realistic job roles
- Determine if an external hire is needed
- Control the process
- Ensure all stakeholders are responsive
- The right person needs to give feedback
- Your managers need to be trained, confident and competent
to interview
- Ask line managers to write the job descriptions

37. Telephone: 01452 331331 Enquiries@hrchampions.co.uk @HR_Champions
Job Specifications & Descriptions
• Be clear so that the wrong candidates de-select themselves
• They should reflect your employer branding
• Include salary & benefits
• Your job descriptions should be new each time
• This should be a working document that remains and evolves with the
role.

38. Telephone: 01452 331331 Enquiries@hrchampions.co.uk @HR_Champions
Job Adverts
• Key to a successful recruitment campaign
• Avoid cliché language or language that doesn't translate
• Reflects employer branding and reality
• Your advert must be legally compliant
• Try an alternative format – industry specific relating to your employee
branding
• Candidate expectations – 2021 LinkedIn employment study

39. Telephone: 01452 331331 Enquiries@hrchampions.co.uk @HR_Champions
Good Job Advert Links & Bad Job Adverts

40. Telephone: 01452 331331 Enquiries@hrchampions.co.uk @HR_Champions
Marketing and Advertising Vacancies
• Internal communication is key
• Use analytics to show the routes to market that work for you
• Don't make the advert too long
• Personalise the advert
• Be creative

41. Telephone: 01452 331331 Enquiries@hrchampions.co.uk @HR_Champions
Routes to Market
• Job boards
• LinkedIn
• Recruiters
• Head-hunters
• Network
• Internal recruitment initiatives
• Trade magazines/publications
• University's/schools & Colleges

42. Telephone: 01452 331331 Enquiries@hrchampions.co.uk @HR_Champions
Routes to Market – Recruiters and Head-hunters
Head-hunters Recruiters
Retention & final fees Contingent (no hire, no charge)
Specialist Varying costs: 10 to 23% of salary
Expectation of exclusivity Preferred Supplier List (PSL)
Top Tip
Proactively manage these
suppliers

43. Telephone: 01452 331331 Enquiries@hrchampions.co.uk @HR_Champions
How to get the best out of your Recruitment
Agency?
- Give recruiters a break
- Clear, open, honest communication, trust
- One person managing the process
- Be mindful of your terms and theirs
- Review your PSL
- Rejected candidates
- Tightly manage the process
- Remember you’re the client

44. Telephone: 01452 331331 Enquiries@hrchampions.co.uk @HR_Champions
Routes to Market – Job Boards
• Research the different ones
• Don't over filter your searches
• Job board users are actively looking or open to new roles so treat
them with urgency
• Check periodically throughout the day
• If using for advertising not searching, your ads need to match your
employer branding and you need to stand out from the crowd

45. Telephone: 01452 331331 Enquiries@hrchampions.co.uk @HR_Champions
Routes to Market - LinkedIn
• InMail's need to be attractive and relevant
• Join groups to search and contact potential candidates
• Update your company page
• Use open searches but make use of the filters to narrow the list
• Beware of LinkedIn algorithms

46. Telephone: 01452 331331 Enquiries@hrchampions.co.uk @HR_Champions
Routes to Market - You & Your Business
- You are your greatest asset
- Google Reviews
- External network
- Internal recruitment
- Incentives
Top Tip
Regularly review your Google /
Indeed reviews

47. Telephone: 01452 331331 Enquiries@hrchampions.co.uk @HR_Champions
CV Management & Review
- Keep for three months due to timeframe for tribunal claims
- Note why the candidate is suitable or unsuitable ready
for feedback
- Consider gaps in CVs, they aren't always negative
- Use a fair weighting system
- Track your CVs Top Tip
Have clear, professional &
consistent de-selection criteria

48. Telephone: 01452 331331 Enquiries@hrchampions.co.uk @HR_Champions
Digital Hiring
• Changing landscape of recruitment
• Benefits
• Analytics
• Psychometrics
• Useful tools
Top Tip
Breathe HR system – the
recruitment module

49. Retaining your new talent
Cathy O’Donoghue

50. Telephone: 01452 331331 Enquiries@hrchampions.co.uk @HR_Champions
The offer stage
Keep in touch between offer and start date.
Top Tip
Create a sense of belonging

51. Telephone: 01452 331331 Enquiries@hrchampions.co.uk @HR_Champions
Onboarding
• Well thought out, a detailed plan – collaboration from all key stakeholders
• A buddy
• A mixture of learning styles to provide energy to the programme
• Use technology - make sure it's available on day 1
• Explain the values, their purpose in the role, how it fits with the overall
strategy
• Clarity around expectations and output
• Leaders visual and welcoming of new employees
• Feedback at regular stages on progress,
Top Tip
Review how well are you
doing these things?
Top Tip
Decide who owns this in your
company & how do you
measure the success

52. Telephone: 01452 331331 Enquiries@hrchampions.co.uk @HR_Champions
Job Induction
Top Tip
Teach new employees how to
do tasks your way to give them
a chance of succeeding
• Teach new starters how to do each task
• Provide regular opportunity for feedback and two-way conversation
• Praise a job well done
• Conduct probation reviews and celebrate their sign off
• Encourage them to share their observations/first impressions about
department/company with you.
• Listen

53. Telephone: 01452 331331 Enquiries@hrchampions.co.uk @HR_Champions
Seek feedback ….
• Probation review - Two way
• Mini pulse surveys
• Regular catch ups with their manager or other
Remember the employee is choosing you not just you choosing them

54. Telephone: 01452 331331 Enquiries@hrchampions.co.uk @HR_Champions
Employee Well-being
• Employee and families benefits
• Individual Mental Toughness and Resilience
• How well do you look after your working parents/carers
• Managers and leaders being able to hold conversations about mental
health with their colleagues
Top Tip
When did you last reflect on
your own level of resilience ?

55. Telephone: 01452 331331 Enquiries@hrchampions.co.uk @HR_Champions
Develop your talent
• Work force planning
• What will you need in 1,3,5 years
• Are we anticipating the skills we will need
• Where are they likely to come from
• Careers discussions
• Make better use of the talent you already have
• What skills do they have that you don’t already use
• Mentoring schemes
• Life-long learning: upskilling and reskilling current workers regardless of
age
• Digital and technical skills
• Resilience and managing their own well-being
Top Tip
Book yourself into our Work
Force Planning workshop

56. Telephone: 01452 331331 Enquiries@hrchampions.co.uk @HR_Champions
Don’t forget to upskill yourself
HR Champions are a partner for the Skills for
the Workforce funding
Top Tip
Book yourself onto
our Workforce
Planning Seminar
Top Tip
Contact
Tom@hrchampions.co.uk
to discuss funded training
opportunities or
Worcestershire Growth
Hub

57. Telephone: 01452 331331 Enquiries@hrchampions.co.uk @HR_Champions
Listen with an open mind
Top Tip
You said …. we did
• What is the chatter around the business? Take time to listen to what employees
are saying and process it
• Undertake employee surveys
• Staff forums
• Jump onto on-line meetings to say hello
• On-line feedback tools
• Prioritise time out to talk and listen to your colleagues
• Line Managers really need to get to know their people understand their wants
What counts in the end with your EVP is an honest and realistic view of your
company.

58. Telephone: 01452 331331 Enquiries@hrchampions.co.uk @HR_Champions
Your employees are ambassadors
of your employer brand

59. Telephone: 01452 331331 Enquiries@hrchampions.co.uk @HR_Champions
Play to your strengths
Top Tip
How well do you
internally market to your
employees?
• Size of company – career opportunities
• Job security
• Internal marketing: benefits
• Don’t underestimate those non-financial benefits ….
• Work environment
• Sense of community: volunteering, socials, company exercise
challenges, internal stakeholder toolbox talks, company swag, team
meetings

60. Telephone: 01452 331331 Enquiries@hrchampions.co.uk @HR_Champions
Innovative Reward
• Pay fair and valued salaries /wages
• Flexible working
• Inclusivity
• Remuneration based on skill rather than job title or experience
• Well-being benefits
• Move away from one benefit fits all – personalised solutions
• Non-financial reward: Volunteering
• Thank you

61. Telephone: 01452 331331 Enquiries@hrchampions.co.uk @HR_Champions
Link it back to the role of the People
ambassadors' priorities for 2022 in the company
1. Understanding of employee characteristics and what they want
from work
2. Create a culture where the values underpin a psychological safety and
real inclusion - a sense of belonging
3. Equip and support employees to be resilient, to bounce back from adversity
4. Equip & enable managers /leaders with skills to manage teams either F2F or
remote teams to be productive and creative
5. Digitally savvy - use technology/data to benefit the organisation, employees
and clients
6. Facilitating new ways to deliver employee experiences
7. Succession planning/career development as an intrinsic part of role

62. Start now

63. Discrimination in
Recruitment
Owen Lee

64. https://www.youtube.com/watch?v=sBHomT
T5eTk

65. Telephone: 01452 331331 Enquiries@hrchampions.co.uk @HR_Champions
Inclusive partners: videos can be found at
Bob Kundi - Veteran Support
David Tomkins
(TDM) – Digital Bootcamps
Richard Spalding
Restart Programme
Kelly Champion - Traineeships
Kim Cook - Apprenticeships
Caitlyn Eley
SWAPS Programme
Health & Social care sector support
https://www.midlifemot.org/

66. Telephone: 01452 331331 Enquiries@hrchampions.co.uk @HR_Champions
What’s next?
• Let what you’ve learnt today power you forward
• Reflect and consider how you can alter, influence and change your
existing recruitment practices to encourage new talent.
Initiate change – start today

67. Telephone: 01452 331331 Enquiries@hrchampions.co.uk @HR_Champions
Have you benefitted from today?
• Employment Law Updates – Worcester 3/2 and Gloucester 17/2
• Practical HR for Managers
• Recruitment for Managers
• Workforce Planning Seminar
• Mental Health First Aiders 1/2
• Funded Leadership and Management Training:
• Customer service, Train the trainer, Attraction Cultures
Contact the team at HR Champions
www.hrchampions.co.uk/events