Recreation and Leisure at Ramoji Film City.pptx

1. A STUDY ON
RECREATION AND LEISURE
INDUSTRY
THE SPECIAL REFERENCE TO
RAMOJI FILM CITY

2. INTRODUCTION :
The terms leisure and recreation relate to the
period of spare time in from work and duties and
are able to engage activities depends on
individuals. in activities of their choice not imposed
by necessity
 Working conditions
 Hours
 work environment
 Employment
 Employment change
 job prospects

3.  leisure:-
 Freedom or spare time provide by the other
activities
 Free time as a result of temporary exemption from
work or duties.
 A period of unemployed time.
 opportunity provides by free time.
 Recreation:-
 used for refreshment of body or mind
 A Leisure time activity
 Home board recreation
 Daily Leisure
 Geographical range
 Local, regional, international

4. INDUSTRY PROFILE & EXPANSION
 Ramoji film city is situated near Hayatnagar in
Hyderabad, Telangana. Opened in 1996 and was
certified by Guinness world record as the largest
integrated film city.
 It Contains 1666 acres of land and is the site of
Ushakiran Movies.
 It hosts a theme park and the Ramoji Academy of film
and Television (RAFT) which offers degree in Film
Making.
 Number of films in many languages like Hindi, English,
Telugu, Malayalam,kannada,Gujarathi, Bengali,Oriya,
Bhojpuri and many TV serials and commercials are
produced here every year.
 Awards-PadmaVibhushan 2016 2nd Highest civilian
award for his service in Journalism and literature &
Education.

5. COMPANY PROFILE
 Ramoji Film City is located in Hyderabad. At 2000
Acres. It is the largest integrated film city in the
world.
 Ramoji Group is a conglomerate headed by Ramoji
Rao and headquarter in Hyderabad. Its business
cover television, news paper, media, film
production, financial services retail education and
hospitality.
 Ramoji Rao is an Indian businessman film
producer, educationist, journalist and media
entrepreneur.
 Ramoji Rao received Doctorate from Sri Sri
University from Odisha.

6. METHODOLOGY
OBJECTIVES OF THE STUDY:-
 1. Keeping the need and importance of recreation and leisure
tourism development in India scenario. In general particularly
in Indian leisure and recreation industry objectives are study.
 To examine the progress growth the problems of recreation
and leisure tourism objectives in tourism industry in India.
 3. To analyze various aspects relating to Ramoji Film City and
its importance of leisure and recreation tourism.
 4. To study the development of recreation and leisure tourism
activities includes entertainment rides, cultural shows and
magical shows
 5. To analyze the various aspects like catering,
accommodation, entertainment and transport etc., of tourist.

7. LIMITATIONS:
 1. Much time to get the executives of Ramoji Film
City was very busy and they could not spare full
and detailed information in oral discussions.
 2.Due to the technological changes in day to day
operations of recreation and leisure industry, the
secondary data which has public are not consistent
in all the period of the study.
 3. Certain information relating to recreation and
leisure industry were not disclosed because of their
confidentiality the nature of the business.

8. RESEARCH METHODOLOGY
RESEARCH METHODOLOGY
EXPLORATORY RESEARCH
Exploratory research focuses on collecting data using
unstructured formal or informal procedures to capture
data and to interpret them
DATA COLLECTION
Primary Data Secondary Data

9.  PRIMARY DATA :-
a. Primary data represent the first hand raw data that have
been specifically collected for the current research
problem.
b. Sources of primary data tend to be the output of
conducting some type of exploratory, descriptive or casual
research
 SECONDARY DATA:-
a. The secondary data is the historical data previously
collected and assembled for some other research problem
b. The secondary data can be obtained form the libraries,
website, published as well as unpublished documents etc

10. SAMPLING TECHNIQUE

 A purposive sample is a non-representative subset of
some larger population to serve a very specific need or
purpose

 The study period taken for this project is 45 days, and is
constructed

11. QUESTIONNAIRE
Dear guest,
Thank you for visiting the world's largest film studio complex Ramoji film city.
Please spend some more precious time and give us your feedback. The information you
provide will help us to know your preferences and improve the services.
Name:
S tate:
E mail:
1. RAMOJI MOVIE MAGIC
i. Action Theater
a) Excellent
b) Good
ii. Filmy Duniya
a) Excellent
b) Good
iii. Space Yatra
a) Excellent
b) Good
2. EUREKA
i. Vintage Bus Tour
a) Excellent b) Good
Gender: Age:
Ph.No:
Profession:
c) Average d) Below Avg.
c) Average d) Below Avg.
c) Average d) Below Avg.
c) Average d) Below Avg.

12. ii. Amusement Rides
a) Excellent b) Good
3. ENTERTAINMENT SHOWS
i. Spirit of Ramoji Show
a) Excellent b) Good
ii. Wild West Stunt Show
a) Excellent b) Good
iii. Dome Theatre Show
a) Excellent b) Good
iv.Lights Camera Action show
a) Excellent b) Good
4. FUNDUSTAN
i. Borasura
a) Excellent
b) Good
ii. Rain Dance
a) Excellent
b) Good
c) Average d) Below Avg.
c) Average d) Below Avg.
c) Average d) Below Avg.
c) Average d) Below Avg.
c) Average d) Below Avg.
c) Average d) Below Avg.
c) Average d) Below Avg.

13. FINDING AND ANALYSIS
1.Visitors prefer to stay in Tara, Sitara and Sahara.
Hotel name No. of results
Sitara 24
Tara 41
S ah ar a 35
Interpretation:
We may conclude that most of visitors prefer to stay in TARA hotel. It is the only
luxury hotel with low price comparing with Sitara hotel. In Most of the family stayed in
Tara hotel are job holders whereas in Sitara businessman and celebrities.
35
24
41
No. of results
Sitara
Tara
Sahara

14. 2. How much the visitors satisfied with SITARA hotel?
Preferences No. of results
Very satisfied 60
Somewhat satisfied 10
Neutral 15
Somewhat dissatisfied 9
Very dissatisfied 6
Interpretation:
The above graph shows that most of the visitors are very satisfied with SITARA hotel.
Hotel Sitara is the opportunity for guest to get luxury services and comforts. So most of the
celebrities and businessman prefer to stay in Sitara hotel.
20
10
0
30
70
60
50
40
Very satisfied Somewhat
satisfied
Neutral Somewhat
dissatisfied
Very
dissatisfied
No. of results
No. of results

15. 4. How much the visitors satisfied with TARA hotel?
Preferences No. of results
Very satisfied 72
Somewhat satisfied 12
Neutral 8
Somewhat dissatisfied 5
Very dissatisfied 3
Interpretation:
The above graph shows that most of the visitors very satisfied with the TARA hotel.
This is the 3 star hotels with more luxury services with low cost. So most of them will prefer
to stay in Tara hotel which is valuable for money.
20
10
0
30
80
70
60
50
40
Very satisfied t
Somewha
satisfied
Neutral Somewhat
dissatisfied
Very
dissatisfied
No. of results
satisfaction

16. 4. How much the visitors satisfied with SAHARA hotel?
Preferences No. of results
Very satisfied 40
Somewhat satisfied 20
Neutral 11
Somewhat dissatisfied 15
Very dissatisfied 14
Interpretation:
The above graph shows that most of the visitors very satisfied with SAHARA hotel.
Many of the visitors prefer to stay in Sahara hotel with low cost with affordable comfort. So
ordinary people and Internship students, and event management related students of
Ramoji Film City will stay in Sahara hotel.
5
0
25
20
15
10
45
40
35
30
Very satisfied Somewhat
satisfied
Neutral Somewhat
dissatisfied
Very
dissatisfied
No. of results
No. of results

17. SUGGESTIONS

18. CONCLUSION
 Ramoji film city is a best place to recreate
purpose it provides all Facilities for the guest who
are come to spend with their leisure time
 The ramoji film city network across India to
reach globally and respond locally to provide
customer specific solution for managing you leisure
time
 The tourism industry through their attractive and
Exllence attractive and recreation programs for
guest