The document discusses the recipe for sales success. It states that most salespeople spend less than two hours per day actually engaged in the sales process, with the rest of their time spent on administrative tasks and non-sales activities. To be highly successful, salespeople need to work harder than average by spending an extra hour per day focused on high-payoff sales activities. Adding integrity, discipline, organization, a constant quest for knowledge, and caring for all aspects of life can help salespeople rise to the top 10% and 5% of performers.