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Let's Accelerate your Business with Lead Generation

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Getting new leads every month can be quite the unpredictable process.

Forming productive relationships with real estate agents is tough in this competitive market. It can take years to really accomplish this the traditional way. We have a way to get off the rollercoaster of traditional lead acquisition and use a method that works

Published in: Sales
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Let's Accelerate your Business with Lead Generation

  1. 1. Let's ACCELERATE Your Business with Lead Generation Part 1
  2. 2. Getting new leads every month can be quite the unpredictable process. Forming productive relationships with real estate agents is tough in this competitive market. It can take years to really accomplish this the traditional way. We have a way to get off the rollercoaster of traditional lead acquisition and use a method that works.
  3. 3. • What is your main tactic for acquiring new business? • Are you primarily focused on getting in front of as many real estate agents as possible? • Have you tried lead sources beyond just referrals? There are a lot of options out there like buying leads from Zillow, Lendingtree, and a bunch of other places. There are many problems with this strategy such as the leads are shared with multiple loan officers, you are not the first person to connect with them. Before we show you the one method to boost your business here are a few questions you need to consider.
  4. 4. All you really want to do is maintain a steady flow of quality leads and grow your business. There are only 2 things that matter. Getting More Leads and Closing More Deals. Secret 1. How to leverage your time and effort? Secret 2. How to consistently and predictably grow your business with a system that does most of the work for you? Here is what you need to do to Accelerate your business.
  5. 5. Most loan officers don’t see themselves as CEO’s but they probably should. Have you ever thought about what the main function of a CEO is? They’re job is to steer a company and they do that by looking at their business from a 30,000 foot perspective. They focus on big problems and they keep their fingers on the pulse of their key metrics. That allows them to make smart decisions and leverage their time and capabilities. These metrics revolve around their marketing. Customer Acquisition! Top producing loan officers understand this and take time to “wear the CEP hat.” Critical metrics you must know are Cost to Acquire A lead (CPL), Cost to Acquire A Customer (CAC). When you know these numbers you know exactly how much you have to spend to close a deal. This is insanely powerful information to have when it comes to systematically scaling a business! Secret 1
  6. 6. Let’s say every time you spend $20 you make $100 and that this is a consistent, predictable result. It would only make sense to get as many $20 Bills as possible so you can get as many $100 bills as possible. And the more $100 bills you get, the easier it is to put $20 back in. If all you’re doing is chasing referrals and working towards “unpredictable results” and you never look at the cost of your time, efforts and money spent then you won’t know the answer. If most of what you do is getting referrals and maybe a small bit of money it will cost you time and effort. Example Are you going to use all of your time to make money or use money to make more money.
  7. 7. How to spend money to make money in a way that constantly grows your business and moves you forward. You need a system that is predictable and scalable. For instance, do you know how many times you have to take “Tara the Relator” out to lunch before she’ll refer a lead? Do you know how many networking events you have to attend? How many hands you’ll need to shake before someone send a referral your way? Since time is limited one of the most important elements to a scalable lead acquisition system is automation. Secret 2 What does an automated lead generation system look like? An effective system will help you acquire leads and nurture your leads until they close, and track all critical key metrics. But it is easier to do than you think when you use these two leading platforms Google and Facebook.

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