3. Real-Time Web is a big trend – we have to start something! My CEO wants me to be on top of the latest web trend – how can we manage real-time? Everybody is twittering and broadcasting – This must be cool for our brand!
19. What can brands do with the Real-time Web? COMMUNICATE! Customer Support Answer questions, give advice or feedback Promote Products and Price Offs Update many customers all at once Building a brand channel of brand and product discovery, Trends and insights & breaking news Give brand a live personality Offer exclusive entry to peers Drive Awareness to something of interest to a larger community
20. REAL-TIME PANEL STUDY Participants: 1193 Age: 14-49 years Length: 10 weeks Stimuli: 8 different real-time models/14 brands Area: New York, San Francisco, Los Angeles, Boston, Miami, Chicago
32. FIND OUT WHERE THE CROWD IS! COOPERATE WITH OTHER ENTHUSIASTS DON‘T START SOMETHING ALREADY POPULAR DON‘T COPY – FIND YOUR OWN STYLE DON‘T SEPARATE YOUR FANS 1 2 3 4 5