The document discusses measuring the impact of using digital technology for social change. It notes that short-term impacts are easier to track but longer-term impacts can indicate more significant impact. Impact assessment should measure social, user, economic, organizational, and technological value. Evaluation aims to measure and demonstrate value by understanding how change occurs. Effective measurement validates outcomes, uses one metric per phase, considers short and long-term measures, and only measures what is needed. Various methods to measure impact are discussed, including observed behavior, self-reports, expert reports, and biological measures.

1. Driving social change with digital technology
CAST @TechforGoodCAST
#TechforGood
Real World Impact
Measurement and Lean
Social Metrics
Kieron Kirkland
Co-Founder, CAST
@KieronKirkland
@TechforGoodCAST

5. Easier to track
and see in the
short term
Longer to measure,
Indications of more
significant impact

8. Impact assessment, it’s just another
part of the business
•Social Value
•User Value
•Economic Value
•Organisational Dev
•Technological Dev

9. Role of Evaluation
Measuring and Demonstrating
Value
‘What’
Understanding Change
‘How’

10. Easier to track
and see in the
short term
Longer to measure,
Indications of more
significant impact

11. https://s3.amazonaws.com/S
tartitUp/Dave-McClures-
Pirate-Metrics.png

13. http://cdn.onextrapixel.com/wp-
content/uploads/2014/10/Build-Measure-Learn.jpg

14. Validate and test the links between outcomes
Find one metric that matters for each phase
Keep short term measures (but mindful of the goal)
Only measure what you need to

16. How to measure
Observed Behaviour (site traffic, offline behaviour)
Self report (survey, interview)
Biological / involuntary measures (bio feedback)
Expert report (case workers, professional staff)

17. Validate and test the links between outcomes
Find one metric that matters for each phase
Keep short term measures (but mindful of the goal)
Only measure what you need to
Pivoting does not mean solving a different social problem - but a different
route towards your goal
There are no social benefits with users!!!
No vanity metrics

18. http://www.nominettrust.org.uk/knowledge-centre/publications/measuring-growth-
your-social-tech-business