The document discusses various challenges that can arise when developing software applications. It warns about "cowboy coders" who underbid jobs and disappear when things get difficult. It then provides an example budget for a complicated website that came to $444,000 over 8 months. The document advises getting multiple quotes, having clear goals, reading contracts carefully, and including regular check-ins with developers to help projects stay on track and on budget.

1. “THE REAL COST OF DEVELOPMENT”
You wanted the Ferrari but you got this…
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@krowdifyMike Bailey https://www.linkedin.com/in/michaellbailey

2. WHO ISTHIS GUY AND WHY
IS HE CODING MY APP?
• Usually coding by themselves but sometimes has a
posse with them.
• Will usually under-bid any job just to get it.
• When you say that’s not in the budget; will simply
undercut their bid, sometimes by 50%
• Likes to disappear when things get tough.
• Will always disappear when the money runs out.
Cowboy Coder
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5. SYFY.COM
One of the most complicated and expensive websites we
have developed.
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6. + + = $12k
per week
Project Manager Front End Dev
Backend Dev Full Stack Dev
= $100
per hour average
Architect
QA
+ + + = $21k
per week
+ $24k
per week
=
Free Resources
March-June Sept-Nov Dec - Feb Feb - March
$12k x 8 $12k x 7 $24k x 9 $12k x 4
$444,000=
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9. ABC Company
XYZ Developers
$20,000 2 Months
$100k/year
on average
@
$33,333 / Month
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11. DEVELOPER DO’S
• Get multiple quotes.
• Have goals around what you are building.
• Read your contract.
• Get an SOW before starting.
• Ask for references of things they have built and contacts.
• Include a stakeholder that will have no less than weekly check-
ins. Daily check-ins are optimal.
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13. DEVELOPER DON’TS
• Haggle with your developer. Would you ask your lawyer for a
discount? Your accountant?
• Be elusive about your budget.
• Think they know everything about your business.
• Take the cheapest bid just because they are cheaper.
• Think your developer can do it all and do it from a spec you
provided.
• Add scope after the project has started. That will have to wait.
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15. CONTACT INFO
Mike Bailey
mike@krowdify.com
@krowdify
https://www.linkedin.com/in/michaellbailey
Presentation Link
http://bit.ly/1O4lLG3
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