*PLEASE NOTE* This product and all included information are fictional, this presentation was created for a college level marketing course. In no way is the information real/accurate.

1. ReadyCool
ReadyHeat

2. » ReadyWare, the newest innovation in food and
drink. We, as well as many people, strongly dislike
when our lunches, or drinks, or anything that we
travel with, is not at optimum temperature. At
ReadyWare, we have found a new way to combat
that with our full line of Active Temperature
Maintenance™ products, with licensed Thermos™
technology. We are excited to announce the
ReadyCool and ReadyHeat Active Temperature
Maintenance™ beverage and food containers. We
believe that these products will revolutionize the
food and drink ware market, and with your help,
along with expansion, that is our plan.

3. » At ReadyWare, it is our mission to serve the consumer at the
highest level. We believe that our products will truly meet
the needs of food and drink ware consumers. Our goal is to
expand into a full line of Active Temperature Maintenance™
products to better meet the needs of the various consumers
in our market. The combined skills of Harrison Dodge
(President, MBA-Kean University) and Jon Binner (Vice
President, MBA-College of Charleston) will help the company
grow socially, as well as economically, as both lend their
extensive networks and minds. With the power of cooling
and heating at your fingertips, ReadyWare will eliminate the
need to purchase food or drink during the day. After all, why
pay for hot food and cold drink, when you’ve got it right in
front of you!

4. Strengths
Innovative
Internal Connections
Partnership with Thermos®
Solid Work Ethic
Durable Product
Proven Technology
Weaknesses
Possibility for Lower Profile
Tech
Avoid Basic Insulated
Products
Huge Market
Opportunities
Athletes
Students
Trends in Fancy
Accessories
“Lifestyle Changers”
Threats
FDA/EPA Regulations
Skeptics
New Competitors

5. Current Market v. New Market
Athletes
Students
Active Lifestyles
Enthusiasts
Caterers
Restaurants
While many new
companies will
seek out a new
market when
releasing a
product, our goal
is to simply
enhance the
current market
and expand its
borders with a
better product

6. Current Product v. New Product
ReadyHeat for
Beverages
ReadyCool for
Beverages
ReadyHeat Sandwich
Box
ReadyCool Sandwich
Box
ReadyHeat for
Large Food Items
ReadyCool for
Large Food Items
ReadyCool Ice
Cream Bowl
ReadyHeat
Camping Stove
ReadyCool 1-
Gallon Beverage
Container

7. » Price – Our goal is to pop off the shelf when people see our prices and say to themselves “For only
a little more, I’m getting a lot more”. Our ReadyHeat and ReadyCool Active Temperature Maintenance™
food containers will start at just $25 (Average price of insulated competition is $25-$30). Our
ReadyHeat and ReadyCool Active Temperature Maintenance™ beverage containers will start at $20
(Right around the average price of insulated competition), and due to our partnership with Thermos,
we are able to achieve a great position in the market based on price of product.
» Product – We believe that ReadyWare is the future of food and drink ware. Our products set out
to revolutionize the market with our trademarked Active Temperature Maintenance™ technology.
Rather than only insulating for 4-9 hours, we can insulate AND actively regulate or adjust the
temperature. The market for insulated food and drink ware is huge, and with the introduction of new
technology, we can only expand it.
» Place – ReadyWare will be sold in all home goods or food/drink ware outlets. Examples of our
distributors include Bed, Bath, and Beyond, Williams & Sonoma, Marshalls Home Goods, TJ Maxx,
IKEA, and Crate and Barrel. ReadyWare will have a limited release in New York City to promote the
company and product, selling from Bowery Kitchen Supply, Broadway Panhandler, Sur La Table, Korin,
Whisk, The Brooklyn Kitchen, and A Cook’s Companion, some of the City’s finest kitchenware shops.
» Promotion – ReadyWare will be promoted through lifestyle magazines (People, Star, US Weekly,
In Touch), athletic magazines (Sports Illustrated, Men’s Health, etc.), lifestyle Television channels
(Discovery Health and Fitness, HGTV, Food Network), internet advertisements (GoogleAds, Ask, Bing).

8. CEO, President
Harrison Dodge received his MBA at The University of Mississippi. During his
years of study, he held many internship positions with companies including
Merrill-Lynch, Honda, and the Chamber of Southern Saratoga County. Mr.
Dodge oversees the new products and designs, as well as the funding of each
new project undertaken at ReadyWare.
CFO, Vice President
Jonathan Binner received his MBA at The College of Charleston. His years of
study included several internships with creative firms such as R&A Marketing,
Creative Visions, and Google. Jonathan oversees the production assets, as well
as the financial planning of ReadyWare.

9. Obtaining the Resources
Harrison Dodge and
Jonathan Binner have had
extensive investments made
to the company, and have
been able to obtain a
production facility and full
staff of production workers.
With these resources readily
available, it gives the
company time to produce
the product and focus on
their next move. If things
keep moving at their current
pace, all investors will be
repaid within the fiscal year.
Marketing Organization
Harrison Dodge and Jon Binner
recently pitched the company to
several entertainment groups, and
successfully received marketing
agreements. Those groups include
Sports Illustrated, Men’s Health,
Discovery Health and Fitness, People
Magazine.
Setting Schedules
At ReadyWare, effective
schedules and deadlines are
important. Our products are
manufactured on a staggered
schedule, making it easy for a
day’s work. For example, if you
work on a Monday at
ReadyWare, your only job that
day will be to manufacture the
ReadyCool. This staggering
allows the worker to be focused
on the only task and product at
hand effectively. At the end of
each week (Friday), we ship out
1,500 of each ReadyWare
product. If the quota is not
met, the President and Vice
President stay overtime on the
weekends along with a handful
of manufacturing staff to
complete a bolster to the
shipment that has already been
sent out short on product.

10. For maximum efficiency, ReadyWare will hold bi-weekly compliance
meetings. These meetings will include reviewing the past two weeks
of production, the current state of the production goals, the financial
numbers, and any loose ends or current topics of discussion.
Overseeing each compliance meeting will be the three (3) Production
Managers. In special cases, the President or Vice President may
oversee the compliance meetings. If employees are not compliant, or
our production quotas are not met, there will be disciplinary
consequences and/or changes in the next week’s production goals. At
ReadyWare, we strive to provide the best work environment available,
and due to that, we guarantee fair treatment as well as fair
punishment if it becomes necessary.