This document summarizes Radio France's mobile strategy, which focuses on smartphones. Key figures show that 15+ year olds have high smartphone ownership rates and use Android or iOS. Radio listening on mobile is increasing, especially among 11-15 year olds. Radio France's mobile offer includes distributing existing radio content on more devices, adding more formats like video and social features, developing new apps and brands for fiction and sports, and creating a music platform. They also plan to offer content on tablets using an open data strategy.

1. RADIO STRATEGIES FOR
SMARTPHONES

5. Mobile is the focus of the
new media strategy for
Radio France

9. Key figures : equipment
Smartphone equipment 15+

10. Key figures : OS
Android is 1/3

11. Key figures : radio use on mobile
11+ 11 – 15 Y
+2,5% (but alert on 11-15)

12. Key figures : radio access mode
11+ 11 – 15 Y

13. Radio France mobile offer
• Editorial / offer based (not techno)
• Dev : mobile design first
• All applications for all OS
iPhone, android, BlackBerry, WindowsPhone

14. Radio France mobile offer
1/ Distributing existing radio
2/ More formats, services
(vidéo, social, information, podcasts)
3/ New app / new brands / new services
fiction, foot L1/L2, RF « Lite », etc.
4/ Music platform
Radio France catalog + editing + binaural

15. 1/ Distribution of existing content

16. 2/ More Formats, More Services

17. 2/ More Formats, More Services
-> new content / connection to iTunes

18. 3/ New Apps, New Brands
Fiction / drama -> for creation of specific content
Football -> Multiplex audio + data
« NouvOson »-> for multicanal (5.1) + bianural conte

19. 4/ Music Platform
- Web, mobile, Connected TV
- Oct 2012
- Radio France catalog + editing + social

20. 5/ Tablets

21. 5/ Tablets

22. Open Data Strategy
- XML data model, universal,
compliant with external use
- available for integration by other
-> call for added value by other

23. Thank you !
@ronez
joel.ronez@radiofrance.com