The Grand Challenge Project is currently underway as a collaboration between the RCA School of Design and CERN. The Grand Challenge is a unique project that involves all 1st-year School of Design Students from the Fashion, Textiles, IDE, GID, Service Design, Product Design and Intelligent Mobility Programmes; about 380 students, the biggest students cohort ever involved in an RCA project. Running for 8 weeks in partnership with scientists from CERN, the project is exploring four key themes (Health and Wellbeing, Digital Disruption, Energy, Infrastructure and the Environment; Social and Economic Disparity). This is a talk being given at the start of the second week of the project to share some of the key insights from 2018 Future Agenda projects that will help to provoke debate and innovation across the four themes.

1. RCA / CERN Grand Challenge
Some Insights From Multiple Expert Discussions Around The World
10 December 2018

2. OVERVIEW OF TALK
• Future Agenda Overview
Context
• Future of Patient Data
Health and Wellness
• Future Value of Data
• Future of Digital Identity
Digital Disruption
• Future of Energy
Energy, Infrastructure and The Environment
• Future of Work
Social and Economic Disparity

3. FUTURE AGENDA OVERVIEW

4. Future Agenda
Future Agenda is an open think tank and advisory firm that helps
organisations to understand emerging opportunities, make more
informed decisions and place better, bolder strategic growth bets.
INSIGHT IMPACT
Global
Foresight
Industry
Insight
Bespoke
Research
New
Services
New
Products
New
Strategies
Core Team
Extended
Team
The Global
Network

5. The World in 2020 and The World in 2025
In 2010 / 2015 we led unique multi-topic, collaborative global open foresight
programmes looking at the key changes for the next decade across 25 topics.
In 2015 we ran 120 workshops in 45 countries engaging with 5000 experts.
www.futureagenda.org

6. Focused Open Foresight Projects
We run focused global projects exploring specific topics in depth.
Undertaken in collaboration with multiple leading organisations, these
generate rich, informed perspectives of emerging trends and opportunities.
Future of Cities
(2015/16)
https://www.futureofcities.city
Future of Philanthropy
(2016/17)
https://www.thefutureofphilanthropy.org
Future of Patient Data
(2017/18)
https://www.futureofpatientdata.org
Future Value of Data
(2018)

7. Collaborative Approach
Multiple expert workshops around the world are hosted by different
organisations. The insights from all the events are shared openly.
A global report provides an informed view of pivotal future changes.
Level of Privacy Regulation:
DLA Piper https://www.dlapiperdataprotection.com
Heavy Robust Moderate Limited
Current Healthcare Expenditure
as a %GDP (2015)
COUNTRY TOTAL GOVT PRIVATE
San Francisco 19 JAN 2018
C Top 3 Challenges O Top 3 Opportunities E Top 3 Emerging Issues
London 14 DEC 2017 Oslo 30 OCT 2017
Dubai 27 SEPT 2017
C Data Gaps
Infrastructure
Digital Skills
O Predictive Analysis
Artificial Intelligence
Genetic Profiling
E Standardised Measures
Mental Health
Ulterior Motives
Johannesburg 10 OCT 2017
Frankfurt 25 JAN 2018
Brussels 9 NOV 2017
Boston 17 JAN 2018
Toronto 16 JAN 2018
Future of Patient Data (2017/18)
Locations and Key Insights
Australia 9.4 6.5 2.9
Belgium 10.5 8.6 1.8
Canada 10.4 7.7 2.8
UK 9.9 7.9 1.9
Germany 11.2 9.4 1.7
India 3.9 1.0 2.9
Norway 10.0 8.5 1.5
Singapore 4.3 2.2 2.0
South Africa 8.0 4.4 3.6
UAE 3.5 2.5 1.0
USA 16.8 8.5 8.4
C Combining Data Sets
Digital Skills
Resistance from HCPs
O Personal Data Sharing
Genetic Profiling
Artificial Intelligence
E Inequality
Privatization of Health Data
Data Sovereignty
Sydney 15 NOV 2017
C Linkability of Open Data
Data Gaps
Ulterior Motives
O Genetic Profiling
Predictive Analysis
Data Marketplaces
E New Models
Informed Consent
New Entrants
C Combining Data Sets
Getting Closer to the Patient
Expanding Set of Data
O Predictive Analysis
Personalisation
Artificial Intelligence
E Standardised Measures
Inequality
Global Data Sharing
C Ulterior Motives
Resistance from HCPs
Trust
O Artificial Intelligence
New Business Models
Mental Health
E Data Sovereignty
Patient Empowerment
Data Marketplaces
C Data Ownership
Ulterior Motives
Trust
O Data Marketplaces
Artificial Intelligence
Personalisation
E New Business Models
Privatisation of Health Data
Informed Consent
C Expanding Data Set
Combining Data Sets
Regulation
O Data Marketplaces
Personalisation
Artificial Intelligence
E Informed Consent
Data Sovereignty
Inequality
C Integration of Data
Data Quality
Unstructured Data
O Individualized Medicine
Artificial Intelligence
Data Marketplace
E Privatisation of Health data
New Business Models
Value of Health Data
C Getting Closer to the Patient
Combining Data Sets
Data Gaps
O Genetic Profiling
Artificial Intelligence
Proxy Data
E Inequality
Standardised Measures
Privatisation of Health data
C Combining Data Sets
Trust
Linkability of Open Data
O Embedded AI
Getting Closer to the Patient
Predictive Analysis
E New Business Models
Standardised Measures
Inequality
Singapore 13 NOV 2017
C Regulation
Combining Data Sets
Getting Closer to the Patient
O Artificial Intelligence
Individual Custodianship
Personalisation
E Data Sovereignty
Standardised Measures
Value of Health Data
Mumbai 23 NOV 2017
C Data Quality
Ulterior Motives
Data Ownership
O Data Marketplaces
India Setting Standards
Artificial Intelligence
E Informed Consent
New Models
Inequality

8. Large
Corporates
Technology
Firms NGOs Economists Government
Academia
/ Research Start-Ups Influencers
Immersive Workshops
Our workshops bring together a mix of expertise with varied perspectives
to help challenge and build a richer view. They are immersive, inclusive events
that explore future shifts and detail impacts, risks and opportunities.

9. Bespoke Support
We also provide bespoke research and advisory support for a
wide range of leading organisations exploring emerging issues,
identifying strategic options and defining future pathways.

10. HEALTH AND WELLBEING

11. Increasing Control
The question of ownership of health data is in flux - especially on access vs. use.
Patients may have increasing ‘control’ of their data, but whether they
become ‘custodians’ depends on culture, regulation and need.

12. Personal Data Stores
New platforms help patients and providers to manage and curate
their data across multiple partners. Universally accepted credentials
help to drive greater personalisation of health services.

13. The Initial Impact of AI
There are great expectations around AI. Initial advances from
machine learning and pattern recognition will be most significant
in enabling more efficient diagnosis and better prediction.

14. AI and Unstructured Patient Data
As deep, self and reinforced learning develop, the ability to deal with
unstructured data delivers major improvements in diagnosis and treatment.
AI agents learn by trial and error and AI is embedded into many decisions.

15. Access Inequality
As advances roll out, there is growing concern for those being left behind.
Some hope that, with more and better data, health inequality can be reduced.
Others see a widening divide between those with access and those without.

16. FutureValueofDataAninitialperspective
FUTURE VALUE OF DATA
An initial perspectiveDIGITAL DISRUPTION

17. Personal Data
The greatest focus for the debate so far has been on the individual.
Analysts are busy calculating ARPU, profit per user and monetization options.
There is most clarity on the dark web where relevant values are openly agreed.

18. Machine Data
Most information will come from M2M and IoT data from up to 1 trillion sensors.
Many firms are proposing competing approaches with different views for each
sector - connected cars, smart cities and buildings - all with alternative values.

19. Data Imperialism and Sovereignty
More governments push back against Big Tech to fight for control of data.
Limiting the flow of data is seen as a way of protecting citizens and so global
sharing is restricted to within 4 or 5 (potentially overlapping) systems.

20. TheFutureofDigitalIdentityAnInitialPerspective
THE FUTURE OF DIGITAL IDENTITY
An Initial Perspective
DIGITAL DISRUPTION

21. Digital Identity Literacy
A wholesale move toward Digital Identity will require it’s own programme of
education to teach people how to maintain and keep safe their Digital ID.

22. Merging of Identity and ID
As ID management and attribute systems collect more detailed digital user
histories, our Identity and ID will merge, with unknowable consequences.

23. The Case for Digital Inclusion
Digital ID systems will go some way towards addressing access and
exclusion issues of the 1 billion+ people lacking legal identity documents.

24. Local Digital Citizenship
Distrust of surveillance and distant institutions leads to hyper-local identity
and authentication by the people we know and communities we live in.

25. ENERGY, INFRASTRUCTURE AND THE ENVIRONMENT

26. Falling Cost of Solar
The consistent decline in the cost of solar PV modules over time follows
a 20% reduction for every doubling of production. At 2c per kWh, solar takes off
to become the world’s leading energy source within two decades.

27. Energy Storage
Low cost, efficient storage, and particularly electricity storage, is the missing
piece in the renewables jigsaw. If solved, it can enable truly distributed solar
energy as well as accelerate the electrification of the transport sector.

28. Machine Learning Taking Control
With the rise of AI and autonomous computing, machine learning is
increasingly put in control of managing our energy systems –
quickly realizing efficiency savings of around 50% in some sectors.

29. Energy Harvesting
As improving energy efficiency becomes a central part of smart city strategies,
multiple means of better harvesting energy come to the fore. More kinetic,
passive solar, electro-magnetic and waste solutions emerge.

30. ofWorkInsightsandImplications
THE FUTURE OF WORK
Insights and Implications
SOCIAL AND ECONOMIC DISPARITY

31. Youth Unemployment
In countries experiencing an ‘urban youth bulge’ rising unemployment for the
young is a major challenge. In several developed countries, many graduates
already need to wait a decade before finding meaningful work.

32. Working Longer
For many, retirement at age 65 is economically infeasible. Few workers can
fund a 30-year retirement with a 40-year career. Neither can societies.
More countries are joining Australia in contemplating a pension age of 70.

33. Reinventing Roles
Will the shifts ahead drive mass unemployment or can the evolutions that
replaced blacksmiths with car mechanics be repeated? Technology will have a
fundamental impact on roles that are currently part of our social fabric.

34. Smaller ‘Big’ Companies
The employment pool expands with ‘on and off-balance sheet talent’. In 2008
the world’s ten most valuable companies employed 3.5 million. Today, the top
ten companies are worth twice as much, but only have 50% of the employees.

35. Future of the Company
The whole notion of an organisation has to change: Many activities are
increasingly being outsourced while HR is more about talent attraction.
The future of the company is as much in flux as the future of work itself.

36. Future Agenda, 84 Brook Street, London W1K 5EH +44 203 0088 141
www.futureagenda.org | www.futureagenda.net | @futureagenda