该文档讨论了多种产品和服务的操作流程及其相关的数据、供应链和财务信息。通过这些信息，文档中旨在提供对市场动态的分析和优化策略的建议。整体内容涉及企业管理、产品配送、客户需求等多个方面。

1. &203(1',2'(
5$=21$0,(172
0$7(0É7,2
217(1,'27(0É7,2
, 5D]RQDPLHQWR/yJLFR
,, 2SHUDFLRQHVPDWHPiWLFDV
,,, 3URPHGLRV6XPDWRULDV7UD]RVRQWHRGH)LJXUDV
,9 6HULHV6XFHVLRQHV'LVWULEXFLRQHV
9 XDWUR2SHUDFLRQHV
9, (GDGHV
9,, 5HORMHV
9,,, )UDFFLRQHV 0H]FODV
,; 5HJODGHWUHVVLPSOHFRPSXHVWD² 3RUFHQWDMHV
; ÉUHDVGH5HJLRQHV6RPEUHDGDV
;, ULSWR$ULWPpWLFD² 3ODQWHRGHHFXDFLRQHV
;,, $QiOLVLVFRPELQDWRULR
-25*(/8,6+,/$5,25,9$6
KWWSHVJHRFLWLHVFRPMRUJHOXLVKLODULRKYLGDKWPO
3(3(55ÔÔ

2. 5D]RQDPLHQWR0DWHPiWLFR 3DJLQD1ƒ
0J-RUJH/XLV+LODULR5LYDV
$3,78/2,
25'(1'(
,1)250$,Ï1
/RVSUREOHPDVTXHVHSUHVHQWDQHQHVWH
FDStWXOR WLHQHQ FRPR FDUDFWHUtVWLFD OR
VLJXLHQWH
/D LQIRUPDFLyQ VLHPSUH VH SUHVHQWD
HQIRUPDGHVRUGHQDGD
(O SUREOHPD WLHQH OD LQIRUPDFLyQ
QHFHVDULDSDUDUHVROYHUOD
6H UHFRPLHQGD TXH WUDWH GH HQIUHQWDUORV
GH PDQHUD PiV JUDILFD EXVFDQGR
HVTXHPDWL]DU ORV GDWRV GH PDQHUD
RUGHQDGD
'HEHPRV UHODFLRQDUORV HQWUH Vt R
HQFRQWUDUFRUUHVSRQGHQFLDHQWUHHOORV
+DXQDGLYHUVLGDGGHSUREOHPDVGHHVWH
WLSRORVDJUXSDUHPRVDVt
25'(1$0,(1725(,(17(2
'(5(,(17(/,1($/

3. (QHVWHFDVRHORUGHQGHODLQIRUPDFLyQVH
UHDOL]D XELFDQGR ORV GDWRV HQ IRUPD
YHUWLFDOXKRUL]RQWDOVHJ~QVHDHOFDVR
9HUWLFDO
+RUL]RQWDO
'DWR
'DWR
'DWR
'DWRQ
25'(1$0,(172,58/$5
XDQGRORVGDWRVORVXELFDPRVHQIRUPD
FLUFXODU 6H GHEHUi WHQHU HQ FXHQWD OD
UHODFLyQHQWUHORVGDWRVSXHVODGHUHFKDH
L]TXLHUGD HVWi UHODFLRQDGR FRQ ORV
SHUVRQDMHVGHOSUREOHPD
25'(1$0,(172 (1 7$%/$6 '(
'2%/( (175$'$ 2 8$'52 '(
'(,6,Ï1
XDQGRVHSUHVHQWDQGLYHUVRVGDWRVTXH
GHEHUiQ VHU UHODFLRQDGRV HQWUH Vt VH
UHVXHOYHQ SRU PHGLR GH WDEODV
GHVFDUWDQGRODVSRVLELOLGDGHV
,QJHQLHUR 0pGLFR $ERJDGR
'LHJR 6t ; ;
0LJXHO ; 6t ;
6HUJLR ; ; 6t
GDWRGDWRGDWRGDWRQ
GDWR
GDWR
GDWR
GDWRQ
G
G
G
G
GG
G G
'DWRV
GHVRUGHQDGRV
GGGGQ
6HUHODFLRQDQ
HQWUHVt
G
G
G
G
GQ

4. 5D]RQDPLHQWR0DWHPiWLFR 3DJLQD1ƒ
0J-RUJH/XLV+LODULR5LYDV
352%/(0$6'($3/,$,Ï1
(Q XQD FDUUHUD GH DPLJRV 'LQR
OOHJy DQWHV TXH 'HPHWULR pVWH
~OWLPROOHJyHQFXDUWROXJDU6L'HQLV
OOHJR LQPHGLDWDPHQWH GHVSXpV TXH
'DQLHO 'DQLOR TXLHQ HV HO RWUR
SDUWLFLSDQWH SDUD GHWHUPLQDU HO
RUGHQH[DFWRGH ODOOHJDGDGHORV
DPLJRV¢FXiOGH ODVGRVVLJXLHQWHV
LQIRUPDFLRQHV HV QHFHVDULR
FRQRFHU
, 'DQLHOOOHJyDQWHVTXH'DQLOR
,, 'HQLVOOHJyDQWHVTXH'LQR
,,, 'DQLOROOHJRHQ~OWLPROXJDU
D

5. 6ROR,
E

6. 6ROR,,
F

7. 6ROR,,,
G

8. ,,,
H

9. ,,,,
(O VHxRU 3DLEDU HO VHxR DVWUR
WLHQHQODPLVPDFDQWLGDGGHGLQHUR
3DLEDU VLQ HPEDUJR HV PiV ULFR
TXHHOVHxR5XL]HOVHxRU5XL]HV
PiV ULFR TXH HO VHxRU 3UDGR (O
VHxRURUQHMRTXHHVPiVSREUHTXH
HO VHxRU 3DLEDU SHUR PiV ULFR TXH
3UDGRQRHVWDQULFRFRPR5XL](O
VHxRU DVWUR HV PiV SREUH TXH HO
VHxRU 3pUH] 6L HO PiV SREUH WLHQH
VROHV DGHPiV HQWUH OR TXH
WLHQH FDGD XQR GH HOORV KD XQD
GLIHUHQFLD GH VROHV ¢FXiQWR
WLHQHHOVHxRU3pUH]
D

10. E

11. F

12. G

13. H

14. -XOLRHVHOQLxRPiVDOWRGHODXODHQ
OD PLVPD DXOD 6DPXHO HVPiVDOWR
TXH7LWRPiVEDMRTXH0DULR
¢XiOHV GH ODV DILUPDFLRQHV VRQ
FRUUHFWDV
, 6DPXHO 7LWR 0DULR VRQ PiV
EDMRVTXH-XOLR
,, -XOLRHVPiVDOWRTXH0DULRPiV
EDMRTXH7LWR
,,, 7LWRHVPiVEDMRTXHWRGRV
D

15. 6yOR,
E

16. ,,,,
F

17. 6ROR,,
G

18. ,,,
H

19. ,,,,,
6HWLHQHXQHGLILFLRFRQFXDWURSLVRV
HQ FDGD SLVR YLYH XQD IDPLOLD /D
IDPLOLD 0DUWtQH] YLYH XQ SLVR PiV
DUULED TXH OD IDPLOLD *RQ]iOH] /D
IDPLOLD'iYLODYLYHPiVDUULEDTXHOD
IDPLOLD 3UDYLD OD IDPLOLD 0DUWtQH]
PiVDEDMRTXHODIDPLOLD3UDYLD¢HQ
TXpSLVRYLYHODIDPLOLD0DUWtQH]
D

20. E

21. F

22. G

23. H

24. LQFRDPLJRVHVWiQVHQWDGRVHQXQD
EDQFD HQ HO FLQH XELFDGRV XQR D
FRQWLQXDFLyQ GH RWUR =HQDLGD
3HGUR VH XELFDQ HQ IRUPD
DGDFHQWH3HGURQRHVWDDOODGRGH
6LOYLDQLGH-XDQ=HQDLGDHVWDHQXQ
H[WUHPR
6L 6LOYLD 0DQXHO HVWiQ SHOHDGRV
¢TXLpQVHVLHQWDDOODGRGH6LOYLD
D

25. =HQDLGD
E

26. 0DQXHO
F

27. 3HGUR
G

28. -XDQ
H

29. -RVp
6HLV DPLJDV HVWiQ HVFDODQGR XQD
PRQWDxDDUODHVWiPiVDEDMRTXH
-XDQD TXLHQ VH HQFXHQWUD XQOXJDU
PiV DEDMR TXH 0DUtD 'DQLHOD HVWi
PiV DUULED TXH FDUOD SHUR XQ OXJDU
PiV DEDMR TXH 7DQLD TXLHQ HVWi

30. 5D]RQDPLHQWR0DWHPiWLFR 3DJLQD1ƒ
0J-RUJH/XLV+LODULR5LYDV
PDV DEDMR TXH 5RVD TXH VH
HQFXHQWUD HQWUH -XDQD 7DQLD
¢4XLpQ HVWi HQ HO FXDUWR OXJDU GHO
DVFHQVR
D

31. 0DULD
E

32. 7DQLD
F

33. -XDQD
G

34. DUOD
H

35. 'DQLHOD
0DUtD HV PDRU TXH 6DUD $QD HV
PHQRU TXH 6DUD SHUR PDRU TXH
1DWDO 1DWDO HV PHQRU TXH
9DQHVVD ¢XiO GH ODV FLQFR HV OD
PHQRU
D

36. 1DWDO
E

37. $QD
F

38. 6DUD
G

39. 0DUtD
H

40. 9DQHVVD
6DELHQGRTXH
[n VLJQLILFD³[HVPiVDOWDTXH´
[p VLJQLILFD³[HVPiVEDMDTXH´
¢XiO GH ODVVLJXLHQWHV DOWHUQDWLYDV
UHSUHVHQWD ³$QD $

41. HV PiV EDMD
TXH %HWW %

42. HVL

43. HV PiV
EDMDTXH'LQD'

44. TXLHQDVXYH]HV
PiVDOWDTXH%HWW
, n 'n $n %
,, 'p p %p $
,,, p 'n %n $
,9 n 'n %n $
D

45. ,,,
E

46. 6ROR,,
F

47. ,,,9
G

48. 6ROR,
H

49. 6ROR,,,
LQFR SURIHVRUHV 0LUDQGD
(VFDODQWH0HUFDGR9HUD5DELQHV
HVWiQ VHQWDGRV HQ ILOD (VFDODQWH
HVWDED HQ HO H[WUHPR GH OD ILOD
0HUFDGR HQ HO RWUR H[WUHPR 9HUD
HVWDED DO ODGR GH (VFDODQWH
0LUDQGD DOD ODGR GH 0HUFDGR
¢4XLpQHVWDEDDOPHGLR
D

50. (VFDODQWH
E

51. PHUFDGR
F

52. 5DELQHV
G

53. 0LUDQGD
H

54. 9HUD
6HFRORFDQHQXQHVWDQWHVHLVOLEURV
GH UD]RQDPLHQWR PDWHPiWLFR
DULWPpWLFD iOJHEUD ItVLFD
JHRPHWUtD6L
x (OOLEURGHDULWPpWLFDHVWiMXQWR
DODL]TXLHUGDGHOGHiOJHEUD
x (O OLEUR GH ItVLFD HVWi D OD
GHUHFKDGHOGHDULWPpWLFDDOD
L]TXLHUGDGHOGHKLVWRULD
x eOOLEURGHKLVWRULDHVWiMXQWRD
ODL]TXLHUGDGHOGHJHRPHWUtD
x (O OLEUR GH UD]RQDPLHQWR
PDWHPiWLFR HVWi D OD L]TXLHUGD
GHOGHiOJHEUD
'H GHUHFKD D L]TXLHUGD HO FXDUWR
OLEURHVGH
D

55. 5D]0DW
E

56. ÈOJHEUD
F

57. *HRPHWUtD
G

58. $ULWPpWLFD
H

59. )tVLFD
(Q FLHUWR H[DPHQ 5RVD REWXYR
PHQRV SXQWRV TXH 0DUtD /DXUD
PHQRV SXQWRV TXH /XFLD 1RHPt HO
PLVPRSXQWDMHTXH6DUD5RVDPiV
TXH 6RItD /DXUD HO PLVPR SXQWDMH
TXH 0DUtD 1RHPt PiVTXH /XFLD
¢4XLpQREWXYRPHQRVSXQWRV
D

60. /DXUD
E

61. 0DUtD
F

62. 6RItD
G

63. 5RVD
H

64. 6DUD
$OPRU]DEDQ WUHV SROtWLFRV HO VHxRU
%ODQFR HO VHxRU 5RMR HO VHxR
1HJUR XQRGHHOORVOOHYDEDFRUEDWD
EODQFDRWUDURMDODRWUDQHJUDSHUR
QR HQ HO PLVPR RUGHQ
QHFHVDULDPHQWH
(QFRUWRGLDORJRVHHVFXFKDTXH

65. 5D]RQDPLHQWR0DWHPiWLFR 3DJLQD1ƒ
0J-RUJH/XLV+LODULR5LYDV
x (OVHxRUGHODFRUEDWD5RMDGLFH
³HV FXULRVR D SHVDU GH TXH
QXHVWURV DSHOOLGRV VRQ ORV
PLVPRV TXH ORV FRORUHV GH
QXHVWUDVFRUEDWDVQLQJXQROOHYD
VXFRUUHVSRQGLHQWH´
x (OVHxRU%ODQFRUHVSRQGH³WLHQH
8GUD]yQ´
¢'HTXpFRORUHVODFRUEDWDGHO
VHxRU5RMR1HJUR
D

66. %ODQFR1HJUR
E

67. 5RMR%ODQFR
F

68. 1HJUR%ODQFR
G

69. %ODQFR5RMR
H

70. 1HJUR5RMR
0DULD /XFLD H ,UHQH YLYHQ HQ WUHV
FLXGDGHV GLIHUHQWHV /LPD X]FR
7DFQDHVWXGLDQXQDFDUUHUDGLVWLQWD
(GXFDFLyQ 'HUHFKR $UTXLWHFWXUD
QRQHFHVDULDPHQWHHQHVHRUGHQ
6HVDEHTXH
x 0DULDQRYLYHHQX]FR
x /XFLDQRYLYHHQ7DFQD
x /DTXHYLYHHQX]FRQRHVWXGLD
GHUHFKR
x 4XLHQ YLYH HQ 7DFQD HVWXGLy
DUTXLWHFWXUD
x /XFLDQRHVWXGLD(GXFDFLyQ
¢'yQGHYLYH,UHQHTXHHVWXGLD
D

71. X]FR'HUHFKR
E

72. /LPD(GXFDFLyQ
F

73. X]FR(GXFDFLyQ
G

74. 7DFQD$UTXLWHFWXUD
H

75. /LPD'HUHFKD
$ XQD UHXQLyQ DVLVWLHURQ WUHV
DPLJRV +XJR DUORV 0DUFRV
WUHV GDPDV 3LODU 1RUD 6DUD
7HUPLQDGD OD UHXQLyQ FDGD XQR GH
HOORV VDOLy DFRPSDxDGR SRU XQD
GDPD +XJR VDOLy FRQ OD DPLJD GH
1RUD 3LODU TXH QR VLPSDWL]D FRQ
1RUDVDOLyDQWHVTXH0DUFRV
¢4XLpQ DFRPSDxy D 6DUD FRQ
TXLHQVDOLy0DUFRV
D

76. DUORV3LODU
E

77. +XJR1RUD
F

78. DUORV6DUD
G

79. +XJR3LODU
H

80. 0DUFRV6DUD
(Q XQ FRPHGRU FRPHQVDOHV VH
VLHQWDQHQXQDPLVPDPHVDFLUFXODU
/DV SHUVRQDV VRQ HVWXGLDQWHV GH
GLYHUVDV HVSHFLDOLGDGHV HO GH
LQJHQLHUtD HVWD IUHQWH DO GH
HGXFDFLyQHQWUHORVGHHFRQRPtD
IDUPDFLDHOGHSHULRGLVPRHVWiDOD
L]TXLHUGDGHOGHHGXFDFLyQIUHQWH
DO GH HFRQRPtD )UHQWH DO GH
IDUPDFLDHVWiHOGHGHUHFKRpVWHD
VX YH] D OD VLQLHVWUD GHO GH
DUTXLWHFWXUD ¢XiO HV OD SURIHVLyQ
GHO TXp HVWi HQWUH HO GH ELRORJtD
HGXFDFLyQ
D

81. 3HULRGLVPR
E

82. (FRQRPtD
F

83. 'HUHFKR
G

84. ,QJHQLHUtD
H

85. )DUPDFLD
³$´ ³%´ ³´ ³'´ FRUUHVSRQGHQ D
ORV QRPEUHV 5REHUWR *HUDUGR
0DQXHO-HV~VQRQHFHVDULDPHQWH
HQHVHRUGHQ

86. x 5REHUWR 'IXHURQ DOWHDWUR
MXQWRV
x *HUDUGR $ % WUDEDMDQ HQ OD
PLVPDIDEULFD
x $ 0DQXHO FRQFXUUHQ D ORV
MXHJRV PHFiQLFRV FRQ
UHJXODULGDG

87. 5D]RQDPLHQWR0DWHPiWLFR 3DJLQD1ƒ
0J-RUJH/XLV+LODULR5LYDV
x '%-HV~VMXHJDQHQHOPLVPR
HTXLSR
x HV PRUHQR HQ FDPELR
*HUDUGRHVGHWH]EODQFD
'HWHUPLQDUTXLHQHVHOPRUHQR
D

88. -HV~V
E

89. 0DQXHO
F

90. 5REHUWR
G

91. *HUDUGR
H

92. 5XEpQ
$QD %HWW DURO 'LDQD VRQ
VHxRULWDV FXDV RFXSDFLRQHV VRQ
HQIHUPHUD SURIHVRUD VHFUHWDUtD
DFWUL] DXQTXH QR HQ HVH RUGHQ
QHFHVDULDPHQWH

93. 6H VDEH OR
VLJXLHQWH
x $QD %HWW VRQ YHFLQDV VH
WXUQDQ SDUD OOHYDUVH HO DXWR DO
WUDEDMR
x %HWW JDQD PiV GLQHUR TXH
DURO
x $QD OH JDQD VLHPSUH D 'LDQD
MXJDQGRFDVLQR
x /D DFWUL] QR YLYH FHUFD GH D OD
FDVDGHODSURIHVRUD
x /DHQIHUPHUDFDPLQDVLHPSUHD
VXWUDEDMR
x /D ~QLFD YH] TXH OD VHFUHWDUtD
YLR D OD DFWUL] GHWXYR VX DXWR
SDUDSHGLUOHXQDXWyJUDIR
x /DDFWUL]JDQDPiVGLQHURTXHOD
SURIHVRUD R OD VHFUHWDULD SHUR
QRWLHQHDXWR
¢$TXpRFXSDFLyQVHGHGLFDDURO
D

94. (QIHUPHUD
E

95. 3URIHVRUD
F

96. 6HFUHWDULD
G