Raízes Desenvolvimento Sustentável is a Brazilian social business focused on sustainable tourism and income generation projects. It has expertise in sustainable tourism development, strategic planning, and entrepreneurship. Notable projects include developing a artisan cooperative to boost local identity and economies, creating a strategic plan for a conservation non-profit to diversify funding, and establishing community-based tourism in rural villages to generate income. Raízes works with government agencies, companies, and non-profits to design and implement local economic development solutions.

1. 1

2. B company certified in 2014
Raízes Desenvolvimento Sustentável [Sustainable Devolpment] is a
social business committed to the co-creation of solutions for a
better world. Our areas of projects and interventions are:
• Sustainable
Tourism
• Income
Generation
• Development
strategies for NGOs

3. Awards and other recognitions
3
3ord Place in the category
Trade Partner 2013
Fundação Getúlio Vargas
2013
Finalist 2012
Fellow 2014 - 2015
Latin America Fellow
Vital Voices Grow
Program 2014 - 2015
Dignity Project -
Fundação Dom
Cabral 2012

4. Projects and expertises
Touristic
Destination’s
Development
Strategic and
Collaborative
Planning
Governance,
associations and
network formation
Entrepreneurship
fostering and
Inspiration
Human
development for
collaboration
Solidarity
Economy & Income
Generation

5. Clients
Government
Companies

6. Clients
Non-profit Organizations

7. Main Staff
Mariana Madureira
Co-founder and Partner
Marianne Costa
Co-founder and Partner
Jussara Rocha
Partner and Consultant
Lucila Egydio
Consultant
Mayra Sayuri
Analyst
Raízes knows that as important as having good projects and initiatives is having good
people to make them happen! Our staff accumulate skills and expertises in diferente areas,
but everyone have in common the desire to change the world!

8. 8
cases
worth
sharing

9. ArteCarste – Income and Self-esteem Generation using handcraft and colabortaive work
Costumer: Associação do Circuito Turístico das Grutas (Caves Tourism Circuit Association) sponsored by
Brennand Cement and TAM airlines.
Identified problem: Lack of regional identity, as well as lack of quality in the craft offered for tourists and its
inefficiency as an income generation activity for local people.
Project goals: Raízes diagnosed the state of art of craft production in the region, mobilized artisans and
selected 50 of them to participate in a training process. After more than 200 hours of training, ArteCarste
Association was established. The project allowed the production of two unique collections and the opening of a
store in Cordisburgo.
More info

10. Strategic Planning for Blue Macaw
Institute (Instituto Arara Azul)
More info
Client: Costumer: Toyota Brazil Foudation
Identified problem: The Hyacinth Macaw Institute needed to turn its actions more professional and create a
sustainable management model so that the current sponsor, Toyota Foudation, could gradually decrease the
annual financial support to the institution. A Sustainability Center was built by Toyota to house the NGO and its
projects. Toyota hired Raízes to support the management of NGO in this new phase.
Project goals: Support Hyacinth Macaw Institute in the planning and management of the institution in order to
diversify revenue sources and ensure sustainability to conservation initiatives. The consulting process aimed
optimization in the use of the new space and institutional strengthening, and also creating impact campaigns and
marketing strategies to the institution.

11. Development of a Tourism Segmentation Plan and
construction of a Touristic Trade Network in São
Francisco River Bank
Costumer: Government of Alagoas state, IDB Inter-American Development Bank, Spanish Agency for International
Development Cooperation (AECID) and Environmental Institute Brazil Sustainable (IABS).
Identified problem: The Tourism Boosting Project of the lower course area of the São Francisco River came from the
need to structure the tourist region between the river mouth and its canyons. The area comprises 24 cities in the
states of Alagoas and Sergipe, in the Brazilian northeast region. Tourism should be established as an element of
income generation, cultural and environmental improvement and socioeconomic development of the region.
Project goals: Constitution of Regional Tourism Enterprises Network able to manage and give sustainability to the
project as protagonists and in a cooperative approach.
More info

12. Tourism as a tool for the Sustainable Community
Development in Jequitinhonha Valley
Identified Problem: Absence of alternatives for income generation in the region in which women, as their
husbands spend months away working, have to take care of children and elders by selling their handcrafts
(ceramic mainly) and cultivating subsistence agriculture.
Project Goals: Raízes has diagnosed the situation and mobilized the community to create tours that could
bring visitors, income and a better quality of life. The work was conducted in win-win bases and transparency
was always a premise. The commercialization and conduction of the groups was made by Raízes and after
each group the results were monitored. Ingoing Project. It has started in 2012.
More info

13. Results reached with the opperations between 2012 and 2015
• 7 touristic groups totalizing 84 visitors, and 2 voluntourism groups, leaving to the community:
- Walls painted with an ecotecnology thtat
uses the mud as ink;
- A community library with more than s de
1.000 books.
• Direct income of R$ 57.000,00 (in the community a family income generally is around R$ 780)
• 7 families involved directly receving at home;
• 160 artisans producing and selling handcrafts;
• 1.500 people involved indirectly.
• The community tourism broadcasted in many medias: Newspaper Folha de São Paulo, Rede Minas TV,
Magazine Vida Simples, Magazine TAM nas Nuvens, Magazine Azul Airlines, Sagarana, TV5 from Canadá.
Tourism as a tool for the Sustainable Community
Development in Jequitinhonha Valley

14. Midia Recognition
Raízes have provided
information for many
national magazines and
newspapers and featured
articles on social
business and susitanable
development.

15. Contact
15
contato@raizesds.com.br
http://www.raizesds.com.br/
Rua Minerva, 156 – Perdizes – São Paulo – S.P.
(11) 2373-0036
https://www.youtube.com/user/Raizesturbr
https://www.facebook.com/RaizesDS
https://www.linkedin.com/company/ra-zes-turismo-e-desenvolvimento-local